A Breast Care Center Marketing Plan
|
|
- Matthew Erik Bridges
- 8 years ago
- Views:
Transcription
1 C A S E STU DY C A Breast Care Center Marketing Plan By Andrea Eliscu The following case illustrates an approach that might be taken in marketing specialized women's healtb service. This presentation is based on material originally published in Ready- Set-Marhet!: A Comprehensive Guide to Marketing your Physician Practice in the New Millennium. * BACKGROUND The Breast Care Center is a new, subspecialty medical practice formed by two female physicians one a surgeon and the other a radiologist. The Center was established to meet the breast care needs of women residing in a metropoutan city in Florida, serving a large surrounding population. It is the only female two-specialty partnership in the area offering both diagnostic testing and breast surgery in one practice. This team approach was designed to offer patients tbe convenience of comprehensive on-site evaluation of breast problems including stateof-the-art diagnostic imaging equipment, surgical consultative services, and sophisticated follow-up m a caring, compassionate atmosphere. Breast care is the consuming passion of this practice and all effort is dedicated to the evaluation, diagnosis, and treatment of breast disease. Center physicians have made a commitment to provide higb-quality clinical breast care, as welt as to provide the sensitivity and emotional support that many women need. The staff is convinced tbat only through tbis approach can patients achieve the best possible outcomes. In addition to efficient, effective, nurturing care, the goal of The Breast Care Center is to provide "one-stop shopping" for women, offering comprehensive services under one roof. This practice believes women should not have to wail up to three weeks to get answers after finding a lump in a breast or having an abnormal mammogram. Therefore, tbey bave designed a system where women don't bave to wait test results are provided in two to three days if not sooner. OVERVIEW Medical Marketing Inc. (MMI), based in Orlando, was engaged by The Breast Care Center to assist in the development of a strategic marketing plan. The marketing plan outlines the recommendations believed to be necessary for positioning The Breast Care Center to achieve its goals. Input from Center staff and MM] knowledge, experience, and expertise provided the basis for analyzing the threats and opportunities in the current en\nronment as well as the Center's specific strengths and weaknesses. Tbe following recommendations were made by MMI to help the practice maximize the advantages that The Breast Care Center has to offer, based on today's health care situation as it exists m its market area. It should be noted that no in-depth market research has been conducted to determine specific demographics and market potential. Also, this plan includes only those strategies that would be considered for Pbase I of the marketing plan. Planning is an on-gomg process that must be viewed as an investment in the practice. Thus, the plan will be reviewed in si.x to nine months to determine direction from tbere. SITUATION ANALYSIS The Breast Care Center is a relatively new practice and limited research has been conducted to date, tbus, the situation analysis will of necessity be brief, A list of perceived strengths, weaknesses, threats, and opportunities as well as other pertinent information has already been compiled from questionnaire responses obtained from practice personnel. A list of potential Breast Care Center competitors including general surgeons, OB/GYNs, and imaging centers has been compiled. Tbe referring physician situation also bas been reviewed witb suggestions for pursuing referrals incorporated into tbe plan. Because managed care is an extremely vital part of any health care practice today, special attention is paid in the plan to the methods that the Center might use to position itself to attract and retain managed care contracts. The following sections summarize the strategic marketing plan as outlined by MMI. THE MARKETING GOAL The goal established by The Breast Care Center was: To achieve #1 "brand equity" in breast care imaging and sutgery in central Florida. 38 FALL 2000
2 MARKET POSITIONING The following factors should be considered in market positioning for the Center: The Center's convenient location. The Center's emphasis on patientfocused care, quality care, and sensitivity. The uniqueness of a full service breast center staffed by a female surgeon and a lemale radiologist. The special attention given to each and ever)' patient, The Center's positive outcomes as a result of surgical excellence and high volumes oi procedures. The Center's respect tor privacy. MARKETING CHALLENGES The following challenges lo be faced in the development of the marketing plan were identihed: Development of a strong brand name identity internally. Development of a strong brand name identity externally, Development of a program for maintaining and protecting managed care relationships. Development and maintenance of a strong referral physician program. Each of these challenges and the planning response are diseussed in tum. Challenge #1 Develop a slrong brand name identity: internal strategies. Slralcgy #1: Create print materials to help develop a consistent image, Work with physicians to design the Breasl Care Center logo. Create letterhead package. Edit patient information sheets on vanous topics. Strategy #2: Create a mission statement. Work with physicians and staff to formulate a mission statement. Incorporate mission statement into practice brochure, presentation kit, reception