2. Contest Period: The Contest begins on January 6, 2014 at 12:00 a.m. PST and shall be divided into two (2) rounds (the Contest Period ):

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1 ALASKA AIRLINES RUSSELL RESCUE CONTEST OFFICIAL RULES NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS CONTEST. PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW. 1. Eligibility: Open to legal residents of the United States including the District of Columbia who are eighteen (18) years of age or older as of date of entry who reside within a 120 mile radius of a major airport serviced by Alaska Airlines ( Sponsor ). Residents of King, Snohomish, or Pierce Counties (WA) are ineligible to enter or win. Employees of Sponsor, the Seattle Seahawks, the National Football League, CenturyLink Field, and the Washington State Public Stadium Authority, and their immediate family members (parent, siblings, children and spouse, and persons residing in the same household whether related or not), together with all of the foregoing respective parent and affiliated companies, subsidiaries, and advertising and promotional agencies, and all other companies associated with the Alaska Airlines Russell Rescue Contest (the Contest ), and their respective agents, officers, and directors, and all individuals, including, but not limited to, consultants, independent contractors, so-called temporary employees, former employees and interns (and their immediate family members) who have, within the past six months, performed services for Sponsor, the Seattle Seahawks, the National Football League, CenturyLink Field, and the Washington State Public Stadium Authority, are not eligible to enter or win. Void in U.S. military and diplomatic installations outside the United States. Void where prohibited by law. 2. Contest Period: The Contest begins on January 6, 2014 at 12:00 a.m. PST and shall be divided into two (2) rounds (the Contest Period ): Round 1 shall end on end on January 9, 2014 at 5:59 p.m. PST. Round 2 shall end on January 16, 2014 at 4:00 p.m. PST. In the event that the Seattle Seahawks professional football team wins its NFL playoff game currently scheduled for January 11, 2014, Round 2 may take place. If the Seahawks do not prevail in their NFL playoff game currently scheduled for January 11, 2014, Round 2 shall not commence, and all entries received after January 9, 2014 at 5:59 p.m. PST will be null and void and no prizes shall be awarded in connection to Round 2. Sponsor, Contest Administrator, or Sponsor s duly authorized representative shall be the sole determiner of all Contest-related time periods and Rounds. 3. How to Enter: During the applicable Round during the Contest Period, entrants may enter the Contest for free by doing the following: Send only one of the following: a writing, a photograph, or a video (a Submission ) to Sponsor via at the following address: heyrussell@12thfanrescue.com. In addition to the Submission, an entry must

2 include the following information: entrant s full name, physical address, address, date of birth, and telephone number. Each Submission, regardless of format, must express/communicate: (i) The entrant s personal story regarding the difficulty, experience, etc., of being a Seahawks fan in another city; and (ii) why the entrant is in need of a Russell Rescue to attend a playoff game in Seattle, WA. Videos must not exceed three (3) minutes in total running time ( TRT ). Videos exceeding the aforementioned TRT shall be considered null and void. In addition, no music should be included in the video. For both video and photo-based Submissions, third party intellectual property (trademarks, company names, player names, NFL jerseys, etc.) should not be seen in the Submission. Written Submissions must be in English, and must not exceed _250_ words. Sponsor is not responsible for attachment or other errors, file/format incompatibility, corruption, or damage, or entry s that exceed 8 MB. In the event Round 2 takes place per the requirements above, non-winning entries received during Round 1 shall roll over and are eligible to win the prizes available for Round 2. Round 1 Winners are not eligible to win a prize in Round 2. Limit: One entry per person. Entries may not be acknowledged. Incomplete entries or invalid addresses contained in the entry shall render the entry null and void. 4. How to Win: (i) The Submissions, regardless of format, will be judged on the following criteria, each being of equal value: Story/Circumstances, Originality, and Creativity. (ii) Judges qualifications: The judging panel will consist of Sponsor s employees or its designees. (iii) Tie-breaker: In the event of a tie, each entrant in the tie shall, at Sponsor s request, immediately submit to Sponsor one (1) additional Submission which shall be judged on the same criteria as above. (iv) Following the conclusion of the applicable Round, Winners shall be notified within eight (8) hours of selection, by or other communication method as solely deemed appropriate by Sponsor. Once notified, Winners must respond to Sponsor s communication within one (1) hour of notification or the prize may be forfeited and awarded to the next eligible entrant in descending order. (v) ALL JUDGES DECISIONS ARE FINAL. IF YOU DO NOT AGREE TO

