HOW SITEIMPROVE HELPS During A Website Redesign

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "HOW SITEIMPROVE HELPS During A Website Redesign"

Transcription

1 HOW SITEIMPROVE HELPS During A Website Redesign WEB GUIDE Whether it s part of a larger rebranding process, the old website simply wasn t achieving the goals set out by the business, or it just needed a new look, redesigning your website is a huge undertaking. Every department has specific needs, stakeholders have different opinions, and there will be plenty of bumps along the way. Whatever the reason, you ve decided to take the leap and we re here to help make the journey as smooth as possible.

2 GUIDE overview This report focuses on the challenges faced during a website redesign project that Siteimprove can help alleviate. This report is not intended to be a comprehensive guide to performing a website redesign, but rather, is intended to demonstrate the value and importance of implementing Siteimprove s Web Governance Suite (WGS) in the early stages of a website redesign project. This report will highlight the benefits of Siteimprove s Web Governance Suite (WGS) during the 5 major phases of a redesign project: Research Planning Development Content Population Test and Launch 2

3 TABLE of contents 1. Research Choosing the right CMS...4 Selecting the right analytics tool...4 Evaluate your hosting... 5 Implement analytics early Planning Improving navigation structure...6 Reuse or rewrite content?...6 Gathering user feedback... 7 Performing an inventory check... 7 Website policy adherence Development Spread out the debugging process...8 Optimize early...9 Web accessibility matters Content Population Finding content issues...10 Avoid last minute panic...11 Content accountability Test & Launch Performing a final quality check Removing duplicate style sheets Setting up 301 redirects Checking your privacy statement Launch with confidence

4 PHASE ONE Research Choosing the right CMS Before any website redesign can succeed, it s important to identify and understand the issues that the redesign is intended to address. Dig deeper than the common our website is outdated response and look at your current site through your visitors eyes. What problems do they encounter? Nearly all modern-day Content Management Systems (CMSs) have a suite of useful tools built in, and no two are created exactly the same. In addition to that, most CMSs can be extensively customized. So how do you know which one is best for your organization, and how it should be customized? The answer is surprisingly simple: look at the strengths and weaknesses of your current website, and choose a CMS that will minimize those weaknesses while playing to your strengths. For example, if your pages are frequently missing page titles or <h1> tags, consider a CMS setup that allows you to make these fields mandatory. Siteimprove s Web Governance Suite (WGS) identifies issues with your current setup, enabling you to make educated decisions when choosing which CMS is right for your organization. Selecting the right analytics tool When choosing an analytics tool to measure the traffic on your new website, consider the level of expertise your users have. Google Analytics is a popular free program, but its complexity and lack of customer support make it confusing for the average user. An analytics program is useless if your web team cannot or does not use it. 4

5 Choosing the right analytics tool will save you money, and countless hours in employee time and training. Siteimprove s integrated analytics tool is designed with the typical user in mind. Powerful measurement and tracking features packaged in an interface so simple, it requires an average of 30 minutes to learn. Evaluate your hosting Siteimprove Web Governance Suite constantly monitors your website s uptime and response rate from servers around the world. Reports detailing your site s performance give you the data you need to make an informed decision on whether or not your in-house hosting needs updating. Siteimprove s WGS is also useful for measuring the accuracy of an external hosting provider s performance and uptime guarantees, so you can make informed decisions about whether or not your current provider is right for your new website. Implement analytics early Regardless of which analytics tool you choose, adding it to your current website several weeks before launching the redesigned site is critical. Due to differences in the way analytics programs calculate data, each will report slightly different numbers. If you switch analytics programs when launching the new site and the numbers displayed are suddenly 7% lower than before, how will you know if this is due to differences in reporting or a problem with your new site? Running multiple analytics programs on your website is common, and poses no threat to performance. This will give you a baseline with which to gauge your new analytics results. Analytics Program 1 Analytics Program 2 5

6 PHASE TWO Planning Improving navigation structure What should receive placement on the main site navigation, homepage, or other high-visibility locations? With no solid evidence leaning one way or the other, this debate usually grinds the website planning to a halt, sometimes for months. Missed deadlines, increased cost, and frustration. Siteimprove s Web Governance Suite (WGS) helps you determine what content should be placed where, and why. What should be on the homepage and main navigation? With Siteimprove s WGS, you can track user journeys and measure how many clicks it takes your users to reach the content they want. Popular content requiring several clicks to access should be brought closer to the homepage, and information that users rarely look for should be moved further away, if not removed entirely. Siteimprove s WGS also allows you to view terms that users have been searching for to determine what information isn t visible enough. Armed with this data, you can create a logical site hierarchy based on actionable data that avoids political deadlock while optimizing your site for visitors. Remove or rewrite content? Rewriting content is a difficult and time consuming endeavor, but often a necessary expense. So how do you know which content to transfer over to the new site, and which to leave behind? With Siteimprove s WGS you can identify pages that get clicks, but have a high bounce rate, which may indicate that your visitors are interested in the content, but that it doesn t meet their needs. In which case, you may want to consider rewriting. 6

