Professional Marketing Qualifications Reading List 2016/2017
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1 Professional Marketing Qualifications Reading List 2016/2017 Smart and flexible qualifications from CIM Certificate in Professional Marketing
2 Recommended support materials Mandatory Module Marketing Recommended reading Module guide Further reading Jobber, D. and Ellis-Chadwick, F. (2016) Principles and practice of marketing. 8th edition. Maidenhead, McGraw-Hill CIM Professional Marketing Qualifications CIM (2014) CIM Certificate in professional marketing: official module guide - Marketing. * Cookham, CIM ; ebook (inc. VAT) * * This is available as an e-book free of charge to members studying this module. Baines, P. and Fill, C. (2014) Marketing. 3rd edition. Oxford, OUP Brassington, F. and Pettitt, S. (2012) Essentials of marketing. 3rd edition. Harlow, Pearson Dibb, S., Simkin, L. Pride, W. and Ferrell, O.C. (2012) Marketing concepts and strategies. 6th edition. Boston, Cengage Kotler, P., Armstrong, G., Harris L. and Piercy, N. (2013) Principles of marketing. 6th European edition. Harlow, Pearson Kotler, P. and Armstrong, G. (2015) Principles of marketing. 16th Global edition. Harlow, Pearson Blythe, J. (2013) Principles and practice of marketing. 3rd edition. Sage
3 Certificate in Professional Marketing Mandatory Module Integrated Communications Recommended reading Fill, C. (2013) Marketing communications: brands, experiences and participation. 6th edition. Harlow, Pearson Module guide CIM (2014) CIM Certificate in Professional Marketing: official module guide - Integrated Communications. Cookham, CIM ; ebook (inc. VAT) * * This is available as an e-book free of charge to members studying this module. Further reading De Pelsmacker, P., Geuens, M. and Van Den Bergh, J. (2013) Marketing communications: a European perspective. 5th edition. Harlow, Pearson Egan, J. (2011) Relationship marketing: exploring relational strategies in marketing. 4th edition. Harlow, FT/Prentice Hall Smith, P.R. and Zook, Z. (2011) Marketing communications: integrating offline and online with social media. 5th edition. London, Kogan Page
4 Recommended support materials Elective Module Digital Marketing Recommended reading Meerman Scott, D. (2015) The new rules of marketing and PR. 5th edition. Chichester, John Wiley & Sons Further reading Berry, M., Sinisula, H. et al (2014) The best of global marketing: The storybook. Best Marketing International Chaffey, D. and Smith, P.R. (2012) Emarketing excellence: planning and optimizing your digital marketing. 4th edition. Abingdon, Routledge Ryan D. (2014) The best digital marketing campaigns in the world II. 2nd edition. London, Kogan Page Kaufman, I. and Horton, C. (2014) Digital marketing: integrating strategy and tactics with values. Abingdon, Routledge Smith, P.R. (2014) SOSTAC guide to your perfect digital marketing plan. 2nd edition. P.R.Smith Kindle version. Ryan, D. and Jones, C. (2014) Understanding digital marketing: marketing strategies for engaging the digital generation. 3rd edition. London, Kogan Page CIM Professional Marketing Qualifications
5 Certificate in Professional Marketing Buy the Study Packs SAVE 20% Certificate in Professional Marketing (Digital Marketing) (Core texts for the following units: Marketing + Integrated Communications + Digital Marketing) Principles and practice of marketing Marketing Communications The New Rules of Marketing and PR RRP Study Pack price 95.95
6 Recommended support materials Elective Module Customer Experience Recommended reading Soudagar, R., Iyer, V. and Hildebrand, V. (2011). The customer experience edge.us, McGraw-Hill Supplementary reading Carvill, M and Taylor, D. (2015) The business of being social: a practical guide to harnessing the power of Facebook, Twitter, LinkedIn, Youtube and other social media networks for all businesses. London, Crimson Egan, J. (2011)Relationship marketing: exploring relational strategies in marketing. 4th edition. Harlow, FT/Prentice Hall Seligman, J. (2012) Customer experience in modern marketing. Lulu.com Goodman, J.A. (2014) Customer experience 3.0: High-profit strategies in the age of techno service. US, Amacon Shaw, C., Dibeehi, Q. and Walden, S. (2010) Customer experience: future trends and insights. Basingstoke, Palgrave MacMillan Watkinson, M. (2012) The ten principles behind great customer experience. Harlow, FT Publishing CIM Professional Marketing Qualifications
