B2B Omni-Channel Commerce Platform Transformation: A Spotlight On Europe

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "B2B Omni-Channel Commerce Platform Transformation: A Spotlight On Europe"

Transcription

1 A Thought Leadership Spotlight Commissioned By Accenture and hybris, an SAP company March 2015 B2B Omni-Channel Commerce Platform Transformation: A Spotlight On Europe RESULTS FOCUSING ON EUROPE FROM THE THOUGHT LEADERSHIP PAPER BUILDING THE B2B OMNI-CHANNEL COMMERCE PLATFORM OF THE FUTURE, NOVEMBER 2014 Introduction In November 2014, Forrester Consulting completed a study commissioned by Accenture and hybris software, an SAP company, to explore how businessto-business (B2B) buyer expectations are transforming how suppliers sell and deliver products and services. The study, Building The B2B Omni-Channel Commerce Platform Of The Future, outlined how B2B buyers online expectations are being driven by their personal consumer online shopping habits and how B2B sellers must adapt their technology, organization, and process to keep pace with that change. To further explore the geographical variations, this spotlight focuses on the trends among online B2B buyers and sellers specifically in Europe. When we narrow the focus on B2B commerce trends in Europe, our key findings are that European B2B buyers: Demand sophisticated omni-channel capabilities from their suppliers. Are increasingly likely to make work-related purchases on their own and online. Expect enhanced search functionality, ratings and reviews, personalized experiences, and integration with back-office systems from suppliers.

2 2 European B2B Buyers Expect Omni- Channel Features From Suppliers Today s B2B buyers expect to access any information or services from any device, in their immediate context, at their moment of need. So it comes as no surprise that our custom study revealed that just under half of all European buyers leverage a smartphone or tablet to research products and services to make work-related purchases, with slightly more German (51%) buyers likely to use smartphone and tablets. The study also revealed that most European buyers expect: An increase in work-related purchases made online. More than half of respondents saw an increase in the total percentage of work purchases online, particularly in the, where 61% saw an increase (see Figure 1). A further 39% of all European buyers surveyed saw an increase in their average online purchase size. Business deals that are pre-negotiated. More than a quarter of European respondents (26%) indicated that they have seen an increase in sales with pre-negotiated pricing compared with the previous year. Enhanced, omni-channel features and functions from suppliers. Similar to all other countries surveyed, 61% of European B2B buyers expect suppliers to offer enhanced search functionality on their website particularly in the, where 68% mentioned this as a key feature (see Figure 2). A further 59% expect suppliers to show ratings and reviews of products/services. In addition, 45% of European buyers, slightly more than any other region, expect deep integration with back-end ERP systems. FIGURE 2 European Buyers Expect Omni-Channel Capabilities Of the following, which three features/functions would you most like your suppliers to offer? Enhanced search functionality on their website Showing ratings and reviews of products/ services 60% 61% 56% 59%68% 58% 59% 54% 61% FIGURE 1 Over Half Of European Buyers Expect Work Purchases Made Online To Increase Improved personalized product or service recommendations on their website 50% 51% 57% 50% Please tell us how your buying behavior with work-related purchases has changed in 2014 versus (Increasing only) %oftotalwork purchases made online 61% 53% 51% 61% Integration with our backend finance, accounting, order management systems, or ERP systems Merchandising/ recommending relevant products and services 45% 44% 45% 38% 37% 45% 30% 37% Average purchase size online %ofsaleswith pre-negotiated client pricing 29% 26% 27% 23% 29% 39% 37% 39% Base: 930 B2B buyers at organizations in Canada, the US, the,, and *Base: 454 B2B buyers at organizations in the EU Access to their website through a mobile optimized website 15% 15% 16% 17% 13% Base: 930 B2B buyers at organizations in Canada, the US, the,, and *Base: 454 B2B buyers at organizations in the EU

3 3 European Buyers Are Taking Control Of The Purchases They Make European B2B buyers are taking control of the purchases they make for work-related tasks (see Figure 3). Twentyeight percent of European respondents agreed that they are going to make work-related purchases on their own. French B2B buyers stood out in particular, where a third of French B2B buyers agreed that they are going to buy work-related products or services independently regardless of the corporate functions policies and procedures. Further, 33% of French respondents also agreed that they are expecting to make more work-related purchases on their own within the next 12 months. FIGURE 3 European Buyers Are Expected To Make More Work-Related Purchases On Their Own How strongly do you agree or disagree with these statements? (Strongly agree and agree only) Iamgoingtobuyworkrelated products or services independently regardless of the corporate functions policies and procedures Iamexpectingtomake more work-related purchases on my own (without procurement) in the next 12 months It has become easier to make work-related purchases on my own in the past 12 months 21% 15% 15% 14% 11% 20% 28% 28% 33% 28% 29% 27% 33% 26% 23% B2B Sellers Look To Adapt To Customer Demand Through Omni- Channel Investments In order to explore how B2B organizations are adapting to increasing customer demand, Forrester surveyed 526 B2B organizations around the world that sell direct to businesses online and looked at how these businesses are adapting to the increasing demand of their customers. The survey revealed that 300 European B2B sellers across the,, and are leveraging omni-channel because (see Figure 4): Customers are expecting it. Sixty-five percent of B2B sellers in Europe are investing in omni-channel initiatives because their customers are expecting it. Further, 58% of European B2B sellers are also expecting to see a rise in customer satisfaction metrics, which indicates that firms are seeking to change how they interact with customers to please them. German and French sellers in particular are expecting to see an uplift in customer satisfaction metrics () compared with all countries surveyed. They want to leverage efficiencies and cost savings. Fifty-four percent of European B2B sellers are investing in omni-channel initiatives to drive efficiencies and cost savings through improved inventory planning and assortment, with B2B sellers in (60%) and (58%) leading the way. Base: 930 B2B buyers at organizations in Canada, the US, the,, and *Base: 454 B2B buyers at organizations in the EU