area, and patient rooms. Strategy #3: Develop and distribute a practice handbook. Work with physicians and staff to design a practice handbook. Distribute handbook to all new and returning patients. Distribute handbook throughout community. Strategy #4." Develop a coordinated direct mail system for potential patients covering the following topies: Information on the Center, its mission, and its services, Announcement of new facility. Education programs. New products and services. Strategy #5: Select a promotional item for giveaway purposes. Decide among giveaway options. Distribute item lo patients as they exit praetice. Challenge #2 Develop a strong brand identity: external strategies. #]: Develop a program (or integrating the Breast Care Center into the community. Join appropriate busmess organizations. Join the Central Florida Health Care Coalition.,., Develop a corporate sponsorship initiative. Jom/underwrite programs of the Women's Resource Center. Join/provide sponsorship for the Sexual Assault Resource Center. Underwrite programs of special interest to women. Utilize appropriate communication tools. Strategy #2: Plan and implement a multimedia ad campaign. Produce and place print ads. Produce and place radio spots. Produce and distribute a direct mail announcement. Strategy #3: Reviev/ and standardize Yellow Page ad design. Strategy #4: Take advantage of speaking opportunities, targeting: Women's groups. Teen programs. American Cancer Society. Strategy #5: Sponsor and participate in an appropriate community project- Strategy #6: Create media interest in the Center's innovative approach to care, Develop relationships with reporters. Distribute news releases as appropriate. Strategy ft7: Promote the Center's innovative technology. Create and distribute a press release on Sentinel Node Mapping. Set up media presentations on new technology as appropriate. MARKETING HEALTH SERVICE5 39
3 Challenge #3 Develop a program to maintain and protect important managed care relationships. Strategy #!.- Create and maintain a current database of managed care eontracts for purposes of on-going communication. Assure that the Center is listed on all plan panels- Notify patients when the Center is placed on an)' new plan panels. Develop a relationship with the director of utilization review for each plan. Strategy! #2; Encourage managed care personnel to visit the Cenier. Contact personnel from each plan at least twice a year. Strategy #-3.- Create a database of appropriate physicians participating in plans with which the Center wants to maintain relations. Inform physicians the Center is in the plan and available to their patients. Research the needs oi relevant physicians- Provide physicians news and other information on a regular basis. Develop a positive interaciive relationship with relevant physicians. Entertain relevant physicians as appropriate. Sivaicgy #4: Develop a game plan for contracting with managed-care plans. Strategy #5: Determine the "value-added" factors that differentiate The Breast Care Center. Formalize the list of value-added I actors. Develop as discussion items for visits with managed-care personnel. Strategy #6." Develop a method for tracking utilization of resources in the Center's outpatient iacility. Slraicgy #7"; Obtain utilization data on the Center's inpatient care from the hospital. Stmtegy #8: Communicate to managed care how your practice has invested in patient education. Stmtegy tf9: Develop collateral materials that will position The Breast Care Cenier as a cost-effect "system approach" to breast care. Challenge #4 Develop and maintain a strong referral physician program. Strategy #]: Create an easily accessible referral database that supports mailmerge communications. Strategy #2. Create meehanisms for tracking and communicating with referrers- Create a monthly report that tracks referrals by source. Create a monthly report that tracks Center referrals. Create a 90-day report for examining referral trends. Create a response mechanism to counter declining referrals. Strateg</ #3.' Develop and implement a plan for physieian-to-physician mteraetions. Obtain commitment from Center physicians for active involvement. Establish a division of labor among Center physicians. Establish weekly targets for referring physician contacts. Establish procedure for establishing and updating referrer contact list. Strategy #4: Develop appropriate communication tools, including: Initial press release. Rolodex card/business card. Pre-pnnted referral cards with maps- Fax referral form for inter-office use. Letter of comntitment to quality care. Procedural guidelines and practice parameters, Physictan-to-physician handbook. Physician-oriented nevi'sletter. Reprints ol published research. Case studies of interest. Strategy #5.' Develop a mechanism for compiling physician feedback (positive and negative) with regard to The Breast Care Center. Establish central point for collection. Establish a mechanism for summarizing. Establish a follow-up procedure. Strategy #6; Develop a plan for contaeting new physieians and other potential referrers. Immediately contact new physicians, Follow up with Center packet within 30 days. Strategy tt7: Commit to a referring physician protocol. 40 FALL 2000
