Professional Profile - Andreas Krona

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1 Roles Business developer Marketing & Sales Executive Interactive Media Designer Creative Director Script Writer Director Flash Expert 3-D Stereo Expert Project Manager Teacher Lecturer Music composer and lyricist 3-D Photographer General Education M.Sc. Automation Engineering (Z), Chalmers, Sweden Acting School, Katrinebergs Folkhögskola, Sweden Programming languages ActionScript XML Html JavaScript Lingo Asp C, C++ Visual Basic Operating systems Windows MacOS Languages Native Other Age Born 1973 Software tools Flash 3-D Stereo tools PhotoShop, Illustrator etc. Premiere, AfterEffects, etc. CuBase, SoundForge, etc. CGI and animation tools Dreamweaver Director MS Office Swedish English (fluent) German (basic) Andreas is an entrepreneur, business developer and creative mind with a full dedication to every project he gets involved in. Andreas has reached his greatest success so far through his work with the ColorCode 3-D system that he helped taking from being a one person company in 2005 to one of the most used 3-D Stereo technologies in the world. Projects include the Super Bowl half-time commercials with DreamWorks, PepsiCo and Intel, Time Inc s 3-D article series in Time Magazine, Sports Illustrated, People, Fortune and Entertainment Weekly and the Channel 4 3-D Week in Great Britain leading to a total sales of over 160 million 3-D glasses and associated production services. The work with product and business development, marketing, sales, PR, contract negotiations and content production for ColorCode 3-D has given Andreas a unique expert knowledge in the today so highly acclaimed 3-D Stereo industry. Through this work he ha also developed an extensive network and comprehensive knowledge in the film, TV, graphic software, mobile, media, and computer gaming industries. Andreas also has a long, documented, experience as project manager, script writer, director, composer and content producer within interactive media and a background as a technical information designer. The creative work within the entertainment industry including development of film- and TV concepts as well as composing and writing should also be added to Andreas list of valuable experiences. Andreas is known to be smart, honest, enthusiastic, and ambitious without overdoing things. He is full of new creative ideas and solutions to any problems that might obstruct his road to success. SWEDEN 1(6)

2 Further Education Steps to Export, Business Sweden Göteborg, Sweden, 5 days 2009 UGL (Understanding and Develop Group and Leader), Rino Senses Karlstorp, Sweden, 5 days 2004 Entrepreneurship program, Innovatum Trollhättan, Sweden, 6 months Interactive Television Authoring and Production, Universidade Lusófona Lisbon, Portugal, 9 months 2002 Cartoon Creativity Halle, Germany, 3 days FlashForward2001 San Francisco, USA, 3 days Advanced Flash 5, LBS, Varberg, Sweden, 5 days Asp/Visual InterDev, Learning Tree Washington DC, USA, 5 days Director (Software), Semcon Göteborg, Sweden, 5 days SWEDEN 2(6)

3 Selection of Projects ColorCode 3-D, Developing and representing ColorCode 3-D moving forward including trade show representation (incl. GamesCon, E3, Bett, MipCom, NAB etc.), product development, business development, and contract negotiations. CEO and owner. Konvent Framtid, 1109 Convention about future trends hosted by MiG, the marketing organization of Gothenburg. Lecturer about the use of 3-D today and in the future. Göteborg 2021, Planning of the 400 th anniversary for the city of Gothenburg as part of the expert group within the experience industry. Member of expert group. Center o f Visua lization, 1012 Christmas lunch for Center of Visualization in Gothenburg, Sweden. Lecturer about current news and trends in 3-D. ColorCode 3-D, The world s most used 3-D system. Co-owner and responsible for marketing, sales and business development. 3D Cinema in Europe, 1009 FÁS Screen Training Ireland, 3-D course for film producers, directors etc. Lecturer about the use of cross platform 3-D Cognite, Start-up company Cognite introduces Eidicine, a natural and healthy substance that improves cognitive functions, including memory. Responsible for business development, marketing and sales Lisa Ljungberg, Co-writer with Swedish artist Lisa Ljungberg and Spotify Composer, lyricist ColorCode 3-D, USA-tour, Key-player in what has been called the largest marketing event in history, the 3-D half time commercials during the 2009 Super Bowl together with DreamWorks Animation, Intel, and PepsiCo. 130 million 3-D glasses were manufactured for the event and it was followed up by a series of print articles for TimeInc (Time Magazine, People, Fortune, Sports Illustrated and Entertainment Weekly) manufacturing another 16 million glasses distributed with the magazines. Participating in tradeshows like Game Developers Conference, ShoWest, and NAB Show/Digital Cinema Summit. International sales manager for ColorCode 3-D MediaTec, Introducing and presenting 3-D Stereo possibilities for the MediaTec group and their clients. 3-D Stereo expertise and representative for ColorCode 3-D Cartoon Feature, 0811 Seminar about 3-D Stereo and ColorCode 3-D at Cartoon Feature (conference within animation industry) in San Sebastian, Spain. SWEDEN 3(6)

