IT FUSION CONFERENCE. Build a Better Foundation for Business

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1 IT FUSION CONFERENCE Build a Better Foundation for Business

2 <Insert Picture Here> The Oracle Business Intelligence Foundation: Technology for Pervasive Intelligence Kyungtae kim

3 Today s BI Track Agenda 1. Oracle BI Foundation Technology for Pervasive Intelligence 2. Oracle BI Applications Prebuilt Solutions for Rapid BI Success 3. Beyond ETL - Next Generation Data Integration Platform

4 Agenda BI Trends and Oracle Product Strategy Oracle Credentials in BI Oracle BI Enterprise Edition Overview Integration, Applications, and SOA Oracle and Hyperion Demo <Insert Picture Here>

5 Key BI Trends and Product Strategy Drivers

6 Business Intelligence is the #1 Priority the most important technology in 2007 is business intelligence Source: CIO Insight, The Future of I.T.: What's on Tap for 2007 and Beyond, January 16, 2007

7 Evolution in Business Intelligence Drivers of Oracle BI Product Strategy From: To: Analysts Historical data Fragmented view Reporting results Analytic tools Planning silos with limited BI Pervasive use Real-time, predictive data Unified, enterprise view Insight-driven business process optimization Unified infrastructure and prebuilt analytic solutions Enterprise Performance Management System

8 Oracle s Product Strategy Integrated Business Intelligence Database Business Intelligence & Data Mining Functions Integrated in Database Integrated Business Intelligence Tools Best-of-Breed, Next Generation Business Intelligence Technology Platform Integrated Analytic Applications Enterprise Wide, Industry Specific Analytic and Corporate Performance Management Applications Exploits Any Information Technology Environment

9 Magic Quadrant Disclaimer: The Magic Quadrant is copyrighted by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Leader in Gartner Magic Quadrants BI, Performance Management, DW BI Platforms Jan 07 CPM Suites, Oct 06 Data Warehousing, Sep 06

10 Leader in Market Share Market Segment Oracle Position Business Analytics (Total BI/DW tools + apps) #1 Business Analytics Tools Data Warehousing Tools Analytic Applications (Total) Financial and BPM Analytic Applications CRM Analytic Applications #1 #1 #1 #1 #1 Source: IDC; includes Hyperion

11 Now the #1 Preferred BI Vendor InformationWeek Survey of IT Professionals Source: InformationWeek

12 Oracle Business Intelligence Suite Enterprise Edition (OBIEE)

13 Oracle BI Platform Product Packaging Oracle BI Enterprise Edition BI Server Answers (Ad Hoc) Dashboards BI Publisher Delivers (Alerts) Disconnected Analytics Microsoft Office Add-In EE Oracle BI Standard Edition One BI Server Answers (Ad Hoc) Dashboards BI Publisher SE1 New Database SE One Oracle Warehouse Builder Oracle BI Standard Edition Discoverer Plus Discoverer Plus OLAP Discoverer Viewer Reports BI Beans Excel Spreadsheet Add-In SE Hyperion BI products RTD Oracle Real-Time Decisions ODI Oracle Data Integrator Hyperion Essbase BAM Oracle Business Activity Monitoring

14 Oracle BI Suite EE Unified Business Intelligence Infrastructure Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Proactive Detection and Alerts Disconnected Analytics MS Office Plug-in Web Services Common Enterprise Information Model Oracle BI Server Intelligent Caching Services Multidimensional Calculation and Integration Engine Intelligent Request Generation and Optimized Data Access Services OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process

15 Industry Leaders Rely on Oracle BI Enterprise Edition Aerospace & Defense Commercial Banks Pharmaceutical Computer Office Equip Diversified Financials Railroad Medical Products & Equip Telecommunications Securities Network & Comms Equip Life & Health Insurance 5 of the top 6 4 of the top 5 8 of the top 9 6 of the top 9 3 of the top 4 3 of the top 4 3 of the top 6 5 of the top 6 3 of the top 6 2 of the top 4 3 of the top 5

16 Oracle BI Suite Enterprise Edition Unified Business Intelligence Infrastructure Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Proactive Detection and Alerts Disconnected Analytics MS Office Plug-in Web Services Common Enterprise Information Model Oracle BI Server Intelligent Caching Services Multidimensional Calculation and Integration Engine Intelligent Request Generation and Optimized Data Access Services OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process

