Eine offene digitale Mobilitätsplattform für den Großraum München

Transcription

1 Eine offene digitale Mobilitätsplattform für den Großraum München Prof. Florian Matthes, GI Regionalgruppe München, Software Engineering for Business Information Systems (sebis) Department of Informatics Technische Universität München, Germany wwwmatthes.in.tum.de

2 Overview 1. The digital transformation of transportation and mobility 2. Challenges for the established players The innovator s dilemma Lagging digital capabilities Competition by strong customer-focused digital players Fragmented markets 3. Vision: An open marketplace and ecosystem of digital mobility services 4. The TU München Living Lab Connected Mobility (TUM LLCM) Guiding principles Research areas and research projects Matthes TUMLLCM GI Regionalgruppe München sebis 2

3 Something interesting is happening Tom Goodwin The world s most valuable retailer has no inventory The world s largest taxi company owns no fleet The world s most popular media owner creates no content The world s largest accommodation provider owns no real estate Source: Matthes TUMLLCM GI Regionalgruppe München sebis 3

4 Cars are becoming a victim of their own success Mexico City Source: Reid Gilman, Matthes TUMLLCM GI Regionalgruppe München sebis 4

5 Cars are becoming a victim of their own success Sao Paulo, Brazil Source: Zé Carlos Barretta, Matthes TUMLLCM GI Regionalgruppe München sebis 5

6 Cars are becoming a victim of their own success Mittlerer Ring, München, Germany Source: Matthes TUMLLCM GI Regionalgruppe München sebis 6

7 Current megatrends... are challenging the status quo of transportation and mobility Growing population Explosive growth of the global population Demand for mobility per capita is increasing Urbanization For the first time in history, a majority of people live in cities Density increases in cities and decreases in rural areas Aging society The proportion of elderly people is increasing Many traditional modes of transportation become difficult with age Need for sustainability Wise use of resources can mitigate social and environmental problems Moving people from one place to another is a major factor Source: Jan Becker (Bosch, Stanford AI Lab) Matthes TUMLLCM GI Regionalgruppe München sebis 7

8 Bill Ford A new perspective on vehicles If we do nothing, the sheer number of people and cars in urban areas will mean global gridlock. Now is the time for all of us to be looking at vehicles the same way we look at smart phones, laptops and tablets: as pieces of a much bigger, richer network. Source: Matthes TUMLLCM GI Regionalgruppe München sebis 8

9 Technology trends might provide an answer to the big challenges Increasing automation Drivers become passengers New mobility trends Vehicle communication and connectivity Many-to-many communication opens new possibilities Mobility services and shareconomy from ownership to access Matthes TUMLLCM GI Regionalgruppe München sebis 9

10 Innovative concepts and products are emerging and platforms Apple Car Play Android Auto Samsung Connect Auto LandAirSea 3000 Silver Cloud SYNC OBD ll Port GPS Source: Apple, Android Matthes TUMLLCM GI Regionalgruppe München sebis 10

11 Next-generation urban transport systems Integration of transportation modes, services and technologies Source: Deloitte, Digital- Age Transportation The Future of Urban Mobility Matthes TUMLLCM GI Regionalgruppe München sebis 11

12 Next-generation urban transport systems Scenario: The internet of cars Matthes TUMLLCM GI Regionalgruppe München sebis 12

13 Next-generation urban transport systems Matthes TUMLLCM GI Regionalgruppe München sebis 13

14 A new perspective on transportation Mobility is beyond Getting from A to B Information Everywhere and Ubiquitous Computing provide a new perspective on mobility and introduce new opportunities Mobility is more than getting from A to B (i.e. geographical relocation) Mobility in a broader sense encompasses relocation in the social space virtual space How can we improve mobility within the next years? Source: Matthes TUMLLCM GI Regionalgruppe München sebis 14

15 Overview 1. The digital transformation of transportation and mobility 2. Challenges for the established mobility providers The innovator s dilemma Lagging digital capabilities Competition by strong customer-focused digital players Fragmented markets 3. Vision: An open marketplace and ecosystem of digital mobility services 4. The TU München Living Lab Connected Mobility (TUM LLCM) Guiding principles Research areas and research projects Matthes TUMLLCM GI Regionalgruppe München sebis 15

