CIM Level 4 Certificate in Professional Marketing

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "CIM Level 4 Certificate in Professional Marketing"

Transcription

1 CIM Level 4 Certificate in Professional Marketing Digital Marketing (2103) April 2016 Assignment The assignment comprises SIX compulsory tasks Task 1 is worth 5 marks Task 2 is worth 15 marks Task 3 is worth 20 marks Task 4 is worth 20 marks Task 5 is worth 25 marks Task 6 is worth 15 marks Total marks available 100 Candidate guidance: Answer all tasks The available marks are shown alongside each part of the task Read all tasks carefully before attempting them Refer to the Digital Submission Guide The Chartered Institute of Marketing 2015 VERSION

2 Scenario: Online community building In your role within the marketing function of your own organisation, or one of your choice, your Manager has asked you to assess the appropriateness of various digital marketing activities in regard to online community building. Online communities are a powerful method of engaging customers and users. They form part of the digital landscape and offer opportunities for creating loyalty as well as generating an income. You have been asked to complete a number of tasks related to this topic. This assignment consists of SIX separate tasks, and they are all based on the theme of digital marketing and online community building. FIVE marks will be awarded for the organisation summary podcast, which will form part of your assignment, using the headings supplied as guidance. It is good practice to acknowledge all sources/methodologies/applications using the Harvard referencing system. Good Practice Guidelines for Assessment Production The recommended page/word count limit for this assessment has been set by the examiners as being suitable for candidates to produce a concise, professional document that covers all of the assessment criteria covered by the brief. Submissions that exceed the recommended page/word count limit are likely to contain irrelevant material that can restrict the emphasis on key points relevant to the brief/task and may result in marks not being awarded. Equally, submissions that are below the recommended page/word count limit are unlikely to contain sufficient detail to gain high marks. Page 2 of 12

3 TASK 1 ORGANISATION SUMMARY PODCAST Assessment criteria covered in Task 1: AC4.2 Please refer to the module specification for assessment criteria details. Required: Using the organisation summary podcast guidelines, produce a podcast that provides a background to your chosen organisation. (5 marks) (Recommended minute count limit 5 minutes) Page 3 of 12

4 TASK 2 BLOG ARTICLE Assessment criteria covered in Task 2: AC1.1, AC1.3, AC2.1, AC2.2 Please refer to the module specification for assessment criteria details. Required: Conduct research into the potential opportunities and challenges that may affect your chosen organisation with reference to TWO of the following new developments in online community building: crowdsourcing co-creation power of customer review subscriptions and membership. Present your findings, using both text and visual media, in the form of a blog article. (15 marks) (Recommended word count limit 400 words) Page 4 of 12

5 TASK 3 SHORT REPORT Assessment criteria covered in Task 3: AC2.1, AC2.2, AC2.3, AC3.1, AC3.2 Please refer to the module specification for assessment criteria details. The impact and influence of the dynamic digital environment has led to many online communities. Some are created by companies, some are created by groups of individuals. To better understand the opportunities available for your chosen organisation to build an online community, conduct further research into an industry other than that of your chosen organisation. Select a suitable organisation from ONE of the categories below: automotive/engineering charities pet supplies professional services. Required: Produce a short report that evaluates ONE successful example of how an organisation has created an online community. Consider the digital communications mix used and its role within the context of the extended marketing mix. (20 marks) (Recommended word count limit 700 words) Page 5 of 12

6 TASK 4 BRIEFING PAPER Assessment criteria covered in Task 4: AC3.2, AC3.4, AC4.2, AC4.4 Please refer to the module specification for assessment criteria details. Required: Carry out an external analysis of the current digital marketing activities undertaken by a key competitor. Prepare a briefing paper that: evaluates ONE competitor s use of the digital marketing communications mix describes how this competitor is utilising these tools for online community building. (12 marks) (8 marks) (Total 20 marks) (Recommended word count limit 700 words) Page 6 of 12

7 TASK 5 OUTLINE DIGITAL MARKETING PLAN Assessment criteria covered in Task 5: AC5.1, AC5.2, AC5.3, AC5.4, AC6.1, AC6.2, AC6.3 Please refer to the module specification for assessment criteria details. Required: Based on your findings (from the previous tasks) in relation to community building, opportunities identified and internal analysis, develop an outline digital marketing plan for your chosen organisation to include: TWO objectives to support online community building a relevant online community building strategy a digital marketing mix an implementation plan monitoring and measurement activities. (25 marks) (Recommended word count limit 1,000 words) Page 7 of 12

8 TASK 6 WEB PAGE Assessment criteria covered in Task 6: AC4.4, AC6.3, AC6.4 Please refer to the module specification for assessment criteria details. Required: Create a web page that: illustrates the populations measured in digital campaigns (7 marks) recommends online performance measures that your chosen organisation could use in building an online community. (8 marks) (Total 15 marks) (Recommended word count limit 400 words) Page 8 of 12