4 4 FIGURE 4 European B2B Sellers Are Investing In Omni- Channel Because Their Customers Are Expecting Them To What would you say are the primary drivers behind your organization s investment in omni-channel initiatives? Our customers are expecting it We expect to see an uplift in our customer satisfaction metrics To drive additional efficiencies and cost savings through improved inventory planning and assortment The omni-channel customer has a higher lifetime value To reduce customer service/call center expenses For international growth/globalization 66% 65% 63% 70% 59% 58% 50% 54% 54% 60% 58% 45% 51% 49% 43% 50% 53% 38% 36% 43% 30% 35% 33% 31% 31% 30% 33% European B2B Seller Technology Priorities Focus On Addressing Buyer Needs B2B sellers recognize the importance of omni-channel commerce to serve and retain customers. In fact, leading B2B sellers are recognizing that technology will drive the future of their businesses. Similar to other regions, 57% of European B2B sellers are currently implementing or upgrading their ecommerce platform (see Figure 5). respondents () seem to be especially motivated to implement or upgrade their ecommerce platform to support omni-channel rollout. In addition, of respondents in Europe are improving their order management system, with French sellers (53%) even more likely to invest than any other country surveyed. Also, almost half () of European B2B companies are investing in data and analytics to support their omni-channel program rollout. FIGURE 5 Investment In ecommerce Platforms High On The Agenda For European B2B Sellers In the future, which of the following technology platforms does your firm plan to invest in to support your omni-channel program rollout? (Currently under implementation/upgrading) ecommerce platform 58% 57% 55% 54% Base: 526 B2B sellers at organizations in Canada, the US, the,, and *Base: 300 B2B sellers in the EU Order management system Data and analytics 49% 53% 43% Base: 526 B2B sellers at organizations in Canada, the US, the,, and *Base: 300 B2B sellers in the EU

5 5 As well as looking at the catalysts for omni-channel initiatives, the study also explored which technology initiatives are key priorities over the next 18 months. Addressing the expectations of B2B buyers shown earlier, almost half () of European B2B sellers are looking to improve their search functionality on their website (see Figure 6). European B2B sellers will also be focusing on improving accessibility and functionality of their websites and apps through mobile devices. Some interesting country-specific technology initiatives also emerge when we delve into variations between French, German, and sellers. For instance, 43% of French B2B sellers are prioritizing technology investments focused on improving mobile app access to their website. The same sellers in were the least likely to leverage technology to improve personalized recommendations on their website, with only 26% of respondents in focused on this versus 40% of B2B sellers. German sellers are taking the lead among European sellers by prioritizing technology investment to help them mechanize relevant products and services. A third of B2B sellers are looking to prioritize technology initiatives that improve integration with customers, back-end finance, order management, or ERP systems. FIGURE 6 Customer-Focused Technology Initiatives Will Be Deployed Over The Next 18 Months Based on your customers online needs, which of the following technology initiatives are a top priority over the next 18 months? Enhanced search functionality on our website Access to our website through amobileapp Merchandising relevant products and services Improved personalized product or service recommendations on our website Integration with customers back-end finance, accounting, order management systems, or ERP systems 39% 40%43% 34% 37% 35% 35% 39% 31% 34% 26% 36%40% 32% 30% 27% 30%33% Base: 526 B2B sellers at organizations in Canada, the US, the,, and *Base: 300 B2B sellers in the EU

6 6 B2B Sellers Must Overcome Barriers To Gain Full Value From Omni- Channel Initiatives When asked about top barriers and challenges preventing them from fully implementing their omni-channel strategy, B2B sellers in Europe revealed that: Back-office integration hinders omni-channel adoption. Similar to their North American counterparts, of European sellers are challenged by difficulty in integrating back-office technology across channels to fully implement their omni-channel strategy. In addition, of European B2B sellers are challenged by sharing customer data and analytics between channels, countries, or locations. This is even more pronounced in the, where of B2B sellers highlighted this as a challenge. The distribution partner ecosystem acts as a barrier. Forty-two percent of European B2B sellers also highlighted that they are challenged to fully implement their omni-channel strategy because of limitations by distribution partners, franchises, or wholesale customers. FIGURE 7 European B2B Sellers Are Challenged By Back- Office Technology Integration In your opinion, what are the top barriers/challenges preventing your organization from fully implementing your omni-channel strategy? Difficulty integrating backoffice technology across channels Difficulty sharing customer data and analytics between channels, countries, or locations Limited by distribution partners, franchises, or wholesale customers Base: 526 B2B sellers at organizations in Canada, the US, the,, and *Base: 300 B2B sellers in the EU 45% 43% 43% 41% 40% 40% 45% 36% 44%

7 7 Key Recommendations To remain competitive, B2B companies in Europe must: Invest in technology innovation. Fifty-seven percent of European B2B sellers plan to invest in automated pricing optimization. A further 51% of European sellers are also planning to invest in personalized recommendations, and are using wearable computing in distribution centers. B2B companies hoping to compete must harness new and compelling technologies that help them understand their customers more deeply and broadly. Build technology infrastructure to deliver world-class omni-channel experiences. In order for B2B companies to become successful omni-channel organizations, they must build their technology infrastructure to support enhanced search functionality, ratings/reviews, and personalization, as well integration with back-office systems across different channels. Make data sharing a top priority. European B2B companies highlighted the difficulty in sharing customer data across channels and locations as a key challenge they face in effectively deploying their omni-channel strategy. European B2B companies must break down organizational and process barriers that prevent the effective flow of data within the company and between partners.

