Improve Your Customer Engagement With Selective Interactive Video (SIV)

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Andrew Foster
8 years ago
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1 CUSTOMER ENGAGEMENT Improve Your Customer Engagement With Selective Interactive Video (SIV)

2 Introduction Although many Internet users watch video there seems to be a large unawareness of its online capabilities especially as a customer engagement tool. Here at 2b Acting we are pleased to offer our SIV customer engagement service improve your sales. What is SIV? In our digital studio we have developed Selective Interactive Video or SIV. SIV is a new way to watch videos online providing effective customer engagement tools to: a) Attract customers b) Promote your product or service c) Measure engagement with your products or services The use of video to inform customers is recognised as an effective method for explaining products and services. The drawback is once produced the video remains the same and over a period it loses it's effectiveness. In addition, it delivers the same message to all viewers without regard to the reason why they selected to watch the video. SIV works by showing specially made customer interest video on modern Internet browsers to utilise facilities that tailors the content to users preferences to personalise the video. To get the most from SIV as a customer engagement tool it is better to produce tailored videos however it is possible to use our new SIV features with your existing customer engagement videos so you can make more from previous investments. Read our article SIV explained for more details about SIV or visit and watch our SIV example on our website at

SIV is a new way to watch videos online providing effective customer engagement tools to: a) Attract customers b) Promote your product or service c) Measure engagement with your products or services

3 How SIV can improve customer engagement a) SIV provides effective information selection facilities to allow the video to adapt automatically or manually to viewers preferences. b) Existing customer videos can be re-used to capture new or re-engage previous viewers. c) Having real time access to detail information on how viewers respond to the video allows appropriate action to be taking to correct any negatives in the presentation to improve its effectiveness. SIV is new and is attractive to online video watchers, which means you can take advantage of the growth in its awareness. What does this mean? An example of how SIV can be used to improve customer engagement for a museum would be progress video guides. We all know how difficult it is to find our way around a museum especially when we have limited time to see what we want. In this example visitors access SIV videos using their registration card as they progress through the exhibits. The SIV adapts to guide the visitor around the museum based on the registration data so they get to see what they came for. An added element could be a treasure hunt type game with the videos containing clues for them to find in order to progress to further involve them in the experience. This is a small example of a system with limitless customer engagement possibilities.

c) Having real time access to detail information on how viewers respond to the video allows appropriate action to be taking to correct any negatives in the presentation to improve its effectiveness.

4 What our service include a) We will work with you to design an SIV that best present your message to the various audiences and provide the optimum selection methods. b) We will work with your video production team to produce or re-edit your corporate video to comply with the SIV design requirements or if you prefer we can produce the SIV customer video for you at very competitive rates. c) We will provide you access to our online SIV viewing service with a specially designed online viewer plus the necessary management and engagement tools. d) We can also offer ongoing support to distribute links to your sales SIV for it to be seen by the widest audience. Our guarantee Our service comes with our guarantee that if SIV does not improve customer video engagement then you pay nothing for the use of our SIV viewing platform.

very competitive rates. c) We will provide you access to our online SIV viewing service with a specially designed online viewer plus the necessary management and engagement tools.

5 Make it happen Improve Your Customer Engagement With Selective Interactive Video (SIV) To book a free online consultation with us to find out more about using our SIV service to help improve your customer engagement contact us via our Facebook page:

with us to find out more about using our SIV service to help

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