Mobile Marketing. Mobile Marketing Makes Money RAB Webinar February, Radio Advertising Bureau. Copyright 2012 Page 1.
|
|
|
- Maud Jenkins
- 8 years ago
- Views:
Transcription
1 Welcome! The webinar will begin soon. Webinar Member Response Webinar Mobile Marketing Makes Money John Potter VP Training Page 1
2 What We ll Cover 1. Facts, trends, projections 2. The mobile strategy 3. Money making ideas Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. The Mobile Marketing Association ( Page 2
3 Facts, Trends, Projections The PC is Dead August 12, 2011 Mark Dean, IMB PC Inventor Facts, Trends, Projections CES: Connectivity Page 3
4 Facts, Trends, Projections Driving Force: Social 425 Million Facebook mobile users Over ½ of user base Source: New York Times, 2/5/12 Facts, Trends, Projections 102% Over 322 million U.S. wireless connections Yes, that s 102% of the total population 70 million are smartphones Source: GSM Association, 2011; CTIA, 2011 Page 4
5 Facts, Trends, Projections 32% of U.S. households are wireless-only Source: GSM Association, 2011; CTIA, 2011 Facts, Trends, Projections Mobile Ad Revenue $1.45 Billion Source: emarketer, Jan, 2012 Page 5
6 Facts, Trends Projections Source: Borrell Associates, 2012 Facts, Trends, Projections U.S. Local Mobile Ad Revenue Source: Borrell Associates, 2012 Page 6
7 Facts, Trends, Projections Likelihood of SMB s Using Mobile Source question: How likely is it that you will incorporate mobile elements in your advertising and marketing efforts to reach potential customers during the coming year? Total Responding: 10,250 Source: Borrell Associates, 2012 Facts, Trends, Projections SoLoMo Broadcast s Opportunity Social Local Mobile Page 7
8 The Mobile Strategy Making money with mobile is not without challenges Facebook We do not currently directly generate any meaningful revenue from the use of Facebook mobile products. - Mark Zuckerberg, CEO, February, 2012 The Mobile Strategy Pandora Page 8
9 The Mobile Strategy Twitter Better positioned than Facebook (140 characters better lend to mobile) App redesigned in December Real time, location-based ads Source: Online Media Daily, 2/7/12 The Mobile Strategy Mobile Tactics Available 1. Mobile website 2. Mobile search 3. Mobile ads 4. SMS/MMS 5. Mobile video Page 9
10 The Mobile Strategy Planet of the APPs Billions downloaded 505 million Christmas week alone in U.S. 500,000 employed developing apps Emerging apps Location Camera QR codes Augmented reality Source: CNBC, 2012; Flurry Analytics, January 2012; WSJ, February, 2012 The Mobile Strategy ionroad Page 10
11 The Mobile Strategy First Step: Texting Bob Bentz, President, Advanced Telecom Services: Although text message marketing may not be the sexiest thing going on in mobile marketing today, text messaging is the pillar that will hold up the building. The Mobile Strategy Basic Steps 1. Develop the product 2. Build audience 3. Develop advertising opportunities 4. Evolve Source: CNBC, WSJ, February, 2012 Page 11
12 The Mobile Strategy Strategic Considerations 1. Enable engagement and response 2. Measure and optimize 3. Measure emerging tactics 4. Integrate mobile with broadcast Source: CNBC, WSJ, February, notes Sell sponsorship to personalities shows with sponsor ad in mobile app Give listeners a reason to use you app, not just download it Stream audio Podcasts Social Video Weather Alarm clock Games Page 12
13 Texting Ideas Text 2 Win Text 4 Offer Text 4 Info Source: Hipcricket Page 13
14 Text Alert Sponsorship School closings Weather News Sports Scores Team updates Sponsorship App with Personality Pages ESPN We want to be available in whatever way listeners want to receive us. Page 14
15 Local Sports Link Ad Social Media News items Sports stories Weather Page 15
16 Banner Ad Take-Over Ad Page 16
17 Lyrics Sponsorship CBS Local Page 17
18 Portal Travel City Guides Restaurants Coupons QR Codes Page 18
19 Drive your fans to your mobile site Summary Mobile 1) Embrace mobile 2) Develop a strategy 3) Be creative Page 19
20 Page 20
21 Page 21
22 Mobile Same USER ID and PASSWORD Final Thoughts 1. Integrate media into your recommendations 2. Fail fast If you are going to fail, fail fast. If you are not selling mobile, you will be left behind. (Erin Simino, Director of Mobile, Starcom) 3. USE mobile Page 22
23 Thank you for joining us! Sales Management: Problem Solving Simplified RAB Member Response John Potter Page 23
Broadcast Education Association Las Vegas, April 13, 2011
Interactive Advertising: Creating a Profit Center for Non Commercial Radio PRESENTER John Potter VP Training www.rab.com Traditional Media Moving to Integrated Broadcast television Yellow Pages Pure Play
Target Marketing 102 What s Next?
Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007
How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers
How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers Contents 1. Why not going mobile is unthinkable, for any business 2. How mobile apps can attract more customers 3.
- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015
Mobile has taken the world by storm largely because of the applications that users are able to download and use on their smart phones. They provide instant information and provide customers with a direct
Best Practices for Social Media
for Social Media Content Provided by Define Your Goals Your goals should say what you hope to accomplish. Example of goals include: Increase awareness with current customers Connect with new customers
Mobile Marketing for Customer Acquisition and Retention
Mobile Marketing for Customer Acquisition and Retention Presented by José A. Rivera Web Experience Manager American Family Insurance QuickBio Jose A. Rivera Digital Marketing Web Experience Manager at
Event Planner's Guide to Mobile Sponsorship
Event Planner's Guide to Mobile Sponsorship Presented by Kevin Long VP of Marketing and Operations CrowdCompass by Cvent Wednesday, June 9 th, 2015 Matthew Donegan-Ryan Director of Mobile Strategy CrowdCompass
Smartphone Market - Search Traffic KPIs and Application Trends
Smartphones and Application Trends and Opportunities Trends and Analysis Gabe Ingalls Contents Search Traffic KPIs Traffic Smartphone terms have received 61% more traffic in 2010 than during the same period
Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists
Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE
The Infinite Dial 2013
The Infinite Dial 2013 Navigating Digital Platforms 2013 Arbitron Inc. and Edison Research Methodology Overview»In January/February 2013, Arbitron and Edison Research conducted a national telephone survey
Center for Exhibition Industry Research
Center for Exhibition Industry Research Digital + Exhibiting Marketing Insights 2009 Marketers and Exhibition Management Increasingly Blend Live and Digital Media for Greater Performance Brand marketers
Inspire, engage and connect with your audience
Inspire, engage and connect with your audience MobileEvent is a branded and scalable mobile solution that gives you everything you need to drive participation and build lasting relationships at your events
Automotive: Part III Internet s Effect on Advertising
Automotive: Part III Internet s Effect on Advertising John Potter VP Interactive Revenue Development Director Radio Training Academy jpotter@rab.com Here s What We ll Cover 1. Automotive slow down 2. Auto
Video, Social Media and Mobile
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
si ^4 70?- S0CIAL TRADE SHOW Leveraging Social Media and Virtual Events to Connect With Your Customers TRACI BROWNE
si ^4 70?- S0CIAL TRADE SHOW Leveraging Social Media and Virtual Events to Connect With Your Customers TRACI BROWNE 800 East 96th Street, Indianapolis, Indiana 46240 USA 1 -, Introduction 1 I THE SOCIAL
Mobile is growing...and fast!
Mobile is growing...and fast! Take advantage of mobiletg s growing mobile audience to display your advertising message. 46% of Worcester County Adults have smart phones* For advertising information, contact
Location Based Mobile Advertising
1 Location Based Mobile Advertising Your Ad Delivered on Mobile Devices Over 14,000 APPS Like Weather Channel, ESPN and more Millions of Impressions Available Daily Location Verified Ads Sent With Pinpoint
How To Be Successful With Social Media And Email Marketing
Brought to you by: ExtremeDigitalMarketing.com B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Businesses Connecting With Businesses Through The Power Of Social Media! By
Maria Knight Director, Online Strategies. RBFF Quarterly Webinar Series - Mobile Marketing August 28, 2013
Maria Knight Director, Online Strategies RBFF Quarterly Webinar Series - Mobile Marketing August 28, 2013 WHAT WE WILL REVIEW Mobile Marketing defined 2013 Mobile Landscape What it means to be mobile friendly
The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry?
