How can SMBs convert online visitors?

Transcription

1 How can SMBs convert online visitors? Create a human touch. Become a partner. Leverage a suite of engagement tools. CRM Booking & Scheduling Click-to-Call Form Builder Live Chat Save & Share Call Tracking Analytics

2 Contents Facts of engagement Partner program Flexible & Powerful suite of engagement tools Page 1 Booking & Scheduling Page 3 Click-to-Call Live Chat Page 4 Page 6 Save & Share Page 8 Page 10 Page 12

3 The facts of engagement Engagement has an impact A measureable boost in conversion rates Having an online presence without engagement tools is like having a shop without employees. It needs a human touch. Tremendous enhancements can be accomplished simply by enabling engagement. 1.5% to 6% conversion rates Are currently achieved according to experts % conversion rates Have been shown with engagement tools % increase in sales per customer Can be delivered with engagement functionalities. Engagement means success Investment demands returns, not visitors Clicks are not revenue. Unlike the number of visitors, engagement correlates directly with business success. Your clients have invested in digital. Now they want to see their visitors convert into business. How SMBs measure effectiveness Engagement is a more important measure of success than visits. New customers 74% Increased sales 73% Visits 65% Fans & followers 51% contact 50% 1

4 Engagement is a necessity Businesses need to satisfy, convert and compete The advent of the online and mobile era 95% of online visitors want a human touch dramatically changed consumer habits But 5% of business websites offer one. and the way businesses compete % of consumers say that direct response From a human being is a key website function % of online marketers say conversion 40% of potential customers go to a Is a bigger challenge than attracting visitors. Competitor if they re not satisfied with a website. Expand your digital offering Include the only engagement one-stop-shop in your portfolio Online presence Website Landing page Mobile site Facebook Booking & Scheduling Booking of people, services and resources. Click-to-Call Live call between a web visitor and your staff. Form Builder Quick creation of custom forms. Engage Live Chat Chat with visitors instantly on your platform. Call Tracking Measure the effectiveness of your ad campaigns. Save & Share Over 40 media to save and share information. Integrate Manage CRM Acquire and connect with a base of qualified leads. Analytics Integrated reporting and contact functionalities. Google Analytics Track engagement directly from your Google account. 2

5 Become a premium partner Enter a market in exponential growth. Quickly open new revenue streams. Improve client retention. Benefits One-stop-shop Agendize is the only one-stop-shop for engagement tools on the market. Competitive Competitive commercial terms with heavily discounted wholesale pricing. Set your own margin. White-label Offer it as your own, the platform is 100% private-label. Immediate go-to-market 10 years of development mean you can go to market, now. Powerful APIs Take full control. Make the most of Agendize with a powerful set of APIs. Reliable support Training, commercial and technical support you can count on. Take their word for it Publicis Webformance Click-to-Call helps to significantly improve online conversion for advertisers who really want to do business online It was extremely straight-forward to integrate the Agendize platform in our offering as a white label solution thanks to their APIs as well as their responsive and reliable support. Anuncios en Directorios Join the club DudaMobile, a pioneer in costeffective mobile website creation, integrated Online Scheduling Editus enables visitors to contact businesses in their search engine and directory with Click-to-Call and Save & Share Hibu provides marketing solutions to 400,000 advertisers. Hibu integrated Click-to-Call and Save & Share. 3

6 Flexible & Powerful suite of engagement tools Agendize s flexible solutions enable businesses to engage visitors and prospects just about anywhere - not just on their website. Here are a few use cases... Booking & Scheduling Click-to-Call Live Chat Contact Request Save & Share Call Tracking Mobile Agendize is mobile-optimized and ready for any tablet or smartphone. Facebook Engage fans with our Facebook apps for Booking & Scheduling, Click-to-Call and Live Chat. marketing Integrate engagement buttons in mailing campaigns to create interactive responses. Landing page Increase and measure effectiveness of campaigns with engagement tools on landing pages. 4

7 Agendize is used by organizations across various sectors and verticals. Just imagine which of your clients can benefit from engagement tools! Customize the platform to fit your brand - it is white-labeled. Create detailed reports that you can share and export. Personal & professional services Featuring Stellar Life Coaching. Agendize is also used by salons, spas, dentists, hotels, restaurants, law firms, gyms, plumbers, etc. e-commerce Featuring Le Monde du Baggage - a leader in online luggage retailing. 5

8 Booking & Scheduling Empower your visitors to book services, people and resources directly from your website or Facebook page with Booking & Scheduling. Catch your visitors Nearly 40% of appointments are booked outside of working hours. Don t miss them! Become available 24/7. When do people book online? Many bookings occur outside working hours. Weekend 13% Evening & night 28% Streamline operations Make your system work for you. Empower users and automate the booking process. Boost the bottom-line Online Scheduling turns visitors into customers. Increase sales and conversion. 75% less time spent Managing bookings by empowering visitors % reduction in no-shows thanks to Automatic notifications and reminders. 30% increase in sales Can be achieved with Booking & Scheduling % reduction in sales cycle can Be accomplished with Booking & Scheduling. 6

9 Features Management console Manage appointments and clients in a user friendly console. Ideal for professionals on-the-go, the console is also available on mobile. Look & feel Customize what clients see. Detailed reports Customize, and export. Calendar sync Link with Google Calendar, Outlook and ical. PayPal integration Enable visitors to pay for bookings online via PayPal. Mailing integration Link with MailChimp, Constant Contact and Campaign Monitor. Facebook app Install Booking & Scheduling on your Facebook page. Google Analytics Measure engagement with Google Analytics. CRM integration Link with Salesforce, Zoho and Capsule. To-do s Automatically send staff members daily task lists. Customer history Complete appointment history incl. bookings, , source. 7