17 Oracle BI Server Powerful, Scalable Intelligence Across Sources Simplified business model view Advanced calculation & integration engine Intelligent request generation and optimized, distributed data access Oracle BI EE Presentation Services Oracle BI Server Open SQL Interface Other 3 rd Party Tools Simplified Business View Unified Metadata Intelligent Caching Advanced calculations Aggregate navigation & creation Federated query and integration Optimized SQL / function shipping Mission critical scalability and performance Foundation for all OBIEE presentation services Native RDBMS Oracle SQL Server DB2 Teradata Multi-dimensional XMLA Oracle OLAP Option MS Analysis Services SAP BW Other XML, Excel Text ODBC

18 Proven Scalability and Flexibility Architected for Scale and Performance Optimized Native SQL Function shipping Parallel processing Clustering Intelligent caching Connection pooling 7,000+ US users 12,000 6,500 disconnected Plus Norway, UK, others 8,500+ users 14+ Terabytes Teradata, DB2, SQL Server 20,000 users 40,000+ 2,700 users 10, Terabyte data warehouse Deploying to 55,000 users 1,000,000+ users Est. 16+ Terabytes 10,000 users 4,500 users 50, analytic applications 12+ Terabytes

19 Challenges with Traditional BI Tools Each BI tool has it s own metadata/interpretation of the KPIs. Lack of common metadata means single source of truth is elusive Inconsistent user interfaces for each type of analysis OLAP Analysis Query & Report Portal/Scorecard Data Mining Metadata Metadata Metadata Metadata OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process

20 Common Enterprise Information Model Key Benefits for Business and IT Presentation Layer User roles, preferences Simplified view Logical SQL interface Semantic Object Layer Dimensions Hierarchies Measures Calculations Aggregation Rules Time Series Physical Layer Map Physical Data Connections Schema More Complete and Timely Information All relevant enterprise data presented to users as one logical source by the BI Server Historical + real-time data True end user self-sufficiency with powerful calculation / analysis capabilities Greater Flexibility and Lower Cost Model-centric (vs. Report-centric ) approach Enables IT to change data infrastructure (e.g. when upgrading an OLTP system) without breaking all the reports / dashboards Greater usability and self-sufficiency reduces training costs

21 Information Delivery in OBIEE

22 Oracle BI Suite Enterprise Edition Unified Business Intelligence Infrastructure Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Proactive Detection and Alerts Disconnected Analytics MS Office Plug-in Web Services Common Enterprise Information Model Oracle BI Server Intelligent Caching Services Multidimensional Calculation and Integration Engine Intelligent Request Generation and Optimized Data Access Services OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process

23 Complete Insight Delivery Capabilities Designed for Pervasive Intelligence Oracle Interactive Dashboards Live, intuitive, personalized dashboards Powerful dashboard to dashboard navigation and dynamic, event-driven guided analytics Simple yet powerful intelligence for anyone Oracle Answers Powerful ad-hoc analysis via 100% Web UI Create & modify charts, pivots and dashboards True business user self sufficiency via intuitive, simplified business model Oracle Delivers Automated detection & alerts for proactive insight Content deliver to any device in multiple formats Multi-step analysis and analytic workflows

24 Complete Insight Delivery Capabilities Designed for Pervasive Intelligence Oracle BI Publisher True pixel-perfect reporting and publishing Report layout using familiar tools (e.g. Word, Adobe) Single product for all document needs invoices, checks, financial statements, government forms, etc. Oracle Disconnected Analytics Full analytics for the mobile professional Same experience whether offline or connected Full and incremental data synchronization enables rapid updates with minimal data set size Oracle MS Office Plug-in Interactive Excel and PowerPoint add-ins Enable use of BIEE data, business model, and report catalog within key Office applications No fragmentation of data in local spreadsheets

25 Guided Analytics in Interactive Dashboards Dynamic & Event-Driven Analytics Drive the Right Actions Guided Analytics drives alignment and actions through the organization by modeling and making accessible discovery and decision-making best practices. Guided Analytics leverages Dashboard-to-Dashboard navigation, which passes context (parameters) from one dashboard to the next and is easy to configure in OBIEE.