The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry? Presented by: on Financial Services 1 A look at the state of mobile technology in 2012 on Financial Services 2
Media Boot Camp for Patient Recruitment
mobile Media Boot Camp for Patient Recruitment Sponsors who optimize their websites and advertising campaigns for mobile web users will see a keen advantage over their competitors. BBK Worldwide (BBK)
Attitudes Towards Digital Audio Advertising
Attitudes Towards Digital Audio Advertising A white paper developed by TargetSpot 2012 TargetSpot, Inc. Research by Parks Associates. All Rights Reserved. Forward by: FOREWORD By now everyone realizes
Online Video: Brands and Agencies Catch the Wave
Online Video: Brands and Agencies Catch the Wave A survey of decision-makers from brands and agencies about their current use and future plans for online video. About TurnHere TurnHere, Inc. is a leading
Advertising WRHC BROADCASTING CORPORATION FENIX BROADCASTING CORPORATION
Advertising 2015 WRHC BROADCASTING CORPORATION 2015 FENIX BROADCASTING CORPORATION 2015 Advertising with La Poderosa 670AM Cadena Azul 1550AM La Poderosa 670 AM and Cadena Azul 1550 AM radio broadcasters
Mobile Marketing: Key Trends
The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007
Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA
Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with
Mobile. Marketing The Hyperdirect Way to Connect. www.mediacenteronline.com
Mobile Marketing The Hyperdirect Way to Connect www.mediacenteronline.com Mobile Marketing The Hyperdirect Way to Connect Consumers in Motion The scales have tipped in mobile s favor. The vast majority
7 Social Media Ad Trends for 2014
N O V E M B E R 2 1, 2 0 1 3 7 Social Media Ad Trends for 2014 Sponsored by: Debra Aho Williamson Principal Analyst Agenda 2014: A Year of Social Acceptance Trend #1: The Video Opportunity Trend #2: Social
Online Advertising Media Kit
Online Advertising Media Kit MyNorthwest.com is a top regional website delivering news, weather, traffic, sports and lifestyle content. Award-winning personalities at three powerful news/talk/sports radio
Other Essentials 6/23/2015
Social Media & Marketing B2B or B2C which social platform is best for your Business? Social Media & Marketing by Illinois worknet is licensed under a Creative Commons Attribution-Non-Commercial 4.0 International
2014 Wildfire Radio Advertising Packages
Wildfire Radio www.wildfireradio.com Wildfire Radio Phone 888-303-3884 13 Fern Ave Jim@wfgnj.com Collingswood, NJ 08108 2014 Wildfire Radio Advertising Packages ABOUT US Wildfire Radio is an internet radio
TABLE OF CONTENTS. Source of all statistics:
TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:
SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like
SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types
Join the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you?
Join the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you? 23 Most Popular Features 1. Around Us Feature An Around Us Feature is a great way to display relevant locations
Facts & Figures You Need to Successfully Budget for 2015
Facts & Figures You Need to Successfully Budget for 2015 John Potter SVP, Professional Development Radio Advertising Bureau Mark Fratrik SVP and Chief Economist BIA/Kelsey The Local Media & Advertising
How to Attract More Customers Using the. Power of Online Marketing
How to Attract More Customers Using the Power of Online Marketing Introduction: Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already
DEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
Investor Garage. Marketing & Advertising
September 2015 Investor Garage Marketing & Advertising Investor Garage A Web TV series supported by an online information portal for luxury, classic and exotic sports car fans. Investorgarage.com will
How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
How To Know What Your Mom Thinks
Moms and Media 2015 Mom in 2015 remains connected and even more mobile Strong Mobile Tendencies Commitment to Social Media Household CEO Today s Mom Why is Mom s opinion so important? She s coordinating
OVERVIEW OF INTERNET MARKETING
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
Digital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1
Digital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1 Agenda Introduction What is Digital Marketing? Definition discussion Major channels Recent trends and growth Digital
CUSTOMER! ENGAGEMENT SURVEY RESULTS
CUSTOMER! ENGAGEMENT SURVEY RESULTS July 2011 Table of Contents Introduction Respondent Info 3 6 QUESTIONS: How would you rank an overall customer engagement strategy in comparison to other current priorities
Local Radio. Got Exciting