3 THESE TERMS AND CONDITIONS DO NOT PROVIDE A SUBMISSION TO SPONSOR. 5. Prizes: A total of two (2) Winners from Round 1, and, if warranted, 2 Winners from Round 2, will each receive the following: Two (2) roundtrip, coach, Alaska Airlines vouchers/tickets for winner and a guest ( Guest ). Approximate Retail Value ( ARV ) of tickets ranges from $580 to $1,050 each. Actual ARV may vary depending on ticket type, point of origin, transfers, destination, and other factors. Two (2) night s hotel accommodations, double occupancy. Accommodations will be provided in Sponsor s sole discretion, subject to availability. ARV: $300. Two (2) NFL playoff tickets to see a Seattle Seahawks playoff game, currently scheduled to take place on January 11 (Round 1 Winner) or, if warranted, January 19 (Round 2 Winner) 2014, at CenturyLink Field in Seattle, WA. ARV: $182 each. SUBJECT TO AVAILABILITY, WINNERS MUST BE ABLE TO TRAVEL NO LATER THAN JANUARY 10 (ROUND 1 WINNER) OR JANUARY 18 (ROUND 2 WINNER IF WARRANTED), AND WINNERS MUST BE ABLE TO ATTEND THE RESPECTIVE SEAHAWKS PLAYOFF GAME. Any Winner unable to travel and attend the respective game may be ruled ineligible to win, in Sponsor s sole discretion. In such an event, prize may be awarded to the next eligible entrant. Details and qualifications for participation in this Contest may apply. See below for additional information. ALL FEDERAL, STATE, AND LOCAL TAXES AND FEES, INCLUDING INCOME TAX, SALES TAX, AND ANY OTHER EXPENSES ARISING OUT OF THE RECEIPT AND USE OF THE PRIZES, ARE SOLELY THE RESPONSIBILITY OF THE WINNER. Any difference between the stated estimated value of a prize and its actual value will not be awarded. Winners agree to accept prize as is. 6. Odds of Winning: Odds of winning depend on the number of eligible entries received during Round 1 and Round 2 (as applicable) during the Contest Period. 7. Restrictions: Prizes are nonrefundable and nontransferable. The prizes may not be replaceable if lost, damaged or stolen. Winner and Guest must be 18 years of age or older or Winner must be the parent/legal guardian of a Guest under 18 years of age. Sponsor is not required to (but may at its sole discretion) offer any substitutions, cash redemptions, or alternative to prizes awarded under this Contest. Sponsor reserves the right to substitute a prize of equal or greater value in the event a prize is unavailable. Recipients of prize must have a U.S. mailing address. All prizes awarded are subject to

4 the restrictions and limitations noted in these Official Rules, on the prizes and/or included with the prizes. Certain dates may not be available and restrictions apply; alternative travel dates are not available. No travel extensions permitted. Winner must possess all necessary documentation required for air travel (e.g., a valid, government-issued Driver s License, U.S. passport, etc.). A $25 per bag charge will apply for up to three checked bags. Additional fees apply to check more than two bags or overweight or oversized items. See Sponsor s checked baggage policy at for more details. Meals, gratuities, transportation to and from Winner s and Guest s home and airport, rental car, incidentals, optional entertainment, departure taxes, customs and agriculture fees, and all other expenses not specifically mentioned herein are the Winners responsibility. No responsibility is assumed by Sponsor for canceled, delayed, suspended or rescheduled flights (including, but not limited to, flights affected by weather, nature, or acts of god) and no refund or compensation will be made in such instance. Travel restrictions, conditions and limitations may apply. Sponsor will not replace any lost, mutilated, or stolen playoff tickets, or airline vouchers/tickets. Sponsor reserves the right to select airports and flights/routes at its sole discretion. Airline tickets are nonrefundable and nontransferable and are not valid for upgrades or frequent flyer mileage accrual. 8. Submissions are subject to the following terms and conditions: Each entrant shall retain its ownership interest and applicable intellectual property rights in and to its Submission. However, each entrant hereby grants Sponsor and its respective parent, agents, affiliates, successors and assigns, a perpetual, irrevocable, universal, nonexclusive, fully-paid and royalty-free, sub-licensable and transferable license to use and distribute the Submission in any manner and for any purposes in connection to the Contest and the Sponsor s advertising and marketing endeavors as further explained below. Each Submission is, and will be treated as, non-confidential and non-proprietary. Sponsor retains the right to edit all Submissions in any manner and for any purpose, but is under no obligation to do so. Each entrant hereby represents and warrants that it owns the Submission submitted by it, or that it otherwise has the right to grant use thereof as set forth in this section, and that the posting of said Submission does not violate the privacy rights, publicity rights, copyright, trademark rights, contract rights, or any other rights of any person or entity. Any Submission that Sponsor deems inappropriate, including, but not limited to, content that is offensive, defamatory, indecent, disparaging, obscene, pornographic, abusive, harassing, or illegal, or which constitutes an unlawful invasion of privacy, or which in any manner violates these Official Rules, shall be deemed null and void. Sponsor reserves the right to use the Submission for any purpose, including, but not limited to, posting, reproduction, disclosure, advertising and Contest activities, distribution, transmission, publication, and broadcast. Sponsor reserves the right to use any ideas, concepts, knowledge, or techniques contained in the Submission for any purpose, including, but not limited to, developing and marketing products and/or services using such information, and each entrant acknowledges and understands there shall be no consideration, royalties, or other compensation from Sponsor, its parents, agents, affiliates or assigns for use of said Submission or the content therein. Further,

