SPAM: Big data and webhosts Build Revenue with Security
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- Karin Craig
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1 SPAM: Big data and webhosts Build Revenue with Security
2 Big Data? Our industry is not.. At least not yet.. Well not really..
3 Founders Sam Renkema CEO & Co-founder Dreas van Donselaar CTO & Co-founder
4 About SpamExperts Safety First! SaaS Security Amsterdam R&D Company Driver Technology driven, Technological clients Around the Globe: Clients in 60+ countries Process ~3.5 billion messages/month For Webhosts, Telcos, and Resellers! In the Cloud or on Premises!
5 Big data Definition Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on hand database management tools or traditional data processing applications. Relevant e.g. NSA, Google, Facebook We re not there as industry yet, but we do see a lot of data..
6 Agenda 1. Short history of spam(data) 2. How data (should) drive(s) development 3. Innovativeness of a webhost Become driven by your own data
7 What is Spam? 1978: First spam on ARPANET 1980: Chat room flooded, Monty Python sketch 1994: Spam gets serious Two American lawyers start promoting their immigration legal services via
8 Most effective way of online sales & People Buy numbers game : A tiny percentage of a astronomically large figure will result in a large value. E.g. If 0, % of the internet bought your product, you would be an instant multimillionaire Spam Sent 40,000,000 Click through ratio Total Click-throughs 0.12% Click-through to sale ratio 1/200 Total Sales 240 Total Sales Revenue $37, Spammer Commision Rate Total Spammer Income 50% $18, Weekly Running Costs Bulletproof hosting 4 days of Botnet Access $230 $6,800 Addresses $4,000 Total Costs $11,030 Net Profit $7, Spammer US$7.690 Address Collector US$4.000 Botnet Master US$6.800 Bulletproof Hoster US$230 Online Shop US$18.720
9 Continuous Data Rat Race Text-based spam Obfuscating words (144 ways to write v1agra) Hiding text in images Hiding text on websites Cutting up images
10 SPAM keeps changing & evolving: Composes 85% of the world What drives our success? Tactic use of server resources at clients on premise (data network) Continuous investment & focus on R&D Collaboration of data, data as value driver
11 Archiving Technology Logging Platform Integration archiving & reseller platform Filtering Technology Phishing & malware detection Integration Anti-spam platform Process development & integration to one versionless system Outgoing Filtering -> Automatic user recognition Spam Quarantine Patent Secrecy
12 The invention relates to a system for categorizing flows of messages, a method for categorizing flows of messages, and a computer program comprising software code portions which, when running on a data processing system, performs the method.
13 Incoming Incoming spam & virus protection continuity/ fall back MX IP (network) reputation Outbound continuity Outgoing Archiving Backup and discovery Legislative compliance
14 Archiving Technical Many small data blocks Searchability Scalability Redundancy Legal Compliancy options Laws per country and per industry User Experiene Permissions Speed Pricing-Models USPs/Benefits
15 Where are you and where should you be?
16
17 Innovate & cooperate Outsource In-house expertise Hosting Core & Comfort
18 DDOS Networking Antispam Hardware Fight your main battles, together Backup IP reputation Cloud servers Support
19 Take-aways Think more outside the box Analyze, Plan, Dedicated Resources Allocate internal resources, spin-off projects Innovate, outsource, and cooperate (Big) Data/ knowledge is key
20 Thank You!
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