4 Pro jectiondesign + Kramer Electronics e vent Be rgakungen, 0810 Seminar about 3-D Stereo and ColorCode 3-D at customer event for projectiondesign and Kramer Electronics in Gothenburg, Sweden. Philips digital lighting and signage event, Copenhagen, 0809 Presented ColorCode 3-D at Philips customer events in Copenhagen, Denmark. Drea mhack summe r 2008, 0806 Represented ColorCode 3-D at Dreamhack Summer 2008 in Jönköping Sweden and presented the technology together with Philips on their LED displays. Representative for ColorCode 3-D Film & Kino, Norwa y, 0805 Session abut using ColorCode 3-D at Film & Kinos event for Norwegian cinema owners in Oslo, Norway. ColorCode 3-D, USA-tour, Participant at NAB show in Las Vegas business meetings and development of relations in film-, software and gaming industries. International sales manager for ColorCode 3-D Forma 3-D Utmaningen, Responsible for 3-D Stereo development in a cross platform campaigned aimed at the largest media agencies in Sweden. 3-D Stereo photograper and producer and Flash developer Volvo Logistics Challenge, Main responsible Flash developer in a game based learning project for Volvo Trucks. Flash developer VISAS, Volvo, Responsible for Flash user interface development in a real-time communication project for the vehicle industry. Flash developer Rare, Production of concept web /rare Responsible producer of site and flash developer ColorCode 3-D, USA-tour, 0703 Participant at Game Developers Conference and ShoWest and strategic meetings with decision makers within film- and gaming industries. International sales manager for ColorCode 3-D Ericsson IPTV, Part of development team for IPTV client project within IPTV for Ericsson. Responsible for user interface development Gunnebo, Beskrivning: Flash productions, i.e. corporate presentations using till NewInCom s PresentationPower concept. Roll: Flash developer and content producer as well as media advisor Match.com, Development and production of a number of web banners for the International dating-web site Match.com. Flash developer and content producer Brewhouse dagen, 0611 Seminar about using new media in communication. Speaker SWEDEN 4(6)

5 MSN/Windows Live, D content production for web campaign. 3-D Stereo producer, Flash developer Slingshot Productions, Production and video editing in a number of commercial and information film/tv projects. Animator, video editor Saab Training Syste ms, Delivering Flash-based communication platform PresentationPower (/PresentationPower) used by ConDesign in production. Flash developer, business developer Allgon Microwave, 0509 Design and production of corporate web site Web design and production ABB Robotics, Completion of final documentation for end customer (Volvo) Technical Information Designer Suki, Production of marketing video for start-up children s clothing brand. Project manager, concept, script writer, director, Flash animator, producer and composer HerShine Ma rine, Identifying and developing marketing strategies and production of marketing material (print-ads, music, and concept video) based on the strategy work. Project manager, art director, creative director, script writer, director, composer, lyricist, and video editor. Volvo Ca rs (VCC) 0411 Production of Flash-based presentation material for PowerTrain purchase divison. Script writing, directing, Flash development Aptus Elektronik Development of electronic message board. Production of interactive marketing material. Project manager, Creative Director, script writer, Flash developer Optibo Development of web-site, presentation material, and user interfaces for the Optibo-project. Responsible Flash developer Volvo Ca rs (VCC) Development of the interactive user s guide for the Volvo XC90, as a sub-contractor to Semcon. Flash developer, responsible for platform change from Director to Flash. SWEDEN 5(6)

6 Previous Employments and Current Positions NewInCom becomes the sole owner of ColorCode 3-D and Andreas is established as the CEO of the company NewInCom invests in ColorCode 3-D and Andreas is established as co-owner, board member and works actively as sales manager for the company NewInCom invests in start-up Cognite (www.cognite.se) introducing Eidisine on the international functional food market International Sales Manager at ColorCode 3-D Center NewInCom represents ColorCode 3-D on the Swedish market (www.3-d.se). ColorCode 3-D Center (www.colorcode3d.com) and NewInCom cooperate internationally Starts NewInCom () and K Creativ (www.kcreativ.se) Chairman of the board at ColorCode 3-D Center Telia Prosoft (fr.o.m Ki Consulting): Business development manager within interactive media, Business development in marketing and sales, Business development and production in phone services and interactive media Semcon AB: Technical Information Designer SWEDEN 6(6)

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