Recent advances and future roadmap for Performance Management within IBM Cognos

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1 Recent advances and future roadmap for Performance Management within IBM Cognos Torben Noer, WW Business Analytics Architects leader, IBM SWG BA Iceland, 27 th May 2014

2 Agenda Why Performance Management (and not Financial Performance Management)? Recent versions TM Latest versions TM Insight demo Controller 10.2 What s next? Concert 4 Concert 4 demo

3 CFO insights from the IBM Global C-suite Study: 576 CFO interviews from around the world North America 102 South America 94 Western Europe 155 Central and Eastern Europe 57 Japan Middle East and Africa 51 Asia Pacific Source: Question E--Participant Country

4 Flashback: The 2010 Global CFO Study identified 4 Finance profiles, with one group, Value Integrators, outperforming the rest Finance Efficiency Enterprise-wide information standards Standard financial chart of accounts Common finance data definitions and data governance Standard/common finance processes High Low Source: IBM Institute for Business Value, The Global CFO Study 2010, The Global C-suite Study 2013 Finance efficiency and business insight Low Disciplined Operator Scorekeeper Business Insight Value Integrator Constrained Advisor High Operational planning and forecasting capability Finance talent development Common planning platform Value Integrator Performance optimization Predictive insights Enterprise risk management Business decision making Disciplined Operator Finance operations focused Information provision Performance interpretation Constrained Advisor Analytics focused Sub-optimal execution Fragmented data Scorekeeper Data recording Controllership Multiple versions of the truth

5 Flash forward: Value Integrators are pushing the boundaries of efficiency and insight a subset are emerging as Performance Accelerators Performance Accelerator Finance Efficiency High Value Integrator Comparison of average ranking on measures of profit and revenue 70% more Value Integrator * Business Insight High * Value Integrators are 30% and Performance Accelerators are 7% of the overall CFO population interviewed. Source: CFO insights from the Global C-Suite Study, IBM Institute for Business Value, 2014 than the remaining Value Integrators Source: Question E4--How does the revenue growth of your enterprise compare to your industry peers over the past 3 years?; Question E5--How does your enterprise s profitability compare to your industry peers over the past 3 years?

6 IBM is the ultimate partner to drive a future-ready enterprise Value Integrators Performance Accelerators Analytic Data Management Process Automation Best Practices Span Finance and Operations Strategy Aligned Organization Enterprise-wide Transformation Value Managing multidimensional performance information Financial Consolidation and Close Budgeting Incentive Compensation Management Align information Planning, Analysis, and Forecasting Collaborative and Narrative Performance Reporting Disclosure Management Sales Performance Management Engage Frontlines Span Financial & Operations Leading & External Indicators Driver-based modeling Scenario Analytics Rolling Forecasts Accelerate & Link Product and Customer Profitability Predictive Analytics Big Data Analytics Analyze patterns Metrics and Scorecarding Strategy Management Continuous Steering Agile enterprise Risk-adjusted Value Management Optimize outcomes Maturity

7 Statistical Tracking and Assessment of Revenue (STAR) provides future revenue assessment and forecasting to help drive better performance STAR Methodology Business Challenge Existing bottom-up revenue assessment processes were labor intensive and inconsistent across business units Methodology was not consistent from quarter to quarter, which introduced bias and a lack of transparency Lack of analytical rigor in current and next quarter revenue affects availability, accuracy and volatility of projections Limited ability to track projected performance gaps down to discrete, addressable problems Analytical Solution STAR employs a statistical model based on current and historical data that maximizes information utilization and minimizes subjectivity Each input data stream feeds into a variety of weighted sub-models, which together create an ensemble model Ensemble modeling can accommodate multiple additional data sources and algorithms Projects are connected to addressable parameters of the business Historical Revenue Sub-model Sub-model 1C 1B Sub-model 1A Pipeline Data Sub-model Sub-model 1C 1B Sub-model 2A Quarterly Revenue Projection Orders, other data Sub-model Sub-model 1C 1B Sub-model 3A X X X Weighting Sub-model 1C 1B Factor Weighting Sub-model 1C 1B Factor Ensemble Model Weighting Sub-model 1C 1B Factor Increased Accuracy of Revenue Projections across Different Business Units Average % Error over Eight Quarters Accommodates a variety of data sources Sub-models capture different views of a data stream Sub-models dynamically weighted within and across data streams Outliner detection at data/sub-model/model level Assessment update frequency is aligned with that of the most frequently updated data source Business Impact Finance professionals can re-focus effort from estimating outcomes to decision support activities Predictions are more accurate, decreasing error on average by 40%* Managers have a tool providing easily understood insights for creating improvement roadmaps * based on data over eight quarters and weighted for business unit size Traditional STAR BU #1 BU #2 BU #3 BU #4

