Curriculum Vitae. Summary. Name: Wim Honders

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1 Curriculum Vitae Name: Wim Honders Summary Lecturer, researcher, creative director, consultant. My specialties are visual communication/branding, creative consultancy, design and cross-media (print/online/transmedia). As a creative director, I have worked for various major agencies in the creative industry, including my own companies, such as Boomerang Publishing. As a lecturer, I teach university students (visiting lecturer Al Akhawayn University, Ifrane, Morocco; guest lecturer at various Dutch universities such as Radboud University and VU University; lecturer School of Communication, Media & Music, Inholland University of Applied Arts). I have also taught media/communication/marketing professionals in the industry through intermediairies like Artemis Academy, Miami Ad School, De Redactie or incompany programmes. Research: as a fellow at the Lectorate CBRD (Crossmedia, Branding, Reputation Management and Design Management). Intermittent research with respect to cross-media and visual communication.

2 Speaker at conferences (e.g. Grand Parade, Logeion; Masters in Magazines, Crossmedia Congress, De Redactie, Tekstnetwerken 2012 etc.). Publications: e.g. Beeld als Boodschap: een handleiding in visuele communicatie (Scripta Media/Adriaan Monshouwer, 2000) and Zeg het met beelden (Sak van den Boom, Relatiemedia: praktijkboek voor doelgroepgericht communiceren, Pearson/Prentice Hall 2006). Education MA Cum Laude: English Literature & Linguistics, VU University Amsterdam, August Subsidiary subject: Dutch Literature. MA Cum Laude: Art History and Archeology, VU University Amsterdam, October Both studies/teaching: fully qualified ( eerstegraads onderwijsbevoegdheid in zowel Engelse taal- en letterkunde als Kunstgeschiedenis ). Photo Academy (Apeldoorn/Amsterdam): Various (Weekbladpers Group) management courses, NIMA A, etc. Experience March 2011-present Visiting lecturer Al Akhawayn University, Ifrane, Morocco Lectures in English, American-style campus university. Topics: visual communication, cross-media, (applied) creative concepting, magazine making, design management. Combination of (applied) research and education. Academia and industry. October 2006-present

3 Consultant, trainer, coach, De Redactie (Private) coaching of editors-in-chief, art directors, journalists, editors etc. Magazines & newspapers. Customer media. In-company training and workshops. Speaker at (cross-media) congresses/conferences. July 2008-present Creative director Idea Media, Amsterdam Co-founder Idea Media. We specialise in customer media (focusing on cross-media, e.g. Microsoft, Delta Lloyd Foundation), creative/visual consultancy and branding. November 2010-present Researcher Lectorate CBRD, Inholland University of Applied Arts This lectorate specialises in cross-media, branding, reputation management and design management. July 2010-present Member of Honours Committee/Honours Coach, Inholland University of Applied Arts July 2010-present Member/consultant Vakgroep Bedrijfsjournalistiek, Logeion December 2005-present (5 years) Lecturer School of Communication, Media & Music, Hogeschool Inholland, Amsterdam/Diemen I teach various minors such as Bladenmaken (Magazines), Design Management (ICM), Visual Knowledge Building/Visual Communication (ICM) and, starting in September, Brand Management. Various other activities, such as consultancy for the CvB of Inholland on the Bestuurlijke Agenda and consultancy for School of Communication and Media, Inholland (Positioning). I am happy to be involved currently - in our domain

4 audit/accreditation (as a representative of both academia and industry) as well as our prestigious Honours Programme. December 2009-present Member Cross-Media Committee, Logeion, The Hague Our assignment is to compile and comment on best practices, cross-media-wise, in the industry (government/organisations/corporations), which will result in a comprehensive publication on the state of the art in this field. December 2000-present Member of the Werkveldcommissie, School of Communication, Media & Music, Hogeschool Inholland, Amsterdam/Diemen The Werkveldcommissie is a committee whose objective is to strengthen relationships between the academic and corporate spheres. (October 2008 January 2010) Lecturer International Select Studies, Hogeschool Inholland, Rotterdam Visual communication, branding, cross-media, journalism. April 2010-present Consultant Delta Lloyd Art Committee, Amsterdam (Co-)responsible for the acquisition/maintenance/communications of Delta Lloyd s art collection. This collection ranks among the most prestigious in this country and consists of painting, sculpture and photography. May 2010-present Media consultant Fashion Design and Styling Academy Artemis, Amsterdam/Rotterdam Intermediary between creative industry and academia. Acquisition, communications, networking.

5 July 2005-present (5 years) Lecturer and trainer, Fashion Design and Styling Academy Artemis, Amsterdam/Rotterdam Currently developing minor media styling/cross-media/visual communication. October 2008-January 2010 (more than a year) Manager of Hemels Academy at Hemels Publishers, Hilversum I concepted and implemented a comprehensive (cross-media, visual and creative/effective) training programme for (nearly) all employees of Hemels Publishers (editors, designers, art directors, sales force) as well as their clients. Hemels Publishers ranks among the top three of customer media publishers, publishing cross-media for major (automotive) brands such as Mercedes and Toyota. October 2006-October 2008 (two years) Creative director/co-owner, Boomerang Publishing, Amsterdam I ran this company for two years along with two other directors. Boomerang Publishing has become a major success, ranking as a major player in the customer media branche (SMin). October 2006-October 2008 Trainer, Miami Ad School, Amsterdam September 1996-October 2006 (ten years) Scripta Media/Weekbladpers, Amsterdam Creative director During these ten years, I have mastered all tricks of the (customer media) trade (communications/branding/advertising). I participated in Scripta s management team and was responsible for the creative management of this top three player, its acquisition, creative concepting, team building, implementation/production, budgetting, creative awards etc.

6 1993-September 1996 (3 years) Sdu Publishers, The Hague Editor-in-chief/marketeer Several art magazines (3 years) Sdu Publishers, The Hague Editor/Assistant publisher E.g. international publications of World Press Photo Gary Schwartz (publishers), Maarssen Editor (5 years) Rijksmuseum, Amsterdam Educational Department (specialised tours and educational programmes, developing educational materials) Freelance editor, journalist, translator Special interest magazines and museums (e.g. Van Gogh Museum, Rijksmuseum and Boijmans Van Beuningen).

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