7 Unlike most other analytics programs, Siteimprove s WGS can also identify the pages with the lowest number of views, giving you a comprehensive list of pages you may no longer need; saving you time and resources carrying that content over. Gathering user feedback Siteimprove s WGS allows you to gather direct feedback from your website visitors. This makes it easy for you to immediately see ratings and comments on your most popular pages, pages with high bounce rates, or any other pages you would like to improve. This enables you to make changes to your website based on user feedback and enhance your user experience right away. Performing an inventory check Use Siteimprove s WGS to create exportable lists of your site s media files, documents, cookies, phone numbers, addresses and more. This can save you countless hours of searching through your site and ensure that nothing is missed when transferring to the new site. This also provides you with an opportunity to audit your media files and content for outdated information that may need to be updated or removed. Siteimprove s WGS features a PDF Checker that scans your site s PDFs for broken links and misspellings, and alerts you to any potential errors. Website policy adherence Failing to follow web policies is the fastest way to turn a beautiful new website into a mess. So how do you ensure that the new web policies will be adhered to? Most common policy violations: The best method is to take a look at your current policy violations, and determine why they happened. If the document outlining policies and guidelines for publishing to your current website are obsolete or nonexistent, then your content contributors are likely to use whatever styles seem best to them in the moment. This Wild West approach, where everyone does as they please, can make any website seem stodgy and outdated. If this root problem isn t properly addressed, your new website will soon begin to look like your existing site. Siteimprove s WGS allows you to see an overview of the content on your website, so you can determine which elements of your web policy are being ignored, so you can adjust accordingly. Broken links Misspellings Missing page titles Missing <h1> tags Oversized images 7

8 PHASE THREE Development Spread out the debugging process Establishing a debugging process from the beginning ensures a smoother launch by spreading out the revision work, giving you more time to fix problems. This will also save significant amounts of time by catching issues with templates before they spread to every page on your site. During development, websites undergo countless revisions and changes, often causing links and images to break. These may go unnoticed, and can find their way into thousands of pages as the site develops. Avoiding mistakes entirely is unrealistic, so catching and correcting them quickly is critical to a smooth development process. Web accessibility matters The development phase is also the best time to ensure that all your page templates meet accessibility requirements. This will optimize your site for all visitors (especially those with disabilities), increase search engine visibility, and prevent lawsuits. 1 in 5 adults now live with a disability 1. This includes visual impairments such as dyslexia and color-blindness, hearing impairments, cognitive disorders, and physical disabilities. The range and severity of these disabilities are as varied as the people affected by them. Many of these users rely on assistive technologies, like screen readers, to navigate the web. For them, even the most common website interactions can be frustrating, difficult experiences if the site hasn t been built properly or with accessibility in mind. Websites that don t meet modern accessibility standards risk alienating 20% of their potential audience

9 Siteimprove s WGS Accessibility tool will analyze your site for WCAG 2.0 and Section 508 web accessibility compliance. This will allow you to easily test for, and correct, accessibility issues before you add thousands of pages of content that may be affected by subsequent changes to the templates. Optimize content early Implementing Siteimprove s WGS during the development phase will allow you to optimize your site for both people and search engines, helping to ensure that your new site performs well in online searches. If your organization uses its website as a major marketing or communication tool, even a single week of poor search engine results can have catastrophic effects on your long-term goals. Broken Links Misspellings Missing Page Titles Missing <h1> tags Oversized images Old website Development Phase Test Phase 9

10 PHASE FOUR Population Finding content issues As content is being added, edited, and removed, there is a great risk of creating problems. Often, hurried content contributors will use URL s on the current website that link to pages and images, intending for the link to be temporary, but then forget to relink upon completion of the redesign. During development these links may work perfectly, but then suddenly break upon the launch of the site. Worse yet, they may link to images hosted on a different website entirely, opening liability to copyright claims as well as broken images in the event that the picture is taken down or moved on the external site. Another common mistake is uploading large images at full resolution to be resized in the browser, which slows the page load time considerably - especially on mobile devices. The picture may look perfectly normal, but this will turn visitors into bounces, as visitors are easily frustrated with slow load times. Remember to format your images before uploading them to save hassles and headaches. Siteimprove s WGS identifies broken links, as well as links at risk of breaking upon launch. Contributors are especially prone to submitting platform-specific documents during the population phase. Microsoft Word, Excel, and PowerPoint documents are the most common examples, and are often the most problematic. Today, more than 24% of all computers with Microsoft Office installed use an outdated version, and would not be able to open a document created in a Microsoft Office 2010 program

