How To Improve the Value of Your List

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "How To Improve the Value of Your Email List"

Transcription

1 How To Improve the Value of Your List Based on research by MarketingSherpa Sponsored by:

2 Introductions W. Jeffrey Rice Senior Research Analyst, MarketingSherpa Meghan Lockwood Research Analyst, MarketingSherpa

3 Join the conversation on Twitter

4 Presentation slides Attendees will receive a link of today s slide presentation after the event

5 A research-based webinar

6 Annual research-based process leads to improving marketing performance Benchmark Report - Find what really works for thousands of marketers Handbook - Identify best practices and formulate a methodology Knowledge transfer - Teach marketers how to apply best practices

7 Benchmark Research Library since 2008 The collective wisdom of more than 48,000 marketers Nearly 5,000 pages of analytical commentary and marketer insights More than 6,000 charts and data tables to validate what s working and what s not in marketing today

8 Today s agenda I. The state of list growth II. III. IV. 3 key findings about marketing from research with 2,735 organizations Case study showcasing the use of mobile ads to selectively and affordably target new opt-ins Top takeaways and questions

9 Research background 2,735 organizations surveyed on: Challenges and goals for marketing programs in tactics, list growth, relevancy, deliverability, and metrics Testing and optimization methods for charts and tables

10 Poll question: Which statement best describes your organization's list growth trend for the past 12 months? Our list is rapidly growing Our list is slowly growing The gains balance out the losses Our list is slowly shrinking Our list is rapidly shrinking

11 Chart: list growth continues positive trend Reassuring to find 57% of lists growing slowly Very positive, our list is rapidly growing Somewhat positive, our list is slowly growing 17% 57% The size of the list is secondary to the quality Neutral, the gains balance out the losses Somewhat negative, our list is slowly shrinking 5% 18% Very negative, our list is rapidly shrinking 1% Source: 2011 MarketingSherpa Marketing Benchmark Survey Methodology: Fielded July 2011, N=2,735

12 Walking away The Experience Council reports that each year corporations lose roughly 1/3 of their addresses

13 What amount of new subscribers do you need to overcome attrition? Share results at #SherpaWebinar

14 Beware of rising expectations Engaging Relevant Permissible The definition of spam is no longer shouldered solely by the permissibility of sender; rather the message itself has a responsibility An unwanted or untimely communication can be condemned as spam Permission is the foundation and relevancy is the low water mark

15 Return Path s findings in North America 20% of goes undelivered 7% is classified as junk 13% goes missing Spam folder placement jumped 19% to 7.4% in the second half 2011, and missing, or blocked , increased a whopping 38% (13.3% missing rate) during the same time frame. - The Global Deliverability Benchmark Report, 2H 2011.

16 Address the problem How do I develop and maintain an list that meets the stringent delivery requirements of my subscribers and ISPs? #SherpaWebinar

17

18 Top 5 priorities for 2012 Growing and retaining subscribers Delivering highly relevant content Achieving or increasing measurable ROI Increasing engagement metrics 41% 38% 71% 69% Growing subscriber base through content distribution. Firm has strong belief in the long-term, long-tail value of a subscriber list and is putting resources towards building that aspect of our sales funnel. Integrating with other marketing tactics 35% Survey participant Source: 2011 MarketingSherpa Marketing Benchmark Survey Methodology: Fielded July 2011, N=2,735

19 Three cornerstones to building quality lists Exclusivity Uniqueness Humility

20 Exclusivity is essential The game theory pushes us into one of two directions: either be better at pump and dump than anyone else, get your numbers into the millions, out mass those that choose to use mass and always dance at the edge of spam, or Relentlessly focus. Prune your message and your list and build a reputation that's worth owning and an audience that cares. Only one of these strategies builds an asset of value. Seth Godin

21 Relevancy is more than a buzzword Content Relevancy Segmentation Time Send the right message to the right person at the right time

22 Think and act different Offer subscribers something they cannot get anywhere else Think how your brand s personality or expertise can be a differentiator in a cluttered in box

23 Reality check Have a slice of humble pie Keep your promise to deliver exactly what the subscriber requested and nothing more messages should contain valuable information, not endless self-promotion

24 Be selective in who you empower to become brand evangelists

25 Case Study Mobile Adverting The Company: Paper Hat Press The Marketplace: Publishing The Product: Personalized children's books The Channel: , Mobile The Campaign Objective: Develop a relationship with each customer and facilitate the buying process through interactive channels