8 8 Appendix A: Methodology In this study, Forrester surveyed 526 B2B companies and 930 B2B buyers across Canada,,, the US, and the. B2B buyers were from organizations with more than 1,000 employees and were manager-level and above business and procurement professionals who had recently bought products or services online. All B2B companies are currently selling direct to business partners online (B2B) and have at least 500 employees. All B2B company respondents were personally responsible for or deeply involved with selling the company s products or services online. The study was completed in November 2014.

B2B Omni-Channel Commerce Platform Transformation: A Spotlight On Canada

B2B Omni-Channel Commerce Platform Transformation: A Spotlight On Canada A Thought Leadership Spotlight Commissioned By Accenture and hybris, an SAP company February 2015 B2B Omni-Channel Commerce Platform Transformation: A Spotlight On Canada RESULTS FOCUSING ON CANADA FROM

More information

A Forrester Consulting Thought Leadership Paper Commissioned By Accenture and hybris, an SAP company. November 2014

A Forrester Consulting Thought Leadership Paper Commissioned By Accenture and hybris, an SAP company. November 2014 A Forrester Consulting Thought Leadership Paper Commissioned By Accenture and hybris, an SAP company November 2014 Building The B2B Omni- Channel Commerce Platform Of The Future B2B Buyer Expectations

More information

Mastering Omni-Channel B2B Customer Engagement

Mastering Omni-Channel B2B Customer Engagement A Forrester Consulting Thought Leadership Paper Commissioned By Accenture Interactive And SAP hybris October 2015 Mastering Omni-Channel B2B Customer Engagement Table Of Contents Executive Summary... 1

More information

Do More. Improving digital commerce by delivering the experience consumers expect.

Do More. Improving digital commerce by delivering the experience consumers expect. Do More Improving digital commerce by delivering the experience consumers expect. Skava White Paper CONTENT Consumer Engagement 1 Consumers Choose How to Interact With Retailers 2 What Does Omni-Channel

More information

2012 State of B2B E-Commerce

2012 State of B2B E-Commerce 2012 State of B2B E-Commerce Executive Summary As digital commerce has transformed all commerce over the last decade, customers have been offered increasing control over their buying experience. Ease of

More information

A Forrester Consulting Thought Leadership Paper Commissioned By MetaPack. September 2014

A Forrester Consulting Thought Leadership Paper Commissioned By MetaPack. September 2014 A Forrester Consulting Thought Leadership Paper Commissioned By MetaPack September 2014 Boost ecommerce Revenue By Enhancing Delivery Capabilities Retailers Leverage A Multicarrier Strategy To Offer Consumers

More information

Online And Mobile Are Transforming B2B Commerce Firms That Act Now Will Gain Appreciably, Companies That Don t Will Fall Farther Behind

Online And Mobile Are Transforming B2B Commerce Firms That Act Now Will Gain Appreciably, Companies That Don t Will Fall Farther Behind A Forrester Consulting Thought Leadership Paper Commissioned By hybris October 2013 Online And Mobile Are Transforming B2B Commerce Firms That Act Now Will Gain Appreciably, Companies That Don t Will Fall

More information

2014 State of B2B Procurement Study:

2014 State of B2B Procurement Study: Accenture Interactive Point of View Series 2014 State of B2B Procurement Study: Uncovering the Shifting Landscape in B2B Commerce 2014 State of B2B Procurement Study: Uncovering the Shifting Landscape

More information

The 2015 State of E-Commerce in Distribution

The 2015 State of E-Commerce in Distribution The 2015 State of E-Commerce in Distribution Featuring: Jonathan Bein, Managing Partner, Real Results Marketing Sponsored by: Date: March 26, 2015 Speakers Featured Presenter: Jonathan Bein Senior Partner

More information

The Rise Of The Empowered B2B End User Buyer Understanding And Addressing A New And Emerging Opportunity

The Rise Of The Empowered B2B End User Buyer Understanding And Addressing A New And Emerging Opportunity A Forrester Consulting October 2014 Thought Leadership Paper Commissioned By Intershop The Rise Of The Empowered B2B End User Buyer Understanding And Addressing A New And Emerging Opportunity Table Of

More information

White Paper. An itelligence White Paper B2B Omni-Channel Engagement: Challenges and Solutions from the Mid-Market Perspective

White Paper. An itelligence White Paper B2B Omni-Channel Engagement: Challenges and Solutions from the Mid-Market Perspective White Paper An itelligence White Paper B2B Omni-Channel Engagement: Challenges and Solutions from the Mid-Market Perspective B2B Omni-Channel Engagement: Challenges and Solutions from the Mid-Market Perspective

More information

The Rising Opportunity for CMO-CIO Collaboration in the Pharmaceutical Industry

The Rising Opportunity for CMO-CIO Collaboration in the Pharmaceutical Industry Accenture Life Sciences Rethink Reshape Restructure for better patient outcomes The Rising Opportunity for CMO-CIO Collaboration in the Pharmaceutical Industry Demographics Life Sciences Pharma/Biotech:

More information

B2B ecommerce: The New Rules of Engagement INSERT THE NAME OF PROPOSAL HERE - 00/00/2014

B2B ecommerce: The New Rules of Engagement INSERT THE NAME OF PROPOSAL HERE - 00/00/2014 B2B ecommerce: The New Rules of Engagement INSERT THE NAME OF PROPOSAL HERE - 00/00/2014 Why read this report? B2B ecommerce is more than twice as large as B2C, and it s growing even faster. Yet until

More information

Future of B2B Online Retailing

Future of B2B Online Retailing Future of B2B Online Retailing The Global B2B ecommerce Market Will Reach $6.7 Trillion by 2020 December 2014 1 Contents Section Slide Numbers Executive Summary 4 Key Findings 5 Sample Slides 8 Research

More information

The Transformed Relationship Between Buyers, Marketers and Salespeople

The Transformed Relationship Between Buyers, Marketers and Salespeople The Transformed Relationship Between Buyers, Marketers and Salespeople table of contents Chapter 1 // rethink the b2b buyer s journey // pg 3 INTRODUCTION Rethink the B2B Buyer s Journey The B2B buyer