11 Avoid last-minute panic As large amounts of content are being added to your website, issues such as spelling errors, broken links, and missing files will inevitably pile up. Waiting until a few days before launch creates unnecessary stress for all parties involved, and strongly increases the likelihood that damaging mistakes will slip through the cracks. Deploying Siteimprove s WGS during the population phase will allow you to correct issues as you go, spreading the workload over a much more manageable period of time. This also gives you the ability to make any necessary adjustments to guidelines and processes to minimize production issues. Launching with Siteimprove WGS: 3 Broken links? No problem! Content accountability When many contributors are adding content simultaneously, it becomes difficult to keep track of the information on your site, and who s responsible for it. When a mistake is found, who should fix it? Siteimprove s Web Governance Suite gives you an overview of your entire website, allowing you to delegate responsibilities and send automated reports to each content contributor for the sections of the website under their responsibility. Our Content Policy tool allows you to flag single words, numbers, and phrases up to 500 characters in order to ensure content consistency. By enabling you to identify brand specific language, industry terminology, and legal or regulatory disclaimers, Siteimprove s WGS makes it easy to quickly identify the pages where new content needs to be added and unwanted content needs to be removed. Launching without Siteimprove WGS: Cross your fingers. Here goes nothing! 11

12 PHASE FIVE Test & Launch Performing a final quality check If ongoing quality checks have been performed during the development and population phases, pre-launch testing should be much less stressful. Use Siteimprove s Web Governance Suite to perform a final check for: Broken links Links to the current website Misspellings Accessibility issues SEO issues Removing duplicate stylesheets In addition to re-checking for these issues, you can run a final development check to ensure that no pages are linked to old style sheets. Often times during this stage, pages are still linked to development copies of a stylesheet, which may be identical to the correct stylesheet, and therefore very difficult to find manually. However, if a change is made in the future to the main stylesheet, it will not update across the entire site unless all development copies of the CSS file have been removed. You can also use Siteimprove s WGS to find any remaining Lorem Ipsum placeholder text that may have been forgotten during template development. Setting up 301 redirects Chances are, you have put a lot of time and resources into your current website s SEO. Protect that investment by redirecting traffic from your old website to your new one. This will allow you to retain your site traffic and search engine rankings. However, setting up redirects for every page is far too lengthy a process for larger websites because each page must be manually redirected. 12

13 With Siteimprove s WGS you can identify the pages with the most traffic from external sources, to create a list of the most important pages to redirect. Checking your privacy statement Making sure that your organization s privacy statement is properly accessible on every page is one of the best ways to avoid misunderstandings. Sometimes the link to the privacy statement in the footer of a web page can break, leaving your organization open to litigation. Use Siteimprove s WGS to make sure that the footer on every page has the correct link to your privacy statement and prevent costly mistakes. Launch with confidence Once you have finished these final checks, you can launch with confidence and peace of mind. To learn how Siteimprove can help you better manage and maintain your website, please visit us at Siteimprove.com Launch with confidence & peace of mind 13

14 GET a free DEMO go.siteimprove.com/demo Who is Siteimprove? Siteimprove is the only web governance software that helps you better manage and maintain your website through quality assurance, accessibility, web analytics, SEO, and response all in one tool. siteimprove.com EBVVFFNA1214

An Advanced SEO Website Audit Checklist

An Advanced SEO Website Audit Checklist An Advanced SEO Website Audit Checklist A Top Level Overview Easy to download, print, and check off as you go. Test number of indexed web pages - Typically businesses wants their homepage showing as the

More information

Siteimprove. Web Governance Made Easy. Details of Services

Siteimprove. Web Governance Made Easy. Details of Services Siteimprove Web Governance Made Easy Details of Services OUR Services Automatic check every 5 days that sends out detailed (PDF of HTML) reports. Ability to run adhoc scans or access reports. Ability to

More information

Active Web Group, Inc. Europa /Magento Web Marketing Specialists

Active Web Group, Inc. Europa /Magento Web Marketing Specialists Active Web Group, Inc. Europa /Magento Web Marketing Specialists Contents Introduction Design/Build Overview SEO Overview The Process Custom Programming Pricing 30 Oser Avenue, Suite 500, Hauppauge, NY

More information

Planning a Responsive Website

Planning a Responsive Website Planning a Responsive Website Planning a website is important for both web designers and website owners. Planning your website before you start building it can save you time, keep your site code more accurate

More information

Ready to Redesign? THE ULTIMATE GUIDE TO WEB DESIGN BEST PRACTICES

Ready to Redesign? THE ULTIMATE GUIDE TO WEB DESIGN BEST PRACTICES Ready to Redesign? THE ULTIMATE GUIDE TO WEB DESIGN BEST PRACTICES Web Development Your First Online Impression Web development is a complex, multifaceted process with a lot of moving parts. Much like

More information

SEO: How to Use Everyday Techniques to Increase Website Traffic. Robin Kelly @RobinKelly The University of Texas at Tyler

SEO: How to Use Everyday Techniques to Increase Website Traffic. Robin Kelly @RobinKelly The University of Texas at Tyler SEO: How to Use Everyday Techniques to Increase Website Traffic Robin Kelly @RobinKelly The University of Texas at Tyler SEO: How to Use Everyday Techniques to Increase Website Traffic STRUCTURE Built

More information

FEDERAL MAIN GOVERNMENT

FEDERAL MAIN GOVERNMENT FEDERAL MAIN GOVERNMENT TITLE Comparisons Sub title whitepaper WEB GUIDE FEDERAL WEBSITE REQUIREMENTS via DigitalGov HOW SITEIMPROVE HELPS Accessibility/Section 508 Ensure that people with any disability

More information

Active Web Group, Inc. Europa /Ecommerce Web Marketing Specialists

Active Web Group, Inc. Europa /Ecommerce Web Marketing Specialists Active Web Group, Inc. Europa /Ecommerce Web Marketing Specialists Contents Introduction Design/Build Overview SEO Overview Custom Programming Pricing 30 Oser Avenue, Suite 500, Hauppauge, NY 11788 Page

More information

Search Engine Optimization Checklist

Search Engine Optimization Checklist Search Engine Optimization Checklist Complete the following checklist to ensure that your website is optimized for the various internet search engines. 1. Include the strongest keyword in your title tag.