26 Step #1 - Go to your target market Mobile marketing offered two important features: 1. It allowed them to target their ideal customer - mothers 2. The company could use mobile platforms to complete sales

27 Step #2. Build a relationship with the customer Required access to their addresses for a database and knowledge about where and how these customers were opting-in to the relationship

28 Step #3. Use the mobile channel to drive relevant list building Mobile sign-up ads process A mobile user launches a third-party app Before the app fully launches, the user is presented a screen to sign up for relevant lists Whether or not any lists are signed-up for, the app launches as normal

29 Transparent opt-in Allowed Paper Hat Press to engage with its audience on the mobile channel while collecting contact information Mobile users aren't required to completely leave their chosen app to interact with Paper Hat Press Paper Hat is able to grow its list with relevant and opted-in members

30 Step #4. Plan and deploy the mobile ad Send an auto-response with a code to claim the discount Paper Hat Press appreciated its access to a potential customer who has clearly optedin to the offer in the ad

31 Results Controlled costs by only paying for qualified, new sign-ups Quadrupled database, reaching 13,597 members. Learned more about its target segment of mothers mobile habits News and entertainment 35% Health and fitness 19% Games 19% Music 14%

32 Exercise: Plot new opt-in tactics High Cost/ Less Authentic High Cost/ More Authentic Example: Boston Celtics 3 Point Play Available Resources Low Cost/ Less Authentic Example: NYC Library Transactional Low Cost/ More Authentic Example: Paper Hat Press Mobile Ad Brand Authenticity

33

34 Chart: The accuracy of subscriber data Approximately what percentage of your marketing subscriber data is correct and current?

35 Maintain quality relationships Promote preference center Offer opt-down subscriptions Make it easy to unsubscribe

36 Offer a preference center Update subscriptions, content and frequency, and set expectations Offer alternative communication channels; RSS, social media Be proactive. Ask to update frequently Only ask for what you need. Unused information is disingenuous

37 Encourage opt- downs or pause subscriptions Give options to opt-down vs. opt-out Reduce frequency, change formats, content or channel Give option to pause subscription or press snooze with delivery stop and restart dates

38 Make it easy to unsubscribe 47% of recipients click the spam button in their client rather than looking for the unsubscribe link Don t hide your unsubscribe link Have a simple unsubscribing process

39 Ask why

40 Audience Question: What are some of the ways to reengage subscribers to an list that has waned in viewership in the last year? - Rebecca Thomas

41 Case Study - How Cutting a House List 95% Helped Double Sales: 4 steps The Company: Indianapolis Symphony Orchestra The Marketplace: Arts and Entertainment The Product: Classical music concerts The Channel: The Campaign Objective: Improve list quality and response rate

42 Step #1: Launch re-engagement campaign Ask every subscriber to declare they want to continue receiving s from the Orchestra Have each subscriber specify the type of content they wanted to receive Those who did not reply were removed from the database.

43 Step #2. Plan new content strategy Establish two-week delivery schedule Create new segments with targeted content: Classical Pops Family Yuletide Outdoor summer series Happy hour (for young professionals) Educational and community activities

44 Step #3. Send re-engagement to mostactive subscribers Offer: Free ticket to a performance Subject line: " never sounded so good with Symphon ! Confirm Now! Big "Yes" and No" buttons Click "no" and automatically removed Click "yes" and brought to an account preferences page

45 Step #4. Send re-engagement to other subscribers 6 months later Second sent to subscribers who had not yet received the re-engagement , and those who did not respond to the first 12 months later Third and final send targeted the remaining subscribers who had not received the reengagement , as well as those subscribers who had not responded to previous sends Those who did not respond were removed from the database

46 Step #5. Respect and grow the list Online sales Customers buying tickets online were asked for their addresses and to opt-in to one of the newsletters Ticket giveaways Contestants were asked to fill out an entry slip with their name, contact information and address. Winners announced via with opt-in request. Phone calls Callers into the box office were asked if they would like to provide an address and opt-in to receive a newsletter

47 Results: The sound of sweet success List initially cut 95.9% in size List grew by more than 500% afterward Online sales more than doubled to 35% of all purchases 40% of subscribers have purchased tickets