More information

cgi.com/retail 1 Omni-Commerce: Today s Imperative for Retail Success

cgi.com/retail 1 Omni-Commerce: Today s Imperative for Retail Success cgi.com/retail 1 Omni-Commerce: Today s Imperative for Retail Success 2 cgi.com/retail The retail industry is expected to evolve more over the next 10 years than it has in the last 50 years. E-commerce,

More information

Omni- Channel Benefits for B2B Commerce

Omni- Channel Benefits for B2B Commerce i Mtkang/Shutterstock B2B ecommerce trends and tides are signaling a shift towards a B2C- like Omni- Channel eco- system. arvato Systems North America 6 East 32nd Street, New York, New York 10016 United

More information

Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed

Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed TM Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed Deploy a digital experience that delights customers and drives meaningful business results Make online

More information

B2B E-Commerce Solutions Empower Wholesale Distributors

B2B E-Commerce Solutions Empower Wholesale Distributors SAP Thought Leadership Paper Wholesale Distribution B2B E-Commerce Solutions Empower Wholesale Distributors Achieve Interaction Excellence with Outstanding Online Experiences and High-Quality Digital Content

More information

The Connected RetAil Experience. Empowering Employees, Reinventing Customer Interactions

The Connected RetAil Experience. Empowering Employees, Reinventing Customer Interactions The Connected RetAil Experience Empowering Employees, Reinventing Customer Interactions Retail will change more over the next five years than the last 50 years. Source: Operating Seamlessly: Integrating

More information

HOW THE GAME IS CHANGING: BIG DATA IN RETAIL

HOW THE GAME IS CHANGING: BIG DATA IN RETAIL BRICK MEETS CLICK BIG DATA UPDATE, 4Q 2013 HOW THE GAME IS CHANGING: BIG DATA IN RETAIL We ve been tracking retailing professionals experiences and attitudes toward big data regularly over the past two

More information

THE 2015 STATE OF E-COMMERCE IN DISTRIBUTION

THE 2015 STATE OF E-COMMERCE IN DISTRIBUTION In partnership with THE 2015 STATE OF E-COMMERCE IN DISTRIBUTION A Survey of E-Commerce Objectives and Challenges Facing Wholesale Distribution Companies 2000 2001 2002 Executive Summary Distributors didn

More information

The art of process-driven CRM

The art of process-driven CRM The art of process-driven CRM 1 bpm online marketing 2 bpm online sales 3 bpm online service 4 bpm online platform Strategy Creating process-driven products marketing sales service bpm online A single

More information

Key Strategies To Capture And Measure The Value Of Consumerization Of IT

Key Strategies To Capture And Measure The Value Of Consumerization Of IT A Forrester Consulting Thought Leadership Paper Commissioned By Trend Micro Key Strategies To Capture And Measure The Value Of Consumerization Of IT Enterprises Achieve A Wide Range Of Benefits By Deploying

More information

The Changing Landscape of B2B ecommerce

The Changing Landscape of B2B ecommerce The Changing Landscape of B2B ecommerce For years, ecommerce was a B2C game a channel best suited for consumer brands and retail transactions. Several recent studies and some major shifts in buyer behavior,

More information

The Power of Omnichannel Personalization

The Power of Omnichannel Personalization 1 The Power of Omnichannel Personalization Introduction The omnichannel consumer has arrived. In addition to websites, people can connect through smartphones, tablets, emails, social networks, and contact

More information

Deliver a Better Digital Customer Experience Through Sonata s Digital Engagement Solutions

Deliver a Better Digital Customer Experience Through Sonata s Digital Engagement Solutions Deliver a Better Digital Customer Experience Through Sonata s Digital Engagement Solutions The World is Going Digital The incredible growth of the internet, the proliferation of mobile devices and the

More information

Meeting the Multi-channel Distribution Challenge

Meeting the Multi-channel Distribution Challenge Meeting the Multi-channel Distribution Challenge July 2013 Sponsored by: Conducted by: On behalf of: Introduction Distribution is one of the fastest-changing processes in the world of logistics. With the

More information

FULFILLING EXPECTATIONS: THE HEART OF OMNICHANNEL RETAILING

FULFILLING EXPECTATIONS: THE HEART OF OMNICHANNEL RETAILING FULFILLING EXPECTATIONS: THE HEART OF OMNICHANNEL RETAILING Creating the supply chain visibility, accuracy, control and flexibility retailers need to meet the demanding fulfillment expectations of the

More information

EXPLORE YOUR ECOMMERCE POTENTIAL. Bring the full capabilities of your business online

EXPLORE YOUR ECOMMERCE POTENTIAL. Bring the full capabilities of your business online EXPLORE YOUR ECOMMERCE POTENTIAL Bring the full capabilities of your business online UX Design - Build more compelling human solutions - Optimize purchasing scenarios - Interact & communicate more effectively

More information

HOW TO TURN 9 RETAIL IT CHALLENGES INTO 9 BUSINESS OPPORTUNITIES

HOW TO TURN 9 RETAIL IT CHALLENGES INTO 9 BUSINESS OPPORTUNITIES HOW TO TURN 9 RETAIL IT CHALLENGES INTO 9 BUSINESS OPPORTUNITIES Intro According to a recent market study on be the main driver of total retail sales Embracing mobility the state of the retail sector that

More information

A UNIQUELY HOLISTIC APPROACH TO ECOMMERCE

A UNIQUELY HOLISTIC APPROACH TO ECOMMERCE A UNIQUELY HOLISTIC APPROACH TO ECOMMERCE EVERYTHING YOU NEED TO DO BUSINESS IN THE OMNICHANNEL MARKETPLACE Jagged Peak provides ecommerce, order management and supply chain solutions that leverage the

More information

PROVIDING A RICH CUSTOMER EXPERIENCE IN THE B2B WORLD

PROVIDING A RICH CUSTOMER EXPERIENCE IN THE B2B WORLD PROVIDING A RICH CUSTOMER EXPERIENCE IN THE B2B WORLD THE B2B PARADIGM HAS CHANGED B2B 2.0! Over the years, the B2C ecommerce space has been at the forefront of providing consumer-friendly functionality.

