MARNIK G. DEKIMPE. Dissertation: Long-run Modeling in Marketing Co-Chairs: Dominique M. Hanssens and Donald G. Morrison.

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1 MARNIK G. DEKIMPE ADDRESS P.O. Box LE Tilburg, The Netherlands Tel: (31-13) Fax: (31-13) EDUCATION Doctor of Philosophy, Management, University of California, Los Angeles, July Dissertation: Long-run Modeling in Marketing Co-Chairs: Dominique M. Hanssens and Donald G. Morrison. Commercial Engineer, Management Informatics, KU Leuven, Belgium, with high distinction, June CURRENT ACADEMIC POSITIONS Research Professor of Marketing and CentER Fellow, Tilburg University Professor of Marketing, KU Leuven Distinguished Visiting Professor of Marketing and Tommie Goh Visiting Professor in Entrepreneurship and Business, Singapore Management University RESEARCH (h-index: 33; g-index: 66) Publications (articles in international journals) [56] ter Braak Anne, Inge Geyskens and Marnik G. Dekimpe (2014), Taking Private Labels Upmarket: Empirical Generalizations on Category Drivers of Premium Private Label Introductions, Journal of Retailing, forthcoming. [55] ter Braak Anne, Barbara Deleersnyder, Inge Geyskens and Marnik G. Dekimpe (2013), Does Private-Label Production by National-Brand Manufacturers Create Discounter Goodwill? International Journal of Research in Marketing, 30 (4),

2 [54] ter Braak Anne, Marnik G. Dekimpe and Inge Geyskens (2013), Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation, Journal of Marketing, 77 (4), [53] van Heerde, Harald J., Maarten Gijsenberg, Marnik G. Dekimpe and Jan-Benedict E.M. Steenkamp (2013), Price and Advertising Effectiveness over the Business Cycle, Journal of Marketing Research, 50 (2), [52] Cleeren, Kathleen, Harald J. van Heerde, and Marnik G. Dekimpe (2013), Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises, Journal of Marketing, 77 (2), [51] Tuli, Kapil, Anirban Mukherjee and Marnik G. Dekimpe (2012), On the Value Relevance of Retailer Advertising Spending and Same-Store Sales Growth, Journal of Retailing, 88(4), (lead article). [50] Hanssens, Dominique M. and Marnik G. Dekimpe (2012), The Flow Story, Marketing Management, Summer, [49] Lamey, Lien, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp and Marnik G. Dekimpe (2012), The Effect of Business Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do with it? Journal of Marketing, 76 (1), 1-19 (lead article; Finalist for the 2012 MSI/H. Paul Root Award). [48] Dekimpe, Marnik G., Katrijn Gielens, Jagmohan Raju and Jacquelyn Thomas (2011), Strategic Assortment Decisions in Information-Intensive and Turbulent Environments, Journal of Retailing, 87 (sup 1), S17-S28. [47] van Heerde, Harald J., Shuba Srinivasan and Marnik G. Dekimpe (2010), Estimating Cannibalization Rates for Pioneering Innovations, Marketing Science, 29 (November- December), [an adapted version appeared in GfK Marketing Intelligence Review (2012, 4 (2), 33-41) as Sibling Rivalry: Estimating Cannibalization Rates for Innovations.] [46] van Oest, Rutger, Harald J. van Heerde and Marnik G. Dekimpe (2010), Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions, Marketing Science, 29 (4), [45] Cleeren, Kathleen, Frank Verboven, Marnik G. Dekimpe and Katrijn Gielens (2010), Intraand Inter-format Competition Among Discounters and Supermarkets, Marketing Science, 29 (3),