9 TASK 1 ORGANSATION SUMMARY PODCAST GUIDELINES Recommended minute count limit: 5 minutes A podcast can be produced using free software such as Microsoft Sounds Recorder, Audacity or Garageband.The recording must be the candidate's own work and not a professional advertisement. The following headings must be included: Organisation name Type of organisation, for example, profit or not-for-profit, local, national, global, and type of legal entity Size of organisation in terms of turnover and/or number of employees Range of products and services provided Customer base, for example, B2B/B2C Main competitors Brief summary of current use of digital technologies for marketing Other information relevant to the assessment may be included to assist the examiner in understanding the organisation within the recommended five minute count limit. TASK 2 BLOG ARTICLE Recommended word count limit: 400 words The research presented should include relevant visual representations. The candidate needs to evidence the research findings including images, screenshots and the candidate s own feedback on the activities conducted. The candidate should select TWO of the four new developments from the online community building. Consider how they impact and influence potential opportunities and challenges in the context of the candidate s chosen organisation. The material should be presented in the style of a blog article, with good visuals such as screen grabs, images and data, as well as a clear introduction and relevant sub-headings. This blog article should be underpinned with academic evidence. Page 9 of 12

10 TASK 3 SHORT REPORT Recommended word count limit: 700 words The candidate needs to evidence research activity within the report, including images, screenshots, references and data from the activities conducted. The candidate should research ONE category to appraise one successful example and describe how the online and offline elements of the extended marketing mix were utilised to build an online community. This work should be underpinned with academic evidence. TASK 4 BRIEFING PAPER Recommended word count limit: 700 words The briefing paper is to be written for an internal audience. The strengths and weaknesses of ONE competitor s current digital marketing communications tools and digital platforms should be evaluated, using relevant theoretical concepts and frameworks. The candidate should describe how these tools achieve community building. Page 10 of 12

11 TASK 5 OUTLINE DIGITAL MARKETING PLAN Recommended word count limit: 1,000 words For the outline digital marketing plan, the candidate is free to choose any relevant model, such as PR Smith s SOSTAC, APIC, MAOSTIC or one that is currently used by the candidate s chosen organisation, if suitable. The relevant stages of the plan (as outlined in the task) need to be applied to the chosen organisation, to demonstrate understanding of the process. Objectives should be developed using appropriate theoretical frameworks, and be linked to research findings from previous tasks. The recommended strategy for community building should be developed with consideration of appropriate theory and models. Relevant digital campaign tools, within the digital mix, should be identified and applied in the tactics stage, linked to theory, with a focus on integration and synergy. The implementation plan should be produced in the form of a Gantt chart that gives consideration to the key resources required for implementation, such as time, financial and human resources. Methods for monitoring and measuring the performance of the digital marketing mix should be proposed, with links to the objectives set. TASK 6 WEB PAGE Recommended word count limit: 400 words The task should be answered in the format of a standard static web page that could be read by anyone. No programming skills are required and candidates can create web pages using tools such as Microsoft Word, PowerPoint or Publisher. The focus needs to be on populations that can be measured in digital campaigns, and there should be clear recommendations as to the online performance measures that can be used. Illustrations and diagrams, both written and visual, should be provided to demonstrate the activities. Page 11 of 12

12 REFERENCE LIST A reference list, covering all tasks and following Harvard format, should be included. APPENDICES Appendices to support the tasks, where appropriate, should be included. NB There are no marks awarded for appendices. Relevant content should be included in the body of the tasks. Page 12 of 12

CIM Level 4 Certificate in Professional Marketing

CIM Level 4 Certificate in Professional Marketing CIM Level 4 Certificate in Professional Marketing Digital Marketing (2103) December 2015 Assignment The assignment comprises SIX compulsory tasks Task 1 is worth 5 marks Task 2 is worth 15 marks Task 3

More information

CIM Level 6 Diploma in Professional Marketing

CIM Level 6 Diploma in Professional Marketing CIM Level 6 Diploma in Professional Marketing Digital Strategy (2203) April 2016 Assignment The assignment comprises THREE compulsory tasks Task 1 is worth 8 marks Task 2 is worth 37 marks Task 3 is worth

More information

CIM Level 6 Diploma in Professional Marketing

CIM Level 6 Diploma in Professional Marketing CIM Level 6 Diploma in Professional Marketing Mastering Metrics (2201) April 2016 Assignment The assignment comprises THREE compulsory tasks Task 1 is worth 30 marks Task 2 is worth 35 marks Task 3 is

More information

CIM Level 6 Diploma in Professional Marketing

CIM Level 6 Diploma in Professional Marketing CIM Level 6 Diploma in Professional Marketing Digital Strategy (2203) December 2016 Assignment The assignment comprises THREE compulsory tasks Task 1 is worth 25 marks Task 2 is worth 35 marks Task 3 is

More information

CIM Level 4 Certificate in Professional Marketing

CIM Level 4 Certificate in Professional Marketing CIM Level 4 Certificate in Professional Marketing Customer Experience (2102) June 2015 Assignment The assignment comprises THREE compulsory tasks Task 1 is worth 25 marks Task 2 is worth 40 marks Task

More information

CIM Level 4 Certificate in Professional Marketing

CIM Level 4 Certificate in Professional Marketing CIM Level 4 Certificate in Professional Marketing Customer Experience (2102) March 2015 Assignment The assignment comprises THREE compulsory tasks Task 1 is worth 25 marks Task 2 is worth 40 marks Task