48

49 Audience Question: What frequency do you market to your lists, how much is too much and how much is not enough? - Jeff Linton

50 Establish explicit expectations WHAT - Clearly state what type of content you will be sending WHEN - Identify how often you will be sending communications WHY - Spell out the features and benefits to crystallize your value proposition WANE WORRY- Add a link to your privacy policy

51 Review registration page design A consistent brand image, language and tone will cause the potential subscriber to find comfort in knowing he or she landed on the correct page

52 Review registration page design Similar to homepage, sets expectations Single minded focus to capture address No distractions, only reinforcement of the value proposition Testimonials and thirdparty endorsements reduce anxiety

53 Chart: Marketers asking for more than an address What is the average number of fields your organization asks a new subscriber to complete in order to register for your program? Long form/ Full preference center Short form (1-5) address only 0% 12% 11% 6% 6% 19% 24% 38% 59% 75% 60% 78% Retail or E-commerce Professional or Financial Services Software or Software as a Service Education or Healthcare Source: 2011 MarketingSherpa Marketing Benchmark Survey Methodology: Fielded July 2011, N=2,735

54 Confirm registration with welcome Thank you and welcome s confirm the opt-in Continue to set content expectations Subscribers know what to look for in their inboxes

55 Ask for more And finally, to nurture our Friendship, I m keen to hear what offers and events you d like to be invited to. Please take 2 minutes of your time to tell me what you d like to see.

56 Research summary

57 Our research indicates marketers extract the greatest value from their lists when they Keep lists exclusive Maintain quality lists Establish explicit expectations

58 Automatically receive new Bronto white papers, blog posts, case studies and webinar invites by subscribing to the monthly Tips & Tricks newsletter. Sign-up at: bronto.com/resources

59 This benchmark report includes: 170 charts and tables 2,735 companies surveyed Top marketing challenges for 2012 Special sections on tactics, list growth, relevancy, deliverability, and metrics Testing and optimization methods for 2012 and much more Get your copy for an additional $100 off Visit MECLABS.com/100-bronto and use the promo code 226-BM-4006

60 Thank you! W. Jeffrey Rice Senior Research Analyst, MarketingSherpa Meghan Lockwood Research Analyst, MarketingSherpa

Ecommerce Customer Acquisition:

Ecommerce Customer Acquisition: Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals

More information

Grow. How to Authentically Grow Your Email List

Grow. How to Authentically Grow Your Email List Grow How to Authentically Grow Your Email List Grow Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating

More information

Email Relevance: Three effective tactics to engage subscribers. W. Jeffrey Rice Adam T. Sutton

Email Relevance: Three effective tactics to engage subscribers. W. Jeffrey Rice Adam T. Sutton Email Relevance: Three effective tactics to engage subscribers W. Jeffrey Rice Adam T. Sutton Introductions W. Jeffrey Rice Senior Research Analyst, MarketingSherpa Email: jeffrey.rice@meclabs.com Twitter:

More information

Deliverability Counts

Deliverability Counts Deliverability Counts 10 Factors That Impact Email Deliverability Deliverability Counts 2015 Harland Clarke Digital www.hcdigital.com 1 20% of legitimate commercial email is not being delivered to inboxes.

More information

Top Tactics to Improve Email Relevancy and Deliverability. Sponsored by

Top Tactics to Improve Email Relevancy and Deliverability. Sponsored by Top Tactics to Improve Email Relevancy and Deliverability Sponsored by Introductions Sergio Balegno, Director of Research MarketingSherpa / MECLABS Primary Research @SergioBalegno Jeffrey Rice, Research

More information

Three pillars of successful email deliverability

Three pillars of successful email deliverability Three pillars of successful email deliverability Ensuring safe arrival and optimum placement in the inbox An Experian Marketing Services white paper Contents Introduction...1 Data integrity...2 Relevance...3

More information

Best Practice Data Collection for Marketers

Best Practice Data Collection for Marketers Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection

More information

CommuniGator. Email List Building

CommuniGator. Email List Building CommuniGator Email List Building Building and growing your email list You could have the best creative, a compelling subject line and the most irresistible call to action, but if you haven t thought about

More information

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES An Effective Touch Point for Long-Term Marketing Relationships Introduction Email newsletters are no longer optional when it comes to B2B