Hull Kingston Radio Local Radio Just Got Exciting Launching May 2014 Welcome Hull Kingston radio is a brand new radio station for Hull and beyond The station s creation is supported by Hull Kingston Rovers,
The Hidden Power of Apps: Unlocking the Future of Marketing
The Hidden Power of Apps: Unlocking the Future of Marketing Micah Adler CEO & Founder, Fiksu January 16, 2014 Who is Fiksu? 200 PEOPLE 3 CONTINENTS Cohesive Mobile App Marketing 800 CLIENTS 1800 APPS 2B+
Mobile Marketing For Small Business. How Mobile Marketing Can Increase Your Profits And Benefit Your Small Business Overall
Mobile Marketing For Small Business How Mobile Marketing Can Increase Your Profits And Benefit Your Small Business Overall INTRODUCTION Thank you for subscribing and here is the promised report on mobile
Keep America Beautiful Social Media Part 3 Going mobile, saving time and exploring new platforms. December 5, 2012 2:00pm eastern
Keep America Beautiful Social Media Part 3 Going mobile, saving time and exploring new platforms December 5, 2012 2:00pm eastern Introduction Kelley Dennings Director of Recycling Initiatives Keep America
mobile marketing Orange Advertising Network may 2009
mobile marketing Orange Advertising Network may 2009 mobile marketing an opportunity for effective and interactive communication agenda mobile marketing - Spain - spanish market trends - why choose a mobile
How To Make Money With Digital Media
Ways to Make Money with Digital Media During the most recent News Talk Boot Camp in Los Angeles, Mike McVay represented McVay New Media and McVay Media, and presented 6 Tips and a Power Point with 10 Tips
DIGITAL RATE CARD 2014. www.mg.co.za
DIGITAL RATE CARD 2014 www.mg.co.za OUR TARGET AUDIENCE 01 ONLINE Unique browsers: 1 371 856 Page views: 8 574 696 ipad Subs & copy sales : 1 254 average p/month KINDLE Subscribers: 1 050 MOBILE Unique
The changing face of the mobile phone and its implication for marketing
The changing face of the mobile phone and its implication for marketing The ubiquitous mobile phone The Irish love affair with the mobile phone is a well documented story. The most recent report from the
Outlook insights Hot Topics
Outlook insights Hot Topics Four forces reshaping the digital advertising landscape: mobile, video, native and programmatic www.pwc.com/outlook Four forces reshaping the digital advertising landscape:
Paul Mosenson, Founder of NuSpark Marketing
Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,
WHO WHAT WHY CLIENTS CONTACTS
PRESENTATION FOR: Deveyes Group is an agency established in 2010 for design, development and commercialization of digital solutions. Our team consists of experts working in the field for over 15 years.
SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK
SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,
Thailand Tomorrow Tech Trends 2015 What is the catch?
Thailand Tomorrow Tech Trends 2015 What is the catch? Commercial Advisory and Due Diligence March 2014 The Internet of Things Proliferation across connected devices 1 Thailand Tomorrow Tech Trends 2015
Why Digital is Important
Selling Digital 1 Why Digital is Important Digital s Reach Viewer Habits TV viewers in the United States watch: 5 week billion hours YouTube viewers watch: 4billion hours month Sources: AC Nielsen, Google
CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence
CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods
Engaging mobile consumers in emerging markets
Engaging mobile consumers in emerging markets A connected world 4 Billion people are now online 1.3 billion live in the emerging markets Source: ITU November 2014 Q. How do you reach, understand and engage
Mobile Marketing. Student Handbook. Syllabus Version 5.0
Mobile Marketing Student Handbook Syllabus Version 5.0 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored in a retrieval
DG MediaMind Mobile Benchmarks
DG MediaMind Mobile Benchmarks overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion of time spent on mobile
How-To Guide: Facebook Marketing. Content Provided By
How-To Guide: Facebook Marketing Content Provided By About Facebook Facebook is the world s largest social network, with more than 900 million users Facebook is a place where you can share photos, videos
Sizmek Mobile Benchmarks
Sizmek Mobile Benchmarks DG MediaMind Mobile Benchmarks Overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion
The State of the U.S. Mobile Advertising Industry and What Lies Ahead
The State of the U.S. Mobile Advertising Industry and What Lies Ahead Hans Fredericks, VP, Marketing Solutions, comscore, Inc. Michael Becker, Managing Director, N.A., Mobile Marketing Association Scott
2008 Thomson, a part of the Thomson Corporation. Thomson, the Star logo, and Atomic Dog are trademarks used herein under license.