4 Determine phone call return time. Determine patient referral access time. Establish hcnchmarks for report turnaround time, Develop quality of care protocols. Create and distribute procedure fact shccis. hivolve referring doctors m treatment plans. Distribute physician newsletter and case studies. Strategy #8: Develop a plan for meeting all female referring physicians. Distribute appropriate material, Invile all female referring physicians for a screening mammogram. Strategy #9: Develop a plan lor meeting all OB/GYN physicians. Establish regular meeting with referral physicians to obtain feedback. Create a referral physician outreach program. Identify and respond to any expressed problems. Copy complimentary letters to the referring physician. Develop lunch-and-learn programs for the office staffs of referring physicians, Schedule informal wine-and-cheese after hours get-togethers for office staffs of referring physicians- Propose jointly sponsored seminars with referring physicians in other specialties. Strategy #io: Develop a plan to meet all family practice physicians and any other potential referrers. Follow up primar}' care referrals with a letter of thanks- Identify and respond to any expressed problems- Copy complimentary letters to the referring physician. Develop lunch-and-learn prograrns for the office staffs of referring physicians. Strategy #J i: Enhance the Center's image within the medical community by emphasizing leadership, education, and training. Prepare and distribute practice fact sheets. Conduct in-serviee education programs. ABOUT THE AUTHOR Andrea Eliscu is president of Medical Marketing Inc, an Orlando. Fla.-based marketing and public relations lirm. She provides consultation to a wide variety of health care organizations and is author of Ready-Set-Market!: A Comprehensive Guide to Marketing your Physician Practice m the New Millennium and Position for Success'.: Strategic Marketing for Group Practices, both published by the Medical Group Management Association, Eliscu has received numerous awards for her work in health care marketing, 'Revised and rupriiiiod with pertnis^ion irom ihe Medical Group Managcmeri! AssLXiaiion, 104 Inverness Terrace Easi, Englewood, Colorado ; y- lilt. Copyright 1999, MARKETING HEALTH SERVICES 41
5
How To Market A Mkoplasty
Hip Application Knee Application MAKOplasty Best Practice Marketing Market Development Through Patient Seminars and Referring Physician Programs MAKOplasty Best Practice Marketing Hospitals and surgeons
More informationAllegheny Health Network. Breast Care Center
Allegheny Health Network Breast Care Center Breast health is a top priority of every woman. At Allegheny Health Network, you ll find a full array of breast care services designed with your needs in mind.
More informationCreating & Growing Successful Sleep Service Niche Markets. Focus - Bear Mountain Conference October 30, 2013. Why New Revenue Sources Are Needed!
Creating & Growing Successful Sleep Service Niche Markets Focus - Bear Mountain Conference October 30, 2013 Dr. Duane Johnson Senior Partner Sleep Center Management Institute 2009 SCMI. All Rights Reserved.
More informationTHE LICENSE AGREEMENT THE 4 ACCIDENT HELP SYSTEM
THE LICENSE AGREEMENT THE 4 ACCIDENT HELP SYSTEM 4accidenthelpsystems is a company that provides a unique personal injury marketing program of specific, unique marketing support to physicians and attorneys
More informationBSM Connection elearning Course
BSM Connection elearning Course Developing a Marketing Plan 2008, BSM Consulting All Rights Reserved. Table of Contents OVERVIEW...1 DEVELOPING YOUR MARKETING PLAN...1 Step 1: Conduct Market Research...1
More informationOfficial reprint from UpToDate www.uptodate.com 2013 UpToDate
Official reprint from UpToDate www.uptodate.com 2013 UpToDate Patient information: Breast cancer screening (The Basics) Written by the doctors and editors at UpToDate What is breast cancer screening? Breast
More informationMarketing Plan. Montgomery County Public Libraries FY13 FY16. Where the County Reads, Where the County Meets, Where the County Learns
Montgomery County Public Libraries Where the County Reads, Where the County Meets, Where the County Learns FY13 FY16 Marketing Plan MCPL Marketing Plan FY13 FY16 1 Executive Summary It is essential that
More informationMARKETING TO CONSUMERS. >Marketing 101 Tutorial
MARKETING TO CONSUMERS Tutorial What is marketing? Marketing to consumers is important even essential to your practice. Consumers are more involved than ever before in decisions surrounding their health
More informationAlfonso Torquati, MD, MSCI, FACS
How Can I Jump Start My Bariatric Surgery Volume: Old Fashioned Advertisement, Social Media, Or Referral Network? Alfonso Torquati, MD, MSCI, FACS Associate Professor and Chief Division of Metabolic and
More informationMedical Expertise Personal Attention Compassionate Care
Medical Expertise Personal Attention Compassionate Care You ve come to the right place. Kendall Pointe Surgery Center consistently meets the needs of area specialists by providing state of the art equipment
More informationAn Invitation to Collaborate
Organization Name: _ An Invitation to Collaborate The invites you to collaborate with them on a campaign called Take Time To Care (TTTC). Launched in 1998, the TTTC campaign disseminates free FDA health
More informationQuestions to ask your doctor. about Prostate Cancer and selecting a treatment facility
Questions to ask your doctor about Prostate Cancer and selecting a treatment facility The Basics Establishing an open dialogue with a doctor provides you with the opportunity to learn specific information
More informationEDUCATING, SUPPORTING & COORDINATING CARE: ONCOLOGY NURSE NAVIGATORS
EDUCATING, SUPPORTING & COORDINATING CARE: ONCOLOGY NURSE NAVIGATORS Nancy Foreman, RN, BSN Oncology Nurse Navigator Cancer Centers of Northern Arizona Healthcare Learning Objectives: Identify five services
More informationThe Marketing Plan. The business must make decisions on how to apply its resources to the target market(s).