More information

Center for Research on Information Technology and Organizations UC Irvine

Center for Research on Information Technology and Organizations UC Irvine Center for Research on Information Technology and Organizations UC Irvine Title: E-Commerce: A Mile Wide and an Inch Deep Author: Kraemer, Kenneth L., University of California, Irvine Dedrick, Jason, University

More information

The Digital Insurer In 2015 Insurance Business Performance Depends On Digital

The Digital Insurer In 2015 Insurance Business Performance Depends On Digital A Forrester Consulting March 2015 Thought Leadership Paper Commissioned By Infosys The Digital Insurer In 2015 Insurance Business Performance Depends On Digital Table Of Contents Executive Summary... 3

More information

Bridging the Content and Commerce Divide

Bridging the Content and Commerce Divide Bridging the Content and Commerce Divide By: Jill Finger Gibson Highlights 2 The Countries of Content and Commerce 6 The Evolution From Neighbors to Allies 7 Technology Selection Considerations Executive

More information

Transforming Sales and Service with a Mobile-First Strategy. How to use mobility s unique capabilities for competitive advantage

Transforming Sales and Service with a Mobile-First Strategy. How to use mobility s unique capabilities for competitive advantage Transforming Sales and Service with a Mobile-First Strategy How to use mobility s unique capabilities for competitive advantage Overview The proliferation of digital capabilities and convergence of social,

More information

WebSphere Commerce Overview for Vector. 2014 IBM Corporation

WebSphere Commerce Overview for Vector. 2014 IBM Corporation WebSphere Commerce Overview for Vector Agenda WebSphere Commerce Overview Starter Stores Extended Sites Mobile Commerce Tooling Precision Marketing Promotions Search Solr Summary Capabilities References

More information

Sana B2B e-commerce monitor 2015

Sana B2B e-commerce monitor 2015 Sana B2B e-commerce monitor 2015 B2B e-commerce delivers business opportunities. Nowadays, consumers are used to buying everything online. Increasingly, buyers for companies want to be able to do the same.

More information

Costco.com Successfully Expands into United Kingdom in Record Time

Costco.com Successfully Expands into United Kingdom in Record Time Costco.com Successfully Expands into United Kingdom in Record Time Executive Summary CUSTOMER Costco Wholesale Corporation INDUSTRY Retail CHALLENGES Take advantage of high online / mobile commerce growth

More information

2016 Mobile Social Ticketing Survey. Conducted by:

2016 Mobile Social Ticketing Survey. Conducted by: 2016 Mobile Social Ticketing Survey Conducted by: other Introduction As we enter 2016 there are several questions hanging above the future of the live entertainment ticketing industry. What are today's

More information

New Software Strategies for Omnichannel Order Fulfillment

New Software Strategies for Omnichannel Order Fulfillment New Software Strategies for Omnichannel Order Fulfillment Presented by: Sponsored by: Greg Cronin & Nyle Morris 2014 MHI Copyright claimed as to audiovisual works of seminar sessions and sound recordings

More information

Magento and Microsoft Dynamics GP: Make the Most of Selling Online

Magento and Microsoft Dynamics GP: Make the Most of Selling Online Magento and Microsoft Dynamics GP: Make the Most of Selling Online Make every interaction count. Every day companies choose to sell online, but they often jump in before developing a well-formed plan.

More information

An Oracle White Paper March 2011. Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction

An Oracle White Paper March 2011. Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction An Oracle White Paper March 2011 Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction Introduction Today s business-to-business (B2B) organizations are looking with renewed urgency

More information

Build a Customer-Focused Digital Strategy

Build a Customer-Focused Digital Strategy Build a Customer-Focused Digital Strategy Featuring: Mike Rowland, Director of Digital Strategy, West Monroe Partners Brian Strojny, Co-Founder, Executive VP, Insite Moderated by: Thomas P. Gale, Publisher,

More information

Seize The Mobile Moment: Field Service Mobility Solutions Improve Customer Experience

Seize The Mobile Moment: Field Service Mobility Solutions Improve Customer Experience A Custom Technology Adoption Profile Commissioned By HP January 2015 Seize The Mobile Moment: Field Service Solutions Improve Customer Experience Introduction Customers expect to get what they want in

More information

Unified Communications Solution for Retail Industry

Unified Communications Solution for Retail Industry March 2014, HAPPIEST MINDS TECHNOLOGIES Unified Communications Solution for Retail Industry Author Sindhu Selvaraj SHARING. MINDFUL. INTEGRITY. LEARNING. EXCELLENCE. SOCIAL RESPONSIBILITY. Copyright Information

More information

Magento brochure DEVELOPER PLUS FRONT END DEVELOPER

Magento brochure DEVELOPER PLUS FRONT END DEVELOPER Magento brochure PLUS FRONT END KPMG Crimsonwing & ecommerce We re a global ecommerce solutions provider. We develop and implement fully integrated ecommerce solutions, primarily using Magento Enterprise.

