Smart Farming The need for a new collaboration platform

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1 Smart Farming The need for a new collaboration platform

2 Overview Kverneland Group Agriculture Equipment overview Software sells! The Future of Farming Big Data Island solutions problem FIspace Conclusion: Technological trends and our strategy make us a strong supporter of Open Platforms

3 Kverneland Group Leading broad line supplier of Agricultural Implements 2 brands: Vicon and Kverneland Grass and Feeding implements Crop Care (Sprayers and Fertilizer spreaders) Seeding and Arable implements Key Technology: Mechatronics Competence Centre Acquired by Kubota (Japan, HQ Osaka) in 2012 European Tractors in 2015

4 Ag Equipment: mobile networks Tractor and Implement(s) are acting as one network Always connected! Cloud / Internet

5 The Tractor: The Mobile Office! Professional farmer operates his sophisticated equipment from a Mobile Office All connectivity available: Tractor Terminals, Smartphones, Tablet Wireless communication through Wifi or 3G/4G Cellular networks How to connect all Data and Apps?

6 Existing Advanced Software Apps Sophisticated software App(s) on Terminal GEOcontrol App for Precision Farming: GPS control of machines Work at night Bookkeeping documentation Section Control Variable Applications rates Task Control: Job and Task Planning Data logging

7 Software Sells! New business models in Ag Industry are already introduced Software Apps are sold through E- commerce Web shop Investments for farmer: 1500 one-time for Terminal App 500 one-time for Machine control Reasons; Save money on input (Fertilizer, Chemicals, Fuel.) Work more efficient Work at night (finish before the rain) Work more precise.

8 Precision Farming

9 Becomes Smart Farming Headland control Logo seeding

10 The Future of Smart Farming Trends and demands for developments New sensor/camera technologies Tractor Implement automation Electrification; More power needed Intelligent Camera systems In-field synchronization Machine to machine communication Fleet management and communication Wireless and Remote Service Internet of Things (IoT) Cloud support and Connectivity Generation of Big Data Supplier & Consumers Tracking and Tracing Farm Management Fleet Management Software as Apps

11 Internet of Things (IoT) The right Apps for me Sales & Service Company (Remote) Service & Diagnostics Factory Machines delivery Dealer Farmer/Contractor New applications New SW implements Farm Management Fleet Management My Lease data Invoices,customers Finance, orders Cropscan data Scan pictures External consultancy Regulations Warehouse Ordering seed,chem. Chemical registration Productivity..

12 Advanced Sensing on machines Humidity Mobile Weather Station Crop Scan Vision Drones Integrate in Cloud Apps Generation of huge amounts of data!!

13 Electronics in Ag machinery Next 10 years Key areas: New Business Models: Software Sells! Connectivity everywhere Communication Internet of Things Communication in the Cloud: Big Data Communication between coupled Machine combinations in field Communication Machine to Machine in Fleets Business Intelligence Electrification Hybrid machinery Robotics and Autonomous vehicles

14 But how to connect all this Data? The biggest future challenge is all the Data Generation and connectivity between all platforms There is a big need for Standardization and Integration of the Data, already within the Agriculture Businesses: Interconnect and link all services Chemical suppliers Weather data suppliers Spraying/Fertilizing advise services Create workflows Supply Chain offering of field products Farm Management Solutions Fleet Management Lease companies Invoicing from contractors to customers..

15 Island Solutions dominate and prevent optimal development for farmers A lot of Island Solutions and standalone initiatives are popping up in the Ag business; AgroConnect Akkerweb FarmPilot 365FarmNet Farmworks Proprietary per Manufacturer (My John Deere, Trimble...) Local/Regional solutions However: Farmers (our customers!) buy different brands of equipment Farmer/Contractor does not know what to choose from.. How to safeguard the data and cooperate with other businesses?

16 Solution for Agriculture Need for an Open, Transparent and Neutral platform Structured and Standardized Available and open to all Scalable, cheap, robust Nothing proprietary Open Eco-system Apps Developers Apps Store Business Intelligence New way of Business Collaboration Platforms as FIspace can provide this and help us to make a major step forward!

17 Conclusion Future Agriculture Businesses will: Have equipment that is constantly Connected and Online; Be willing to pay for professional Software, Apps, and Services; Demand open platforms; Require accessibility of all their data; Need seamless connectivity between different providers and Apps; Need seamless data integration Apps with their suppliers (chemicals e.g.) and carriers; Want to be independent and free to choose; Industry looks for Future Internet / FIspace Enabled Cloud solutions!

18 Smart Farming. Thank you for your attention!

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