Thomson, the Star logo, and Atomic Dog are trademarks used herein under license. All rights reserved. INTERNET MARKETING: INTEGRATING ONLINE AND OFFLINE STRATEGIES Chapter 14 The Future -- Wireless and
Support Locals Schools by Promoting Your Business!
Game On Athle,cs Visit: www.gameon- Athle,cs.com/Sponsorships Brian Apt Marke,ng Director Phone: 940-231- 7013 Bapt@GameOn- Athle,cs.com Support Locals Schools by Promoting Your Business! The Denton Independent
How to monetize Wi-Fi services
How to monetize Wi-Fi services Gianni Altamura VP International Sales galtamura@cloud4wi.com +39 348 9031600 SINOG, June 13 2014, Ljubljana The need to involve venues Agenda Enabling value-added services
Hyperlocal Site Business Plan Summary and Highlights
Hyperlocal Site Business Plan Summary and Highlights The Product We have modeled small, medium and large hyperlocal sites, aimed at building audiences of 20k, 35k, and 60k respectively within a larger
HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE
Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO
RLI PROFESSIONAL SERVICES GROUP LEARNING EVENT PSGLE 128. Social Media: Trends, Tools and Tips
RLI PROFESSIONAL SERVICES GROUP LEARNING EVENT PSGLE 128 Social Media: Trends, Tools and Tips Copyright Materials This presentation is protected by US and International Copyright laws. Reproduction, distribution,
Advertising Specifications V2.0
1 Advertising Specifications V2.0 This document contains the specifications for all Shazam Advertising Formats. It covers the basic dimensions and rules for all placements. SECTION 1 Standard: Ad-served
THE SMARTEST ANIMAL IN THE ENTERTAINMENT KINGDOM.
LET S JUMP RIGHT IN THE SMARTEST ANIMAL IN THE ENTERTAINMENT KINGDOM. TRAINED TO GIVE YOU THE BEST IN WHOLE-HOME ENTERTAINMENT. Welcome to the Hopper, a Whole-Home HD DVR from DISH that brings full DVR
THE CURRENT STATE OF MOBILE MARKETING. Five Concepts to Consider for Optimized Results
THE CURRENT STATE OF MOBILE MARKETING Five Concepts to Consider for Optimized Results THIRD TO SECOND TO FIRST SCREEN: THE EVOLUTION OF MOBILE MARKETING Once described as the third screen, today Mobile
most successful agencies in this field. We wish to expand your imagination about internet marketing and offer you
About company Advertising company Advertline was formed in 2009 as a part of multimedia holding Palitra Media. Initially our goal was to provide the consumers we were collaborating with best decisions.
What Can U-Vision Do For You?
What Can U-Vision Do For You? Get to know your university s friendly & free multimedia communications platform Lillian Tam Assistant Manager (Multimedia) Communications and Public Affairs Office The University
FANTASY ALARM Providing Value to Your Brand Delivering Our Audience for Your Services
FANTASY ALARM Providing Value to Your Brand Delivering Our Audience for Your Services Year Estimated Number of Players 1988 500,000 1991-1994 1-3 Million 2003 15.2 Million 2004 13.5 Million 2005 12.6 Million
Real Madrid brings the stadium closer to 450 million fans around the globe, with the Microsoft Cloud
Customer Solution Story Real Madrid brings the stadium closer to 450 million fans around the globe, with the Microsoft Cloud We can create a one-to-one relationship with fans around the planet with the
Social Media Creating an Approach That Will Bring You More Business
2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications
Attention is a Currency. We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter.