More information

CIM Level 4 Certificate in Professional Marketing

CIM Level 4 Certificate in Professional Marketing CIM Level 4 Certificate in Professional Marketing Digital Marketing (2103) Mark scheme December 2014 Portfolio The portfolio comprises SIX compulsory tasks Task 1 is worth 5 marks Task 2 is worth 15 marks

More information

CIM Level 6 Diploma in Professional Marketing

CIM Level 6 Diploma in Professional Marketing CIM Level 6 Diploma in Professional Marketing Digital Strategy (2203) June 2016 Assignment The assignment comprises THREE compulsory tasks Task 1 is worth 15 marks Task 2 is worth 40 marks Task 3 is worth

More information

CIM Level 6 Diploma in Professional Marketing

CIM Level 6 Diploma in Professional Marketing CIM Level 6 Diploma in Professional Marketing Mastering Metrics (2201) June 2016 Assignment The assignment comprises THREE compulsory tasks Task 1 is worth 30 marks Task 2 is worth 35 marks Task 3 is worth

More information

CIM Level 6 Diploma in Professional Marketing

CIM Level 6 Diploma in Professional Marketing CIM Level 6 Diploma in Professional Marketing Mastering Metrics (2201) December 2015 Assignment The assignment comprises THREE compulsory tasks Task 1 is worth 20 marks Task 2 is worth 35 marks Task 3

More information

Integrated Communication

Integrated Communication Integrated Communication Integrated Communication is a 15-credit mandatory module which sits within the suite of Level 4 modules. To gain the CIM Level 4 Certificate in Professional Marketing a pass in

More information

Digital Strategy is a 15-credit elective module which sits within the suite of Level 6 modules.

Digital Strategy is a 15-credit elective module which sits within the suite of Level 6 modules. Digital Strategy Digital Strategy is a 15-credit elective module which sits within the suite of Level 6 modules. To gain the CIM Level 6 Diploma in Professional Marketing a pass in both mandatory modules

More information

Digital Strategy is a 15-credit elective module which sits within the suite of Level 6 modules.

Digital Strategy is a 15-credit elective module which sits within the suite of Level 6 modules. Module Specification: Digital Strategy Digital Strategy is a 15-credit elective module which sits within the suite of Level 6 modules. To gain the CIM Level 6 Diploma in Professional Marketing a pass in

More information

Mastering Metrics is a 15-credit mandatory module which sits within the suite of Level 6 modules.

Mastering Metrics is a 15-credit mandatory module which sits within the suite of Level 6 modules. Mastering Metrics Mastering Metrics is a 15-credit mandatory module which sits within the suite of Level 6 modules. To gain the CIM Level 6 Diploma in Professional Marketing a pass in both mandatory modules

More information

Module Specification: Mastering Metrics

Module Specification: Mastering Metrics Module Specification: Mastering Metrics Mastering Metrics is a 15-credit mandatory module which sits within the suite of Level 6 modules. To gain the CIM Level 6 Diploma in Professional Marketing a pass

More information

CIM Level 6 Diploma in Professional Marketing

CIM Level 6 Diploma in Professional Marketing CIM Level 6 Diploma in Professional Marketing Digital Strategy (2203) Mark scheme March 2015 Portfolio The portfolio comprises TWO compulsory tasks Task 1 is worth 35 marks Task 2 is worth 55 marks 10

More information

Digital Marketing. Digital marketing is a 15-credit elective module which sits within the suite of Level 4 modules.

Digital Marketing. Digital marketing is a 15-credit elective module which sits within the suite of Level 4 modules. Digital Marketing Digital marketing is a 15-credit elective module which sits within the suite of Level 4 modules. To gain the CIM Level 4 Certificate in Professional Marketing learners are required to

More information

CAM Diploma (Level 4)

CAM Diploma (Level 4) CAM Diploma (Level 4) 130 Web Analytics and Social Media Monitoring Assignment Brief and Mark Allocation April 2016 Candidates must answer ALL tasks. Business format and presentation is worth 10% of the

More information

Chartered Postgraduate Diploma in Marketing

Chartered Postgraduate Diploma in Marketing Chartered Postgraduate Diploma in Marketing 563 Managing Corporate Reputation Assignment Brief and Mark Scheme December 2015 Candidates are required to answer the Core Task and ONE Elective. The Core Task

More information

Programme Specification: PGCert / PGDip / MA Public Relations

Programme Specification: PGCert / PGDip / MA Public Relations Programme Specification: PGCert / PGDip / MA Public Relations NOTE: This specification provides a concise summary of the main features of the course and the learning outcomes that a typical student might

More information

Professional Diploma in Marketing

Professional Diploma in Marketing Professional Diploma in Marketing 543 Project Management in Marketing Work-Based Project Brief and Mark Scheme September 2013 Candidates are required to choose ONE out of the following TWO project briefs:

More information

Strategic Marketing is a 15-credit mandatory module which sits within the suite of Level 6 modules.

