End-to-End Supply Chain Tracking

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1 End-to-End Supply Chain Tracking Spark! December 6, 2011 Presenter: David Sims Principal Investigator: Randy Walker Commercialization Manager: David Sims

2 Problem: Our supply chain is not connected Motor Carrier End User Factory Airport Air Carrier Motor Carrier Manufacturer Customs Warehouse Freight Forwarder 2 Managed by UT-Battelle Equipment Supplier Multi Modal Carrier

3 Problem: Disparate tracking systems 3 Managed by UT-Battelle

4 Technology Description System for tracking any physical object through a multi-shipper supply chain Web accessible, cloud computing service assigns a single internet identifier (URL) to an item being shipped URL can be accessed and tracking information updated at any point in the shipping cycle Access to this system does not depend on access to other tracking systems Designed to work in conjunction with other tracking technologies (e.g., bar code, RFID). 4 Managed by UT-Battelle

5 Prototype Framework USPS User Interface Royal Mail User Interface Airlines/Airport User Interface NPL User Interface ORNL User Interface Tracking System Development Real-Time Alerts Repository User Tags Quick Search Expandable Atomic Framework (Atom Syndication Format) Intelligent Agents ORNL USPS Carriers/Airports Royal Mail NPL RFID Reader Last Mile RFID Barcode Scale RFID Reader Barcode Scale Radiation Monitor GPS Location BarCode RFID RFID Reader Bar Code Reader 5 Managed by UT-Battelle

6 Prototype Testing Shipment RFID Reader ---- Manifest Last Mile RFID Barcode Scale Carrier 2 Carrier 2 BarCode RFID Timeline Interface 6 Managed by UT-Battelle Carrier 1 RFID Reader Barcode Scale Radiation Monitor GPS Location Air Carriers/Airports RFID Reader RFID Reader Bar Code Reader

7 Technology Opportunity TRL 6: Prototype tested in relevant environment Time to market: 6 12 months No additional research (lab-scale technology) No known technology Show Stoppers Simple solution for use with incompatible tracking systems (no expensive infrastructure replacement) Start-up or existing company US Patent Application 61/451,110, Associative Tracking for Loosely-Coupled Supply Chain Networks 7 Managed by UT-Battelle

8 Technology Leadership No known single package tracking system that enables access to all tracking systems No known directly competing products, patents, or current R&D projects Over 8 years of R&D work in supply chain infrastructure Test bed collaborations with private and multi-modal shippers at both national and international scale 8 Managed by UT-Battelle

9 Applications Target Customers Current Practice 9 Managed by UT-Battelle Application Description Target Customers Current Practice Application #1 Producers and End Users of Valuable Products Application #2 Package and Mail Tracking Application #3 Multi-modal Freight Transportation Application #4 Supply Chain Management and CRM Software Developers & Consultants Application #5 Internal Asset Tracking Pharmaceutical, Precious Metals Data ID Systems, All Track, GeoTelematic Solutions FedEx, UPS SAP, Oracle, JDA Software, Ariba, Manhattan Associates Winn Solutions, Ubiquia Bar code, GPS Bar code, GPS Bar code, web-based tracking for use within shipping company Internal proprietary or external tracking systems Bar code, web-based tracking for use inside multi-building organizations

10 Competitive Differentiation Product Name Manufacturer Relevance RFID ZONER Avante RFID devices and tracking software Global Supply Chain Solutions Extron Tracking systems designed for individual companies GlobalEyes Wavetrend Analyzes distribution centers and ports in order to optimize time to market between manufacturers and final destination 10 Managed by UT-Battelle

11 Market and Revenue Models Supply Chain Management software revenue: ~7 billion USD (2010) Projected CAGR: 7.7% ( ) How many barcodes are there? Use-based Subscription Transaction Services Data analysis 11 Managed by UT-Battelle

12 Business Development Early adopters are vital Industry: Pharmaceutical Manufacturers: Pfizer, GlaxoSmithKline Carriers: FedEx, UPS Distributors: Cardinal Health, McKesson Health Systems Expand to other industries 12 Managed by UT-Battelle

13 Summary Simple solution for end-to-end supply chain tracking across unique proprietary systems No known directly competing products, patents, or current R&D projects TRL 6, web-based, cloud computing technology enables low cost, fast time to market Prototype tested at both national and international scale Complementary with existing package tracking technologies Principle investigator 13 Managed by UT-Battelle

14 Contact Information Technical Contact Randy Walker ; Licensing Contact David Sims ; 14 Managed by UT-Battelle

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