More information

WebSphere Commerce V7 Management Center

WebSphere Commerce V7 Management Center Juha Nevalainen WebSphere Commerce Technical Specialist April 20 WebSphere Commerce V7 Management Center Introduction Proof of Technology Agenda What is WebSphere Commerce WebSphere Commerce Focus Areas

More information

ENABLING THE OMNI-CHANNEL CUSTOMER EXPERIENCE: BUY, FULFILL & SERVICE FROM ANYWHERE

ENABLING THE OMNI-CHANNEL CUSTOMER EXPERIENCE: BUY, FULFILL & SERVICE FROM ANYWHERE ENABLING THE OMNI-CHANNEL CUSTOMER EXPERIENCE: BUY, FULFILL & SERVICE FROM ANYWHERE Creating the Optimal Omni-Channel Experience Companies with the strongest omni-channel customer engagement strategies

More information

IBM WebSphere Commerce

IBM WebSphere Commerce IBM WebSphere Commerce Deliver a seamless and consistent buying experience across digital and physical channels Highlights Drive revenue through increased conversions across channels Deliver an engaging

More information

Leveraging Existing Business Data to Build Effective and Lucrative Omnichannel Retail Experiences

Leveraging Existing Business Data to Build Effective and Lucrative Omnichannel Retail Experiences Most retailers have seen the need to create omnichannel customer experiences. Leveraging Existing Business Data to Build Effective and Lucrative Omnichannel Retail Experiences TECHBLOCKS WHITEPAPER Leveraging

More information

hybris Solutions for Industrial Machinery and Components The Value of E-commerce for IM&C companies

hybris Solutions for Industrial Machinery and Components The Value of E-commerce for IM&C companies hybris Solutions for Industrial Machinery and Components The Value of E-commerce for IM&C companies The current market reality Four critical market conditions are forcing IM&C companies to focus on driving

More information

INTEGRATED ECOMMERCE UniteU Technologies

INTEGRATED ECOMMERCE UniteU Technologies INTEGRATED ECOMMERCE UniteU Technologies UniteU Commerce CRM ERP + Legacy Systems Point of Sale P1 UniteU Commerce Many retailers deal with the frustration that accompanies having to manage separate functions

More information

How to enable an engaging customer experience with digital asset management and SAP HANA

How to enable an engaging customer experience with digital asset management and SAP HANA How to enable an engaging customer experience with digital asset management and SAP HANA Michael Gray, Sr. Director, Global Partner Management Peter Chamberlain, Director of Marketing Content Infrastructure

More information

Sponsor of the study: Holistic Customer Experience in the Digital Age

Sponsor of the study: Holistic Customer Experience in the Digital Age Sponsor of the study: Holistic Customer Experience in the Digital Age A Trend Study for Germany, France and the UK PAC 2015 Core findings 1 Everybody talks about digitization but few companies have a profound

More information

MULTICHANNEL MARKETING

MULTICHANNEL MARKETING REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION

More information

ecommerce Re-platforming with hybris

ecommerce Re-platforming with hybris ecommerce Re-platforming with hybris Considerations, insights, and lessons learned Why read this report Digital has changed retail forever. ecommerce is now a $300 Billion market in the US and greater

More information

THE OMNICHANNEL CONSUMER

THE OMNICHANNEL CONSUMER THE OMNICHANNEL CONSUMER KEY FINDINGS FROM THE DELOITTE REPORT THE OMNICHANNEL OPPORTUNITY TO HELP RETAILERS UNLOCK THE POWER OF THE CONNECTED CONSUMER INTRODUCTION The internet and mobile devices have

More information

Supply Chains: From Inside-Out to Outside-In

Supply Chains: From Inside-Out to Outside-In Supply Chains: From Inside-Out to Outside-In Table of Contents Big Data and the Supply Chains of the Process Industries The Inter-Enterprise System of Record Inside-Out vs. Outside-In Supply Chain How

More information

GOOD CALL: How to position telemarketing at the heart of. your multichannel marketing to drive revenue. In association with:

GOOD CALL: How to position telemarketing at the heart of. your multichannel marketing to drive revenue. In association with: GOOD CALL: How to position telemarketing at the heart of your multichannel marketing to drive revenue In association with: multichannel marketing to drive revenue CONTENTS Good Call: How to position telemarketing

More information

DESIGNING AND WHOLESALING

DESIGNING AND WHOLESALING THOUGHT LEADERSHIP REPORT DESIGNING AND WHOLESALING you asked someone to define retailer in the year IF 2000, the answer likely would have included words and phrases such as seller of consumer goods, stores

More information

113: Navigating the Omni-Channel Retail World Mark Allen, Accenture Bill Connell, Macy s, Inc.

113: Navigating the Omni-Channel Retail World Mark Allen, Accenture Bill Connell, Macy s, Inc. 113: Navigating the Omni-Channel Retail World Mark Allen, Accenture Bill Connell, Macy s, Inc. Debbie Nyquist, Nordstrom Accenture: Market Trends and Consumer Perspectives 1 Everyone is Focused on Becoming

More information

Magento and Microsoft Dynamics GP: Make the Most of Selling Online. Co-Fou nder and V P, Sales

Magento and Microsoft Dynamics GP: Make the Most of Selling Online. Co-Fou nder and V P, Sales Magento and Microsoft Dynamics GP: Make the Most of Selling Online W ritten by Jeff Grundey Co-Fou nder and V P, Sales jgrundey@ nch annel.co m Every day companies choose to sell online but, too often,

More information

TOP 8 B-TO-B CMO MARKETING CHALLENGES OF 2015

TOP 8 B-TO-B CMO MARKETING CHALLENGES OF 2015 TOP 8 B-TO-B CMO MARKETING CHALLENGES OF 2015 Gleaned from research and assessment of reports from Gartner, Forrester, IBM, Forbes, Altimeter, LinkedIn, CMO.com, AAMA, Harvard Business Review, McKinsey,

More information

Marketing Relevance In An Omnichannel World How Data And Measurement Are Key To Customer Engagement

Marketing Relevance In An Omnichannel World How Data And Measurement Are Key To Customer Engagement A Forrester Consulting Thought Leadership Paper Commissioned By Neustar August 2015 Marketing Relevance In An Omnichannel World How Data And Measurement Are Key To Customer Engagement Table Of Contents

