EXPLORE YOUR ECOMMERCE POTENTIAL. Bring the full capabilities of your business online

Transcription

1 EXPLORE YOUR ECOMMERCE POTENTIAL Bring the full capabilities of your business online

2 UX Design - Build more compelling human solutions - Optimize purchasing scenarios - Interact & communicate more effectively Digital Business Consultancy - Explore new possibilities for Digital Business - Reach out to customers in new ways - Deliver new digital products and services - Expand into new markets

3 Explore Your Online Potential Ecommerce success means delivering the full capabilities of your business online, in new and innovative ways. Tinext helps companies to integrate customers more meaningfully with the people, processes and technologies at the heart of their business. Our creative approach to technology allows companies to develop new online experiences that exploit the full potential of their business, and that capture and hold customer attention. The combination of technical confidence and expertise in business process automation, means that our teams to go well beyond delivering what is expected. Tinext provides open, flexible technology platforms that enable our clients to explore new and exciting possibilities for digital business. Customers Mobile Commerce and Omni Channel - Integrate the latest devices - Find new ways to sell on smartphones and tablets - Deliver unified, multichannel customer experiences Advanced Content Management & Digital Marketing - Analytics and targeting - Powerfull personalised content - New digital marketing tools and services Tinext Integrated Ecommerce Solutions Business Process Management Connect online customers directly to real world people and processes within your business Back Office Integration Connect online sales to the systems at the heart of your business: - ERP - Billing & order processing - CRM & customer databases - Legacy business systems Your business

4 Omni-channel solutions for an improved shopping experience As online sales continue to grow, digital business is evolving and merging back into the real world customer experience. For the customer, fixed and mobile digital devices are providing new ways to interact with their favorite brands. Growing trends have dissolved the boundaries between online and offline sales: on-the-sofa sales, sparked by magazine or TV advertising and completed on tablets; in-store product research and price comparison using smartphones; and the influence of social media on purchases. But customers are demanding continuity. The expectation is now to start buying processes on one device or channel, with the ability to move freely and seamlessly between real-world, online and mobile interactions. The expectation is now to start buying processes on one device or channel, with the ability to move freely and seamlessly between real-world, online and mobile interactions. In this environment, open, agile technology and innovation are more than just buzzwords, they are vital to business success. Ecommerce is no longer about a single software solution. It is about building evolving platforms where the ability to integrate is as important as the choice of individual software packages. An environment where choosing the right technology partner is critical. And we work in an ongoing partnership with our clients allowing them to adapt, refine and optimize successful long-term Ecommerce solutions.

5 Online ticket office with a fresh look and feel When Tinext looked at developing an online ticketing system for the Livigno Express, they instantly saw new business opportunities for the client. As the first destination for many visitors to the worldfamous Swiss resorts surrounding Livigno, the Airport Shuttle service has an unmissable opportunity to offer travellers online access to a far broader range of local services. Tinext started by developing a flexible online ticket office with a fresh look and feel. Fast and intuitive for travellers, the system also allows agents, such as hotels and tour operators, the ability to track and register their overall sales. Identifying the site as prime internet real estate for capturing visitors to the region, Tinext then added a sophisticated affiliation system. This has opened up major new revenue streams for the Express operator as a source of online referrals for selling ski passes, accommodation and tickets for local tourist attractions. The result: Tinext now manages the web infrastructure for three of the largest airport shuttle services in Switzerland and Northern Italy. livignoexpress.com/_eng/ Royal Caribbean delivers first-class travel and online experiences The world s second largest cruise line operator also called in on Tinext when it needed to improve online sales. Royal Caribbean Cruises wanted to deliver more sophisticated online content, to guide Italian customers through the online purchasing process. Tinext used its expertise in systems integration to turn the company s existing booking engine into a cutting edge online marketing platform. Royal Caribbean s existing back-end ecommerce systems were reinvigorated with the integration of powerful content management and web analytics. Customers are now given a red carpet experience through the entire decision making process. Marketing staff can now analyze every step of the customer journey with the ability to update and optimize web content in a few simple clicks. royalcaribbean.it

6 Independent Expertise for connecting Ecommerce with your incumbent systems Tinext offers independent Ecommerce expertise. We can work with your incumbent systems, your chosen technology, or offer guidance and advice on new solutions. Our true strengths lie in system design and integration, information architecture and powerful front-end experience design. Tinext designs and builds optimized Ecommerce platforms with your business at the core. Our systems engineers connect Ecommerce with the systems at the heart of your business, to deliver more complete, powerful online services. At the same time, we integrate the latest tools and technologies for content management, analytics and digital marketing, providing powerful, flexible platforms for optimizing online sales. But solid, independent technical skills are just the enabler. Online, mobile and in the real word, commerce is about human interaction. Online, mobile and in the real word, commerce is about human interaction. Our skilled team of front-end designers and digital marketers offer unrivalled expertise in developing and refining purchasing scenarios and building the ultimate online customer experience.

