Exploring Oracle BI Apps: How it Works and What I Get NZOUG. March 2013

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1 Exploring Oracle BI Apps: How it Works and What I Get NZOUG March 2013 Copyright This document is the property of James & Monroe Pty Ltd. Distribution of this document is limited to authorised personnel. Reproduction of this document in part or in full in any form, including and electronic, is not allowed except by written permission from James & Monroe Pty Ltd. This document contains material from Oracle, and is subject to Oracle copyright of all Oracle specific information.

2 Agenda BI Applications - What is it? - How it works? Architecture Components - Financial Analytics Appendix - About J&M

3 Safe Harbor Statement The following is intended to for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle.

4 BI Applications WHAT IS IT?

5 What is a BI Application? Definition BI Application or Pre-packaged BI Application can be defined as "An off the shelf available pre built BI Application which can cater to an Organisation s long term BI needs and should integrate seamlessly into the existing technical architecture". BI Application should be able to cater to all inside the organisation, from the strategic and tactical levels to the operational level. It should seamlessly integrate in the technical architecture to deliver consistent business value. BI application can be a module implemented for a specific department for example Finance or merely a subject area of a much larger BI system that uses a particular tool. Your information is integrated across your major data sources, but the usage is tailored to a particular user community and their reporting requirements.

6 Oracle BI Applications Suite Complete, Prebuilt, Best Practice Analytics CRM ANALYTICS ERP ANALYTICS SALES MARKETING SERVICE & CONTACT CENTER FINANCIALS PROCUREMENT & SPEND SUPPLY CHAIN & ORDER MGMT Pipeline Analysis Forecast Accuracy Up-sell/Cross-sell Cycle Times Lead Conversion Sales Team Effectiveness Campaign Effectiveness Customer Insight Product Propensity Market Basket Analysis Campaign ROI Service Effectiveness Customer Satisfaction Resolution Rates Service Rep Efficiency Service Cost Service Trends General Ledger Accounts Receivable Accounts Payable Cash Flow Profitability Expense Management Direct & Indirect Spend Buyer Productivity Contract Compliance Supplier Performance Purchase Cycle Time Employee Expense Revenue & Backlog Inventory Analysis Fulfillment Status Customer Status Order Cycle Time BOM Analysis PRICE LOYALTY PROJECTS HUMAN RESOURCES Price Segments Price Waterfall Analysis Deal Life Cycle Deal Desk Analysis Product Pricing Performance Member Demographics Membership Trends Program Revenue Promotion Effectiveness Points Analysis Project Funding and Budget Product Cost Project Revenue Project Billing Project Profitability Employee Productivity Compensation Talent Management Recruiting Analysis Learning Analysis Workforce Profile ORACLE BI SUITE ENTERPRISE EDITION PLUS SOURCE ADAPTERS: AND OTHER OPERATIONAL AND ANALYTIC SOURCES

7 Built on an Open, Leading BI Foundation Enables Flexibility, Extensibility, Standardisation Interactive Dashboards Ad hoc Analysis Proactive Detection and Alerts Microsoft Office Reporting & Publishing BI Publisher Financial Reporting Interactive Reporting SQR Production Reporting Web Analysis Common Enterprise Information Model Oracle BI Server Align Set Goals Insight Performance Action Plan Report Monitor Analyze OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle Siebel, PeopleSoft JD Edwards Custom Apps Files Excel XML Business Process Financial Performance Management Applications Hyperion Essbase

8 Common Enterprise Information Model Model Once, Deploy Everywhere Information consistency, availability & transparency Eliminates data silos Increased user adoption Greater leverage in IT Common Enterprise Information Model Oracle BI Server Set Goals Align Plan Insight Performance Action Report Monitor Analyze

9 No Compromise Build, Buy, or Both Standardise on Common World-Class BI Foundation Benefit from pre-built BI Apps Standardise on leading BI foundation Across all data sources and users Maintain flexibility to buy, extend, or build custom Viable enterprise BI strategy Oracle BI Applications Sales Service Marketing Contact Center Supply Chain & Order Mgmt Financials Human Resources Procurement & Spend Custom-built BI apps Custom App Custom App Custom App Custom App Oracle BI Suite Enterprise Edition Custom App Custom App Custom App Custom App Set Goals AlignInsight Plan Performance Report Action Monitor Analyze OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel JD Edwards Custom Apps Files Excel XML Business Process Financial Performance Management Applications Hyperion Essbase

10 BI Applications HOW IT WORKS?

11 How it Works? Standard Architecture An ETL Tool Centralised console to manage and recover ETL Reporting platform, A reporting engine and a report delivery mechanism Pre Built ETL Adaptors (Adaptors for leading source systems) A Unified Data Model Pre Built Dashboards and Reporting contents 11

