Class Communi t ca i tions
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- Harvey Sherman
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1 Class Communications
2 WHY COMMUNICATE? Communication leads to community, that is, to understanding, intimacy and mutual valuing. Rollo May, existential psychologist
3 WHY COMMUNICATE? Reinforce your common bond Network, personally and professionally Inspiration Support
4 WHY COMMUNICATE? Good communication does not mean that you have to speak in perfectly formed sentences and paragraphs. It isn't about slickness. Simple and clear go a long way. John Kotter, Harvard ardbusiness sinessschool professor and author Simplicity Timeliness Relevance Humor, inspiration, comfort, excitement Communicate regularly
5 WHY COMMUNICATE? Increase dues paying members, event attendance, volunteers Strengthens connection to Wellesley, W Network, donations Makes Wellesley even more amazing!
6 COMMUNICATIONS PLAN Yes, you need one Simple, easier Greater than the sum of its parts Delegate/share Coordinate with your fellow officers
7 COMMUNICATIONS PLAN The vehicles: Print Websites Social networking sites The Alumnae Online Community
8 TRADITIONAL SERVICE How we have traditionally served you: Print publications Websites
9 IMPROVED SERVICE Freedom and tools to lead Better, faster, easier Put it all together
10 VOLUNTEER CONNECTION
11 on a regular schedule monthly? What you ll need before you send: Who is the from? A subject line include Wellesley A date (5 th or 20 th of each month) Content
12 -CONTENT Keep it short! Drive traffic to your website Include a photo Ideas: Event invitations Meeting & event reports Surveys Class notes News from Wellesley
13 OPTION 1: REQUEST AN Volunteer Form Staff Marketing Alumnae Requires at least one week s notice Limited ability to customize no photos or formatting
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15 OPTION 2: MARKETING Volunteer Marketing Alumnae New! Design your own s Add photos, formatting, design Create on your own time
16
17
18 PRINT COMMUNICATIONS Traditional WCAA services Hi! W 1-2+ weeks Hi! Yay! 1-2+ weeks Hi! Hi! Hi!
19 PRINT COMMUNICATIONS New Process Options VC Hi! Hi! Mail House
20 PDF TEMPLATES Easy to use Efficient Flexible
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25 PDF TEMPLATES Print and mail Post to website
26 PRINT COMMUNICATIONS New Process Options Yay! VC Hi! Hi! Class Website
27 WEBSITES Critical piece of your class communications plan Website as a library find all the information in one place.
28 CREATE YOUR OWN Create your own design Can be public, or password protected Before you set one up, consider: Wb Webmistress transition ii Privacy concerns (if public) Costs
29
30 CHAPTER PAGES Easy to use Pre set format Within online community password protectedprotected Collaborate with other volunteers share the workload Free!
31 CHAPTER PAGES TEMPLATES Welcome Officers Events Photos page Membership page News Get Involved
32 LANDING PAGE
33 CHAPTER PAGES SAMPLE
34 CHAPTER PAGES SAMPLE
35 WHAT SHOULD I POST? Officer list Letter/newsletter/ archive Photos Event announcements Post event reports Links to Facebook, LinkedIn, etc. Links to Online Community: Discussion groups, class e Notes, and more
36 OTHER ONLINE RESOURCES
37 GENERAL GUIDELINES DO: Engage classmates where they already are Keep the content fresh Be aware of privacy & security Drive classmates to your website DON T: Post info that isn t posted elsewhere Share private information Subscribe classmates (optin only) Neglect your page
38 A FEW EXAMPLES Alumnae Association group join it! Ask us to create a subgroup. Alumnae Association, Wellesley magazine and many others. Connect your Facebook to the Online Community! Wellesley News from Public Affairs Don t forget: The Alumnae Online Community
39 LINKEDIN SUBGROUPS
40 FACEBOOK FOR CLASSES
41 COMPLETING THE CIRCLE Use Social Networks to drive traffic to your website Use your website, s, and newsletters to encourage participation in your social networks Keep content fresh everywhere!
42 REMEMBER: VCONNECT Central resource for Volunteer Leaders Evolving tools, options, & training Lead on your time We want your feedback!
43 WHERE TO LEARN MORE Vconnect: Wellesley.edu/Alum/Volunteer/VConnect/ Tech Demos: 11:30 am, PNE 139 Open Computing: Today 10 am 12 pm, PNE 130 Class Meetings Contact Us Thomas Haas: thaas@wellesley.edu Anne Springsteen: asprings@wellesley.edu l Michelle Gillett: mgillett@wellesley.edu
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