Precision Farming and the Future of Crop Production
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- Jeffery Atkinson
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1 Precision Farming and the Future of Crop Production Ron Milby Executive Director, Agronomy Marketing Technology Advancements Tillage Harvest 30 Acres per Hour Plant 80 Acres per Hour Enabling Technologies Big Data Wireless Connection Analytics Cloud Computing Telematics Telematics 1
2 Frustrations Sharing Data Between Different Systems Today, No Common Data Exchange Data Issues Open Ag Data Alliance (OADA) Provides an Open, Secure, and Permission Based Solution for Data Exchange Farm Organizations Coalition Ownership Collection, Access, and Control Transparency Choice and Portability Market Speculation Liability and Security Generating Value Growers are data rich and insight poor Providing means to securely exchange permission based information is key Insight is created through analytics and knowledge Real value is generated by making a decision! Major Players 2
3 Scenario: potential nitrogen application of 60 lbs/ac Projected surplus at harvest 7/27/2015 A few Companies entering the Precision Ag Data Space John Deere FarmSight 100,000 Connected Machines 25% = Construction JD Link John Deere MyJohn Deere.com Input Providers Ag Service Providers FarmSight Strategy: Machine, Job, and Agronomic Optimization Plan Run Manage Integrated Yield Pipeline: Six Fully-Operational R & D Platforms Drive Industry-Leading Integrated Yield Systems FOCAL POINT: FARMER CUSTOMER 40+ KEY DECISIONS a farmer makes that influence onfarm yields and productivity center on critical needs YIELD INSECT CONTROL WEED CONTROL PLANT HEALTH PRODUCTIVITY COMMON GOAL: MAXIMIZE NET RETURN PER ACRE AND TRULY INTEGRATE OFFERINGS FOR FARMERS INDUSTRY-LEADER IN INTEGRATED YIELD SOLUTIONS CORE PLATFORM OPPORTUNITY CROP PROTECTION New technologies that improve in-field protection like the Roundup Ready Xtend Crop System matter more than ever BIOTECHNOLOGY Monsanto s pipeline delivering 3 rd & 4 th - gen upgrades to insect-andweed-control platforms BREEDING Industry leading breeding engine drives key commercial advantage for Monsanto globally Integrated Yield Pipeline NEW PLATFORM OPPORTUNITY The Climate Corporation holds potential as integrating platform for ag on 1B acre opportunity MICROBIALS BioAg Alliance with Novozymes positions microbial solutions as next major new technology advance in industry BIODIRECT New RNAi-based tools to provide potential new options for disease, insect and weed control The Climate Technology Platform Your Decision, Powered by Data Science Armed with this insight, the farmer explores what adding 60 lbs/ac in June would do to offset the projected loss Agronomy Weather Equipment Member of the Open Ag Data Alliance Ensures farmers can use their data with the platform of their choice You own your data We never use or share your data without consent Data is safe and secure (independently verified) Based on the potential application, Nitrogen Advisor projects a surplus at harvest For demonstration purposes only actual product may look different The Climate Corporation - Confidential The Climate Corporation - Confidential 3
4 Crop Health Variability is a consistent metric to monitor, reducing the need for you to interpret the visual variance 7/27/2015 Scouting Map (relative color Climate Crop Index) Quickly identify areas of concern within a field in order to prioritize efforts Quickly Spot Changes in Your Fields Track variability over time to know if something is happening in the field The scouting layer highlights the variability of the vegetation within a given field Scaled and colored to *Because the scale will change depending on the field and visually you will always see good areas and bad areas, you should not use the scouting map to compare across fields or across time. visibly maximize the variability from one area to the next - Helping you to identify the better performing areas of the field from the relatively worse performing ones For demonstration purposes only actual product may look different. For demonstration purposes only actual product may look different The Climate Corporation - Confidential The Climate Corporation - Confidential Providing a Seamless Experience in Mobile Easy navigation Intuitive interaction with images Green Data Revolution Platform Adoption Is Essential M+ View location relative to image (scouting) Integrated Insights Available on Android and ios devices 2014 Launch ~1M 2015 ~4.5 6M 2016 ~15 20M For demonstration purposes only actual product may look different The Climate Corporation - Confidential iphone is a registered trademark of Apple Inc Actual and 2016 Proposed Geography 2015 Market 42.5M Corn Acres Proposed 2016 Market 62.3M Corn Acres DuPont Pioneer Encirca Whole farm decision services platform Goal to improve productivity and profitability of grower operations Personalized insights for growers based on individual and aggregate data Two solutions Encirca View Basic (free) Premium (charge) Encirca Yield 4
5 Encirca View Basic (My Notes) Encirca View Basic (Community View) Syngenta s Digital Farming Platform Programs & Solutions Collecting Reference Data Strong collaborations; with and through our channel partners, partnerships for sensing and acting on data Digital processing; understanding and modeling of decision options based on Syngenta s comprehensive ag knowledge Holistic, grower-centric view; covering planning, planting, growing, harvesting and learning Future: High Yield Soy, Grow More Corn Digital farm information; field & equipment sensors, georeferencing & aerospatial information, digital scouting Benefits for growers and partners: Increased profits Simplicity Convenience Internal Agronomy Data CMT (Crop Management Tool) GDB (Global Database) iyield / Spirit Classification: NOT FOR DISTRIBUTION Classification: NOT FOR DISTRIBUTION Connectivity Platform Connected System, highly focused on data, the enabler of business in future Seed Providers Application based model Insurance Companies Control on User Experience Single Access & Simple user interface Technology Providers Case IH Equipment Data-driven decision making Free Data exchange Agronomic expertise contribution Open Data Standards Data Display & Data Management Remote Maintenance & Diagnostics Cost Monitoring & Farm management Agronomists Fertilizer Providers
6 6
7 Others Equipment Manufacturers AGCO Ag Leader Raven Information Management SST MapShots (Field360 and AgVance) Companies Entering the Data Space Four basic types Analytics Benchmarking or other Analysis 360 Yield, Becks, Pioneer, SST, HarvestMax, FBN Modelers Adapt N, Climate, 360 Yield Farm Record Keeping FarmLogs, MapShots Scouting SST UAS Discovery GROWMARK Tech Acquisitions UNMANNED Aerial SYSTEMS Two Distinctly different platforms Capturing aerial imagery Satellite NDVI vs. Aerial Photo Canon S100 Converted to an NDVI camera GPS capabilities Intervalometer capabilities CHDK or an adapter to control shooting speed of 4 seconds or faster Green ( nm, peak 550 nm) Red ( nm, peak 650 nm) NIR ( nm, peak 735 nm) 7
8 Integration with Other Cloud Services Field Manager Advanced Analytics Telematics FS AIS Database Remote Sensing Field Environment 8
9 Big Data Hype Questions? Small Data Value 9
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