Strategic Marketing is a 15-credit mandatory module which sits within the suite of Level 6 modules. Strategic Marketing Strategic Marketing is a 15-credit mandatory module which sits within the suite of Level 6 modules. To gain the CIM Level 6 Diploma in Professional Marketing a pass in both mandatory

More information

Measuring Performance

Measuring Performance Measuring Performance The ifs School of Finance is a not-for-profit professional body and registered charity, incorporated by Royal Charter. Ifs School of Finance MODULE SPECIFICATION 1. Title Measuring

More information

2015 2016 fashion pre-masters programme

2015 2016 fashion pre-masters programme 2015 2016 fashion pre-masters programme fashion pre-masters programme 02 1. Award Programme: Mode of delivery: 2. Entry Route: Progression to: Fashion Pre-Masters Full time Fashion Pre-Masters Master in

More information

Strategic Marketing is a 15-credit mandatory module which sits within the suite of Level 6 modules.

Strategic Marketing is a 15-credit mandatory module which sits within the suite of Level 6 modules. Module Specification: Strategic Marketing Strategic Marketing is a 15-credit mandatory module which sits within the suite of Level 6 modules. To gain the CIM Level 6 Diploma in Professional Marketing a

More information

Programme Specification. BA (Hons) International Business

Programme Specification. BA (Hons) International Business Programme Specification BA (Hons) International Date of Publication to Students: 2012/13 NOTE: This specification provides a concise summary of the main features of the course and the learning outcomes

More information

Professional Diploma in Marketing

Professional Diploma in Marketing Professional Diploma in Marketing 540 Marketing Planning Process Assignment Brief and Mark Scheme March 2015 Candidates are required to answer ALL tasks. CIM Regulations Candidates must ensure that they

More information

Professional Diploma in Marketing

Professional Diploma in Marketing Professional Diploma in Marketing 543 Project Management in Marketing Work-Based Project Brief and Mark Scheme December 2013 Candidates are required to choose ONE out of the following TWO project briefs:

More information

Learning Development Unit. A Little Guide to REPORT WRITING

Learning Development Unit. A Little Guide to REPORT WRITING Learning Development Unit A Little Guide to REPORT WRITING 2009 What is a report? Reports originate from the business environment. They are formal documents used to convey an idea, message or analysis

More information

MKF5601 Social media marketing. Unit Guide. Semester 2, 2015

MKF5601 Social media marketing. Unit Guide. Semester 2, 2015 MKF5601 Social media marketing Unit Guide Semester 2, 2015 Copyright Monash University 2014. All rights reserved. Except as provided in the Copyright Act 1968, this work may not be reproduced in any form

More information

BUSINESS MANAGEMENT FOR THE IB DIPLOMA. A guide to the course changes for Business Management for the IB Diploma, released for first teaching in 2014.

BUSINESS MANAGEMENT FOR THE IB DIPLOMA. A guide to the course changes for Business Management for the IB Diploma, released for first teaching in 2014. BUSINESS MANAGEMENT FOR THE IB DIPLOMA A guide to the course changes for Business Management for the IB Diploma, released for first teaching in 2014. The aim of this document is to highlight the changes

More information

January 2016. Communications Manager: Information for Candidates

January 2016. Communications Manager: Information for Candidates January 2016 Communications Manager: Information for Candidates Thank you for expressing interest in the role of Communications Manager. We have compiled this information pack to tell you more about The

More information

Higher Degree by Research Thesis Presentation - Guidelines

Higher Degree by Research Thesis Presentation - Guidelines Higher Degree by Research Thesis Presentation - Guidelines Introduction These Guidelines apply to theses prepared for Higher Degrees by Research (HDR). HDR candidates at the University of the Sunshine

More information

ITIL Service Management Practices:

ITIL Service Management Practices: ITIL Service Management Practices: ITIL Master Qualification in IT Service Management Frequently Asked Questions (FAQs) May 2012 Page 1 Requirements Coverage 1 Do I have to cover every item listed in the

More information

BA (Hons) Fashion Marketing and Branding course content

BA (Hons) Fashion Marketing and Branding course content BA (Hons) Fashion Marketing and Branding course content Year One During Year One you will be provided with a thorough foundation of the subject of fashion marketing and branding, and the industry in which

More information

PROGRAMMME SPECIFICATION FOR MA in LEADERSHIP AND MANAGEMENT (HEALTH AND SOCIAL CARE SERVICES)

PROGRAMMME SPECIFICATION FOR MA in LEADERSHIP AND MANAGEMENT (HEALTH AND SOCIAL CARE SERVICES) PROGRAMMME SPECIFICATION FOR MA in LEADERSHIP AND MANAGEMENT (HEALTH AND SOCIAL CARE SERVICES) MA in LEADERSHIP AND MANAGEMENT (HEALTH AND SOCIAL CARE SERVICES) 1. Award 2. Route Management (Health and

More information

SUBJECT: PUBLIC RELATIONS STRATEGIC PLANNING YEAR: SECOND TERM: FIRST TIPE: COMPULSORY CREDITS: 3 LANGUAGE: ENGLISH GOALS:

SUBJECT: PUBLIC RELATIONS STRATEGIC PLANNING YEAR: SECOND TERM: FIRST TIPE: COMPULSORY CREDITS: 3 LANGUAGE: ENGLISH GOALS: SUBJECT: PUBLIC RELATIONS STRATEGIC PLANNING YEAR: SECOND TERM: FIRST TIPE: COMPULSORY CREDITS: 3 LANGUAGE: ENGLISH GOALS: This subject develops students understanding of the role of public relations as