More information

A Basic Guide To Onsite SEO

A Basic Guide To Onsite SEO A Basic Guide To Onsite SEO Table of Contents Introduction A Web Page Deconstructed Keyword Research Page Content Page Heading Page URL Title Tag Meta Description Tag Images A Few Further Points Mobile

More information

Website Redesign SEO Checklist

Website Redesign SEO Checklist Website Redesign SEO Checklist THE TASK OF RETAINING TRAFFIC AND RANKINGS FOLLOWING A REDESIGN OR RESTRUCTURING OF A WEBSITE IS ONE OF THE BIGGEST CHALLENGES FACED BY AN SEO. ANDY KINSEY, SEOANDY Background

More information

SEO - Search Engine Optimization basics by Jeniffer Thompson

SEO - Search Engine Optimization basics by Jeniffer Thompson SEO - Search Engine Optimization basics by Jeniffer Thompson Search engine technology is always changing the key is to consistently write fresh, relevant content that reaches your audience, that is accessible

More information

30 Website Audit Report. 6 Website Audit Report. 18 Website Audit Report. 12 Website Audit Report. Package Name 3

30 Website Audit Report. 6 Website Audit Report. 18 Website Audit Report. 12 Website Audit Report. Package Name 3 TalkRite Communications, LLC Keene, NH (603) 499-4600 Winchendon, MA (978) 213-4200 info@talkrite.com Website Audit Report TRC Website Audit Report Packages are designed to help your business succeed further.

More information

1. Why is brand consistency important? 2. 2. Website reviews 2. 3. Quality assurance 2. a. Siteimprove 2. 4. University brand and style copy 3

1. Why is brand consistency important? 2. 2. Website reviews 2. 3. Quality assurance 2. a. Siteimprove 2. 4. University brand and style copy 3 TABLE OF CONTENTS: 1. Why is brand consistency important? 2 2. Website reviews 2 3. Quality assurance 2 a. Siteimprove 2 4. University brand and style copy 3 5. Content tips 3 a. Break up your copy 3 b.

More information

Figure 1: SERP for Pizza

Figure 1: SERP for Pizza What is SEO? SEO stands for search engine optimization. The term may sound like optimizing an actual search engine such as Google, however this professional service focuses on tweaking a website to do

More information

How to: Audit Your Google Analytics Installation

How to: Audit Your Google Analytics Installation How to: Audit Your Google Analytics Installation Your site seems to be working perfectly and you re trying to track the results in Google Analytics. But something is missing. You think you re receiving

More information

Information and Communications Standard. Making your website more accessible

Information and Communications Standard. Making your website more accessible Information and Communications Standard Making your website more accessible Web accessibility benefits millions of users with disabilities, but it also benefits people without disabilities, like people

More information

Overall. Accessibility. Content. Marketing. Technology. Report for help.sitebeam.net. Page 1. 133 pages tested on 29th October 2012

Overall. Accessibility. Content. Marketing. Technology. Report for help.sitebeam.net. Page 1. 133 pages tested on 29th October 2012 Overall The overall score for this website. 133 pages tested on 29th October 2012 Accessibility How accessible the website is to mobile and disabled users. Content The quality of the content of this website.

More information

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing ! Moreketing Automated Cloud Marketing Service With great ease you can end up wasting a lot of time and money with online marketing. Causing frustrating delay and avoidable expense right at the moment

More information

Your Individual Website Assessment Includes comparison to June 2008 manufacturing study data NAME of COMPANY for WEBSITENAME

Your Individual Website Assessment Includes comparison to June 2008 manufacturing study data NAME of COMPANY for WEBSITENAME WEBSITE ASSESSMENT Subject: For: Company: Your Individual Website Assessment Includes comparison to June 2008 manufacturing study data NAME of COMPANY for WEBSITENAME COMPANY NOTE: The additional elements

More information

Your Blueprint websites Content Management System (CMS).

Your Blueprint websites Content Management System (CMS). Your Blueprint websites Content Management System (CMS). Your Blueprint website comes with its own content management system (CMS) so that you can make your site your own. It is simple to use and allows

More information

Content Management: Whose Job Is It Anyway?

Content Management: Whose Job Is It Anyway? Content Management: Whose Job Is It Anyway? BY KELLY GOTO gotomedia, inc. kelly goto 415.864.7007 [p] 415.864.7004 [f] kelly@gotomedia.com The role of a content manager and the process of developing content

More information

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information.