5 each entrant and its respective heirs, hereby indemnify, discharge, release, and hold the Contest Entities (as defined below) harmless from any action and/or liability, in any form or manner, arising from any infringement of any third party s rights, inclusive of attorneys fees and costs in connection to the Submission. If you do not agree to these terms, do not enter the Contest. 9. General Entry Rules: Any individual or entrant who attempts or otherwise encourages, directly or indirectly, entry under multiple identities, uses multiple or IP addresses, or uses any other device, software program, app, method, or artifice to enter or encourage, directly or indirectly, multiple or false entries, as determined by the Sponsor or Contest Administrator, will be disqualified. Sponsor, at its sole discretion, reserves the right to review and investigate all entries and to take any and all measures it deems necessary to ensure a fair Contest. Garbled, edited, lost, illegible, or incomplete entries will be deemed ineligible, disqualified and void. In the event of a dispute, entry information will be declared made by the authorized account holder of the account used at the time of entry. Authorized account holder is defined as the natural person who is assigned an address by a telephone company, wireless service provider, Internet access provider, Internet service provider or other organization (e.g. business, educational, institution, etc.) that is responsible for assigning addresses, as applicable. Sponsor, and its parent, subsidiaries, affiliates, advertising and promotion agencies, suppliers, printers, and distributors, and their respective shareholders, directors, members, officers, employees, representatives, agents, successors and assigns, and any other person or entity related in any way to this Contest (collectively, the Contest Entities ), are not responsible for circumstances that may limit or otherwise restrict the ability to participate, including, but not limited to: (i) late, incomplete, garbled, or mutilated entries; technical, hardware, or miscellaneous software malfunctions or manipulations; viruses; network or electronic malfunctions of any kind; (ii) any human error that may occur in Winner notification or other Contest-related communications; (iii) or for any printing or posting errors in these Official Rules. If a printing, electronic, or other error results in more prizes are being claimed than the number stated in these Official Rules, all persons making purportedly valid claims will be included in a random drawing to award the advertised number of prizes available. No more than the advertised number of prizes will be awarded. If for any reason the Contest cannot be conducted as described in these Official Rules (including infection by computer virus, bugs, worms, tampering, hacking, unauthorized intervention, fraud, technical failures, or any other cause beyond the reasonable control of the Contest Entities that corrupts or affects the administration, security, fairness, integrity, or proper conduct of this Contest), then, in such an event, Sponsor shall have the right, in its sole discretion, to cancel, terminate, modify or suspend this Contest and select the Winner(s) from entries received prior to the action taken, or as otherwise deemed fair and appropriate by Sponsor. SPONSOR RESERVES THE RIGHT TO PROSECUTE ANY FRAUDULENT ENTRIES OR ACTIONS TO THE FULLEST EXTENT OF THE LAW. At Sponsor s sole discretion, entrants and/or Winners who