The Marketing Plan The most important part of a business plan is the Marketing Plan. To keep one s business on course this plan must be geared toward the business s mission its product and service lines,
More informationLead generation and post campaign analysis:
Lead generation and post campaign analysis: How to identify growth opportunities, reach your target audience and demonstrate ROI in a healthcare environment. Introduction We all are feeling it. Tighter
More informationAnd Here s. Jay Leno, Live! The Breast Reconstruction Awareness Campaign - Our Powerful Promise -
TOGETHER The American Society of Plastic Surgeons & The Plastic Surgery Foundation The - Our Powerful Promise - The American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (The PSF)
More informationTradeshow Public Relations:
Tradeshow Public Relations: A How-To Guide Get the Most Out of Your Tradeshow Investment Education: Wednesday, september 16 saturday, september 19 sands expo & convention center Las vegas,nv VisionExpoWest.com
More informationSteps to a Strategic Marketing Plan
Steps to a Strategic Marketing Plan Here s how to make sure both you and your patients know what makes your practice special. Rebecca Anwar, PhD, and Judy Capko For many physicians, marketing is simply
More informationFlorida Hospital and UCF Health Open a Gateway to Better Health in Lake Nona
MAY 2015 COVERING THE I-4 CORRIDOR Florida Hospital and UCF Health Open a Gateway to Better Health in Lake Nona Care that s wrapped around your patients A brand new medical gateway is now open in Lake
More informationTHE CLEVELAND CLINIC. personal. Health. Management. Program
THE CLEVELAND CLINIC personal Health Management Program Our Personal Health Management Program offers a comprehensive examination in a package tailored to meet your unique medical needs. Expert Care The
More informationCancer Care Delivered Locally by Physicians You Know and Trust
West Florida Physician Office Building Johnson Ave. University Pkwy. Olive Road N. Davis Hwy. For more information on West Florida Cancer Center: 850-494-5404 2130 East Johnson Avenue Pensacola, Florida
More informationOverview of Existing State Distribution Mechanisms and Barr s Proposed Educational Program and Distribution for Plan B
Overview of Existing State Distribution Mechanisms and Barr s Proposed Educational Program and Distribution for Plan B In most states throughout the US, emergency contraception pills, including Plan B,
More informationONLINE FINANCIAL SERV BRAND INTEGRATION DEVELOPMEN A UNIQUE APPROACH TO CLIENT SERVICES CLIENT EXPERIENC FLEXIBILITY PRODUCT SALES EXHIBITS CONSUMER
INTEGRATION BUSINESS DE VELOPM MEDIA ONLINE A UNIQUE APPROACH TO CLIENT SERVICES FINANCIAL SERV BRAND DEVELOPMEN CLIENT EXPERIENC FLEXIBILITY PRODUCT SALES CONSUMER EXHIBITS Most of the time, when an agency
More informationBascom Palmer Eye Institute
Bascom Palmer Eye Institute Legacy of Innovation Bascom Palmer Eye Institute, the Department of Ophthalmology for the University of Miami Miller School of Medicine, is recognized as one of the world s
More informationBerkshire Hathaway GUARD Insurance Companies. Medical Provider Network
Berkshire Hathaway GUARD Insurance Companies Medical Provider Network Site Coordinator Guide Created 11/9/04 Revised 7/7/08 Table of Contents SITE COORDINATOR GUIDE Page 1 Background Your MPN contact When
More informationMAY 2014 COVERING THE I-4 CORRIDOR. Florida Hospital for Women A New Era for Women s Health
MAY 2014 COVERING THE I-4 CORRIDOR Florida Hospital for Women A New Era for Women s Health Florida Hospital for Women, opening in 2015, introduces a whole new era of high-tech, high-touch care for the
More informationHow To Get A Life Insurance Policy With Alpha Insurance
ADDITIONAL LIFE BENEFITS Alpha Waiver of Premium Payments At any Individual of up to 64 year of age who buys a life insurance policy with Alpha Insurance Waives the obligation of the policy owner to continue
More informationOpportunities in Private Healthcare in the GCC Presented by: Ralph Foster II
Opportunities in Private Healthcare in the GCC Presented by: Ralph Foster II AHMC PROFILE AHMC is a private US company headquartered in Washington D.C. focused on the development and management of world-class
More informationMedical Expertise Personal Attention Compassionate Care
Medical Expertise Personal Attention Compassionate Care You ve come to the right place. 900 North Michigan Surgical Center consistently meets the needs of area specialists by providing state of the art
More informationSports Marketing August 19-23
Last Day of Summer Teachers Institute Sports Marketing August 19-23 Introduction to Sports and Entertainment Marketing, Sports Reporter Interview, Name Game Finish Sports Reporter Activity, Introduction
More informationMedical Expertise Personal Attention Compassionate Care
Medical Expertise Personal Attention Compassionate Care You ve come to the right place. Magna Surgical Center consistently meets the needs of area specialists by providing state of the art equipment and
More informationUpdated as of 05/15/13-1 -
Updated as of 05/15/13-1 - GENERAL OFFICE POLICIES Thank you for choosing the Quiroz Adult Medicine Clinic, PA (QAMC) as your health care provider. The following general office policies are provided to
More informationROLE DESCRIPTIONS BY COMPETENCY LEVEL
Description of Work: Positions in this class provide patient evaluation and care in area of assignment. Duties include but are not limited to development and presentation of educational programs, assessment,
More informationOur Vision To be the Western Colorado and Eastern Utah laboratory services provider of choice.