12 How it Works? Standard Components INFORMATICA CLIENT DAC CLIENT OBIEE ANSWERS DAC REPOSITORY INFORMATICA REPOSITORY OBIEE SERVER INFORMATICA REPOSITORY SERVICES DAC SERVER INFORMATICA INTEGRATION SERVICES OBI ANLAYTICS WAREHOUSE OLTP

13 How Does it Work? Data Warehouse Administration Console (DAC) For warehouse developers and ETL Administrators Metadata driven ETL orchestration tool - Application Configuration - Execution & Recovery - Monitoring Allows: - Pin-point deployment - Load balancing / parallel loading - Reduced load windows - Fine-grained failure recovery - Index management - Database statistics collection

14 How it Works? Informatica Informatica PowerCenter Client Tools - Designer - Define transformation process, known as mapping. - Workflow Manager - Define run-time properties for a mapping, known as sessions - Workflow Monitor - Monitor execution of sessions - Repository Manager - Manage repository, useful for administrators - Metadata Reporter - Report Metadata Informatica PowerCenter Repository: Informatica PowerCenter Server:

15 How it Works? OBIEE Server

16 How it Works? Standard Architecture Dashboards by Role Reports, Analysis / Analytic Workflows Metrics / KPIs Logical Model / Subject Areas Physical Map Oracle BI Presentation Services Oracle BI Server Role Based Dashboards Analytic Workflow Guided Navigation Security / Visibility Alerts & Proactive Delivery Logical to Physical Abstraction Layer Calculations and Metrics Definition Visibility & Personalisation Dynamic SQL Generation Abstracted Data Model Direct Access to Source Data Data Warehouse / Data Model Load Process Staging Area Extraction Process ETL DAC Conformed Dimensions Heterogeneous Database support Database specific indexing Highly Parallel Multistage and Customisable Deployment Modularity

17 How it Works? ETL Overview Dashboards by Role Reports, Analysis / Analytic Workflows Metrics / KPIs Logical Model / Subject Areas Direct Access to Source Data Physical Map Data Warehouse / Data Model Load Process Staging Area Extraction Process Oracle BI Presentation Services Oracle BI Server ETL DAC Accessing / loading source data - Batch ETL (Full or Incremental) - Direct access to source data from Oracle BI Server ETL layered architecture for extract, universal staging and load - Provides isolation, modularity and extensibility - Ability to support source systems version changes quickly - Ability to extend with additional adapters - Slowly changing dimensions support Architected for performance - All mappings architected with incremental extractions - Highly optimized and concurrent loads - Bulk Loader enabled for all databases Data Warehouse Administration Console (DAC) - Application Administration, Execution and Monitoring

18 How it Works? ETL Overview Business Analytics Warehouse Extract Source-specific and universal business adapters Expose simplified business entities from complex source systems Converts source-specific data to universal staging table format Lightweight and designed for performance, parallelism Extensible Source Independent Layer Staging Tables Extract SQL SQL ABAP SQL Other

19 How it Works? ETL Overview Extraction Modes Direct Database Access Oracle EBS Siebel CRM PowerConnect technology SAP R/3 PeopleSoft Enterprise Universal Business Adapters Used for sources with no prepackaged business adapter Transforms and loads data from universal sources through a flat file interface Supply flat file(s) or tables meeting a defined standard format Significantly reduces implementation and maintenance when compared with building full ETL solution from scratch Source Independent Layer SQL Business Analytics Warehouse Staging Tables SQL Extract ABAP SQL Other

20 How it Works? ETL Overview Source Interdependent Layer Encapsulates warehouse load logic Handles: Slowly changing dimensions Key lookup resolution / surrogate key generation Insert/update strategies Currency conversion Data consolidation Uses Bulk Loaders on all db platforms Business Analytics Warehouse Source Independent Layer Staging Tables Extract SQL SQL ABAP SQL Other

21 How it Works? Server Repository Overview Dashboards by Role Reports, Analysis / Analytic Workflows Metrics / KPIs Logical Model / Subject Areas Direct Access to Source Data Physical Map Data Warehouse / Data Model Load Process Staging Area Extraction Process Oracle BI Presentation Services Oracle BI Server ETL DAC Multi-layered Abstraction - Separation of physical, logical and presentation layers - Logical modeling builds upon complex physical data structures - Logical model independent of physical data sources, i.e. same logical model can be remapped quickly to another data source Metrics / KPIs - Multi-pass complex calculated metrics (across multiple fact tables) - One Logical Fact can span several table sources including aggregates and realtime partitions Aggregate navigation Federation of queries Prebuilt hierarchy drills and cross dimensional drills Security and visibility - Tight integration with Oracle EBS, Siebel CRM and PeopleSoft Enterprise 21