16 The innovator s dilemma When new technologies cause great firms to fail the logical, competent decisions of management that are critical to the success of their companies are also the reasons why they lose their positions of leadership. Clayton M. Christensen, Harvard Business School Incumbents beat newcomers at sustaining innovations, but lose with disruptive innovations. Source: The Innovator s Dilemma, Matthes TUMLLCM GI Regionalgruppe München sebis 16

17 Accelerating adoption rates for new technologies Tablet, Sensors, Matthes TUMLLCM GI Regionalgruppe München sebis 17

18 Example of a disruptive technology Texting with SMS and WhatsApp Matthes TUMLLCM GI Regionalgruppe München sebis 18

19 Exponential growth starts inconspicuously, and humans are not used to reasoning about non-linear processes. Source: 2012 Small and Medium Social Business Study, SMB Group Matthes TUMLLCM GI Regionalgruppe München sebis 19

20 Enterprises have to adapt their business capabilities to an increasingly turbulent environment. Humans: Employees, Customers, Suppliers, Partners, Markets, Communities, Accelerating Laws & Regulations Disruptive Changes Changes Enterprise Vision, Goals, Strategy Business Capabilities Procurement Holistic Optimization Logistics Sales Coherent Transformation Information Management Capabilities SCM ERP CRM Resources: Energy, Matter, Information, Technology Matthes TUMLLCM GI Regionalgruppe München sebis 20

21 Digital Business Capabilities Example: Axel Springer SE (2015) Matthes TUMLLCM GI Regionalgruppe München sebis 21

22 Digital Business Capabilities Example: Axel Springer SE (2015) Matthes TUMLLCM GI Regionalgruppe München sebis 22

23 Competition by strong customer-focused digital players Uber Apple Maps Apple Siri Apple Passbook Apple Wallet Apple Watch Google Maps Google Android Google Analytics Google Now Matthes TUMLLCM GI Regionalgruppe München sebis 23

24 Devices capture context, drive action and are connected by data Matthes TUMLLCM GI Regionalgruppe München sebis 24

25 Highly fragmented mobility markets Countries: Germany vs. Mexico Infrastructure: Urban vs. rural areas Mobility demands: School kids, students Families Tourists Business travelers Elderly people Handicapped people Enterprises Cities & public services (police, fire brigade, medical doctors, ) Matthes TUMLLCM GI Regionalgruppe München sebis 25

26 The legal complexity of international markets keeps growing Matthes TUMLLCM GI Regionalgruppe München sebis 26

27 The global markets are changing (1) Matthes TUMLLCM GI Regionalgruppe München sebis 27

31 Overview 1. The digital transformation of transportation and mobility 2. Challenges for the established mobility providers The innovator s dilemma Lagging digital capabilities Competition by strong customer-focused digital players Fragmented markets 3. Vision: An open marketplace and ecosystem of digital mobility services 4. The TU München Living Lab Connected Mobility (TUM LLCM) Guiding principles Research areas and research projects Matthes TUMLLCM GI Regionalgruppe München sebis 31

32 Marketplaces, platforms and their ecosystems Marketplaces Amazon Marketplace Ebay Alibaba Uber Apple Store Google Play Microsoft Store Telekom Business Marketplace Platforms Windows, Linux, Android, ios Wordpress, Typo3, Drupal, Sharepoint SAP R/3, Salesforce PaaS: Amazon, Microsoft Azure, Google App Engine, Matthes TUMLLCM GI Regionalgruppe München sebis 32