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information. 1 Disclaimer 2013 Solutions From Paradise, LLC No part of this ebook can be reproduced, stored, or transmitted by any means including recording, scanning, photocopying, electronic or print without written

More information

Free Analytics are Not Always the Best Deal

Free Analytics are Not Always the Best Deal Free Analytics are Not Always the Best Deal Summary The choice between utilizing a free Analytics solution versus a paid Analytics solution is not as straight forward as it may appear. Indeed, free Analytics

More information

This white paper is an introduction to SEO principles, with a focus on applying those principles using your SiteSuite website management tools

This white paper is an introduction to SEO principles, with a focus on applying those principles using your SiteSuite website management tools Level 3 / 1 Bay Street, Broadway Shopping Centre, NSW 2007, Australia How to Use Your SiteSuite Content Management System to Apply Search Engine Optimisation (SEO) Techniques & Principles (or how to get

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

SEO Overview. Introduction

SEO Overview. Introduction Introduction This guide addresses a number of separate issues which are involved in Search Engine Optimisation (SEO) - the art of ensuring that your pages rank well in the "organic listings" [Wikipedia]

More information

SEO Basics for Starters

SEO Basics for Starters SEO Basics for Starters Contents What is Search Engine Optimisation?...3 Why is Search Engine Optimisation important?... 4 How Search Engines Work...6 Google... 7 SEO - What Determines Your Ranking?...

More information

Five essentials of SEO for every restaurant website

Five essentials of SEO for every restaurant website Five essentials of SEO for every restaurant website PURPOSE This document will provide restaurant managers and restaurateurs with a basic understanding of Search Engine Optimisation (SEO) and its importance

More information

Department for Business, Enterprise, Technology and Science. Digital Tourism Business Framework Project. to Search Engine Optimisation

Department for Business, Enterprise, Technology and Science. Digital Tourism Business Framework Project. to Search Engine Optimisation Department for Business, Enterprise, Technology and Science Digital Tourism Business Framework Project How-To Barriers Guide to Search Engine Optimisation Many features of a websites design that create

More information

A Simple Guide to. What makes a good website design? (by good, I mean a return on your investment)

A Simple Guide to. What makes a good website design? (by good, I mean a return on your investment) A Simple Guide to What makes a good website design? (by good, I mean a return on your investment) Hello and welcome, My name is Katherine Kelleher and I have written this e-book to help you develop an

More information

A Step- by- Step Guide for Building a Website for Your Business

A Step- by- Step Guide for Building a Website for Your Business 1 A Step- by- Step Guide for Building a Website for Your Business 2 Ge#ng Started With Your Website A well-built website is the foundation of your business And as we ve mentioned before, there s no better

More information

Building an Effective Approach

Building an Effective Approach White paper Getting Started with Content Marketing Building an Effective Approach Executive Summary For the marketer who has long been responsible for the website, the shift to a content marketing mindset

More information

How to Move Content & Preserve SEO in a Website Redesign

How to Move Content & Preserve SEO in a Website Redesign How to Move Content & Preserve SEO in a Website Redesign WHITE PAPER PRODUCED BY Table of Contents 2 Introduction 3 Step One: Preparing for Migration Identifying indexation issues Developing an inventory

More information

Mapping Your Path to the Cloud. A Guide to Getting your Dental Practice Set to Transition to Cloud-Based Practice Management Software.

Mapping Your Path to the Cloud. A Guide to Getting your Dental Practice Set to Transition to Cloud-Based Practice Management Software. Mapping Your Path to the Cloud A Guide to Getting your Dental Practice Set to Transition to Cloud-Based Practice Management Software. Table of Contents Why the Cloud? Mapping Your Path to the Cloud...4

More information

SmallBiz Dynamic Theme User Guide

SmallBiz Dynamic Theme User Guide SmallBiz Dynamic Theme User Guide Table of Contents Introduction... 3 Create Your Website in Just 5 Minutes... 3 Before Your Installation Begins... 4 Installing the Small Biz Theme... 4 Customizing the

More information

Digital Commons Design Customization Guide

Digital Commons Design Customization Guide bepress Digital Commons Digital Commons Reference Material and User Guides 6-2016 Digital Commons Design Customization Guide bepress Follow this and additional works at: http://digitalcommons.bepress.com/reference

More information

Search Engine Optimization Glossary

Search Engine Optimization Glossary Search Engine Optimization Glossary A ALT Text/Tag or Attribute: A description of an image in your site's HTML. Unlike humans, search engines read only the ALT text of images, not the images themselves.

More information

SEO WEBSITE MIGRATION CHECKLIST

SEO WEBSITE MIGRATION CHECKLIST SEO WEBSITE MIGRATION CHECKLIST A COMPREHENSIVE GUIDE FOR A SUCCESSFUL WEBSITE RE-LAUNCH A SITE MIGRATION IS A SIGNIFICANT PROJECT FROM A SEARCH MARKETING PERSPECTIVE AND AS SUCH SHOULD BE CAREFULLY CONSIDERED

More information

Nonprofit Technology Collaboration. Web Analytics

Nonprofit Technology Collaboration. Web Analytics Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

More information

Pizza SEO: Effective Web. Effective Web Audit. Effective Web Audit. Copyright 2007+ Pizza SEO Ltd. info@pizzaseo.com http://pizzaseo.