Community Hospital provides laboratory services focused on patient-guest care. We are committed to providing accurate, timely, cost-effective, laboratory testing for your patients. Our knowledge and expertise
More informationProvidence Hospital Situation Solution Result
Providence Hospital Situation Although Providence Hospital of Washington DC is the city s oldest continuously operating hospital, it has strengths in a wide variety of medical specialties and enjoys a
More information2015 Corporate Sponsorship Opportunities
2015 Corporate Sponsorship Opportunities Official Sponsor Four Sponsorships Available - $50,000 Only three remaining! Sponsors at this prestigious level are named Company Name is an Official Sponsor of
More informationBREAST CANCER IN THE 21 st CENTURY. The Carolinas Medical Center NorthEast Experience. Garry Schwartz, MD
BREAST CANCER IN THE 21 st CENTURY The Carolinas Medical Center NorthEast Experience Garry Schwartz, MD The American Cancer Society's most recent estimates for breast cancer in the United States for 2009
More informationPhysician Practice Connections Patient Centered Medical Home
Physician Practice Connections Patient Centered Medical Home Getting Started Any practice assessing its ability to achieve NCQA Physician Recognition in PPC- PCMH is taking a bold step toward aligning
More informationBayfront. Heart Center. www.bayfrontheart.org
Bayfront Heart Center www.bayfrontheart.org THE HEART OF THE MATTER At the Bayfront Heart Center, the leading cardiac facility in the area, we are fully equipped to treat all aspects of cardiovascular
More informationThe following are the steps in The First 100 Days Plan covered in this chapter
PART 8 Chapter 8: Creating a Sales Process and Your First Sale Introduction This chapter transitions the First 100 Days Plan from the pre-launch phases (Chapters 1-7) to post-launch (Chapters 8-14). As
More informationQuiroz Adult Medicine Clinic, P.A. General Office Policies
General Office Policies Thank you for choosing Quiroz Adult Medicine Clinic P.A. (QAMC) as your health care provider. The following general office policies are provided to understand our office protocols
More informationPHYSICIAN REFERRAL AND CONSULTATION GUIDE
PHYSICIAN REFERRAL AND CONSULTATION GUIDE PHYSICIAN REFERRAL AND CONSULTATION SERVICES T he University of Kansas Hospital is dedicated to providing excellent patient-centered care. Because we value our
More informationA new chapter in healthcare for Piatt County it s only the beginning of what we can do together.
SM CENTER A new chapter in healthcare for Piatt County it s only the beginning of what we can do together. On September 29, 2011, we began providing care to our community at the new Kirby Medical Center.
More informationReliability and predictable costs for individuals and families
INDIVIDUAL & FAMILY PLANS HEALTH NET HMO PLANS Reliability and predictable costs for individuals and families If you re looking for a health plan that s simple to use and easy to understand, you ve found
More information15 Marketing Must-Haves for Professional Services Companies
15 Marketing Must-Haves for Professional Services Companies A Guide to Effective and Affordable Marketing for the Professional Services Industry Compliments of Allegra, your local full-service marketing
More informationThere must be an appropriate administrative structure for each residency program.