33 Marketplaces, platforms and their ecosystems Matthes TUMLLCM GI Regionalgruppe München sebis 33

34 Example: Moovel (Daimler) Customer-centered mobility services Matthes TUMLLCM GI Regionalgruppe München sebis 34

35 Example: Moovel (Daimler) Acquisitions and partnerships Matthes TUMLLCM GI Regionalgruppe München sebis 35

36 Example: Connected Mobility Lab (BMW GROUP, SIEMENS, HERE) Matthes TUMLLCM GI Regionalgruppe München sebis 36

37 Example: Connected Mobility Lab (BMW GROUP, SIEMENS, HERE) Matthes TUMLLCM GI Regionalgruppe München sebis 37

38 Overview 1. The digital transformation of transportation and mobility 2. Challenges for the automotive Industry The Innovator s dilemma Lagging digital capabilities Competition by strong customer-focused digital players Fragmented markets 3. Vision: A marketplace and ecosystem of mobility services 4. The TU München Living Lab Connected Mobility (TUM LLCM) Guiding principles Research areas and research projects Matthes TUMLLCM GI Regionalgruppe München sebis 38

39 Munich is the one of the three top ICT hubs in Europe Source: JCR Report Matthes TUMLLCM GI Regionalgruppe München sebis 39

40 Exponential organizations Matthes TUMLLCM GI Regionalgruppe München sebis 40

41 Examples for potential project partners Start-ups, Software & Data Providers, Investors, Big Players, FlixBus Fleetster MyTaxi Matthes TUMLLCM GI Regionalgruppe München sebis 41

42 A human-centered design thinking approach The main questions to be answered How do we provide our solution in a sustainable manner? Which problem of whom do we solve? People Desirability Business Viability Technology Feasibility How can we solve it? We are looking for solutions which are desired, feasible and viable! Matthes TUMLLCM GI Regionalgruppe München sebis 42

43 Crowd-Innovation and Crowd-Sourcing School Kids, Taxi Drivers, Business Travelers, Disabled People, Elderly People, Mobility and Information Demands, Contexts (planning, meeting, traveling, accounting) App App App LIVING LAB TEST REGION MUNICH Traffic Flow Detection Floating Car Data Traffic News Public Transport Long- Distance Transport Sensors Car Sharing Bike Sharing Bike Sharing Parking Matthes TUMLLCM GI Regionalgruppe München sebis 43

44 Matthes TUMLLCM GI Regionalgruppe München sebis 44

45 Student projects Web App Lecture & Lab Matthes TUMLLCM GI Regionalgruppe München sebis 45

58 TUM Living Lab Connected Mobility (TUM LLCM) Principles for the collaboration with industry partners Shared Vision Digital Transformation (Smart Mobility, Smart City, Smart Energy, ) Shared Goals Open, internationally competitive mobility platform Re-usable and scalable mobility services Living ecosystem of small and medium-sized service providers and services users Innovation leadership, time to market Common Topics Business Models, Business Eco Systems, On/Off-Boarding, Architecture & Interface Evolution, Geospatial Analytics, Legal Aspects, Collaboration, Complementary Viewpoints and Skills State of the art / state of research, transformation / innovation Common Approach Iterative, incremental, early feedback and synchronization points (quarterly, yearly) Good Neighborhood Short distances, people exchange, established networks, Matthes TUMLLCM GI Regionalgruppe München sebis 58

59 TUM LLCM Projects Teilprojekt Thema Verantwortlicher WiMi/PostDoc TP 1.1 Plattform und Ökosystem Governance Prof. Matthes Ömer Uludag TP 2.1 Partner On-Boarding & Off-Boarding Prof. Matthes Felix Michel TP 2.2 Crowdsourcing & Crowdinnovation Prof. Matthes Anne Faber TP 2.3 Service-Mashups Entwicklerunterstützung Prof. Broy / Dr. Prehofer N.N. TP 2.4 Geschäftsmodelle Plattformanbieter Prof. Krcmar Tobias Riasanow TP 3.1 Accountability Prof. Pretschner Dr. Kristian Beckers Dr. Prachi Kumari TP 3.2 Integriertes Infrastruktur-, Service- und Business Prof. Matthes Jörg Landthaler Monitoring TP 3.3 Visueller Service-Management Leitstand Prof. Matthes Martin Kleehaus TP 3.4 Sensing on Demand Prof. Ott Vittorio Cozzolino TP 3.5 Proximity Services Prof. Ott Michael Haus TP 3.6 Technische Plattform-Architektur Prof. Broy / Dr. Prehofer Ilias Gerostathopoulos TP 4.1 Modelle und Werkzeuge für Indoor Karten Prof. Broy / Dr. Prehofer N.N. TP 4.2 Umweltsensitives Verkehrsmanagement Prof. Busch / Dr. Tsakarestos Nihan Celikkaya TP 4.3 Verkehrsmanagement von Großereignissen Prof. Busch / Dr. Tsakarestos Eftychios Papapanagiotou TP 4.4 Kollaborative und soziale Mobilitätsdienste Prof. Schlichter / Dr. Wörndl Daniel Herzog TP 5.1 Integrationsplattform für temporale geographische Prof. Kemper Andreas Kipf (50%) Daten Alexander van Renen (50%) TP 5.2 Geospatial Big Data Exploration Prof. Kemper Varun Pandey Summe Wiss. MA / PostDoc Stellen Matthes TUMLLCM GI Regionalgruppe München sebis 59