More information

WHITE PAPER SEPTEMBER 2008. Make It Into the Inbox. Co-authored by Jaren Angerbauer and Shaneli Ramratan

WHITE PAPER SEPTEMBER 2008. Make It Into the Inbox. Co-authored by Jaren Angerbauer and Shaneli Ramratan THE DIGITAL MARKETING COMPANY WHITE PAPER SEPTEMBER 2008 The 10 Commandments of Email Delivery Make It Into the Inbox Co-authored by Jaren Angerbauer and Shaneli Ramratan In the world of email marketing

More information

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences Email Marketing Using email in your marketing mix - authentically and relevantly connecting with your target audiences Using email in your marketing mix Educate people Differentiate your business Ask for

More information

BENCHMARK REPORT. Research and insights for engaging email subscribers EXCERPT

BENCHMARK REPORT. Research and insights for engaging email subscribers EXCERPT BENCHMARK REPORT Research and insights for engaging email subscribers EXCERPT 2012 Email Marketing Benchmark Report Research and insights for engaging email subscribers Author W. Jeffrey Rice, Senior Research

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

The Proactive Marketer. Ensuring the safe arrival and optimum placement of emails

The Proactive Marketer. Ensuring the safe arrival and optimum placement of emails The Proactive Marketer Ensuring the safe arrival and optimum placement of emails Contents Introduction 4 Data integrity 5 Relevance 6 Reputation 8 Building a firm foundation 10 In summary 11 About the

More information

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY 6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why

More information

Key Speaker. Nicole Roach Marketing Coordinator CharityNet USA. HBIF Meeting 12-09

Key Speaker. Nicole Roach Marketing Coordinator CharityNet USA. HBIF Meeting 12-09 Key Speaker Nicole Roach Marketing Coordinator CharityNet USA HBIF Meeting 12-09 CharityNet USA: A One-stop resource center for nonprofit organizations nationwide! Key Speaker: Nicole Roach Questions Archived

More information

50 WAYS. to grow your email list. 50 Ways to Grow Your Email List. Share it!

50 WAYS. to grow your email list. 50 Ways to Grow Your Email List. Share it! 50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience

More information

CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT

CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List 1 Consumer Email List Management Ascend2 Research Conducted in Partnership with BlueHornet. This work is licensed

More information

Email reactivation. Best practices guide

Email reactivation. Best practices guide Email reactivation Best practices guide Win your customers back! According to a recent Marketing Sherpa report, up to 75 percent of email subscribers are inactive, with retail brands attaining the highest

More information

50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it!

50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it! 50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience

More information

Spam: What Consumers Really Think

Spam: What Consumers Really Think From First Click to Lifetime Customer WHITE PAPER Spam: What Consumers Really Think Survey Finds Growing Anger; Advice for Avoiding Recipients Wrath SPAM: WHAT CONSUMERS REALLY THINK Survey finds growing

More information

Marketing Best Practices Hints & Tips Leveraging Social Media. Copyright 2011 Constant Contact, Inc.

Marketing Best Practices Hints & Tips Leveraging Social Media. Copyright 2011 Constant Contact, Inc. Marketing Best Practices Hints & Tips Leveraging Social Media Copyright 2011 Constant Contact, Inc. Thank you for attending today s workshop! Ask plenty of questions remember to introduce yourself Take

More information

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best

More information

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs Two weeks ago we looked at creating Tribes for a range of purposes, including the purpose of growing your

More information

Introduction > Become an Expert > Get Ready to Sell > Sales Opps > Follow Up > Consultation > Now What

Introduction > Become an Expert > Get Ready to Sell > Sales Opps > Follow Up > Consultation > Now What 12/16/13 Introduction Welcome to the Swiftpage Reseller Program! As a Swiftpage Reseller you have the ability to provide Swiftpage s valuable Email Marketing and Marketing Automation features to your clients,

More information

Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation. Sponsored by

Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation. Sponsored by Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation Sponsored by Introductions Adam T. Sutton, Senior Reporter MarketingSherpa / MECLABS Primary Research @AdamTSutton

More information

Tips for Growing and Managing Effective Marketing Lists. Jennifer Culbertson Looking Glass Marketing September 10, 2012

