VIRTUAL PRODUCT DEVELOPMENT: WHERE WE ARE TODAY?
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1 VIRTUAL PRODUCT DEVELOPMENT: WHERE WE ARE TODAY? Prof. Dr. Ulrich Trägner Dekan für Verfahrens- und Chemietechnik Hochschule Mannheim Dipl.- Ing. Jan-Gerd Hinrichs Global IT PDP Modeling Solutions Region 2 John Deere GmbH & Co. KG Mannheim
2 JOHN DEERE AT A GLANCE Headquarters: Moline, Illinois, United States Employees worldwide: 57,200 Total net sales and revenues: BN US-$ Net income: BN US-$ Samuel R. Allen has been CEO and chairman since 2010
3 JOHN DEERE S SOLUTION PORTFOLIO Agricultural Equipment Construction Equipment Turf Equipment Forestry Equipment Financial Services Power Systems Intelligent Solutions Group Worldwide Parts Services
4 GLOBAL FOOTPRINT MANUFACTURING LOCATIONS 65 manufacturing locations in 19 countries
5 JOHN DEERE IN GERMANY 6 Locations 6,610 employees = approx. every 5 th employee of Ag equipment industry 3.17 Bn Euro Sales = more than 40% of Ag equipment industry sales 69 dealers with 5,000 employees
6 UNIVERISTY OF APPLIED SCIENCE MANNHEIM Technical University of the Metropolitan Area Rhein-Neckar About 5400 students, therefrom about 900 foreign students 182 professor 168 scientific staff member and 131 other staff member Broad, interdisciplinary range of professions in 9 faculties 32 Bachelor- and Master study paths High practical orientation, research-active, international Cooperation with companies, Universities and research cooperations Excellent rankings Core areas Healthiness and demographic change Energy and Environment Production- und Process technology
7 PORTFOLIO UAS MANNHEIM
8 VR AS A COMMUNICATION TOOL Diverse skilled teams Everyone can explain his point of view All talk about the same
9 HISTORY OF VR IN MANNHEIM (UAS MA & JOHN DEERE) 2001 Started a low cost VR System at the UAS Mannheim 2002 One sided Powerwall at John Deere 2006 Enhanced Cooperation between John Deere & UAS Mannheim 2008 Idea for a Common VR Solution (UAS MA & John Deere) 2012 Commissioning of an temporary 4-sided CAVE and recruitment of two UAS employees exclusively for the KVE December 2014 opening Kompetenzzentrum Virtual Engineering Rhein Neckar (KVE) (5-sided CAVE and 6m wide Powerwall)
10 KOMPETENZZENTRUM VIRTUAL ENGINEERING Foyer with seating Kitchen (with coffee machine) Barrier-free
11 CAVE AUTOMATIC VIRTUAL ENVIRONMENT (CAVE) 5 walls (3x3x3m) Resolution per wall 1400x1400@60Hz Cantilever Plexiglass floor 3x3m Vestibule with desks and projector Air condition, full darkening 10 projectors 12 workstations 4 cameras for tracking Internal 10 Gb network
12 POWERWALL Meeting room with stereoscopic 3D-wall, 6m wide with a resolution of 3240x768@120Hz 30 seats available Air condition, full darkening, 3D-soundsystem
13 VR USAGE AT JOHN DEERE Which aspects do support the VR usage at John Deere in Mannheim? Availability of 3D-CAD data (Product and Factory) Availability of the CAVE (100 days/year guranteed) Easy accessibility Full user support Engineering, Factory, Marketing and Service are in one place The University is nearby (5 minutes walk) Nice working environment (white walls, coffee machine, JDnetwork, multiple projectors and workplaces)
14 VR USAGE AT JOHN DEERE Total: 111 sessions
15 VR USAGE AT JOHN DEERE Product Engineering: Design Reviews Management Presentation Visibility Investigations Ergonomic Investigation Packaging Investigation
16 VR USAGE AT JOHN DEERE Marketing: Design Reviews Customer/Dealer Focus Groups VIP tours
17 VR USAGE AT JOHN DEERE Factory Layout Planning: Design Reviews Worker Training Assembly simulation
18 VR usage at the University Maschinenbau Elektrotechnik Nachrichtentechnik Verfahrenstechnik Anlagenbau und Planung Chemie und Biotechnologie Design Sozialwesen Therapie und Krankenpflege Informatik Computergrafik + Roboter Medizintechnik
19 VR usage at the University
20 ADVANTAGES OF THE COOPERATION General Setup and operation of a common VR Technology Center Cost savings due to common usage of hard- and software and operational synergie effects Producer indepent support of companies in the Metropolitan Area Rhein-Neckar to build up and use VR technologies Allocation of Virtual Reality as a communication tool for intensive, interdisciplinary cooperation John Deere Knowledge transfer Hard and Software tests (VR software, HMDs, Tracking, ) No maintenance efforts University of Applied Science Mannheim Utilization of VR technologies for a broad field of courses of the university, schools and other public services Knowledge transfer and lower the threshold of VR usage
21 DISCUSSION Questions?
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