10 Click-to-Call Let visitors request an instant call for free. At the click of a button, two calls are placed and merged - one to your staff and one to your visitor. Improve image Click-to-Call effectively promotes company image and customer experience. 70% of consumers claim that Click-to-Call is very important in a transaction % of consumers have A positive opinion of using Click-to-Call. Adapt to visitors Phone cannot be ignored as a communication channel. One third of Americans prefer to reach out by telephone. Preferred communication channel (US). Social media 5% Chat 27% Phone 33% 35% Boost the bottom-line Increase conversion and sales. Click-to- Call turns visitors into customers. 23% increase in sales can be achieved With the opportunity to up-sell or cross-sell % to 27% conversion rates Have been achieved with Click-to-Call % of visitors are more likely to Contact a company that provides Click-to-Call. 8

11 Features Management console Create and configure Click-to-Call buttons in a matter of minutes. Look & feel Customize what clients see. Detailed reports Customize, and export. World-wide quality High quality global landline and mobile coverage. Announcements Play custom pre-recorded messages during connection. Google Analytics Measure engagement with Google Analytics. Calling sequence Choose to call the user or call the business first. Call duration Set maximum call duration to prevent excesses. Access control Set countries for which you accept calls. Call recording Record conversations free of charge - saved for 1 month. Online and offline Set opening hours and activate contact forms for offline time. Anti-abuse Anti-abuse measures including quotas and blacklists. 9

12 Live Chat Interact with your prospects and customers while they browse your site with Live Chat. Enhance experience 83% of companies want to improve 77% of users agree image and customer satisfaction with Chat improves their opinion of a company. Live Chat. And it works. Adapt to visitors Live Chat is the preferred communication channel of nearly a third of Americans. Businesses need to adapt to their visitors. Preferred communication channel (US) Social media 5% Chat 27% Phone 33% 35% Boost the bottom-line The vast majority of businesses see increased conversion and sales % conversion rates Have been delivered with Live Chat % increase in average sales Has been observed per customer. What results do businesses report? Better conversion 83% Better service 74% Higher order value 59% 10

13 Features Operator console Manage all your chats from a user-friendly console. Look & feel Customize what clients see. Detailed reports Customize, and export. Visitor information View live visitor information like city and location on your site. Proactive chat You can proactively invite your visitors to chat. History Access complete chat history and visitor information. File transfer Send files to your visitors and enable them to send you files. Transcripts Enable visitors to download a transcript of their chat. Online and offline Set opening hours and activate contact forms for offline time. Canned messages Answer visitors faster with shortcuts and preset texts. Custom alerts Set up sound alerts for new visitors, chats and messages. Google Analytics Measure chat engagement with Google Analytics. 11

14 Save & Share Empower your visitors to save and share links, events and contact information over more than 40 media with Save & Share. Score loyal customers Each save and share action taken by a visitor will generate repeated calls to your business. Online leads buy offline Spread the love Online shoppers want to share their experience. Enable them to spread the love with Save & Share. 90% of people research purchases online While 95% of people buy offline in real stores. Capture visitors who don t contact you immediately. Enable them to keep the information they will need offline later. 83% of online customers are interested In sharing their purchases with their friends. Compounded interest Save & Share will compound the effectiveness of your online presence by generating more leads calls to the business observed for Each save & share action perfomed by a user months after a save & share action The business still receives calls from a user. 36% more calls to the business Are generated on average with Save & Share x more referrals observed With Save & Share features.

15 Features Management console Create and configure Save & Share buttons in a matter of minutes. Look & feel Customize what clients see. Detailed reports Customize, and export. Social networks 11 social networks including Facebook, Twitter, Google+. Text message Send information via SMS to a selected list of countries. Download Download information as a Word or PDF document. GPS devices Works with TomTom, Garmin, iphone, ipad and Android. Calendar Save contacts and events in Outlook, Lotus Notes and more. Instant Messenger Share on 9 IM applications including Google Talk and MSN. Blog Share on 9 blogs including Wordpress and Blogger. Send links, events and contact information by . Google Analytics Measure engagement with Google Analytics. 13

16 Sources: YellowPages Group and Agendize, Case study: Agendize Save & Share Alone Generates 136% More Calls per Action. Forrester Research, Best Practices: Implementing Online Chat. Forrester Consulting. The Total Economic Impact of Click-to-Call and Click-to-Chat. Beagle Research Group. Improving Service Businesses with Appointment and Scheduling. Agendize Internal Analysis. Jupiter Communications. ATG Research Report, Consumer Views of Live Online Help Voice and Text Chat. Maximiser: Turn Browsers Into Buyers. Kevin Gold. CCM Benchmark with CCA International and FEVAD. e.marketer.com, e-marketer Survey. Giga Group. TimeCenter Analysis. George Ruth. Thinkstrategies. Eric Anderson. CCM Benchmark, Click to Chat, quel impact économique globale? DudaMobile, Restaurant Category Dominates Among SMBs With Mobile Sites. Borrel Associates, Mobile Media Survey Bold Software, Live Chat Effectiveness Research Report. iadvize and Timeliving. Click-to-Call: Key Numbers and Best Practices. iadvize and Timeliving. Customer Relationship: What Do e-buyers Expect? MindBody Software. Bold Chat, Research Report, Live Chat Effectiveness, A Survey of Internet Shoppers.

17 BACK COVER INSERT CONTACT INFORMATION AND RESEARCH SOURCES Do you have a question? Contact us Click-to-Call Live Chat Booking & Scheduling United States Mexico Canada Belgium Save & Share info@agendize.com All rights reserved. Agendize, 2013.