Tips for Growing and Managing Effective Marketing Lists. Jennifer Culbertson Looking Glass Marketing September 10, 2012 Tips for Growing and Managing Effective Marketing Lists Jennifer Culbertson Looking Glass Marketing September 10, 2012 What We ll Cover Today Types of lists Tips for building in-house lists Tips for acquiring

More information

SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS. What s Inside? OVERVIEW KEY # 1: RESPECT YOUR AUDIENCE

SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS. What s Inside? OVERVIEW KEY # 1: RESPECT YOUR AUDIENCE SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS OVERVIEW You have your data imported, some follow-up sequences, and some initial results with Infusionsoft. Now what? Infusionsoft is a powerful product,

More information

5 tips to improve your email database. An Experian Data Quality white paper

5 tips to improve your email database. An Experian Data Quality white paper 5 tips to improve your email database An Experian Data Quality white paper While many marketers spend significant time and effort optimizing content and debating the timing of each campaign, marketers

More information

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53.

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53. E NEWSLETTERS: MORE RELEVANT THAN EVER Angela Schneeman, High Point Creative With all the newer forms of communication like Facebook, Twitter and RSS feeds, it s easy to overlook one of the most effective

More information

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Below, you will find some helpful tips on improving your email invitations and the deliverability rate from a blog post

More information

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com 6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces

More information

THE BLUEPRINT FOR MARKETING AUTOMATION

THE BLUEPRINT FOR MARKETING AUTOMATION THE BLUEPRINT FOR MARKETING AUTOMATION Marketing automation adoption will grow by approximately 50% by 2015. -Sirius Decisions, How Marketing Automation Has Evolved in the Last 12 Months, 2012 Way More

More information

Email Marketing for Beginners Module 2: Subscriber List Building

Email Marketing for Beginners Module 2: Subscriber List Building Email Marketing for Beginners Module 2: Subscriber List Building The best marketing emails use the power of words and images to draw a response from the reader. Contents 1. Building your email address

More information

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement

More information

Secrets to Email Marketing Success 9 tips for measuring performance

Secrets to Email Marketing Success 9 tips for measuring performance internet made easy Secrets to Email Marketing Success 9 tips for measuring performance There s more to bouncing than what the rubber balls do. Conversion: it s not just for churches anymore. OCTOBER 2012

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1 Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10

More information

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is

More information

2011 Email Marketing Benchmark Report

2011 Email Marketing Benchmark Report EXCERPT Special Rate Sponsor: 2011 Email Marketing Benchmark Report Practical instructions to generate, New Research and Insights for qualify and nurture new business Accelerating Email Performance leads

More information

Getting it Right with Email Marketing

Getting it Right with Email Marketing Getting it Right with Email Marketing 1 1 Getting it Right with Email Marketing Prepared by: Patrick Zuluaga PMZ Marketing M: 0403 436 889 F: 02 4388 9164 E: patrick@pmzmarketing.com.au W: www.pmzmarketing.com.au

More information

Best Practices for Email Marketing. Monday, March 8, 2010

Best Practices for Email Marketing. Monday, March 8, 2010 Best Practices for Email Marketing Monday, March 8, 2010 Fishbowl Cocktail Facts 10 years old, 130+ employees Alexandria, VA based Product Suite includes Email Marketing, Social Media Integrations and

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

Guide to B2B Email Marketing Strategy

Guide to B2B Email Marketing Strategy Guide to B2B Email 1 Welcome to our latest guide this one focuses on email marketing strategies and advice for B2B Marketers. In this guide email marketing expert and trainer Maria Khoury will take you

More information

BES T PR AC TICES GUIDE EMAIL MARKE TING Learn How to Get (and Keep) Email Permission

BES T PR AC TICES GUIDE EMAIL MARKE TING Learn How to Get (and Keep) Email Permission BES T PR AC TICES GUIDE EMAIL MARKE TING Learn How to Get (and Keep) Email Permission INSIGHT PROVIDED BY www.constantcontact.com 1-866-876-8464 2011 Constant Contact, Inc. 10-1720 BEST PRACTICES GUIDE

More information

Social Media Management A Simple Solution

Social Media Management A Simple Solution Social Media Management A Simple Solution info@e-mergemarketing.net www.e-mergemarketing.net Social Media Management Services When it comes to managing your Facebook, Twitter, Linkedin, Email campaigns

More information

Enjoy! The Vocus Team

Enjoy! The Vocus Team Vocus believes in the power of email marketing to engage and retain customers and prospects. As email marketing continues to mature, however, the competition for attention in already-crowded inboxes is