3 [44] Fornell, Claes, Roland Rust and Marnik G. Dekimpe (2010), The Effect of Customer Satisfaction on Consumer Spending Growth, Journal of Marketing Research, 47 (1), (Finalist for the 2011 Paul E. Green Best Paper Award). [43] Dekimpe, Marnik G. and Dominique M. Hanssens (2010), Time Series Models in Marketing: Some Recent Developments, Marketing-Journal of Research and Management, 1, [42] Deleersnyder, Barbara, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp and Peter S.H. Leeflang (2009), The Role of National Culture in Advertising s Sensitivity to Business Cycles: An Investigation Across Continents, Journal of Marketing Research, 46 (5), [41] Bruyneel, Sabrina, Siegfried Dewitte, Philip Hans Franses and Marnik G. Dekimpe (2009), I Felt Low and My Purse Feels Light: Depleting Mood Regulation Attempts affect Risk Decision Making, Journal of Behavioral Decision Making, 22 (2), [40] Gielens, Katrijn, Linda M. Van de Gucht, Jan-Benedict E.M. Steenkamp and Marnik G. Dekimpe (2008), Dancing with a Giant: The Effect of Wal-Mart s Entry into the United Kingdom on the Performance of European Retailers, Journal of Marketing Research, 45 (5), [an earlier version appeared as MSI Report ] [39] Kornelis, Marcel, Marnik G. Dekimpe and Peter S.H. Leeflang (2008), Does Competitive Entry Structurally Change Key Marketing Metrics? International Journal of Research in Marketing, 25 (3), (Finalist for the 2008 IJRM Best Paper Award). [38] Lemmens, Aurélie, Christophe Croux and Marnik G. Dekimpe (2008), Measuring and Testing Granger Causality over the Spectrum: An Application to European Production Expectation Surveys, International Journal of Forecasting, 24 (3), [37] Cleeren, Kathleen, Marnik G. Dekimpe and Kristiaan Helsen (2008), Weathering Product- Harm Crises, Journal of the Academy of Marketing Science, 36 (2), [36] van Heerde, Harald, J., Kristiaan Helsen and Marnik G. Dekimpe (2007), The Impact of a Product-Harm Crisis on Marketing Effectiveness, Marketing Science, 26 (2), [35] Gielens, Katrijn and Marnik G. Dekimpe (2007), The Entry Strategy of Retail Firms into Transition Economies, Journal of Marketing, 71 (2), [34] Lamey, Lien, Barbara Deleersnyder, Marnik G. Dekimpe and Jan-Benedict E.M. Steenkamp (2007), How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe, Journal of Marketing, 71 (1), 1-15 (lead article; Finalist for 3

4 the 2007 MSI/H.Paul Root Award). [33] Lemmens, Aurélie, Christophe Croux and Marnik G. Dekimpe (2007), Consumer Confidence in Europe: United in Diversity? International Journal of Research in Marketing, 24 (2), [32] Deleersnyder, Barbara, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp and Oliver Koll (2007), Win-Win Strategies at Discount Stores, Journal of Retailing and Consumer Services, 14, [an earlier version appeared as MSI Report ). [31] Gensler, Sonja, Marnik G. Dekimpe and Bernd Skiera (2007), Evaluating Channel Performance in Multi-Channel Environments, Journal of Retailing and Consumer Services, 14 (1), [30] Cleeren, Kathleen, Marnik G. Dekimpe and Frank Verboven (2006), Competition in Local- Service Sectors, International Journal of Research in Marketing, 23 (4), (Runner-up for the 2006 IJRM Best Paper Award). [29] van Heerde, Harald J., Marnik G. Dekimpe and William P. Putsis, Jr. (2005), Marketing Models and the Lucas Critique," Journal of Marketing Research, 42 (1), [28] Steenkamp, Jan-Benedict E.M., Vincent R. Nijs, Dominique M. Hanssens and Marnik G. Dekimpe (2005), Competitive Reactions to Advertising and Promotion Attacks, Marketing Science, 24 (1), [27] Lemmens, Aurélie, Christophe Croux and Marnik G. Dekimpe (2005), On the Predictive Content of Production Surveys: A Pan-European Study, International Journal of Forecasting, 21 (2), [26] Dekimpe, Marnik G., Dominique M. Hanssens, Vincent R. Nijs and Jan-Benedict E.M. Steenkamp (2005), Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling, Applied Stochastic Models in Business and Industry, 21 (4-5), [25] Dekimpe, Marnik G., Dominique M. Hanssens, Vincent R. Nijs and Jan-Benedict E.M. Steenkamp (2005), Rejoinder to the comment by J-B. Kazmierczak, Applied Stochastic Models in Business and Industry, 21 (4-5), [24] Deleersnyder, Barbara, Marnik G. Dekimpe, Miklos Sarvary and Philip M. Parker (2004), Weathering Tight Economic Times: The Sales Evolution of Consumer Durables over the Business Cycle, Quantitative Marketing and Economics, 2 (4), [23] Srinivasan, Shuba, Koen Pauwels, Dominique M. Hanssens and Marnik G. Dekimpe (2004), 4