More information

YOUR GUIDE TO ACCELERATE VENDOR ENABLEMENT. Brady Behrman, CEO, PunchOut2Go Kari Cress, Client Success Manager, PunchOut2Go

YOUR GUIDE TO ACCELERATE VENDOR ENABLEMENT. Brady Behrman, CEO, PunchOut2Go Kari Cress, Client Success Manager, PunchOut2Go YOUR GUIDE TO ACCELERATE VENDOR ENABLEMENT Brady Behrman, CEO, PunchOut2Go Kari Cress, Client Success Manager, PunchOut2Go Vendor Enablement is Critical to Your Success The success of your eprocurement

More information

Survey Says: Consumers Want Live Help

Survey Says: Consumers Want Live Help Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy

More information

DIGITAL ROADBLOCK: Marketers struggle to reinvent themselves. March 2014. Copyright 2014 Adobe Systems Incorporated. All rights reserved.

DIGITAL ROADBLOCK: Marketers struggle to reinvent themselves. March 2014. Copyright 2014 Adobe Systems Incorporated. All rights reserved. DIGITAL ROADBLOCK: Marketers struggle to reinvent themselves. March 2014 Copyright 2014 Adobe Systems Incorporated. All rights reserved. Methodology Online survey among a total of 1,004 U.S. marketers

More information

Commerce Management System

Commerce Management System Commerce System Commerce Without Compromise The scalability and value of hosted e-commerce... The performance and control of a licensed software solution The world of e-commerce is becoming more and more

More information

Agenda Overview for Digital Commerce, 2015

Agenda Overview for Digital Commerce, 2015 G00270685 Agenda Overview for Digital Commerce, 2015 Published: 18 December 2014 Analyst(s): Jennifer Polk Marketing is making a greater impact on, and taking more responsibility for, digital commerce.

More information

B2B ecommerce Selling Online Isn t Just for Retailers Ryan Burnham k-ecommerce

B2B ecommerce Selling Online Isn t Just for Retailers Ryan Burnham k-ecommerce B2B ecommerce Selling Online Isn t Just for Retailers Ryan Burnham k-ecommerce OUR COMMITMENT TO THE COMMUNITY 1,500+ CLIENTS IN 15 COUNTRIES k-ecommerce YOUR ONLINE BUSINESS PARTNER ecommerce built for

More information

Winning in Retail in the next decade. Turn Showroomers and Digital Shoppers into Omnichannel advocates

Winning in Retail in the next decade. Turn Showroomers and Digital Shoppers into Omnichannel advocates Winning in Retail in the next decade Turn Showroomers and Digital Shoppers into Omnichannel advocates The Digital Shopper Profile Price-conscious, showrooming, real-time, all time Millennials and Other

More information

Accenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty

Accenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty Accenture Business Intelligence for Fashion and Luxury Creating a Differentiated Customer Experience for Long-term Brand Loyalty Fashion is inherently an ever-changing industry. Customer preferences fluctuate

More information

Forrester Business Technographics Global Mobility Data Report. North America Organizations 100+ Employees Prepared for VMWare

Forrester Business Technographics Global Mobility Data Report. North America Organizations 100+ Employees Prepared for VMWare Forrester Business Technographics Global Mobility Data Report North America Organizations 100+ Employees Prepared for VMWare July 2015 Agenda About the Data 4 Key Findings 5 Mobile Business Priorities

More information

Global ecommerce and Site Search Survey

Global ecommerce and Site Search Survey SURVEY Global ecommerce and Site Search Survey 2013 New Year s Resolutions sli-systems.com Introduction In November 2012, SLI Systems conducted a survey among global ecommerce companies to understand their

More information

Sitecore Commerce. The Art of Commerce is driven by the Experience Presented by Thomas Møller Jensen

Sitecore Commerce. The Art of Commerce is driven by the Experience Presented by Thomas Møller Jensen Sitecore Commerce From the moment the consumer become aware of a brand or business until well beyond their purchase. Our customers knows that the brand experience has to be completely deliberate and by

More information

The State Of Digital Coupons How Digital Coupons Are Adapting To Mobile And Omnichannel

The State Of Digital Coupons How Digital Coupons Are Adapting To Mobile And Omnichannel A Forrester Consulting August 2014 Thought Leadership Paper Commissioned By RetailMeNot The State Of Digital Coupons How Digital Coupons Are Adapting To Mobile And Omnichannel Table Of Contents Executive

More information

MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved

MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved February 25, 2014 Rubicon Project All Rights Reserved buyers EXECUTIVE representing SUMMARY more than 100,000 globally. Global mobile advertising spending is forecast to reach $18 billion in 2014, and

More information

Modernizing ERP for B2B E-Commerce Success. The Challenges with Legacy ERP/E-Commerce Platforms and How to Solve Them

Modernizing ERP for B2B E-Commerce Success. The Challenges with Legacy ERP/E-Commerce Platforms and How to Solve Them Modernizing ERP for B2B E-Commerce Success The Challenges with Legacy ERP/E-Commerce Platforms and How to Solve Them The Challenges with Legacy ERP/E-Commerce Platforms and How to Solve Them During the

More information

TRENDS IN B2B PART 2: NAVIGATING THE OMNICHANNEL BUYING JOURNEY COMMERCE

TRENDS IN B2B PART 2: NAVIGATING THE OMNICHANNEL BUYING JOURNEY COMMERCE 2 TRENDS IN B2B PART 2: NAVIGATING THE OMNICHANNEL BUYING JOURNEY COMMERCE THE OMNICHANNEL CONSUMER JOURNEY IS REDEFINING THE TRADITIONAL SALES FUNNEL Marketing orthodoxy has long held that B2B companies

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

The State of B2B e-commerce in Industrial Distribution

The State of B2B e-commerce in Industrial Distribution The State of B2B e-commerce in Industrial Distribution Survey respondents weigh in on challenges, strategies, and plans for investment as customer expectations continue to grow. PRESENTED BY: SPONSORED

More information

BUY BIG DATA IN RETAIL

BUY BIG DATA IN RETAIL BUY BIG DATA IN RETAIL Table of contents What is Big Data?... How Data Science creates value in Retail... Best practices for Retail. Case studies... 3 7 11 1. Social listening... 2. Cross-selling... 3.

