FREQUENTLY ASKED QUESTIONS ABOUT THE EMERSON NETWORK POWER STANDARD SIGNATURE

Transcription

1 FREQUENTLY ASKED QUESTIONS ABOUT THE EMERSON NETWORK POWER STANDARD SIGNATURE Standardized signature guidelines were initially implemented company wide in March of 2010 and updated in April Below are commonly asked questions regarding the Emerson Network Power signature guidelines. For questions not addressed in this FAQ or Thank you. 1. Can I include a company and/or product brand logo or QR code in my signature? No, logos should not be included in your signature. Example 1 The banner ad above use to be an acceptable format but per Emerson corporate guidelines is no longer acceptable. Below are a few other examples that do not meet the Emerson Network Power guidelines: Example 2 Employee Name Account Executive - Environmental & Site Products Emerson Network Power - Liebert Power and Cooling Business Liebert Associates of Blank 6700 Fallbrook Avenue, Suite #215 West Hills, OH e mail: employeename@emerson.com

2 Example 3 Fname Lname Liebert Products North America Emerson Network Power 530 Westar Blvd. Westerville, OH USA T F M Example 4 Fname Lname Title, Functional Area Center of Expertise Location 2. Can I use an acronym for Emerson Network Power or for my region or for anything else in my signature? No, use of acronyms diminishes our brand equity and can often lead to confusion, especially when certain acronyms can stand for many things. NEVER USE ENP OR ENPS OR ANY OTHER VARIATION. Example 1 Fname Lname Marketing Director ENPS COE Racks & Solutions EMEA F +49 (0) Can I include a motivational phrase such as Don t put off till tomorrow what you can do today, etc. etc.? No, the current guidelines do not include an option for quotes or sayings. This was intentionally done since s sent from your Emerson.com account are not personal s.

3 4. Can I make my signature any color that I want to, boldface any content that I want to and use any size of font that I want to within my signature? No, the guidelines were specific and request that your is all gray (153 in each of the color boxes in the custom color grid) only your name and Emerson Network Power should be boldface. The standard font should be Arial in 8pt size. Example 1 First and Last Name Business Manager Liebert Corporation, an Emerson Network Power company Tel: (611) First.Last@emerson.com Example 2 Fname lname manager, marketing programs liebert products emerson network power 530 Westar Blvd. Westerville, OH USA p: f: c: e: fname.lname@emerson.com If the business/group/region that I work for within Emerson Network Power has a Web site address that starts with (for example /EnergySystems ) do I still need to list and then also /EnergySystems in my signature? No, you do not need to list both Web site addresses; listing /EnergySystems is all that is necessary the purpose of including the Web site address is to get customers, vendors, etc. to the main site. /EnergySystems 6. Why are you referencing EmersonNetworkPower.com when my address says Emerson.com? The reference in the required signature is for the Emerson Network Power Web site, not your address. addresses are still Emerson.com but we want customers, etc. to go to Emerson Network Power.com to view information on our company, products and services.

4 7. How many web addresses can I list in the signature? You can list up to two. You must always include and it must always be listed first. Myra J. Mash Corporate Communications Manager Emerson Network Power 530 Westar Boulevard Westerville OH USA T M F Connect with Emerson Network Power on Facebook, Twitter and YouTube. Fname Lname Sales person Liebert Power & Cooling Emerson Network Power 610 Executive Campus Drive Westerville, OH If I work out of my home, do I have to list my personal home address in my signature? No, you do not have to list your personal, home address; however an address must be included. It is recommended that you include the primary address that is associated with your name in the Emerson Global Directory, as that is supposed to be an Emerson owned address. 9. My address is indented in my signature why? Depending on how you inserted/created your signature, you may have copied the indentation as well as the actual example. Go back to your signature and remove the indentation. Your signature should be left justified as shown below. You can remove the indentation spaces within your tool or copy and paste your in to a word document then back space beside your first name, beside Emerson Network Power and each line thereafter to remove the tab. /EnergySystems 10. I see some people are using Liebert Corporation or Liebert North America as their Center of Expertise in their signature; is this correct? No, Liebert is a product brand and should be used as an adjective to describe a product. This is consistent with how we do business cards. In the case of the signatures, Emerson Network Power is the company, employees working for the Liebert business of Emerson Network Power should choose from either Liebert AC Power Liebert Products (if working with or selling all Liebert Centers of Expertise EXCEPT services) Liebert Products & Services (if working with all of Liebert or selling all products/services) Liebert Services Thermal Management

5 11. What am I supposed to put for location? Location is optional and only important when you need to specify your area of responsibility. The location identifier is your area of responsibility based on your job title, not your physical location. Example: If you are responsible for marketing in Europe, Middle East & Africa, then your location would say Europe, Middle East & Africa. If you have global responsibility then you do not need to list a location. First and Last Name Vice President, Marketing Liebert Products Europe, Middle East & Africa 12. Can I add country codes to the telephone numbers (i.e.+1 or +39)? Absolutely, if you typically list country codes on your business card, then feel free to include them in your signature. Here is an example: First and Last Name Vice President, Marketing Liebert Products Europe, Middle East & Africa T M F What is my Center of Expertise? The Centers of Expertise help customers outside of Emerson Network Power understand the area of Emerson Network Power in which you work. Here is a list of approved options: AC Power Alber Battery Monitoring ASCO Power Switching & Controls ASCO Services Avocent Products & Services Battery Monitoring Chloride Industrial Power Chloride Industrial Services Connectivity Solutions Data Center Solutions Data Center Software Solutions DC Power Electrical Reliability Services Embedded Computing Embedded Power Embedded Computing & Power (if working with both Embedded Computing & Power) Energy Systems (if both DC Power & Outside Plant) Firetrol Pumps & Controllers High Voltage Maintenance Hyperscale Solutions Industrial Power Industrial Services Industrial Systems (covers multiple COEs) Infrastructure Management & Monitoring (Liebert and Avocent) Knurr Racks & Integrated Solutions Liebert AC Power

6 Liebert Products (if working with all Liebert Centers of Expertise EXCEPT services) Liebert Products & Services (if working with all of Liebert) Liebert Services Outside Plant Power Switching & Controls Pumps & Controllers Racks & Integrated Solutions Services (if multiple services) Surge Protection Telecom Services Thermal Management First and Last Name Title, Functional Area ASCO Power Switching & Controls Location (if applicable) T M F Where can I find the step by step instructions on how to implement the standard Emerson Network Power signature? You can find step by step instructions