Meeting Executive Team Date 18/03/2013. Agenda item 4 Time 10 Minutes. Yes publication ICO Website homepage - Signoff

Transcription

1 Meeting Executive Team Date 18/03/2013 Agenda item 4 Time 10 Minutes Proactive publication Title Presenter ICO Plan Aim Yes Internal publication Yes ICO Website homepage - Signoff Rob Parker and Steven Montgomery 1. Organisations better understanding their information rights obligations 4. Individuals are empowered to use their information rights Information Rights Strategy Aim Issue Decisions Opportunities 5. The ICO is alert and responsive to changes which impact on information rights. 1. A high proportion of individuals with a basic awareness of their information rights coupled with ready access to information on how to exercise those rights; Demonstration of how the website homepage has evolved to support the new Corporate Plan and incorporate feedback from user groups, and seeking signoff on the conclusion of the design process. We have been redesigning the ICO website homepage. We are now seeking ET s approval on the recommended design the conclusion of a design process which has been developed and refined through research with users. Users, particularly members of the public, aren t as well served as they could be by the current homepage. Some key user journeys aren t visible. There s a need for us to better signpost the most commonly needed content, while maintaining and improving our ability to quickly respond when new information needs arise, e.g. as a result of the ICO or topics relating to our remit appearing in the news. As the homepage is also the ICO s shop window, it is a key communications channel for delivering and reinforcing the ICO s aims. The ICO must remain agile to deal with changes in society, in our priorities and our role. The homepage must both enable and reflect this. 1

2 Relevant corporate risks 3. ICO Reputation Background Our homepage was designed over five years ago. Since then we ve made minor improvements, e.g. the addition of the flexible area in 2009 and in 2010 to bring the site in line with the ICO s new corporate ID. We presented a draft, basic mock up to ET in February. We have tested and refined the design based on testing with ICO staff, organisations, members of the public, key stakeholders and people with disabilities. Aims and objectives The aim of the homepage redesign is to make it easier for people to find what they re looking for and do things on the site. The specific objectives are: to make the most commonly accessed content easier to find, particularly for members of the public, e.g. advice and complaints; to improve the visibility of key journeys for organisations, e.g. to get guidance, and to register under the Data Protection Act; and to provide increased flexibility and opportunities to bring content held within the site more to the fore ; all while making the design dynamic, to give the impression of a responsive organisation, and reinforcing our positioning as the authoritative arbiter confident, professional, approachable, straightforward and welcoming. Options considered (Annex A) -Relevant Annexes Web homepage versions Annex A 2

3 Version 1 V1a 1a feedback: Clear distinction between For organisations and For the public Very static, especially the top section, not at all dynamic. Still a lot of text on screen. Not enough key journeys represented at first glance. Limited opportunities to surface content held deeper within the site. Difficult to reconcile how the expanding For the public and For organisations sections would fit in with our existing public and organisation landing pages (would likely make them redundant, but they are key pages on the site). 3

4 V 1b V1b feedback: More dynamic spaces for news; Some space to surface content deeper within the site; Like the Take action concept as a space to promote the things people come to the site to do; Two news spots confusing; Emphasis on What we cover is wrong the homepage needs to respond to what people have in mind when they come to the site, it s not about what we do; The carousel doesn t give you an idea of what other items are in it you d have to wait to see those so you wouldn t know if you were interested until you d seen all the items. 4

5 Version 2 Feedback: Clear distinction between For orgs and For the public; Very static top section; Register for data protection is confusing in the header (it s where you d usually expect to register on a website), and would mean it s visible on every page on the site not really appropriate; Limited opportunities to surface content held deeper within the site. 5

6 Version 3 Feedback, including from staff Key Take action tasks are not visible enough and too many; 6x3 boxes hard to scan cut down; Images help navigation, consider using more; Header text not clear enough. 6

7 Version 3.2 Feedback from user testing with public, organisations and stakeholders: Easier to find key Take action tasks; News at the top is helpful but shouldn t be too prominent; Easy to find popular public / organisation tasks; We like the big footer, helps navigation. 7

8 Version 7 for sign-off Summary: Works well across different devices; Flexible main image and common topics; Corporate colours and style introduced; Clean and fresh, better use of space; Helps to point direction of new website coming 2014; Easy to update with breaking news; Communicates what the ICO is doing in 2013, and beyond. 8