More information

Build Exceptional Customer Experiences With IT Agility

Build Exceptional Customer Experiences With IT Agility A Forrester Consulting July 2014 Thought Leadership Paper Commissioned By CenturyLink Technology Solutions Build Exceptional Customer Experiences With Agility Table Of Contents Executive Summary... 1 Providing

More information

Bringing Digital into Store, now and in the future

Bringing Digital into Store, now and in the future Bringing Digital into Store, now and in the future Neil Adamson Digital Commerce Lead Accenture Interactive Agenda The now An integrated store The future Recent history: multi/omni-channel Multi-channel

More information

Empowering Your Sales Force. It s Not Just Automation. It s Personal.

Empowering Your Sales Force. It s Not Just Automation. It s Personal. Empowering Your Sales Force It s Not Just Automation. It s Personal. 2 Empowering Your Sales Force: It s Not Just Automation. It s Personal. Empowering Your Sales Force It s Not Just Automation. It s Personal.

More information

Your Last Traditional POS

Your Last Traditional POS RIS News Custom Research Your Last Traditional POS Examining the future of retail POS in a brave new omnichannel world produced by by joe skorupa Your Last Traditional POS Examining the future of retail

More information

Beyond CRM: a new era for Customer Engagement SAP hybris - Customer Engagement & Commerce

Beyond CRM: a new era for Customer Engagement SAP hybris - Customer Engagement & Commerce Beyond CRM: a new era for Customer Engagement SAP hybris - Customer Engagement & Commerce Enrico Manzi VP Business Development CEC EMEA Lisbon, November 4 th 2015 Agenda Our World Addressing the change

More information

Managed Hosting And Private Hosted Cloud Both Are Viable Alternatives To Public And Virtual Private Cloud Models

Managed Hosting And Private Hosted Cloud Both Are Viable Alternatives To Public And Virtual Private Cloud Models A Forrester Consulting Thought Leadership Paper Commissioned By AT&T June 2014 Managed Hosting And Private Hosted Cloud Both Are Viable Alternatives To Public And Virtual Private Cloud Models Table Of

More information

Why Starting an Online Sales Channel is Key to Your Success as a Business. The benefits of B2B e-commerce

Why Starting an Online Sales Channel is Key to Your Success as a Business. The benefits of B2B e-commerce Why Starting an Online Sales Channel is Key to Your Success as a Business The benefits of B2B e-commerce Why Starting an Online Sales Channel is Key to Your Success as a Business CONTENTS 1. B2B e-commerce

More information

Lukas Kerschbaum, Director Solution Engineering DACH Nicolas Berney, Senior Solution Engineer

Lukas Kerschbaum, Director Solution Engineering DACH Nicolas Berney, Senior Solution Engineer Lukas Kerschbaum, Director Solution Engineering DACH Nicolas Berney, Senior Solution Engineer 1. hybris Overview 2. hybris B2C Customer Journey 3. hybris B2B Features 4. hybris MDM or PCM (Product Content

More information

Executive Summary In light of the i2010 initiative, the Commission has adopted initiatives to further develop the Single European Information Space a Single Market for the Information Society. However,

More information

Top E-Commerce Challenges Facing the Wholesale Industry

Top E-Commerce Challenges Facing the Wholesale Industry Top E-Commerce Challenges Facing the Wholesale Industry Contents Executive Summary 2 Upgrading an E-Commerce Platform for the Right Reasons 2 Choosing the Right Time to Make the Transition 3 Addressing

More information

Customer Engagement ed e-commerce: un cliente, diversi percorsi, infinite possibilità

Customer Engagement ed e-commerce: un cliente, diversi percorsi, infinite possibilità Customer Engagement ed e-commerce: un cliente, diversi percorsi, infinite possibilità Roberto Lei, Sales Director Southern Europe 21/04/2015 E-commerce Netcomm Forum 2015 Source : RetailMeNot and the Centre

More information

www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail

www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail Rumours of the store s death are greatly exaggerated Traditional retail

More information

Four distribution strategies for extending ERP to boost business performance

Four distribution strategies for extending ERP to boost business performance Infor ERP Four distribution strategies for extending ERP to boost business performance How to evaluate your best options to fit today s market pressures Table of contents Executive summary... 3 Distribution

More information

4 Retail Marketing Challenges. (and how to rise above them)

4 Retail Marketing Challenges. (and how to rise above them) 4 Retail Marketing Challenges (and how to rise above them) 4 Retail Marketing Challenges Many retailers find themselves in a precarious position as they look to acquire and foster relationships with consumers.

More information

ACCEPTANCE MATTERS AND YOUR CUSTOMERS AGREE *

ACCEPTANCE MATTERS AND YOUR CUSTOMERS AGREE * ACCEPTANCE MATTERS AND YOUR CUSTOMERS AGREE * BY ROB SNYDER, PRODUCT LEADER, COMMERCIAL PRODUCTS, & KAISER ASSOCIATES RESEARCH HIGHLIGHTS Suppliers stand to gain additional revenue by accepting cards from

More information

Is Your Omnichannel Strategy Driving Customers Away?

Is Your Omnichannel Strategy Driving Customers Away? Is Your Omnichannel Strategy Driving Customers Away? Featuring: Bob Heaney, Aberdeen Group Brent Halverson, ecmarket Tom Gale, Modern Distribution Management Sponsored by: Speakers Bob Heaney Research

More information