Specific Standards of Accreditation for Residency Programs in Radiation Oncology 2015 VERSION 3.0 INTRODUCTION The purpose of this document is to provide program directors and surveyors with an interpretation
More informationMedicare Part B. Mammograms - Updated Billing Guide for Screening and Diagnostic Tests
Mammograms - Updated Billing Guide for Screening and Diagnostic Tests This article from Medicare B News Issue 223 dated October 21, 2005 is being updated and reprinted to ensure that the Noridian Administrative
More informationExcellence in Communications Awards 2009
Excellence in Communications Awards 2009 Centers for Osteopathic Research and Education Materials produced to assist OUCOM s hospitals in recruiting for their graduate medical education programs. Items
More informationRights-managed licensing made easier
Rights-managed licensing made easier 200069959-001, Michael Kelley/Stone+ You asked us to make rights-managed licensing easier. We listened. Flexible License Packs. The options you want. A Flexible License
More informationReferral Strategies for Engaging Physicians
Referral Strategies for Engaging Physicians Cindy DeCoursin, MHSA, FACMPE Chief Operations Officer Richard Naftalis, MBA, MD, FAANS, FACS Chairman, Specialist Affairs Committee Pam Zippi, Director Marketing
More informationWho We Are Not-for-profit, comprehensive acute care medical system Part of the Adventist Health System 277-bed hospital in Daytona Beach 119-bed
Who We Are Not-for-profit, comprehensive acute care medical system Part of the Adventist Health System 277-bed hospital in Daytona Beach 119-bed hospital in Ormond Beach (Inpatient Rehabilitation) State-of-the-Art
More informationPatient-Centered Medical Home Success Stories Transforming and improving the delivery of health care
Patient-Centered Medical Home Success Stories Transforming and improving the delivery of health care Patient-Centered Medical Home Success Stories Transforming and improving the delivery of health care
More informationCOMMUNITY MERCY HEALTH PARTNERS LIVING OUR MISSION AND VALUES. 2011 Community Benefit Report COMMUNITY MERCY. Health Partners
COMMUNITY MERCY HEALTH PARTNERS LIVING OUR MISSION AND VALUES 2011 Community Benefit Report COMMUNITY MERCY Health Partners Dear Friend, COMMUNITY MERCY Health Partners 100 Medical Center Drive Springfield,
More informationHEALTH CARE DESIGNED AROUND You.
HEALTH CARE DESIGNED AROUND You. Health care designed around you means... Access to the best care {where you live and work. What does health care designed around you really mean? In a time when health
More informationMarketing in Tough Economic Times
Marketing in Tough Economic Times 2013 1 First Things First Marketing everything you do to build awareness of your company and products. Sales - everything you do to convert marketing interest to a purchase.
More informationexhibitor marketing manual human ingenuity. manufacturing brilliance. 12-14 EASTEC is produced by SME Official Media Sponsor
exhibitor marketing manual human ingenuity. manufacturing brilliance. 12-14 2015 EASTEC is produced by SME Official Media Sponsor Eastern States Exposition West Springfield, MA What separates successful
More informationStrategies for Growing Imaging Center Profitability A Diagnostic Imaging Center White Paper
Strategies for Growing Imaging Center Profitability A Diagnostic Imaging Center White Paper CONTENTS Introduction...1 Developing a Plan for Strategic Growth...2 Conducting and Analyzing Market Research...2
More informationCoventry Health Care of Florida, Inc. Coventry Health Plan of Florida, Inc. Coventry Health and Life Insurance Company Commercial Lines of Business
Coventry Health Care of Florida, Inc. Coventry Health Plan of Florida, Inc. Coventry Health and Life Insurance Company Commercial Lines of Business Quality Management Program 2012 Overview Quality Improvement
More informationHospitals and Health Systems:
Hospitals and Health Systems: An Inside Look at Employee Health Plan Strategies To Control Costs and Provide Access to Healthcare August 2010 Highlights Because of their dual role as benefit plan sponsor
More informationF5 St. Patrick s Day Dash
F5 St. Patrick s Day Dash Celebrating the arrival of spring and the Irish in us all for 30 years! Sunday, March 16, 2014 Sponsorship Proposal Detlef Schrempf Foundation 1904 Third Ave, Suite 339 Seattle,
More informationMLC Wrap. Adviser use only. Fast access to personal insurance. MLC Wrap
Adviser use only Fast access to personal insurance Insurance inside Complete a well planned investment strategy with insurance. Why have a well planned investment strategy if your clients and their loved
More informationFor Retirees of City of Memphis. Features that Add Value. Freedom of Choice. Quality Service Is Part of Quality Care
For Retirees of City of Memphis Features that Add Value The Cigna Medicare Surround indemnity medical plan helps pay some of the health care costs that your Medicare Part A or Part B do not cover such
More informationSEM1 3.04 A - Promotion
SEM1 3.04 A - Promotion PE Understand the use of direct marketing to attract attention and to build a brand PI Explain the nature of online advertising PI Discuss types of direct mail tactics Terms Online
More informationSTRUCTURED OUTPATIENT ADDICTION PROGRAM (SOAP)
STRUCTURED OUTPATIENT ADDICTION PROGRAM (SOAP) Providers contracted for this level of care or service will be expected to comply with all requirements of these service-specific performance specifications.
More informationTRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE
TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE GET THE MOST OUT OF YOUR TRADESHOW INVESTMENT EDUCATION: WEDNESDAY, MARCH 26 SUNDAY, MARCH 30, 2014 EXHIBITION: FRIDAY, MARCH 28 SUNDAY, MARCH 30, 2014 Javits
More informationDeveloping a Successful TAVR Program/Clinic: The Team Approach
Developing a Successful TAVR Program/Clinic: The Team Approach Kathryn Fidlow RN, BSN Senior Quality Management Specialist NYP-Columbia University Medical Center The Heart Valve Center NYP-Columbia University
More informationimproving clinical documentation in an EMR world
FEATURE STORY Thomas Payne improving clinical documentation in an EMR world One health system used a three-step process to integrate a elinical documentation improvement program with its new electronic
More informationCARDIOLOGY ROTATION GOALS AND OBJECTIVES
CARDIOLOGY ROTATION GOALS AND OBJECTIVES PGY-1 Core Medicine Rotation The trainee will have the opportunity to develop clinical skills, the ability to analyze patients problems, and make treatment plans
More informationMarketing Samples Medical Optometry
Marketing Samples Medical Optometry Intended Use The purpose of this marketing sample packet is to provide examples of the ways your practice can implement text for newsletters, emails or letters, on-hold
More informationhoosier stories of success in cancer prevention & control
The ICC is proud of the accomplishments of our partner organizations, and is aware of the impact these accomplishments have in saving lives and building a sustainable direction for cancer prevention and
More informationfull suite of anesthesia service
Improved efficiencies. Cost savings. Satisfied surgeons. full suite of anesthesia service EmCare Anesthesia Services delivers vision, leadership, sophistication, innovation. Hospital and health system
More information* Sponsorship fee does not include meal tickets.
Following the success of the 2010 Awards Ceremony, CIMTIG s Travel Marketing Awards will move to the Intercontinental London Park Lane on Thursday 24 March 2011. In 2010 the event was attended by 330 guests,
More information9 Steps to More Dental Patient Referrals. a report for dental specialists
9 Steps to More Dental Patient Referrals 2010 1 Referrals Are Key to the Financial Success of Your Dental Practice Referrals from dentists, physicians and other health care providers are essential to the
More informationZurich Handbook. Managed Care Arrangement program summary
Zurich Handbook Managed Care Arrangement program summary A Managed Care Arrangement (MCA) is being used to ensure that employees receive timely and proper medical treatment with respect to work-related
More informationCommunity Health Education Internship Handbook. Fall 2014
Community Health Education Internship Handbook Fall 2014 1 Overview The Experience All Community Health Education majors must complete an internship during the last semester of the senior year. CHE interns
More informationSaskatchewan Provincial Health Information
Saskatchewan Provincial Health Information Skilled, dedicated people are at the heart of the health system, and Saskatchewan Health has targeted improvements in training, workplace safety, ad other human
More informationMEDICAL CERTAINTY WITHIN YOUR REACH
For sales enquiries, please contact: Phone: 1-855-66-4028 Email: insurance@bestdoctorscanada.com MEDICAL CERTAINTY WITHIN YOUR REACH Best Doctors Canada Insurance Services 145 King Street West Suite 00
More informationNuclear Medicine Fact Sheet
Nuclear Medicine & Molecular Imaging Week PROMOTIONAL TOOLKIT October 4 10, ww w.snmmi.org/nmw Nuclear Medicine Fact Sheet What is nuclear medicine? Nuclear medicine specialists use safe, painless, and
More informationStep-By-Step Guide - Prostate Cancer
Step-By-Step Guide - Prostate Cancer Order the Men s Health Initiative Prostate Cancer Kit from the North American Federation of Temple Brotherhoods, six to eight weeks prior to your event. Advertising
More informationState Retiree Medicare Advantage Plans
State Retiree Medicare Advantage Plans October/November 2015 Copyright 2013 by The Segal Group, Inc. All rights reserved. Your 2016 Retiree Benefits www.cms.illinois.gov/thetrail 2 Eligibility Who is Required
More informationMedical Spa Plan Development & Implementation
Medical Spa Plan Development & Implementation 2007 An Acara Partners Company Acara MedSpas LLC 500 East Main Street, Suite 216 Branford, CT 06405 203.488.0028 info@acaramedspas.com www.acaramedspas.com
More informationPrimary Care Specialist Physician Collaborative Guidelines
Primary Care Specialist Physician Collaborative Guidelines I. Purpose To provide optimal health care for our patients. To provide a framework for better communication and safe transition of care between
More informationSaint Luke s Health System Affiliation and Collaboration