More information

BENCHMARK REPORT. 2011 Social Marketing. New research and insights on the monetization of social marketing for ROI. sponsored by EXCERPT

BENCHMARK REPORT. 2011 Social Marketing. New research and insights on the monetization of social marketing for ROI. sponsored by EXCERPT BENCHMARK REPORT 2011 Social Marketing New research and insights on the monetization of social marketing for ROI sponsored by EXCERPT 2011 Social Marketing Benchmark Report New research and insights on

More information

Email Marketing Insight 2012 A research project into Irish marketers use of email

Email Marketing Insight 2012 A research project into Irish marketers use of email Email Marketing Insight 2012 A research project into Irish marketers use of email Contents Introduction 1 Foreword by Tom Trainor 2 Introduction by Andrew O Shaughnessy 3 Executive summary 4 About the

More information

Online Marketing 101. Introduction to Email Marketing. TwistofLime.biz

Online Marketing 101. Introduction to Email Marketing. TwistofLime.biz Online Marketing 101 Introduction to Email Marketing TwistofLime.biz Email marketing 101 Why use email for marketing? At its best, email marketing blends art and science, and an email marketing star can

More information

MASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON

MASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON MASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON Event Marketing Certificate Webinar Series: Email Marketing and Conversion 10 October, 2012 1 TODAY S SPEAKERS Moderator Guest Speakers ADD

More information

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered... 1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5

More information

INinbox Start-up Pack

INinbox Start-up Pack 2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the

More information

Email Marketing Ambition Digital Carly Rodgers

Email Marketing Ambition Digital Carly Rodgers Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The

More information

FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path

FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path B2Best Practice FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path Measure Your Performance... Clean Your Data... Ask Permission... Send Welcome Messages...

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

EMAIL MARKETING REFRESHES

EMAIL MARKETING REFRESHES WHITE PAPER 7 EMAIL MARKETING REFRESHES 7 EMAIL MARKETING REFRESHES The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio,

More information

Email Newsletters For Lead Nurturing. CallidusCloud Marketing Automation Best Practices

Email Newsletters For Lead Nurturing. CallidusCloud Marketing Automation Best Practices Email Newsletters For Lead Nurturing CallidusCloud Marketing Automation Best Practices 1 Introduction Email newsletters are no longer optional when it comes to B2B marketing. With a wide range of lead

More information

Advice on Using Dada Mail

Advice on Using Dada Mail Advice on Using Dada Mail Advice on Using Dada Mail Table of Contents Advice on Using Dada Mail...1 A Public Announce-Only List and Why Closed-Loop Opt-in Is So Important...1 Subscriptions...1 Why Close-Loop

More information

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out

More information

2011 Report on Email Best Practices

2011 Report on Email Best Practices 2011 Report on Email Best Practices Richard J. Scholl May 19, 2011 KEY FINDINGS FROM 2011 EMAIL MARKETING BENCHMARK REPORT Once again for the fifth consecutive year this is an attempt to distill key findings

More information

The Four Essential R s of Email Marketing. By Karen Talavera President, Synchronicity Marketing

The Four Essential R s of Email Marketing. By Karen Talavera President, Synchronicity Marketing The Four Essential R s of Email Marketing By Karen Talavera President, Synchronicity Marketing The Four Essential R s of Email Marketing When it comes to email marketing, here s an easy way to brush up

More information

E-mail Marketing Best Practices

E-mail Marketing Best Practices E-mail Marketing Best Practices Email Marketing Best Practices Introduction Email marketing is still relatively new to most businesses as a marketing and lead generation activity, however; it offers a

More information

MANAGING YOUR EMAIL LIST

MANAGING YOUR EMAIL LIST MANAGING YOUR EMAIL LIST Ensuring you reach the right people at the right time with a relevant message. 866.915.9465 www.delivra.com 2013 Delivra Professional Email Marketing Software and Consulting 2

More information

How to Power Up Your Email- Marketing ROI

How to Power Up Your Email- Marketing ROI How to Power Up Your Email- Marketing ROI TM FulcrumTech EMAIL MARKETING RESULTS YOU CAN MEASURE www.fulcrumtech.net 215-489-9336 Doylestown, PA ROI Goalsetter is a registered trademark of FulcrumTech,