22 How it Works? Web Catalog Overview Dashboards by Role Reports, Analysis / Analytic Workflows Metrics / KPIs Logical Model / Subject Areas Direct Access to Source Data Physical Map Data Warehouse / Data Model Load Process Staging Area Extraction Process Oracle BI Presentation Services Oracle BI Server ETL DAC Role based dashboards - Covering more than a 100 roles Navigation - Most reports have at least one level of navigation embedded - Drill to details from many interactive elements, e.g. chart segments Guided Navigation - Conditional navigational links - Analytic workflows Action Links - Direct navigation from record to transactional while maintaining context Alerts - Scheduled and Conditional ibots Highlighting - Conditional highlighting that provides context on metrics (is it good or bad?) 22

23 BI Applications FINANCIAL ANALYTICS

24 Oracle BI Applications Complete, Pre-built, Best Practice Analytics Auto Comms & Media Complex Mfg Consumer Sector Energy Financial Services High Tech Insurance & Health Life Sciences Public Sector Travel & Trans Sales Service & Contact Center Marketing Procurement & Spend Supply Chain & Order Management Financials Human Resources Pipeline Analysis Service Effectiveness Campaign Effectiveness Direct / Indirect Spend Revenue and Backlog General Ledger Employee Productivity Forecast Accuracy Customer Satisfaction Customer Insight Buyer Productivity Inventory Accounts Receivable Compensation Sales Team Effectiveness Resolution Rates Product Propensity Off Contract Purchases Fulfillment Status Accounts Payable Compliance Reporting Up-sell/ Cross-sell Service Rep Efficiency Loyalty & Attrition Supplier Performance Customer Status Cash Flow Workforce Profile Cycle Times Service Cost Market Basket Analysis Purchase Cycle Time Order Cycle Time Profitability Retention Analysis Lead Conversion Churn & Service Trends Campaign ROI Employee Expenses BOM Analysis Expense Management Return on Human Capital

25 Oracle BI Applications Complete, Pre-built, Best Practice Analytics Application Dashboards Dashboard Pages Reports Metrics Sales Marketing Service Contact Center Finance HR Supply Chain & Order Mgmt. Procurement & Spend All Industry Apps Total

26 Oracle BI Applications Financial Analytics Components 1 Pre-built warehouse with 16 star-schemas 3 designed for analysis and reporting on financial analytics Pre-mapped metadata, including embedded best practice calculations and metrics for financial, executives and other business users Presentation layer Logical business model Physical sources 2 Pre-built ETL to extract data from over 3,000 operational tables and load it into the DW, sourced from PSFT, Oracle EBS and other sources 4 A best practice library of over 360 pre-built metrics, 30 intelligent dashboards, 200+ reports and several alerts for CFO, Finance Controller, Financial Analyst, AR/AP Managers and Executives

27 Oracle BI Applications Financial Analytics

28 Oracle BI Applications Financial Analytics - Workflows Business Objectives / Issues Maximize Cash Flow Is DSO on target? Is Overdue Balances trending up? Gain Insights How long is the underlying Overdue Balance pending? Who are the Customers? Drill to Overdue Invoice Detail Take Action Target collection efforts to reduce overdue balances

29 Oracle BI Applications General Ledger Dashboard

30 Oracle BI Applications Payables Dashboard

31 Oracle BI Applications Receivables Dashboard

32 Oracle BI Applications Spend Analyzer Dashboard

33 APPENDIX - INTRODUCTION TO J&M

34 Introducing James & Monroe Business Consulting company focused on Enterprise Performance Management (EPM) and Business Intelligence (BI) in both development and ongoing annual support of applications Founded in 2001 Experienced Management Team - involved in EPM & BI since the mid 80 s Strong accounting and commercial management backgrounds as well as technical 30+ Consultants sourced globally certified in their field

35 Our credentials J&M are an Oracle Platinum Partner with specialisations in HFM, Essbase, Planning and OBIEE/OBIA J&M are Microsoft Gold Certified in the BI and Data management solutions competencies

36 About Todays Speaker Presenter: Organisation: Blog: Position: Bio: Richard Philipson James & Monroe Practice Manager New Zealand As Solution Architect with James & Monroe, I have worked for over 11 years with the Hyperion product range. My areas of expertise cover almost the entire Hyperion product range (Financial Consolidation, Budgeting & Forecasting, and Business Intelligence), I have also taught for Oracle University. My industry experience allows me to provide a unique perspective for systems architecture, design, and implementation. Qualifications: Certified Oracle Hyperion Financial Management Certified Oracle Hyperion Essbase Certified Oracle Hyperion Planning Oracle University Accredited Instructor

37 42 Below

38 APPENDIX - ODTUG

39

40

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