Pizza SEO: Effective Web. Effective Web Audit. Effective Web Audit. Copyright 2007+ Pizza SEO Ltd. info@pizzaseo.com http://pizzaseo. 1 Table of Contents 1 (X)HTML Code / CSS Code 1.1 Valid code 1.2 Layout 1.3 CSS & JavaScript 1.4 TITLE element 1.5 META Description element 1.6 Structure of pages 2 Structure of URL addresses 2.1 Friendly

More information

YouTube Channel Authority - The Definitive Guide

YouTube Channel Authority - The Definitive Guide YouTube Channel Authority - The Definitive Guide So what exactly is YouTube channel authority and how does it affect you? To understand how channel authority works, you first need a basic understand of

More information

If you re a business owner looking for information on the cost of developing your own

If you re a business owner looking for information on the cost of developing your own What Does a Website Cost? This is a question that we field all day, every day. If you re a business owner looking for information on the cost of developing your own site (either using a service, or hiring

More information

Administrator's Guide

Administrator's Guide Search Engine Optimization Module Administrator's Guide Installation and configuration advice for administrators and developers Sitecore Corporation Table of Contents Chapter 1 Installation 3 Chapter 2

More information

TRANSLATIONS FOR A WORKING WORLD. 2. Translate files in their source format. 1. Localize thoroughly

TRANSLATIONS FOR A WORKING WORLD. 2. Translate files in their source format. 1. Localize thoroughly 4 Website Localization Tip Sheet 1. Localize thoroughly For your international audience, the content you publish should be in keeping with both your global marketing strategy and your local campaigns.

More information

SEO AND CONTENT MANAGEMENT SYSTEM

SEO AND CONTENT MANAGEMENT SYSTEM International Journal of Electronics and Computer Science Engineering 953 Available Online at www.ijecse.org ISSN- 2277-1956 SEO AND CONTENT MANAGEMENT SYSTEM Savan K. Patel 1, Jigna B.Prajapati 2, Ravi.S.Patel

More information

Website Audit Reports

Website Audit Reports Website Audit Reports Here are our Website Audit Reports Packages designed to help your business succeed further. Hover over the question marks to get a quick description. You may also download this as

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements A good website will do incredible things for business to business (B2B) companies. Over the

More information

How to Choose the Right Web Site Design Company. By Lyz Cordon

How to Choose the Right Web Site Design Company. By Lyz Cordon How to Choose the Right Web Site Design Company A White Paper on Choosing the Perfect Web Site Design Company for Your Business By Lyz Cordon About the Author: Lyz Cordon is owner of Diligent Design and

More information

SEO Guide for Front Page Ranking

SEO Guide for Front Page Ranking SEO Guide for Front Page Ranking Introduction This guide is created based on our own approved strategies that has brought front page ranking for our different websites. We hereby announce that there are

More information

Web Training Course: Introduction to Web Editing Version 1.0 - September 2006 Version 1.1 - March 2007, Version 1.1.1 - May 2007.

Web Training Course: Introduction to Web Editing Version 1.0 - September 2006 Version 1.1 - March 2007, Version 1.1.1 - May 2007. Web Training Course: Introduction to Web Editing Version 1.0 - September 2006 Version 1.1 - March 2007, Version 1.1.1 - May 2007 Course Rationale: The University is currently rolling out new Web publishing

More information

WompMobile Technical FAQ

WompMobile Technical FAQ WompMobile Technical FAQ What are the technical benefits of WompMobile? The mobile site has the same exact URL as the desktop website. The mobile site automatically and instantly syncs with the desktop

More information

Internet Marketing Guide

Internet Marketing Guide Internet Marketing Guide Contents 1. Internet Marketing 2. ROI 3. High Rankings 4. Internet Marketing: Techniques and options 5. Google PPC 6. Landing Pages 7. Conversions and Usability 8. SEO 9. Onsite

More information

Administrator s Guide

Administrator s Guide SEO Toolkit 1.3.0 for Sitecore CMS 6.5 Administrator s Guide Rev: 2011-06-07 SEO Toolkit 1.3.0 for Sitecore CMS 6.5 Administrator s Guide How to use the Search Engine Optimization Toolkit to optimize your

More information

Includes: Building an SEO- friendly Website: A Comprehensive Checklist

Includes: Building an SEO- friendly Website: A Comprehensive Checklist Building an SEO- friendly Website: A Comprehensive Checklist Includes: v Pre- Planning Stage v Planning Stage v Development Stage v Pre- Launch v On- Site SEO v Launch v Post- Launch Data Collection v

More information

Generating Leads While You Sleep

Generating Leads While You Sleep Generating Leads While You Sleep May 2013 CommuniGator 2013 Page 1 of 14 Contents Introduction... 3 Setting up the right infrastructure... 4 Page Scoring, Link Scoring and Lead Scoring... 7 Generating

More information

Profitable vs. Profit-Draining Local Business Websites

Profitable vs. Profit-Draining Local Business Websites By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining

More information

AN INTRODUCTION TO PINTEREST FOR BUSINESS.