8 Enhancing TM1 forecasts with SPSS Modeler! Before After

9 Planning, Analysis, Forecasting, and Scorecarding in ONE platform to span finance and operations Strategy and activity driver-aligned organization Campaign scorecard Promotion plan Customer / Product profitability Revenue plan Sales dashboard Sales forecasting Incentive Compensation Quota Plan Territories Sales Channels Ops KPIs S&Op plan Capacity & Inventory plan Product allocation New products Workforce KPIs Headcount plan Salary & comp Staffing plan Training & Development Enterprise Scorecard Strategic Financial Plans Profit and Loss Balance Sheet Cash Flow Marketing Sales Operations Human Resources Finance

10 Performance Management Roadmap Cognos TM1 Intuitive Business Modeling Real-time Scorecarding Multi-threaded Architecture Office & Mobile Clients Multi-Platform Servers Cloud/SaaS Cognos Express Advanced Visualization Cognos Office Cognos Insight Tree Maps, Interactive Charts Offline Usage Cognos Disclosure Management XBRL, FSR gaps Narrative Management Reports Cloud/SaaS Cognos Sales Performance Management Workflow, UI, Scheduler Cognos Command Center Business User Process Automation Cognos Integration Server Automated, High Speed Data Extraction Next Future Recent

11 Introducing Cognos TM One solution to span finance and operations Drive alignment and monitor execution with scorecarding and strategy maps integrated with plans, budgets, forecasts Engage end-users in web, mobile and desktop experiences Performance gains in modeling, reporting, analytics, spreadsheets & web

12 Introducing Cognos TM1 on Cloud 10.2 One solution to span finance and operations Secure Pay as You Grow High Availability Web, Mobile and Desktop Clients Software-as-a-Service (SaaS) model Faster time-to-value and lower risk Bypass IT backlog Elastic scalability Shifts cost accounting from capital to operating expense

13 Introducing Cognos Express Integrated BI and planning for midsize organizations Mobile Clients Cognos Office Extensible Visualizations Benefits from recent advancements in Cognos TM1 and Cognos BI Extended with Mobile and Office capabilities TM1RunTI Dynamic Query Analyzer Ops Console

14 Cognos Disclosure Management 10.2 Streamlined document production for narrative management reporting and regulatory reporting Load and leverage Office documents Connect easily to all data Design intelligent process and automation Integrate numbers with narratives + Tagging functionality e.g., XBRL Edgar Conversion for SEC filing XBRL Analytics and auditing functionality Enhanced integration and workflow A secure, reliable reporting and analysis solution that converges performance data and BI reports with robust narrative analysis in a collaborative and controlled environment

15

16

17 Cognos Insight is now... Easier Undo all authoring and navigation actions more Engaging Widget Synchronization Dynamic Values Conditional Formatting Print Workspace to PDF or Printer...so that you can more easily build interactive workspaces that others WANT to see.

18 and is capable Ragged & Unbalanced Hierarchies New Spread options Contributor & Reviewer layouts Import 32-bit or 64-bit ODBC of building much Smarter applications Expression Editor Links...so that you can dump the spreadsheet that you waste hours a week on, and replace it with an enterprise data application that you can be proud of (and can update with the push of a button).