More information

Professional Diploma in Marketing

Professional Diploma in Marketing Professional Diploma in Marketing 543 Project Management in Marketing Work-Based Project Brief and Mark Scheme March 2015 Candidates are required to choose ONE out of the following TWO project briefs:

More information

Level 4 Diploma in Advanced Hospitality and Tourism Management (VRQ) Qualification Syllabus

Level 4 Diploma in Advanced Hospitality and Tourism Management (VRQ) Qualification Syllabus Level 4 Diploma in Advanced Hospitality and Tourism Management (VRQ) Qualification Syllabus Contents Page 1. The Level 4 Diploma in Advanced Hospitality and Tourism Management Syllabus 4 2. Structure of

More information

Strategic Management in Financial Services

Strategic Management in Financial Services Strategic Management in Financial Services The London Institute of Banking & Finance is a registered charity, incorporated by R oyal Charter. The London Institute of Banking & Finance MODULE SPECIFICATION

More information

Programme Specification: PGCert /PGDip / MA Freelance Photography

Programme Specification: PGCert /PGDip / MA Freelance Photography Programme Specification: PGCert /PGDip / MA Freelance Photography Date of Publication to Students [Enter date] NOTE: This specification provides a concise summary of the main features of the course and

More information

GUIDE TO REPORT WRITING

GUIDE TO REPORT WRITING GUIDE TO REPORT WRITING Reports are fact-based, structured pieces of writing. They usually give information about an activity, project, a piece of research, event or experiment. The purpose is usually

More information

Writing for work documents

Writing for work documents Writing for work documents Written communications in the work environment are often compiled using existing templates that guide you through most of the information that is required. Nonetheless, there

More information

FACTSHEET RECOGNITION CAM QUALIFICATIONS

FACTSHEET RECOGNITION CAM QUALIFICATIONS FACTSHEET ON RECOGNITION OF CAM QUALIFICATIONS First Edition September 2010 RECOGNITION OF THE CAM FOUNDATION QUALIFICATIONS Current Recognition Situation for the syllabi introduced in 2009 There are four

More information

Monitoring and Evaluation

Monitoring and Evaluation Communication Handbook - Factsheet 4 Version 1 April 2012 Monitoring and Evaluation The need for monitoring your communication How to plan and resource your evaluation The main evaluation tools Why to

More information

BCS-ISEB Business Analysis Training

BCS-ISEB Business Analysis Training BCS-ISEB Business Analysis Training Qualifications and Training Explained 2012 1 BCS-ISEB Business Analysis Training Business Analysis is where business management skills and IT systems skills meet. It

More information

Job Description. Job Title Media Manager Function PR & Corporate Communications Reporting to Director of PR & Corporate Direct Reports Media Officer

Job Description. Job Title Media Manager Function PR & Corporate Communications Reporting to Director of PR & Corporate Direct Reports Media Officer Job Description Job Title Media Manager Function PR & Corporate Reporting to Director of PR & Corporate Direct Reports Media Officer Working Hours Standard 35 hours per week Normally working Mon Fri 9:30

More information

Postgraduate Diploma in Social Media Studies. Awarded by University of California Irvine Extension

Postgraduate Diploma in Social Media Studies. Awarded by University of California Irvine Extension Postgraduate Diploma in Social Media Studies Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University

More information

10 ISPM. Systems and Project Management. Intermediate Level. 27 May 2004 Thursday morning INSTRUCTIONS TO CANDIDATES

10 ISPM. Systems and Project Management. Intermediate Level. 27 May 2004 Thursday morning INSTRUCTIONS TO CANDIDATES Intermediate Level Systems and Project Management 10 ISPM 27 May 2004 Thursday morning INSTRUCTIONS TO CANDIDATES Read this page before you look at the questions You are allowed three hours to answer this

More information

ASSESSMENT MARK SCHEME

ASSESSMENT MARK SCHEME ASSESSMENT MARK SCHEME Qualification/Module: CAM Level 4 Diploma in Marketing Communications/ Advertising Session: December 2015 The assessment comprises TWO parts: PART A is worth 50 marks PART B answer

More information

Unit title: Marketing: Brand Management (SCQF level 8)

Unit title: Marketing: Brand Management (SCQF level 8) Higher National Unit specification General information Unit code: HC4A 35 Superclass: BA Publication date: March 2016 Source: Scottish Qualifications Authority Version: 02 Unit purpose This Unit is aimed

More information

Specialist unit award Media and branding

Specialist unit award Media and branding QUALIFICATIONS SYLLABUS 2015/2016 Specialist unit award Media and branding This unit award aims to provide you with a good understanding of the fragmented nature of media management. It will equip you

More information

Level 3 Certificate in Business and Industrial Administration

Level 3 Certificate in Business and Industrial Administration LCCI International Qualifications Level 3 Certificate in Business and Industrial Administration Syllabus Effective from September 2007 For further information contact us: Tel. +44 (0) 8707 202909 Email.

More information

The multiple choice questions are part of the TOGAF 9 Certification Level 1 exam and the multiple choice section of the TOGAF 9 Bridging Exam.