5 Do Promotions Benefit Manufacturers, Retailers, or Both? Management Science, 50 (5), [22] Pauwels, Koen, Imran Currim, Marnik G. Dekimpe, Eric Ghysels, Dominique M. Hanssens, Natalie Mizik and Prasad Naik (2004), Modeling Marketing Dynamics by Time Series Econometrics, Marketing Letters, 15 (4) [21] Deleersnyder, Barbara, Geyskens Inge, Katrijn Gielens and Marnik G. Dekimpe (2002), How Cannibalistic is the Internet Channel? A Study of the Newspaper Industry in the United Kingdom and The Netherlands, International Journal of Research in Marketing, 19 (4), (Winner of the 2002 IJRM Best Paper Award). [20] Srinivasan, Shuba, Koen Pauwels, Dominique M. Hanssens and Marnik G. Dekimpe (2002), Who Benefits from Price Promotions? Harvard Business Review, 80 (9), [19] Geyskens, Inge, Katrijn Gielens and Marnik G. Dekimpe (2002), The Market Valuation of Internet Channel Additions, Journal of Marketing, 66 (2), (Winner of the 2010 Louis W. Stern Award; Winner of the ERIM Best Paper Award of the Erasmus University Rotterdam). [18] Gielens, Katrijn and Marnik G. Dekimpe (2001), Do International Entry Decisions of Retail Chains Matter in the Long Run? International Journal of Research in Marketing, 18 (3), (Winner of the 2001 IJRM Best Paper Award). [17] Nijs, Vincent, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp and Dominique M. Hanssens (2001), The Category Demand Effects of Price Promotions, Marketing Science, 20 (1), 1-22 (lead article) [an earlier version, available as MSI report , was finalist of the 2000 MSI Best Paper Award] (Winner of the 2001 John DC Little Best Paper Award of the INFORMS college on Marketing; Winner of the 2002 Frank M. Bass Dissertation Paper Award; Finalist for the 2011 Informs Long Term Impact Award). [16] Dekimpe, Marnik G. and Dominique M. Hanssens (2000), Time-series Models in Marketing: Past, Present and Future, International Journal of Research in Marketing, 17 (2-3), [summarized in Dekimpe, Marnik G. and Dominique M. Hanssens (2001), It s About Time: After Years of Neglect, Time Series Comes to Marketing, posted at [15] Dekimpe, Marnik G., Philip M. Parker and Miklos Sarvary (2000), Global Diffusion of Technological Innovations: A Coupled-Hazard Approach, Journal of Marketing Research, 37 (2), [14] Dekimpe, Marnik G., Philip M. Parker and Miklos Sarvary (2000): Globalization: Modeling 5

6 Technology Adoption Timing Across Countries, Technological Forecasting and Social Change, 63 (1), (Winner of the 2000 Elsevier Best Paper Award). [13] Dekimpe, Marnik G. and Dominique M. Hanssens (1999), Sustained Spending and Persistent Response: A New Look at Long-term Marketing Profitability, Journal of Marketing Research, 36 (4), (lead article; Winner of the 2000 Paul E. Green Best Paper Award; Finalist of the 2004 O Dell Award). [12] Dekimpe, Marnik G., Dominique M. Hanssens and Jorge M. Silva-Risso (1999), Long-run Effects of Price Promotions in Scanner Markets, Journal of Econometrics, 89 (1-2), [11] Dekimpe, Marnik G., Linda M. Van de Gucht, Dominique M. Hanssens and Keiko I. Powers (1998), Long-run Abstinence after Treatment for Narcotics Abuse: What Are the Odds? Management Science, 44 (11,1), [10] Dekimpe, Marnik G., Philip M. Parker and Miklos Sarvary (1998), Staged Estimation of International Diffusion Models: An Application to Global Cellular Telephone Adoption, Technological Forecasting and Social Change, 57 (1), [9] Dekimpe, Marnik G., Pierre Francois, Srinath Gopalakrishna, Gary L. Lilien and Christophe Van den Bulte (1997), Generalizing About Trade Show Effectiveness: A Cross-National Comparison, Journal of Marketing, 61 (4), [8] Dekimpe, Marnik G., Jan-Benedict E.M. Steenkamp, Martin Mellens and Piet Vanden Abeele (1997), Decline and Variability in Brand Loyalty, The International Journal of Research in Marketing, 14 (5), (lead article; Winner of the 1997 IJRM Best Paper Award). [7] Steenkamp, Jan-Benedict E.M. and Marnik G. Dekimpe (1997), The Increasing Power of Store Brands: Building Loyalty and Market Power, Long Range Planning, 30 (6), [6] Dekimpe, Marnik G. and Zeger Degraeve (1997), The Attrition of Volunteers, European Journal of Operational Research, 98 (11), [5] Van de Gucht, Linda M., Marnik G. Dekimpe and Chuck C.Y. Kwok (1996), Persistence in Foreign Exchange Rates, Journal of International Money and Finance, 15 (2), [4] Dekimpe, Marnik G. and Dominique M. Hanssens (1995), Empirical Generalizations About Market Evolution and Stationarity, Marketing Science, 14 (3_sup 2), G109-G121. [3] Dekimpe, Marnik G. and Dominique M. Hanssens (1995), The Persistence of Marketing 6