19 Performance Management Roadmap Cognos TM1 Intuitive Business Modeling Real-time Scorecarding Multi-threaded Architecture Office & Mobile Clients Multi-Platform Servers Cloud/SaaS Cognos Express Advanced Visualization Cognos Office Cognos Insight Tree Maps, Interactive Charts Offline Usage Cognos Disclosure Management XBRL, FSR gaps Narrative Management Reports Cloud/SaaS Cognos Sales Performance Management Workflow, UI, Scheduler Cognos Command Center Business User Process Automation Cognos Integration Server Automated, High Speed Data Extraction IBM Concert Process & Task Lists Key Performance Metrics Social Business / Collaboration More Flexible Delivery & Consumption Models Additional Cloud/SaaS Offerings New Mobile Capabilities & Platforms API Economy Advanced Analytics Predictive Analytics Self-Service Data Discovery IBM Concert Expansion Strategy & Initiative Management OLAP Innovations Prescriptive Applications Temporal Causal Modeling SPM Advancements Other Regulatory Mandates Next Performance & Scale Operations Optimization Future Recent IBM Confidential: References to potential future products are subject to the Important Disclaimer provided earlier in the presentation 2014 IBM Corporation

20 IBM Solutions: On-cloud or On-Premise Deployment flexibility to meet your needs today and tomorrow Cloud On premises Our place or yours?

21 Nexus of Forces and the Next Level of PM Engagement Collaboration Mobile Big Data Data & & Analytics Cloud Report Analyze Model Plan Collaborate Score Simulate Forecast Visualize Predict PLATFORMS (10s) The Nexus of Forces describes the convergence and mutual reinforcement of four interdependent trends: social interaction, mobility, cloud, and information. The forces combine to empower individuals as they interact with each other and their information through well-designed ubiquitous technology.

22 Financial Business Process in Theory Notification There s a problem with revenue, margin, etc. Other time-sensitive tasks/activities Communication Share the course of action Identification Where s the problem? Products? Geography? Who else has insight? Action What if scenarios to determine the best course of action Initiate dialogue to build consensus

23 Finance Business Process Real World Excel - Analysis Group Delays in Response Individual Phone Calls More Delays More Delays Collaboration? Take Action (Finally) More Calls More Delays More s

24 Introducing IBM Concert on Cloud IBM Concert introduces a new way to work in performance management processes anytime, anywhere. Social Web Mobile IBM Concert Web Mobile Desktop Office Process lists Activities Guided Navigation & Metrics Planning Budgeting & Forecasting Profitability Modeling & Optimization Scorecarding & Strategy Management Management & Performance Reporting Collaboration Analytic Data Management Hierarchy Management Common Information & Technology Platform Integration and Automation

25 Transforms the way you work in performance management processes anytime, anywhere Guided Business Processes Personalized task list highlight priorities, and walk users through processes step by step to highlight important time sensitive tasks, and improve efficiency Focus on Collaboration Act upon insights by easily collaborating and sharing data analysis with anyone, anywhere to build consensus around business decisions Cloud deployable, Mobile Enabled Activity streams alert you to changes as well as collaborative insights as they occur across the enterprise. Prioritized tasks can be acted upon sooner 25

26 2012 IBM Corporation Confidential. Do not distribute. Confidential

27 2013 IBM Corporation Confidential. Do not distribute.

28 Demonstration

29 The smarter company: driving performance achievement Disclosure Management & Financial Close Financial Performance Management Reporting to external stakeholders with confidence Advance analytic maturity Automate analytic processes Align resources with opportunity Sales Performance Management Link pay-for-performance plans to strategy Drive new insight & agility Operational Performance Management Connect and drive finance & operational coordination Only IBM delivers one comprehensive, analytic and planning platform for performance achievement

30 Q&A

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