7 Certificate in Professional Marketing Buy the Study Packs SAVE 20% Certificate in Professional Marketing (Customer Experience) (Core texts for the following units: Marketing + Integrated Communications + Customer Experience) Principles and practice of marketing Marketing Communications The Customer Experience Edge RRP Study Pack price
8 Recommended support materials 20% Savings on Study Packs Mandatory Module Mandatory Module Marketing Assessment by exam Integrated Communications Assessment by assignment Elective Module Digital Marketing Assessment by portfolio Certificate in Professional Marketing (Digital Marketing) (Core texts for the following units: Marketing + Integrated Communications + Digital Marketing) Principles and practice of marketing Marketing Communications The New Rules of Marketing and PR RRP Study Pack price CIM Professional Marketing Qualifications
9 Certificate in Professional Marketing Mandatory Module Mandatory Module Marketing Assessment by exam Integrated Communications Assessment by assignment Elective Module Customer Experience Assessment by assignment Certificate in Professional Marketing (Customer Experience) (Core texts for the following units: Marketing + Integrated Communications + Customer Experience) Principles and practice of marketing Marketing Communications The Customer Experience Edge RRP Study Pack price
10 CIM Direct order form How to order W cim.co.uk/shop T +44 (0) F +44 (0) E cimdirect@cim.co.uk By post: CIM Direct, Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH, UK Office hours: 9am-5pm, Monday-Friday Name: Date of order: Daytime delivery address: Student membership No: Telephone No. (Daytime): address: Please send me the following book(s): Quantity Value [ ] Sub-total: *Postage and packing: Payment By cheque. Please make cheques payable to The Chartered Institute of Marketing. Total: Please indicate type of card. (*We are not able to accept payment by Diners.) Visa Mastercard Delta Maestro/Switch American Express Visa, Electron or Solo Credit/debit card No: Valid from M M Y Y Expires M M Y Y Issue number (for Maestro/Switch/Delta/Connect) CVV Security code Signature: Date: *Postage and packaging fees. UK First Class: 3.00 for the first book and 1.50 for each subsequent book. International Airmail: EU Countries 12 for the first book and 5 for each subsequent book. Non EU Countries 20 for the first book and 15 for each subsequent book. Study Packs: for each Study Pack. Note: At the beginning of the academic year it may be easier to fax, or order over the Internet as our telephone lines are extremely busy during this period. We regret that we cannot invoice on orders under 100. Books are zero rated for VAT. Registered Office: The Chartered Institute of Marketing, Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH, UK
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12 CIM All rights reserved. Permission to reproduce or extract material from this publication must be sought from CIM. Moor Hall Cookham Maidenhead Berkshire, SL6 9QH United Kingdom T +44 (0) F +44 (0) E qualifications@cim.co.uk W facebook.com/thecim The Chartered Institute of Marketing (CIM)
Professional Marketing Qualifications Reading List 2016/17
Professional Marketing Qualifications Reading List 2016/17 Smart and flexible qualifications from CIM Foundation Certificate in Marketing ISBN 978-1-907368-42-4 CIM 2015. All rights reserved. Permission
READING LIST 2014/2015 DIPLOMA IN PROFESSIONAL MARKETING
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Digital Strategy is a 15-credit elective module which sits within the suite of Level 6 modules.
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