26 Briefing Books Pack & Go Dashboards Bring along an electronic Briefing Book which is a collection of your most important dashboards. Briefing Books are extremely small and can be delivered daily for enterprise collaboration. The bottom of every Interactive Dashboard page has an Add to Briefing Book link that automatically builds an electronic briefing book. Briefing Books can be: Saved Carried anywhere ed / shared Presented Refreshed / updated Distributed automatically via Delivers

27 Sense and Respond with Oracle Delivers Real-Time Proactive Intelligence Delivers provides constant monitoring, analysis, and notification of problems and opportunities, across all data sources, tailored for any user on any device. Automated analysis, detection, and delivery of intelligence Notification on any device and within Dashboards Multi-step analysis & workflow Author and share alerts Self-service subscriptions

28 BI Publisher Author, Manage & Deliver to any destination Oracle, SQL Server PDF RTF HTML Printer PeopleSoft, SAP, Siebel Excel Fax XSL XML Java, C++, Pearl, etc Web Services Layout Templates Word Excel Acrobat XML Spy JDeveloper Scriptura EDI EFT WebDAV e-commerce Data Source Layout Tools Output Destinations Multiple document output formats Report layouts developed and maintained using familiar desktop applications Reduced costs and complexity by eliminating custom or third party solutions

29 Integration, Applications, and SOA

30 The #1 BI Vendor Criteria Ability to integrate with Existing Applications Source: InformationWeek

31 Next Level of Performance Optimization Business intelligence (BI) is moving into the context of the business process, not just to make users information experience more effective, but also to allow for business process optimization. Software Macro-Trends: Reshaping Enterprise Software - Sep 2005

32 Pre-Integrated with Oracle Solutions Extends BI Value. Lowers TCO. Oracle Applications Sample Integration Points / Benefits Prebuilt BI Applications prebuilt for Oracle and non-oracle applications Embedded analytics - BI presented in context with processes Action Links seamless user experience with BI and transactional apps Pre-integrated with security models for Oracle Apps Oracle Fusion Middleware Oracle SOA & BPEL Process Manager integration drive intelligent processes Oracle Identity Management & Security integration enable more secure BI Oracle Portal integration embed BI content for broad distribution Oracle Enterprise Manager integration better manage BI performance Oracle Database Optimization for the Oracle Database faster query performance OLAP and data mining - Advanced analytics within the database

33 Oracle BI Applications Prebuilt Analytic Apps Built on OBI EE Sales Service & Contact Center Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Oracle BI Applications Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Proactive Detection and Alerts Disconnected Analytics MS Office Plug-in Web Services Oracle BI Suite EE Packaged ETL Maps DW Schema Universal Adapters IVR, ACD, CTI Hyperion MS Excel Other Data Sources

34 Speeds Time To Value and Lowers TCO Build from Scratch with Traditional BI Tools Training / Roll-out Define Metrics & Dashboards DW Design Oracle BI Applications Faster deployment Lower TCO Assured business value With OBIEE you can: 1. Build custom BI apps 2. Buy Oracle BI Apps 3. Do a mix of both Back-end ETL and Mapping Quarters or Years Training / Rollout Define Metrics & Dashboards DW Design Back-end ETL and Mapping Weeks or Months Easy to use, easy to adapt Role-based dashboards and thousands of pre-defined metrics Prebuilt DW design, adapts to your EDW Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis

35 The Fusion of BI & Business Processes Visibility & business insight BI provides insight into processes Action from insight BI users or BI alerts trigger a business process or event Insight-driven business processes Decision points in a process are driven by analytics Conditional process steps evaluate KPIs, and conditions to determine next step Business Intelligence Services BPEL, ESB Oracle BI BPEL, ESB Oracle BI & BAM BPEL, ESB Oracle BI

36 Oracle and Hyperion

37 The New, Extended Oracle BI A System for Enterprise Performance Management Oracle Business Intelligence BI and Performance Management Applications Operational Business Intelligence Applications Performance Management Applications Integrated with each other BI Tools and Foundation Best-of-breed Business Intelligence Tools Integrated BI Foundation Enterprise Semantic Model Hot-Pluggable Works with any information technology environment Oracle, non-oracle, or mixed

38 Oracle BI Tools & Foundation Extended and Unified Business Intelligence Infrastructure Data Integration Ad-hoc Analysis Interactive Dashboards Essbase Analytics Reporting & Publishing Proactive Detection and Alerts Disconnected & Mobile Analytics MS Office & Outlook Integration Common Enterprise Information Model Integrated Security, User Management, Personalization Multidimensional Calculation and Integration Engine Intelligent Request Generation and Optimized Data Access Services OLTP & ODS Systems Data Warehouse Data Mart Essbase SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process

39 Summary Oracle BI Enterprise Edition Advantages Comprehensive, integrated BI platform Common Enterprise Information Model Hot Pluggable works with existing investments Pre-integrated with Oracle Applications and Technology Complete library of proven, prebuilt BI Applications Recognized as a Leader by industry analysts Broad adoption and success by leading companies, and most preferred among IT professionals

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