NEAR FIELD COMMUNICATION La rivoluzione dell RFID

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1 NEAR FIELD COMMUNICATION La rivoluzione dell RFID RODOLFO VELTRI GOMES Customer Application Support NFC/RFID Europe NXP Semiconductors Italia SpA RF Wireless Forum Milano - 14 Febbraio, 2008 PAN-EUROPEAN PRESENCE 37 local offices 24 countries Central Assets team/paris manages purchasing, controls inventory and formulates product strategy Central Technical Marketing team/munich provides the interface to Silica s suppliers and drives demand creation SILICA I The Engineers of Distribution. NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 1

2 SILICA LINECARD NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 A new Company has reborn Since September 2006, NXP has been launched on the markets with the new brand. NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 2

3 NXP Automotive & Identification Smart Cards egovernment NFC Car Access Immobilizer Tire Pressure Monitoring RFID Application Banking SIM Cards Smart ID (Access, Pay TV) Application Passports ID cards Health Card Application Mobile Infrastructure Consumer Computing Application Immobilizer Keyless entry Application Tire pressure monitoring Application Supply chain management Transport Animal ID 100% sales growth in 2005 and another 100%+ targeted for 2006 Won 85% of all epassport projects globally (June 2006) Co-inventor of NFC Shaper of new global standard Widespread Trials and commercial test WW 50% of all new vehicles worldwide use our immobilization technology First to offer a chip solution for tire pressure monitoring systems Developed MIFARE, the leading contactless interface for public transportation 70% Market Share Over 1 Billion card NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 The NFC Evolution 2002: NXP and Sony jointly invent NFC 2004: NFC Forum established by NXP, Sony and Nokia 2005: First Commercial NFC phone available (Nokia 3220) 2005: Field trials become prominent 2006: First commercial roll-outs in Europe 2006: NFC Forum reaches 100 members in December 2008: Towards World Wide commercial roll-out NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 3

4 NFC Key Points NFC Based on RF technology at 13,56 MHz Standard ISO and backward compatible with IS Typical Operating distance of up 10 cm/4 inches (coupling dependent) Data exchange rate up to 424 kbit/sec (1 Mbit planned) Easy and intuitive to use NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 NFC Application Categories Secure In combination with Smart CardTechnology Mobile payment & transaction Info sharing eticket transfer Peer-to-peer communication Smart Poster Access information on the move NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 4

5 NFC three modes of operation Secure In combination with Smart Card Technology Card Emulation Mode Peer-to-Peer communication Reader Mode battery-less RFID object NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 NFC and the duality Card - Reader 5

6 Card Emulation Mode Transportation Entertainment Customer loyalty and bonus programs Payment schemes Access control Digital Rights Management Micro-payments: = debit card Access to public transport: = transport card Building access: = key NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 Reader Mode Product, services, and event information Intuitive and easy to use Configuration/Personalization Customized to Customer s needs More effective advertising Target-oriented Real-time CRM Take info from poster: = ticket counter N.B: CRM stands for Customer Relationship Management NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 6

7 Peer-to-Peer Communication Synchronize calendar Share/transfer content (e.g., business cards) Easy network set-up & configuration (Bluetooth, WLAN, gaming) Smart Key for Automotive Hands-free calling in the car Configure seat position or music preferences Normal Set up use NFC Bluetooth headset headset NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 Secure NFC mobile payment 8. Confirmation is pushed via SMS/WAP/GPRS/CDMA with amount and promotional offer Financial Institution 7. Authorization is confirmed I want to pay with Paypss Cellular Network 6. Authorization is requested 5. Instant offers and promotions are pushed 1. Users wants to pay. 2. She selects and starts the financial application 3. The financial application asks to enter the PIN 4. She enters the PIN and wave the phone near the contact-less POS NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 7

8 NFC Applications in Mobile Phones Transactions Payment everywhere: = POS Transactions Access to public transport: = transport card Service Discovery Take info from poster: = ticket counter Transactions Micro-payments: = debit card Transactions Access Control: = key Connectivity Exchange information = electronic business card NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 NFC Applications in Computing and Consumer world Connectivity Quick and secure WLAN set-up; Easy Top-up in WiFi Zones Contactless Transactions Secure Payment Transactions Digital Right Management for STB and mobile media Connectivity Enable quick and easy long range data transfer NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 8