The Kansas City Orthopaedic Institute, LLC Community Health Needs Assessment 2013-2015 I. Purpose for the Plan: The following Community Health Needs Assessment was completed for the Kansas City Orthopaedic
More informationNational Urgent Care Center Accreditation 2813 S. Hiawassee Rd., Suite 206 Orlando, FL 32835-6690
National Urgent Care Center Accreditation 2813 S. Hiawassee Rd., Suite 206 Orlando, FL 32835-6690 ph: 407-521-5789 fax: 407-521-5790 web: www.aaucm.org/professionals/accreditation National Urgent Care
More information2015 Medical Plan Options Comparison of Benefit Coverages
Member services 1-866-641-1689 1-866-641-1689 1-866-641-1689 1-866-641-1689 1-866-641-1689 1-800-464-4000 Web site www.anthem.com/ca/llns/ www.anthem.com/ca/llns/ www.anthem.com/ca/llns/ www.anthem.com/ca/llns/
More informationOncology Nurse Care Coordinators as. Navigators. Improving cancer disease management and the patient experience
Oncology Nurse Care Coordinators as Navigators Improving cancer disease management and the patient experience Oncology nurses have always played a crucial role in coordinating physicians, other cancer
More informationMANCHESTER Lung Cancer Screening Program Dartmouth-Hitchcock Manchester 100 Hitchcock Way Manchester, NH 03104 (603) 695-2850
LEBANON Lung Cancer Screening Program One Medical Center Drive Lebanon, NH 03756 (603) 650-4400 (866) 966-1601 Toll-free cancer.dartmouth.edu/lungscreening MANCHESTER Lung Cancer Screening Program Dartmouth-Hitchcock
More informationFriday - Sunday, September 25-27, 2015 Melbourne Convention & Exhibition Centre
Friday - Sunday, September 25-27, 2015 Melbourne Convention & Exhibition Centre Girls Day Out is presented by two of in their respective fields Bauer Media is Australia s leading multi-platform magazine
More informationTeleradiology Overview
Teleradiology Services Teleradiology Overview Why teleradiology services benefits the community, the clinician and the radiologist: Recent years have seen an increasing global shortage of radiologists
More information8.2 MARKETING AND PROMOTION. Advertising And Image Making. Producing A Marketing Plan. Promoting Community Organisations
82 RUNNING THE ENTERPRISE 8 MARKETING AND PROMOTION Advertising And Image Making Producing A Marketing Plan Promoting Community Organisations Why Are You Promoting Yourselves? Generating Publicity Selling
More informationdedicated to curing BREAST CANCER
dedicated to curing BREAST CANCER When you are diagnosed with breast cancer, you need a team of specialists who will share their knowledge of breast disease and the latest treatments available. At Cancer
More informationPatient Rights & Responsibilities
Patient Rights & Responsibilities Kelly Cajahuaringa, M.D. Family Medicine Kelsey-Seybold Clinic West Patient Rights & Responsibilities Patient Services A Commitment to Quality Since its founding in 1949,
More informationCORPORATE HEALTH INSURANCE
CORPORATE HEALTH INSURANCE Provide Your Employees with the Best Medical Care, No Matter Where It s Located. Any health insurance plan can offer coverage. Best Doctors Global Medical Care (GMC) provides
More informationPlanning and Implementing a Successful Stroke Awareness Campaign
Planning and Implementing a Successful Stroke Awareness Campaign February 27, 2013 2013 Genentech USA. All rights reserved. ACI0001611900 Genentech, Inc. does not permit any alterations, modifications,
More information117 No-Brainer Ways to Attract New Clients. By Rick Telberg cpatrendlines.com
117 No-Brainer Ways to Attract New Clients By Rick Telberg 1 Do Something, Anything, NOW! I call these no-brainers because, although they require some thought and effort, there s nothing revolutionary
More informationWelcome and Introductions
Clinical Research, Inclusion, and You A Scientific Forum, was the signature event for National Women s Health Week at NIH activities and the annual ORWH scientific seminar. The scientific forum explored
More informationductal carcinoma in situ (DCIS)
Understanding ductal carcinoma in situ (DCIS) and deciding about treatment Understanding ductal carcinoma in situ (DCIS) and deciding about treatment Developed by National Breast and Ovarian Cancer Centre
More informationApril 16-20 2014. Located at: Denver Mart Colorado
April 16-20 2014 Located at: Denver Mart Colorado April 16-17, 2014 The BIG INDUSTRY SHOW is a business to business trade show for the smoke shop industry. Exhibiting at the BIG Industry Trade Show are
More informationFinancial Accounting and Management Reports
Financial Accounting and Management Reports To manage a medical practice effectively, whether it be a solo or a group practice, the practitioner and its managers and advisors must have continual access
More informationGuide to Understanding Breast Cancer
An estimated 220,000 women in the United States are diagnosed with breast cancer each year, and one in eight will be diagnosed during their lifetime. While breast cancer is a serious disease, most patients
More information