Attention is a Currency We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter. Table of Contents 1 5 6 7 8 15 16 20 21 23 24 28 29 30-31 32
ITP 140 Mobile Technologies. Marketing
ITP 140 Mobile Technologies Marketing 2 Outbound Marketing Buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, Email marketing, telemarketing, and traditional
Teleconference information: Call-in toll-free number: 1-866-410-6539 (US) Conference Code: 597 987 4688. Webinar call-in number: 1-866-410-6539
The audio for this webinar will be broadcast through your computer. Once you join the presentation, a small audio broadcast box will appear on your screen and you will hear the host through your computer
Adobe 2012 Mobile Consumer Survey Results
Adobe 2012 Mobile Consumer Survey Results Using mobile sites, apps, and emerging technologies to get ahead Table of contents 1: Survey of mobile users 2: Key insights and findings 10: Conclusions 10: Best
Some important marketing tactics you should be implementing in 2016.
Some important marketing tactics you should be implementing in 2016. The marketing tactics below have been around for a while. However, many companies still have not implemented them in their business.
Building Brand Awareness with Live Streaming KIRCHNER
Building Brand Awareness with Live Streaming Darla Kirchner I love inspiring others to chase their dreams. I believe in the power of PURPOSE driven brands that have MEANINGFUL messages. As a brand strategist,
Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015
Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,
ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016
ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:
An Agency s Guide to Text Message Marketing
An Agency s Guide to Text Message Marketing Hi, my name is Justin Mastrangelo. I am the founder of JA.TXT and I have been helping agencies and marketing consultants execute text messaging (SMS) campaigns
Getting Down to Details: Building Awareness Through Social Media. Ruth Frierson VEHDI Program Manager Kathrine Gangeri- VEHDI Follow-Up Specialist
Getting Down to Details: Building Awareness Through Social Media Ruth Frierson VEHDI Program Manager Kathrine Gangeri- VEHDI Follow-Up Specialist Introduction Virginia s EHDI (VEHDI) program has tested
DON T PANIC! You ve just learned that a road or drainage construction project is. coming to your area what do you do? Step 1 is -
Construction Survival Guide You ve just learned that a road or drainage construction project is coming to your area what do you do? Step 1 is - DON T PANIC! This guide will provide you with useful information
VANCITY BUZZ? WHY ADVERTISE WITH
SPONSORSHIP Photo by flickr.com/carefool WHY ADVERTISE WITH VANCITY BUZZ? Since 2008, Vancity Buzz has been reporting on events, entertainment, food, fashion, sports, and developments in the city of Vancouver.
General background on mobile devices and solutions including context awareness
General background on mobile devices and solutions including context awareness Kjell Are Refsvik 20 January 16, 2012 IMT2551 Mobile Systems Fundamentals CC: BY-NC-SA http://www.ansatt.hig.no/kjellr/imt2551
Event Marketing Best Practices that Drive ROI. Brian Ludwig September 9, 2014
Event Marketing Best Practices that Drive ROI Brian Ludwig September 9, 2014 Agenda The Importance of Events Event Marketing Best Practices Ensuring Event Effectiveness and ROI Case Study: Moody s Analytics
Mobile Advertising in Hong Kong 2006 年 5 月 23 日 星 期 二
Mobile Advertising in Hong Kong 2006 年 5 月 23 日 星 期 二 How many did you send and/or receive? Source : Ming Pao, Jan 5 th, 2006 Mobile - subscriber > population Mobile phone subscribers 8.6 million (Jan
The digital future for entertainment and media.
What digital means for entertainment and media and why the network is key to success. The digital future for entertainment and media. Time to press play Few sectors have been so radically transformed by
About the Weed Blog. Demographic Data. Statistics and Rankings, Typical Month. Top Geographic Locations
About the Weed Blog Founded in 2010, The Weed Blog (TWB) has quickly become one of the premier sources of marijuana news, opinion, and culture for the modern cannabis enthusiast. Over 1.6 million of the
An introduction to social media marketing for small businesses
An introduction to social media marketing for small businesses By Caroline Spence PR Director of Anicca Digital Contents Introduction Social statistics Getting started Understanding the resources needed
The Evolution of Social Media Marketing: 9 trends to know now.
The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies
Introduction to Digital Marketing. Student Handbook Syllabus Version 5.0
Introduction to Digital Marketing Student Handbook Syllabus Version 5.0 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored
Why have a mobile website
Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business
Media Kit. The World s Largest Online Talk Radio Network
Media Kit The World s Largest Online Talk Radio Network Table of Contents About BlogTalkRadio...3 Site & Social Statistics...7 Audience Demographics...8 Advertising Products...9 Client Case Studies...12