9 NFC Applic. in Infrastructure and Machine 2 Machine Access Public transport Access Home or office Transactions Secure Payment Connectivity Grab info on poster Micro Payment Pay quickly small amount NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 NFC Products and deployment of NFC Eco system 9

10 NFC-enabled Products NOKIA 6131 and 3220 SAMSUNG D500, Onyx 700 and SPH250 Motorola SLVR L7 and IA 870 Sony Erricson HB07 and HB08 Tefefunken Axia NFC PDA Sandisk SmartMX+Memory WDI SD cards BENQ M 700 E21 NFC Philips NFC monitors Macally enetmouse Windows OS PHONES Palm OS Windows OS PDAS NFC SD CARD NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 Products tailored to various segments s Computing Health care Consumer electronics Infrastructure NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 10

11 NFC Technology already in place Chunghwa Telecom Co. NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 Extensive Experience with NFC Trial Area Project Location Partners Application EMEA France / Caen Caen City, France Telecom R&D, Orange, Laser Group, Samsung, Vinci Park, NXP Netherland / Amsterdam Germany / Hanau KPN, Nokia, JCB, Gemalto, CCV Holland, ViVotech, PaySquare, NXP Vodafone, Nokia, Rhein-Main Verkehrsverbund / RMV, NXP Mobile Payment, Ticketing, Advertising Mobile Payment, Ticketing Transport, Ticketing Germany Sylt Tourist Guide Infomation of download Austria University Hagenberg, mobilkom Austria, voestalpine, NXP Access Control, Payment, Information download APAC Korea / Seoul SKT, PHILIPS Mobile Payment, Ticketing Malaysia VISA, Maybank, Maxis, NXP Payment Tailiand / Bangkok AIS mpay, NXP Mobile Payment GC Taiwan / Taipei MOEA, TSCC, Benq, Nokia, Chunghwa Telecom, III and NXP Transport China / Shanghai Yaohan Department Store, China Union Pay, Payment, Loyalty Nokia, NXP China / Xianmen China Mobile, Nokia, E-card Tong, NXP Mobile Payment, Transport US USA / Atlantic Cingular, Nokia, VISA, Atlantic Spirit, Chase, ViVo tech, NXP Mobile Payment, Ticketing, Advertising USA / New York City Citi Group, MasterCard, Cingular, Nokia, NXP Security Payment, Ticketing NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 11

12 NFC Trial City of Hanau Features: NFC mobile phones can be used as electronic bus tickets and act as loyalty cards for discounts at local restaurants, shops and attractions Partners: RMV, Nokia, NXP, Vodafone Trial duration: 04/05 to 11/05, about 160 participants in Hanau, near Frankfurt More than 90% of the trial participants considered this a positive, convenient system worth continuing. NFC-Ticketing finally deployed in April 2006 after trial-completion ( inhabitants) NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 NFC concepts Healthcare Features: remote patient monitoring, patient health assistant Blood Pressure Measurement Trial Partners: Austrian Research Centers, NXP Remote monitoring solution: Transfer of data from the measurement device to the mobile. Transfer from mobile via XHTML to remote server. Diabetes Management Trial Partners: Cambridge Consultants, NXP NFC link between glucometer and insulin pump. The glucometer records the blood sugar reading and recommends a bolus dose of insulin. If patient accepts the dose, then he simply swipe the glucometer against the insulin pump, which could be located beneath clothing, and the drug is delivered. NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 12

13 NFC Demonstrator: StoLPaN concept Partners of EU funded project Store Logistics and PAyment with NFC NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 13

14 StoLPaN Concept Investigate and Develop a multi-application environment for NFC phones Increase value for content and services by using the capability of the NFC phone GUI display, OTA, secure element Contribute to the NFC ecosystem Business, Technical, Legal, Security and Regulatory NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 Project Structure ECO SYSTEM OTA USE CASES Mobile NFC research track Retail NFC research track PROOF OF CONCEPT For further info, visit Stolpan web site: NFC: La rivoluzione dell RFID - Rodolfo Veltri Gomes, 14 febbraio di 30 14

15 Grazie Mille! Per ulteriori informazioni: 15

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