AN INTRODUCTION TO PINTEREST FOR BUSINESS. AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for

More information

Introduction site management software

Introduction site management software Web Testing Introduction Making a web site does not end with putting all the media and software together. Actually, web site work never ends. When all the design is done, you have to test the site first

More information

Creating a High Performance Website

Creating a High Performance Website Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information

More information

10 Things You Must Know Before Redesigning Your Website

10 Things You Must Know Before Redesigning Your Website 10 Things You Must Know Before Redesigning Your Website 201-33119 South Fraser Way Abbotsford, BC V2S 2B1 888.262.6687 contact@1stonthelist.ca www.1stonthelist.ca PG 1 ABOUT 1ST ON THE LIST Thanks for

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

EMAIL SUCCESS TOOLKIT

EMAIL SUCCESS TOOLKIT WHITEPAPER EMAIL SUCCESS TOOLKIT EXECUTIVE SUMMARY Before you hit the send button on yet another oops message, use this toolkit to prevent mistakes. Included are a Project Brief to help with your process,

More information

Web Accessibility Report

Web Accessibility Report Web Accessibility Report AnnArborCIL.org Divye Bokdia Introduction AnnArborcil.org is an accessible website with AAA conformance. Team of four Michigan students (refer team section) and a staff member

More information

WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS

WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS Watkins Manufacturing WatkinsMfg.com (760) 598-6464 1280 Park Center Drive, Vista, CA 92081 Design Studio DesignStudio.com (888) 825-8883 715 J

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

38 Essential Website Redesign Terms You Need to Know

38 Essential Website Redesign Terms You Need to Know 38 Essential Website Redesign Terms You Need to Know Every industry has its buzzwords, and web design is no different. If your head is spinning from seemingly endless jargon, or if you re getting ready

More information

Using Google Analytics

Using Google Analytics Using Google Analytics Overview Google Analytics is a free tracking application used to monitor visitors to your website in order to provide site designers with a fuller knowledge of their audience. At

More information

What Is A Content Management System?

What Is A Content Management System? Topic Website Tutorial 15 What Is A Content Management System? This tutorial will provide you with extensive information on content management systems. Reading time: 10 minutes Prerequisite: None 1. What

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

Getting Started with a New Inbound Agency THE BEST APPROACH TO GETTING STARTED INBOUND AGENCY WITH A NEW INBOUND

Getting Started with a New Inbound Agency THE BEST APPROACH TO GETTING STARTED INBOUND AGENCY WITH A NEW INBOUND WITH A NEW THE BEST APPROACH TO INBOUND AGENCY GETTING STARTED INBOUND 1 BIGSHOT'S ALL-INCLUSIVE MARKETING SOLUTION...can provide you with the right content, expert design work, and marketing automation,

More information

Web Marketing. Website Pre-launch Checklist

Web Marketing. Website Pre-launch Checklist Web Marketing Website Pre-launch Checklist Fall 2014 Web Marketing 1-888-673-8485 info@accelweb.ca www.accelweb.ca Content Has Grammar and Spell check been performed on all content? Has a second set of

More information

Get to Grips with SEO. Find out what really matters, what to do yourself and where you need professional help

Get to Grips with SEO. Find out what really matters, what to do yourself and where you need professional help Get to Grips with SEO Find out what really matters, what to do yourself and where you need professional help 1. Introduction SEO can be daunting. This set of guidelines is intended to provide you with

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

Boundary Commission for England Website technical development - Statement of Work. Point of Contact for Questions. Project Director.

Boundary Commission for England Website technical development - Statement of Work. Point of Contact for Questions. Project Director. Point of Contact for Questions Project Director Project Manager Website technical development Statement of Work Reading Room Ltd 65-66 Frith Street Soho London W1D 3JR T: +44 (20) 7173 2800 F: +44 (20)

More information

Top 10 Website Pitfalls to Avoid

Top 10 Website Pitfalls to Avoid Top 10 Website Pitfalls to Avoid How exactly does a website fail? Well, to put it simply, if it does not reach or exceed the goals set for it it has failed. You didn t have goals set for your website?

More information

Veeam MarketReach User Guide. Automate Your Marketing. Grow Your Business.

Veeam MarketReach User Guide. Automate Your Marketing. Grow Your Business. Veeam MarketReach User Guide Automate Your Marketing. Grow Your Business. March, 2013 Contents PART 1. INTRODUCTION 3 What is Veeam MarketReach? 3 PART 2. ENTERING VEEAM MARKETREACH 3 Who can access Veeam

More information

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words.