The multiple choice questions are part of the TOGAF 9 Certification Level 1 exam and the multiple choice section of the TOGAF 9 Bridging Exam. Introduction In response to the demand I have seen via my Blog for TOGAF 9 questions I have put together this document of thirty multiple choice questions based on the TOGAF 9 specification. The multiple

More information

Digital Metrics and Analytics

Digital Metrics and Analytics Leading the way in specialist marketing qualifications Diploma in Digital Metrics and Analytics Qualifications awarded by 1The Diploma in Digital Metrics and Analytics gives you essential knowledge, the

More information

MS 50547B Microsoft SharePoint 2010 Collection and Site Administration

MS 50547B Microsoft SharePoint 2010 Collection and Site Administration MS 50547B Microsoft SharePoint 2010 Collection and Site Administration Description: Days: 5 Prerequisites: This five-day instructor-led Site Collection and Site Administrator course gives students who

More information

Application Information Pack CRM Project Manager

Application Information Pack CRM Project Manager Application Information Pack CRM Project Manager Introduction to Girlguiding Thank you for your interest in the role of CRM Project Manager. This document provides information relating to the above vacancy

More information

Course Outline MSc International Management with Finance candidates are required to complete five primary core modules:

Course Outline MSc International Management with Finance candidates are required to complete five primary core modules: ISA Master s Degree in Management & Marketing Degree Title Master of Science in International Management with Finance University University of Roehampton University Overview In recent i-graduate surveys,

More information

Marketing Your Online Business

Marketing Your Online Business Alameda County SBDC Marketing Your Online Business Laney College, Oakland November 2010 www.acsbdc.org 1 Instructors Amy Audience development consultant (social media, business development, marketing)

More information

Professional Certificate in Marketing (New Syllabus)

Professional Certificate in Marketing (New Syllabus) Professional Certificate in Marketing (New Syllabus) 521 Assessing the Marketing Environment Academic Session December 2008 Exam This marking scheme has been prepared by the Senior Examiner for the purpose

More information

Project Management in Marketing Senior Examiner Assessment Report March 2013

Project Management in Marketing Senior Examiner Assessment Report March 2013 Professional Diploma in Marketing Project Management in Marketing Senior Examiner Assessment Report March 2013 The Chartered Institute of Marketing 2013 Contents This report contains the following information:

More information

Programme Specification. Construction Management

Programme Specification. Construction Management Programme Specification BSc (Hons) Construction Management Date of Publication to Students: September 2012 NOTE: This specification provides a concise summary of the main features of the course and the

More information

Programme Specification (Undergraduate) Date amended: February 2014

Programme Specification (Undergraduate) Date amended: February 2014 Programme Specification (Undergraduate) Date amended: February 2014 1. Programme Title(s) and UCAS code(s): BSc in Human Resource Management 2. Awarding body or institution: University of Leicester 3.

More information

Leading the way in specialist marketing qualifications. Diploma in. Mobile Marketing. Qualifications awarded by

Leading the way in specialist marketing qualifications. Diploma in. Mobile Marketing. Qualifications awarded by Leading the way in specialist marketing qualifications Diploma in Mobile Marketing Qualifications awarded by 1The Diploma in Mobile Marketing gives you essential knowledge, the buzz words and the main

More information

Academic Year: 10/11 Assessment Period: August Assessment Type: Referral Coursework

Academic Year: 10/11 Assessment Period: August Assessment Type: Referral Coursework + Bristol Business School Academic Year: 10/11 Assessment Period: August Assessment Type: Referral Coursework Module Leader: Ed Little Module Number: UMKC7Q-20-2 Module Name: Marketing Word Limit: Individual

More information

Henley Business School. Henley Business School at Univ of Reading. Henley Business School Board of Studies for

Henley Business School. Henley Business School at Univ of Reading. Henley Business School Board of Studies for BA Accounting and Business For students entering Part 1 in 2014/5 Awarding Institution: Teaching Institution: Relevant QAA subject Benchmarking group(s): Faculty: Programme length: Date of specification:

More information

DEVELOPING YOUR MARKETING STRATEGY AND MARKETING PLAN

DEVELOPING YOUR MARKETING STRATEGY AND MARKETING PLAN Stage 4: Piloting Theme 6: Marketing DEVELOPING YOUR MARKETING STRATEGY AND MARKETING PLAN We have introduced the core components of marketing in the previous section of this theme: defining your target

More information

PART ONE : SUMMARY RESPONSE ON STANDARDS AND ASSESSMENT

PART ONE : SUMMARY RESPONSE ON STANDARDS AND ASSESSMENT External Examiner s Report Award and Foundation Degrees in Health & Physical Activity and Sports Programme Title(s) Fitness Management Date of report July 2011 Academic year 2010/11 University School or

More information

Marketing Manager Role Profile

Marketing Manager Role Profile Role Profile Role purpose: Reporting to the Head of Marketing and Communications and responsible for the Communications Executive, Marketing Administrator and the Receptionists. To manage and develop the

More information

Reflective Writing. How do you write reflectively? Stages of reflective thinking

Reflective Writing. How do you write reflectively? Stages of reflective thinking Reflective Writing Reflective Writing There are a variety of reasons you might need to write reflectively. When you apply for jobs, undertake self-evaluation at work or whilst studying, or when writing

More information

ACADEMIC POLICY FRAMEWORK

ACADEMIC POLICY FRAMEWORK ACADEMIC POLICY FRAMEWORK Principles, Procedures and Guidance for the Development & Review of Academic Policies [V.1] Page 2 of 11 TABLE OF CONTENTS 1. FRAMEWORK OVERVIEW... 3 2. PRINCIPLES... 4 3. PROCESS...