6 do not comply with these Official Rules or otherwise attempt to interfere with this Contest in any way may be disqualified. ALL DECISIONS BY SPONSOR ARE FINAL. IF YOU DO NOT AGREE TO THE TERMS AND CONDITIONS OF THESE OFFICIAL RULES, DO NOT ENTER THE CONTEST. 10. Release and Indemnification: By entering, entrants and Winners agree to be bound by these Official Rules and the decisions of Sponsor, together with any Contest Administrator, which shall be final for all purposes hereunder and agree: (1) Sponsor, together with its parent, agents, affiliates, representatives, successors, and assigns, may use (unless prohibited by law) their names, likenesses, images, photographs, recordings, voices, cities/states of residence, and biographical information and the prize, for advertising, trade and promotion in any media or format now or hereafter known, including on the Internet or via wireless application protocol, without further compensation, permission or notification, except where prohibited by law; and (2) to release, indemnify, and hold the Contest Entities, together with the Seattle Seahawks, the National Football League, CenturyLink Field, and the Washington State Public Stadium Authority, harmless from and against any and all liability, damages or causes of action (however named or described) with respect to or arising out of either (i) entrants participation in the Contest or in any Contest-related activity; or (ii) the receipt, possession, or use or misuse of the prizes awarded in the Contest, including, but not limited to, any claims for damage to property, personal injury or death, or claims based on defamation, rights of privacy, rights of publicity or merchandise delivery. Winner and Guest may be required to complete, sign and return an Affidavit of Eligibility and Publicity/Liability Release and other documentation or prize may be forfeited and awarded to an alternate. 11. Miscellaneous Conditions: By entering this Contest, all participants acknowledge having read these rules and agree to be bound by them and the decisions of Sponsor or its duly authorized representative. The Contest shall be governed by and construed in accordance with the laws of the State of Washington without giving effect to any conflict of law provisions thereof. ENTRANTS UNDERSTAND AND AGREE THAT ALL CLAIMS, DISPUTES OR CONTROVERSIES BETWEEN ENTRANT AND THE CONTEST ENTITIES SHALL BE RESOLVED BY FINAL AND BINDING ARBITRATION IN THE STATE OF WASHINGTON. BY ENTERING, ENTRANTS VOLUNTARILY AND KNOWINGLY WAIVE ANY RIGHT THEY HAVE TO A JURY TRIAL. THIS ARBITRATION CONTRACT IS MADE PURSUANT TO A TRANSACTION IN INTERSTATE COMMERCE AND ITS INTERPRETATION, APPLICATION, ENFORCEMENT AND PROCEEDINGS HEREUNDER SHALL BE GOVERNED BY THE FEDERAL ARBITRATION ACT ( FAA ). THE ARBITRATOR SHALL BE BOUND TO APPLY AND ENFORCE THE TERMS OF THE OFFICIAL RULES AND THE ARBITRATOR S DECISION WILL BE FINAL, BINDING, AND ENFORCEABLE IN A COURT OF COMPETENT JURISDICTION. NEITHER ENTRANT NOR SPONSOR SHALL BE ENTITLED TO JOIN OR CONSOLIDATE CLAIMS IN ARBITRATION BY OR AGAINST OTHER

7 CONSUMERS OR ARBITRATE ANY CLAIM AS A REPRESENTATIVE OR MEMBER OF A CLASS. Participants hereto consent and agree that all arbitration proceedings relating to the subject matter of this Contest shall take place in King County, WA. 12. Privacy Policy: Any personal information supplied by any entrant to the Sponsor will be subject to the Sponsor s privacy policy located at: Winners' List and Official Rules: Individuals may request the names of Winners by sending a self-addressed, stamped envelope by March 19, 2014 to: Alaska Airlines P.O. Box 68900, Seattle, Washington To receive a copy of the Official Rules during the Contest Period, send a self-addressed, stamped envelope to Sponsor at the address above; Attn: Russell Rescue contest rules request. Residents of WA may omit return postage for rules requests. 14. Sponsor: Alaska Airlines/Alaska Air Group, Inc. P.O. Box 68900, Seattle, Washington The Seattle Seahawks, the National Football League, CenturyLink Field, and the Washington State Public Stadium Authority in no way sponsor, endorse, or administrate, the Contest. 16. Copyright Notice: The Contest and all accompanying materials are copyright 2014 Alaska Air Group, Inc. All rights are reserved. 17. Digital Millennium Copyright Act: Pursuant to the Digital Millennium Copyright Act, if an individual or an entity has a good faith belief that the Submission submitted by an entrant infringes upon any third party copyright, please notify us by mail at Sponsor s address above, attention Russell Rescue Contest, or by at heyrussell@12thfanrescue.com with the subject line stating Copyright. The DMCA notice MUST include the following: (i) describe the alleged infringement in detail; (ii) the copyright owner or who retains authorized use; (iii) the URL(s) where the alleged infringement can be located; (iv) a statement indicating your authorization to file a DMCA complaint; (v) how you may be contacted; and (vi) any DMCA notice must also contain the following statement: I have a good faith belief that use of the copyrighted material described above is not authorized by the copyright owner or its agent, nor is such use otherwise permissible under law. I declare, under penalty of perjury, that the information presented herein is accurate, that I am authorized to represent the copyright holder, and I have a good faith belief that the use is infringing.