More information

Data is at the heart of deliverability

Data is at the heart of deliverability FOR ADESTRA CLIENTS ONLY! Page 1 of 5 Data is at the heart of deliverability Introduction Following an in-depth project by Adestra into deliverability in the UK a common theme has emerged. Your data management

More information

Best Practices in Email Marketing

Best Practices in Email Marketing Best Practices in Email Marketing April 2008 Presented by: Stu Carty Regional Development Director Constant Contact Inc. phone: 925-855-7401 email: scarty@constantcontact.com http://sfbayarea.constantcontact.com

More information

The beginner s guide to email marketing

The beginner s guide to email marketing E-book The beginner s guide to email marketing Reaching customers online doesn t always have to involve a website. Netregistry guides you through the dos and don ts of email marketing. Call 1300 638 734

More information

Guide to B2B email marketing. Part Four: Effective Email Reporting

Guide to B2B email marketing. Part Four: Effective Email Reporting Guide to B2B email marketing Part Four: Effective Email Reporting Introduction Effective email reporting One of the key benefits of using email for marketing campaigns is the speed of getting the right

More information

Get Your Customers Buzzing through Internet Marketing

Get Your Customers Buzzing through Internet Marketing Get Your Customers Buzzing through Internet Marketing Massachusetts Small Business Development Center Network Southeast Regional Office Copyright 2008 - Massachusetts Small Business Development Center

More information

Data segmentation for email marketing

Data segmentation for email marketing Data segmentation for email Prepared by: Paul Herbert June 2012 email According to the Direct Marketing Association, seven out of ten companies are expecting more budget to flow into email over the next

More information

How to Engage Your Contacts Using Email Marketing

How to Engage Your Contacts Using Email Marketing How to Engage Your Contacts Using Email Marketing We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the

More information

Savvy Email Marketing:

Savvy Email Marketing: Halfmoon Yoga B B Q Savvy Email Marketing: Writing Subject Lines that Get Emails Opened plus BONUS: Creating Emails for Action Tech Problems? Call 1-800-263-6317 2014 2 Framework for an Effective Nonprofit

More information

Improving Qualified Lead Generation and ROI with Lead Nurturing

Improving Qualified Lead Generation and ROI with Lead Nurturing Improving Qualified Lead Generation and ROI with Lead Nurturing Brian Carroll, Executive Director of Applied Research Kaci Bower, Senior Research Analyst Today, we re going to discuss 1. Key findings from

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

The Cost of Lazy Email Marketing

The Cost of Lazy Email Marketing The Cost of Lazy Email Marketing Listrak s Email Marketing Best Practices Webinar Series: June 17, 2009 Visit www.listrak.com/resources.asp to view other webinars on demand after today s presentation.

More information

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.

More information

10 Killer Tactics for Email Marketing

10 Killer Tactics for Email Marketing 10 Killer Tactics for Email Marketing Strategies Email remains the killer marketing app in 2011, it s as prevalent and important as search and conversion. It starts conversations, drives engagement and

More information

THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability

THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS How To Grow Your Email List, Increase Engagement & Ensure Deliverability Table of Contents HOW TO GROW YOUR EMAIL LIST HOW TO INTEGRATE

More information

10 tips for running successful competitions on facebook

10 tips for running successful competitions on facebook White paper 10 tips for running successful competitions on facebook 07/ 2014 www.kontestapp.com Introduction Facebook has undoubtedly become the largest social network in the world. With over 1.23 billion

More information

Top 40 Email Marketing Terms You Should Know

Top 40 Email Marketing Terms You Should Know 1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion

More information

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO

More information

What is Marketing Automation? What is Marketing Automation?