60 Senior researchers Matthes TUMLLCM GI Regionalgruppe München sebis 60

61 Junior researchers (postdocs & PhD candidates) Felix Michel Partner On- &Off- Boarding Anne Faber Crowdsourcing & - innovation Tanmaya Mahapatra Service Mashups Entwicklungsunterstützung Tobias Riasanow Geschäftsmodelle Plattformanbieter Dr. Kristian Beckers Accountability Dr. Prachi Kumari Accountability Jörg Landthaler Integriertes Monitoring Infrastruktur, Services & Business Martin Kleehaus Visueller Service- Management Leitstand Vittorio Cozzolino Sensing on Demand Michael Haus Proximity Services Dr. Ilias Gerostathopoulos Technische Plattform- Architektur Georgios Pipelidis Modelle & Werkzeuge für Indoor-Karten Nihan Celikkaya Umweltsensitives Verkehrsmanagement Eftychios Papapanagiotou Verkehrsmanagement bei Großereignissen Daniel Herzog Kollaborative & soziale Mobilitätsdienste Andreas Kipf Integrationsplattform für temporale geographische Daten Alexander van Renen Integrationsplattform für temporale geographische Daten Varun Pandey Geospital Big Data Exploration Matthes TUMLLCM GI Regionalgruppe München sebis 61

62 AP 1: Governance AP 6: Pilot Service Delivery Project organization AP 4: Use Cases AP 5: Geospatial-Temporal Analytics AP 3: Platform Architecture and Core Services AP 2: Platform Requirements, Business Models, Value Networks Matthes TUMLLCM GI Regionalgruppe München sebis 62

63 AP 1: Governance AP 6: Pilotbetrieb Industrie Industrie Industrie Plattform und Ökosystem Governance AP 4: Use Cases Modelle & Werkzeuge für Indoor-Karten Umwelt-sensitives Verkehrsmanagement Kollaborative und soziale Dienste Kontextsensible Empfehlungssysteme Verkehrsmanagement bei Großereignissen Industrie Industrie Beiträge Beiträge Community Community AP 5: Geospatial-Temporal Analytics Integrationsplattform für temporale geographische Daten Geospatial Big Data Exploration Industrie Industrie Beiträge Beiträge Community Community AP 3: Plattformarchitektur und Core Services Accountablity Integriertes Monitoring Infrastruktur, Services & Business Proximity Services Visueller Service-Management Leitstand Sensing on Demand Technische Plattform- Architektur Industrie Industrie AP 2: Plattform-Anforderungen, Geschäftsmodelle, Wertschöpfungsketten Partner On- und Off- Boarding Crowdsourcing und Crowdinnovation Service Mashups Entwicklungsunterstützung Geschäftsmodelle Plattformanbieter Industrie Industrie AP X Forschungs-Teilprojekt XY im AP X Leistung vorhanden oder AP X Arbeitspaket X erbracht durch paralleles TP XY Industrie IuK Industrieprojekt Community Beiträge der Plattformnutzer bzw. Community (kleine und mittelständische Unternehmen) sebis Matthes TUMLLCM GI Regionalgruppe München 63

64 Learn more and get in contact with us! Matthes TUMLLCM GI Regionalgruppe München sebis 64