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500

More information

323-868-3581. Search Engine Optimization

323-868-3581. Search Engine Optimization Search Engine Optimization What s the Difference between Pay-Per-Click and SEO Pay-per Click is a way for sites to appear in prominent positions on the search engines by paying the engine to display their

More information

TourismTechnology.com Website Best Practices Checklist

TourismTechnology.com Website Best Practices Checklist TourismTechnology.com Website Best Practices Checklist Prepared by Tracey Beattie Technology Resource Coordinator Tourism Industry Association of Nova Scotia (Revised) February 2011 Website Best Practices

More information

WEB ANALYTICS Where to Begin

WEB ANALYTICS Where to Begin WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information 1. That means your audience s first

More information

HOW TO CHOOSE A DIGITAL MARKETING AGENCY

HOW TO CHOOSE A DIGITAL MARKETING AGENCY Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion

More information

Selecting Enterprise Software

Selecting Enterprise Software Selecting Enterprise Software Introduction The path to selecting enterprise software is riddled with potential pitfalls and the decision can make or break project success, so it s worth the time and effort

More information

Organic Website Optimization Project Overview

Organic Website Optimization Project Overview Organic Website Optimization Project Overview PHASE Current Site Audit - Timeline: 6 Business Days» Deliverable(s): Current Site Audit, Scope of Work Agreement p. 1 2Keywords & Content - Timeline: 6 Business

More information

Connect 9.2 Notes + Documentation August 2010 1

Connect 9.2 Notes + Documentation August 2010 1 Connect 9.2 Notes + Documentation August 2010 1 Introduction Connect 9.2 offers a number of great tools to reduce the time necessary to manage a large community of users, including improved methods to

More information

Simple SEO Success. Google Analytics & Google Webmaster Tools

Simple SEO Success. Google Analytics & Google Webmaster Tools Google Analytics & Google Webmaster Tools In this module we are going to be looking at 2 free tools and why they are essential when running any online business website. First of all you need to ensure

More information

Web Design Foundations (2015-16)

Web Design Foundations (2015-16) Course Description Web Design Foundations is a course that prepares students with work-related web design skills for advancement into postsecondary education and industry. The course is intended to develop

More information

Top Of The Search. Helping Companies Expose Their Brand On-Line

Top Of The Search. Helping Companies Expose Their Brand On-Line Top Of The Search Helping Companies Expose Their Brand On-Line www.topofthesearch.co.uk tweet us: @topofthesearch or email us: sales@topofthesearch.co.uk Top Of The Search Top Of The Search is a Digital

More information

Contents. Whitepaper. Benefits of payroll outsourcing PAGE 1

Contents. Whitepaper. Benefits of payroll outsourcing PAGE 1 Benefits of payroll outsourcing PAGE 1 Contents Introduction 2 Payroll outsourcing: The facts 4 Why outsource? 5 Bureau or managed payroll? 8 Debunking the myths 10 How to outsource your payroll 13 Benefits

More information

Search Engine Optimization CAHNRS Office Hours January 20, 2016

Search Engine Optimization CAHNRS Office Hours January 20, 2016 Search Engine Optimization CAHNRS Office Hours January 20, 2016 Photo by: "Orb weaver spider web" by Taken byfir0002 flagstaffotos.com.aucanon 20D + Canon 17-40mm f/4 L - Own work. Licensed under GFDL

More information

WHY SOFTWARE IS SO HARD TO USE: HOW CUSTOMIZED SOLUTIONS CAN HELP

WHY SOFTWARE IS SO HARD TO USE: HOW CUSTOMIZED SOLUTIONS CAN HELP loading... WHY SOFTWARE IS SO HARD TO USE: HOW CUSTOMIZED SOLUTIONS CAN HELP COPYRIGHT 2014 WHY SOFTWARE IS SO HARD TO USE: HOW CUSTOMIZED SOLUTIONS CAN HELP There are few things more frustrating than

More information

Search Engine Marketing and SEO

Search Engine Marketing and SEO Search Engine Marketing and SEO Presented By Connie Ragen Green Search Engine Marketing is a term you ve probably heard many times. But what exactly does it mean? The term refers to the different ways

More information

Digital Asset Management

Digital Asset Management A collaborative digital asset management system for marketing organizations that improves performance, saves time and reduces costs. MarketingPilot provides powerful digital asset management software for

More information

Pay Per Click Marketing Specialists

Pay Per Click Marketing Specialists Pay Per Click Marketing Specialists INTRODUCTION Welcome to Ocatio s Pay Per Click overview! We have produced this brochure in the hope that it will show you how Ocatio operates once we have taken over

More information

search engine optimization for killer results

search engine optimization for killer results search engine optimization You may be familiar with many of the ingredients for good SEO, but are you making the most of them? Are you up-to-date with recent search engine changes that will affect whether

More information

Web Content Audit. Web Standards and Guidelines

Web Content Audit. Web Standards and Guidelines Web Content Audit Web Standards and Guidelines What is a content audit? A content audit is the process of taking a complete inventory of your site and identifying how to improve it in terms of site structure,

More information

101 Basics to Search Engine Optimization. (A Guide on How to Utilize Search Engine Optimization for Your Website)

101 Basics to Search Engine Optimization. (A Guide on How to Utilize Search Engine Optimization for Your Website) 101 Basics to Search Engine Optimization (A Guide on How to Utilize Search Engine Optimization for Your Website) Contents Introduction Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Why Use

More information

CommuniGator. Guide to Email Marketing

CommuniGator. Guide to Email Marketing CommuniGator Guide to Email Marketing Introduction We all send emails every day whether it be to friends, family or for work purposes; but unlike the one-to-one messages email marketing enables sending

More information