More information

Notes. Business Management. Higher Still. Higher. www.hsn.uk.net. HSN81200 Unit 1 Outcome 2. Contents. Information and Information Technology 1

Notes. Business Management. Higher Still. Higher. www.hsn.uk.net. HSN81200 Unit 1 Outcome 2. Contents. Information and Information Technology 1 Higher Business Management Unit 1 Outcome 2 Contents Information and Information Technology 1 Data and Information 1 Information Sources 1 Information Types 2 The Value of Information 3 The Use of Information

More information

Digital Campaign Planning

Digital Campaign Planning Leading the way in specialist marketing qualifications Diploma in Digital Campaign Planning Qualifications awarded by 1The Diploma in Digital Campaign Planning gives you essential knowledge, the jargon

More information

Henley Business School. Henley Business School at Univ of Reading. Henley Business School Board of Studies for

Henley Business School. Henley Business School at Univ of Reading. Henley Business School Board of Studies for BA Accounting and Business For students entering Part 1 in 2012/3 Awarding Institution: Teaching Institution: Relevant QAA subject Benchmarking group(s): Faculty: Programme length: Date of specification:

More information

Level 3 Certificate in Public Relations

Level 3 Certificate in Public Relations LCCI International Qualifications Level 3 Certificate in Public Relations Syllabus Effective for examinations to be held from Series 2, 2010 For further information contact us: Tel. +44 (0) 8707 202909

More information

Postgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension

Postgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University of

More information

QAA Subject Benchmarking Group: Business and Management (2007)

QAA Subject Benchmarking Group: Business and Management (2007) MSc in Facilities Management (for External Students) For students continuing in 2015 Awarding Institution: Teaching Institution: The University of Reading The College of Estate Management QAA Subject Benchmarking

More information

Programme Specification Part-time Executive MBA

Programme Specification Part-time Executive MBA Programme Specification Part-time Executive MBA Date of Publication to students September 2010 NOTE: This specification provides a concise summary of the main features of the course and the learning outcomes

More information

SMM Brochure. #discoverdigital

SMM Brochure. #discoverdigital SMM Brochure Certification in Facebook Marketing Certification in Twitter Marketing Certification in LinkedIn marketing Professional Diploma in Social Media Marketing Online Mode Classroom Mode #discoverdigital

More information

GUIDELINES FOR CONDUCTING A LITERATURE REVIEW

GUIDELINES FOR CONDUCTING A LITERATURE REVIEW GUIDELINES FOR CONDUCTING A LITERATURE REVIEW As adapted for use by SCHOOL OF NURSING AND MIDWIFERY Faculty of Health Sciences UNIVERSITY OF DUBLIN TRINITY COLLEGE B.Sc. (Cur.) 2013-2014 CONTENTS COMPONENTS

More information

The University of Adelaide Business School

The University of Adelaide Business School The University of Adelaide Business School MBA Projects Introduction There are TWO types of project which may be undertaken by an individual student OR a team of up to 5 students. This outline presents

More information

Job Description & Offer Web Content Administrator. 7th April 2015 v1.1

Job Description & Offer Web Content Administrator. 7th April 2015 v1.1 Job Description & Offer Web Content Administrator 7th April 2015 v1.1 0 Contents A little bit about us... 1 Job information... 2 Job purpose... 2 Specific tasks of the post... 2 Secondary tasks of the

More information

Audit and Assurance (F8) September 2016 to June 2017

Audit and Assurance (F8) September 2016 to June 2017 Audit and Assurance (F8) September 2016 to June 2017 This syllabus and study guide is designed to help with planning study and to provide detailed information on what could be assessed in any examination

More information

Strategic Sourcing Outlook: Emerging Techniques and Media

Strategic Sourcing Outlook: Emerging Techniques and Media Strategic Sourcing Outlook: Emerging Techniques and Media www.chandlermacleod.com Social Media The Future of Strategic Sourcing? It s often tempting to stick with the tried and true and focus simply on

More information

MICRONET INTERNATIONAL COLLEGE BDTVEC ND in Computing MULTIMEDIA AND WEB DESIGN. Mini Project (40%) Due Date: 21st February 2013

MICRONET INTERNATIONAL COLLEGE BDTVEC ND in Computing MULTIMEDIA AND WEB DESIGN. Mini Project (40%) Due Date: 21st February 2013 MICRONET INTERNATIONAL COLLEGE BDTVEC ND in Computing MULTIMEDIA AND WEB DESIGN Mini Project (40%) Due Date: 21st February 2013 Produce documentation for the website Submit the SOFTCOPY and also HARDCOPY

More information

MARKETING (MKT) University of Miami Academic Bulletin 1

MARKETING (MKT) University of Miami Academic Bulletin 1 University of Miami Academic Bulletin 1 MARKETING (MKT) MKT 201. Foundations of Marketing. 3 Credit Hours. Understanding and satisfying consumer need through product planning, pricing, promotion, and distribution.