What is Marketing Automation? What is Marketing Automation? What is Marketing Automation? Table of Contents What is Marketing Automation?...2 Deficiencies in the Manual Marketing Process...2 Marketing for the Modern World...2 How Marketing Automation Works...................3

More information

MARKETING AUTOMATION REFERENCE GUIDE

MARKETING AUTOMATION REFERENCE GUIDE MARKETING AUTOMATION REFERENCE GUIDE MARKETING AUTOMATION REFERENCE GUIDE TACTIC DESCRIPTION PAGE NEWSLETTER & SUBSCRIPTION SIGN-UP FORM WELCOME RESPONSE AUTOMATED EMAIL ACQUIRE OPT-IN FROM PAST PURCHASERS

More information

Six steps to email marketing success

Six steps to email marketing success Six steps to email marketing success 01 Executive Summary Email is proven to be one of the most cost effective ways to reach out to customers and prospects. A well thought out and executed email campaign

More information

Properly targeting and managing your customer list. Creating and sending content that is relevant and interesting

Properly targeting and managing your customer list. Creating and sending content that is relevant and interesting Are you aware that on average, consumers receive 416 commercial emails per month? a Your customers want to be treated uniquely and feel that they have an established relationship with you. The days of

More information

Deliverability, Data Reporting, And Analysis. Bernie Turner FanOne Marketing Marketing Manager and Digital Strategist

Deliverability, Data Reporting, And Analysis. Bernie Turner FanOne Marketing Marketing Manager and Digital Strategist Deliverability, Data Reporting, And Analysis 1 Global inbox placement is at 75.9%. 1 out of 4 emails do not get placed into the inbox.* 2 18% of all commercial email in North America never reaches the

More information

Engaging Financial Customers via Email

Engaging Financial Customers via Email Engaging Financial Customers via Email 2015 Financial Institution Email Metrics Report Is your email program engaging customers to stay in touch with you? How do you measure email engagement and leverage

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

Boost Profits and. Customer Relationships with. Effective E-Mail Marketing

Boost Profits and. Customer Relationships with. Effective E-Mail Marketing Boost Profits and Customer Relationships with Abstract E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this powerful technique that

More information

Effective Email Marketing: How to Increase Existing Customer Sales

Effective Email Marketing: How to Increase Existing Customer Sales Effective Email Marketing: How to Increase Existing Customer Sales Jenny Klimisch Marketing Coordinator VerticalResponse Page 1 VerticalResponse, Inc. Agenda Why email marketing works Building your list

More information

Email Marketing Quickstart Guide

Email Marketing Quickstart Guide Email Marketing Quickstart Guide Copyright 2013 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around. But please don t change any of the content when you do.

More information

2010 Email Marketing. Benchmark Report EXCERPT

2010 Email Marketing. Benchmark Report EXCERPT EXCERPT 2010 Email Marketing Benchmark Report Note: This is an authorized excerpt from the full 2010 Email Marketing Benchmark Report. To download the entire Handbook, go to: http://www.sherpastore.com

More information

Intro to. Email Marketing. Helping you be a better marketer

Intro to. Email Marketing. Helping you be a better marketer Intro to Email Marketing Helping you be a better marketer Table of Contents 1. Introduction 2. Email Marketing Fundamentals 3. Building Your Email List 4. Targeting and Segmenting the Database 5. The Importance

More information

The Ultimate Guide to B2B Lead Nurturing

The Ultimate Guide to B2B Lead Nurturing The Ultimate Guide to B2B Lead Nurturing What is Lead Nurturing? Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that

More information

SEGMENTATION & TARGETED MARKETING DIRECT COMMUNICATION TO MEET REAL NEEDS. 2011-2013 Thomson Reuters BizActions PDI Global

SEGMENTATION & TARGETED MARKETING DIRECT COMMUNICATION TO MEET REAL NEEDS. 2011-2013 Thomson Reuters BizActions PDI Global SEGMENTATION & TARGETED MARKETING DIRECT COMMUNICATION TO MEET REAL NEEDS THE IMPORTANCE OF METRICS & LIST SEGMENTATION ACROSS ALL INDUSTRIES, INNOVATION IS THE KEY TO PLACING YOUR PRODUCTS AND SERVICES

More information

GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2

GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2 THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 1 THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2 A Publication of THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 2 CALLS-TO-ACTION THAT

More information

Email Marketing to Boost Sales

Email Marketing to Boost Sales Email Marketing to Boost Sales Presented by: Patrick Launspach Thank you to our Sponsors: Media Sponsor: Email Marketing: simple strategies for success Patrick Launspach Marketing Specialist TheNextMarketplace

More information

Metrics: Tracking & Reporting with Benchmark Email

Metrics: Tracking & Reporting with Benchmark Email Metrics: Tracking & Reporting with Benchmark Email Track and React: How to Use Email Metrics Effectively One of the strongest arguments for email marketing centers on its ability to provide detailed information

More information