7 Integrating CMS and Ecommerce Gialdi and Brivio are two of the largest wine producers in southern Switzerland. Originally called on to update the companies corporate websites, Tinext was able to open up new international markets and reinvigorate their their online sales with a powerful content-driven commerce solution. Building on top of Konakart, their existing ecommerce solution, Tinext re-energized the online presence for both companies, adding a shot of sophistication. The Magnolia content management system was used to deliver a clean, elegant new design, turning an online ordering system into a sales and marketing tool. Rich product descriptions are now available in four languages, extending the reach of both brands into new markets. Further integration with the companies back-office ERP systems also allows trade customers to place orders from the same site using their existing terms and billing processes. shop.gialdi-brivio.ch Tinext is a partner of

8 Unlock the mobile potential of your business Mobile devices offer companies a new opportunity to give customers what they want, where and when they want it. Custora s latest US market research suggests that over one third of visits to online stores are now coming from mobile devices (smartphones and tablets), with the Mcommerce revenues poised to hit $50 billion in And for innovative firms, mobile commerce offers significant new and additional revenues streams. Tinext work with you to understand and unlock the mobile potential of your business. We help clients devise mobile purchasing scenarios as a way to reach customers in new environments and open up new markets. We go way beyond simple responsive design for different device formats. Our user experience experts look at context, to build more compelling mobile commerce applications that work for mobile customers: where they are, when they want to use them. Manage the funnel to improve conversions The abandoned shopping cart represents one of the hottest issues in online commerce. Recent research from the Baymard Institute 2 estimates average cart abandonment rates at over 68%. The so-nearly-customer, who drops their purchase at the last minute, is an industry-wide challenge. Tinext addresses this issue head-on, using expertise and innovation to turn a challenge into a significant competitive advantage for our clients. By integrating sophisticated content management more deeply into your chosen Ecommerce solution, we extend the red carpet journey for your customers, through the check-out and beyond. We use rich, personalized content and experience design to maintain customer engagement and enthusiasm, and to close the sale. 2 Baymard Institute average, taken from 28 cited reports: cartabandonmentrate

9 Small changes can increase conversion rates by 30% There are very few areas of online business that are as fiercely competitive as the credit card market. This environment provides the ultimate test for companies skills in digital sales and marketing. Cornercard is one of the leading providers of credit and prepaid card services to the Swiss market. When the bank was searching for a new partner to develop landing pages for its online (PPC) advertising campaigns, Corner Bank used unequivocal AB testing to evaluate potential suppliers. Tinext designs were tested, head-to-head, against landing pages from other leading agencies in a one-month campaign period using Adobe Omniture Test and Target to gather results. Tinext won the contract, with landing pages that delivered an industry-leading conversion rate of over 30%. cornercard.ch

10 How Business-to-Business can benefit from Ecommerce Recent estimates by Forrester Research place the size of the business-to-business ecommerce market at nearly double that of online sales to consumers. In most B2B markets, online procurement is becoming the norm rather than an alternative. At Tinext, our breadth of skills and experience enables us to deliver B2B commerce solutions that integrate solid technology with creativity and design flair. the size of the business-to-business ecommerce market at nearly double that of online sales to consumers. Mobile commerce also represents a rapidly growing potential for increasing B2B sales. Innovative corporate apps, which wrap your product as part of a practical, relevant service always available in the customer s pocket, can achieve more than a small army of direct sales staff. B2B Ecommerce places very different demands on technology. Tinext offers solid integration of Ecommerce portals with external procurement systems, ERP and companies existing backoffice software. Our knowledge of Enterprise Content Management and Business Process Management lets us reach beyond software, allowing our clients to model, streamline, automate and integrate their real world business processes. Invoicing, stock control and shop floor operations, such as production and fulfilment, can be tightly and efficiently orchestrated with online transactions. At the same time, our teams of frontend designers, user experience experts and information architects are equally as relevant in a B2B environment. The expectations of commercial purchasers are increasingly being set by their experience as consumers. Sophisticated, tailored, online services and intuitive smartphone apps are now being demanded in the B2B world. Tinext offers the rare blend of skills and experience needed to deliver new and innovative B2B solutions.

11 Integrating Ecommerce with ERP at Goldplast Goldplast is a manufacturer of stylish Italian-designed tableware, with a large proportion of its business in supplying durable plastic products to the catering and restaurant sector. The company wanted to bring its B2B business online, allowing resellers to place trade orders and manage their own accounts directly via the web. However, it was clear that the company s consumer-facing Ecommerce solution was not up to the job. Adding a secure login section to the existing Goldplast site, Tinext was able to bring all of the core functionality of the company s MAGO backoffice ERP system online. The result is a sophisticated online channel management system. Resellers can now place orders for their clients directly into the system, with payments then handled through Goldpast s invoicing system. Quoted orders can be placed on standby and confirmed at a later date. Each reseller can manage their own client lists. They can add new customers into the system themselves and have the ability to see blocked accounts where payments need chasing. The resellers can review their order history and even register complaints and handle any returns directly from the website. goldplast.ch read more

12 About Tinext Tinext combines the latest digital marketing expertise together with the deep technical understanding of a seasoned enterprise systems integrator. We deliver solid enterprise web solutions that transform our clients businesses. Copyright 2014 Tinext SA. All rights reserved. Since 2001, our teams have conceived, delivered, deployed and maintained more than 500 successful projects, with clients including Al Arabiya News Channel, Royal Caribbean International, Whirlpool Europe, City of Lausanne, Generali Group and Swiss national broadcasters RSI. With a comprehensive range of digital services delivered through our three core practices, Tinext can deliver complete projects or flexible services in combination with other providers. DIGITAL MARKETING - SYSTEMS INTEGRATION - CLOUD SERVICES Tinext SA Tinext Italia Tinext Middle East Viale Serfontana 7 Via Borghi 8 Jumeirah Lakes Towers 6834 Morbio Inferiore Gallarate (Varese) Building JBC 2 Switzerland Italy Dubai UAE T T T info@tinext.com F F F