More information

QUALITY ASSURANCE DOCUMENT QA3 - PROGRAMME SPECIFICATION

QUALITY ASSURANCE DOCUMENT QA3 - PROGRAMME SPECIFICATION QUALITY ASSURANCE DOCUMENT QA3 - PROGRAMME SPECIFICATION 1. Target Award MSc Data Analytics and Marketing 2. Programme Title MSc Data Analytics and Marketing 3. Exit Awards PG Diploma Data Analytics and

More information

The University of Adelaide Business School

The University of Adelaide Business School The University of Adelaide Business School MBA Projects Introduction There are TWO types of project which may be undertaken by an individual student OR a team of up to 5 students. This outline presents

More information

COURSE OR HONOURS SUBJECT TITLE: PgDip / MSc in Health Psychology (with PGCert exit award)

COURSE OR HONOURS SUBJECT TITLE: PgDip / MSc in Health Psychology (with PGCert exit award) 154 COURSE OR HONOURS SUBJECT TITLE: PgDip / MSc in Health Psychology (with PGCert exit award) PLEASE NOTE: This specification provides a concise summary of the main features of the course and the learning

More information

Leading the way in specialist marketing qualifications. Diploma in. Digital Marketing. Qualifications awarded by

Leading the way in specialist marketing qualifications. Diploma in. Digital Marketing. Qualifications awarded by Leading the way in specialist marketing qualifications Diploma in Digital Marketing Qualifications awarded by 1The Diploma in Digital Marketing gives you essential knowledge, the buzz words and the main

More information

The Chartered Institute of Marketing

The Chartered Institute of Marketing The Chartered Institute of Marketing CIM Student Induction (Insert your Centre Name) Introductions Welcome to your accredited study centre and to The Chartered Institute of Marketing (CIM) Your Study Centre

More information

IAA Diploma in Marketing Communications

IAA Diploma in Marketing Communications IAA Diploma in Marketing Communications Background The International Advertising Association's (IAA) professional development mission is to develop state of the art education programs for individuals for

More information

POSITION DESCRIPTION: NURSING IN GENERAL PRACTICE (NiGP) PROGRAM DIRECTOR

POSITION DESCRIPTION: NURSING IN GENERAL PRACTICE (NiGP) PROGRAM DIRECTOR POSITION DESCRIPTION: NURSING IN GENERAL PRACTICE (NiGP) PROGRAM DIRECTOR About APNA The Australian Primary Health Care Nurses Association (APNA) is the peak national body for nurses working in primary

More information

BA (HONS) IN BUSINESS MANAGEMENT Inclusive of the Extended Advanced Professional Diploma in Business & Marketing Management COURSE PROSPECTUS

BA (HONS) IN BUSINESS MANAGEMENT Inclusive of the Extended Advanced Professional Diploma in Business & Marketing Management COURSE PROSPECTUS BA (HONS) IN BUSINESS MANAGEMENT Inclusive of the Extended Advanced Professional Diploma in Business & Marketing Management COURSE PROSPECTUS ABOUT THE PROGRAMME Our Local Access Points enable us to take

More information

UNDERSTANDING YOUR TARGET AUDIENCE AND DEFINING YOUR VALUE PROPOSITION

UNDERSTANDING YOUR TARGET AUDIENCE AND DEFINING YOUR VALUE PROPOSITION 57 Stage 3: Set Up and Start Up Theme 6: Marketing UNDERSTANDING YOUR TARGET AUDIENCE AND DEFINING YOUR VALUE PROPOSITION Now that you re ready to turn your idea into a reality and begin defining your

More information

Programme Specification: MSc Assessment and Treatment of Sex Offenders (distance learning)

Programme Specification: MSc Assessment and Treatment of Sex Offenders (distance learning) Programme Specification: MSc Assessment and Treatment of Sex Offenders (distance learning) Course Outline: The MSc in the Assessment and Treatment of Sex Offenders is offered by the Forensic Section of

More information

Programme Specification. MSc Marketing. Valid from: September 2015 Faculty of Business

Programme Specification. MSc Marketing. Valid from: September 2015 Faculty of Business Programme Specification Marketing Valid from: September 2015 Faculty of Business SECTION 1: GENERAL INFORMATION Awarding body: Oxford Brookes University Teaching institution and location: Final award:

More information

MBA Construction and Real Estate. Programme Specification

MBA Construction and Real Estate. Programme Specification MB Construction and Real Estate Programme Specification Reference: Version: 1.00 Status: Final uthor(s): Dr Tabani Ndlovu and Dr Bekithemba Mpofu Date: 31/01/2014 Summary Programme Details Final ward Title

More information

Programme Specification: Master of Arts in Global Media Management (The Music Business)

Programme Specification: Master of Arts in Global Media Management (The Music Business) Programme Specification: Master of Arts in Global Media NOTE: This specification provides a concise summary of the main features of the course and the learning outcomes that a typical student might reasonably

More information

GCSE Media Studies. Course Outlines. version 1.2

GCSE Media Studies. Course Outlines. version 1.2 GCSE Media Studies Course Outlines version 1.2 GCSE Media Studies and GCSE Media Studies Double Award Models of Delivery Introduction All GCSEs taken after summer 2013 will be linear in structure. Candidates

More information