7 Effects on Sales, Marketing Science, 14 (Winter), 1-21 (lead article; Winner of the 1995 John D.C. Little Best Paper Award of the INFORMS college on Marketing). [2] Vanhuele, Marc, Marnik G. Dekimpe, Sunil Sharma and Donald G. Morrison (1995), Probability Models for Duration: The Data Don't Tell the Whole Story, Organizational Behavior and Human Decision Processes, 62 (1), 1-13 (lead article). [1] Dekimpe, Marnik G. and Donald G. Morrison (1991), A Modeling Framework for Analyzing Retail Store Durations, Journal of Retailing, 67 (1), Publications (books) Wuyts, Stefan, Marnik G. Dekimpe, Els Gijsbrechts and Rik Pieters (2009), The Connected Customer. The Changing Nature of Consumer and Business Markets (Eds.), Psychology Press/Routledge. Publications (book chapters) [14] Hanssens, Dominique M. and Marnik G. Dekimpe (2012), Short-term and Long-term Effects of Marketing Strategy, in V. Shankar and G. Carpenter (Eds.), Handbook of Marketing Strategy, Edward-Elgar Publishing, MA, [13] Gielens, Katrijn, Kristiaan Helsen and Marnik G. Dekimpe (2011), International Entry Strategies, in V. Shankar and G. Carpenter (Eds.), Handbook of Marketing Strategy, Edward-Elgar Publishing, MA, [12] Dekimpe, Marnik G. and Dominique M. Hanssens (2011), The Hidden Powers of Advertising Investments, in Liber Amicorum of Peter Leeflang. [11] Gielens, Katrijn and Marnik G. Dekimpe (2008), Global Trends in Grocery Retailing, in M. Kotabe and K. Helsen (Eds.), Handbook of International Marketing, Sage Publications, [10] Dekimpe, Marnik G., Philip Hans Franses, Dominique M. Hanssens and Prasad A. Naik (2008), Time-Series Models in Marketing, in B. Wierenga (Ed.), Handbook of Marketing Decision Models, Springer, [9] Hanssens, Dominique M. and Marnik G. Dekimpe (2008), Models for the Financial Performance Effects of Marketing, in B. Wierenga (Ed.), Handbook of Marketing Decision Models, Springer,

8 [8] Cleeren, Kathleen, Marnik G. Dekimpe and Frank Verboven (2008), Het meten van concurrentie in lokale dienstenmarkten, in Jaarboek 2008 MarktOnderzoekAssociatie, 33, [7] Dekimpe, Marnik G. and Dominique M. Hanssens (2007), Advertising Response Models, in G. Tellis and T. Ambler (Eds.), Handbook of Advertising, Sage Publications, [6] Deleersnyder, Barbara, Geyskens Inge, Katrijn Gielens and Marnik G. Dekimpe (2005), Internetkannibalisatie in de dagbladenindustrie: mythe of realiteit? in Jaarboek 2005 MarktOnderzoekAssociatie, [5] Dekimpe, Marnik G. and Dominique M. Hanssens (2004), Persistence Modeling for Assessing Marketing Strategy Performance, in D. Lehmann and C. Moorman (Eds.), Assessing Marketing Strategy Performance, Marketing Science Institute, [4] Dekimpe, Marnik G. (2004), Groeiende datasets binnen de marketing: Implicaties voor marktonderzoekers, in Jaarboek 2004 MarktOnderzoekAssociatie, 9-18 (lead article). [3] Leeflang, Peter S.H., Marcel Kornelis and Marnik G. Dekimpe (2001), Over relaties gesproken, in H. Klok, T. van Schaik and S. Smulders (Eds.), Economologues: Liber Amicorum voor Theo van de Klundert, [2] Dekimpe, Marnik G., Philip M. Parker and Miklos Sarvary (2000), Multimarket and Global Diffusion, in V. Mahajan, E. Muller and Y. Wind (Eds.), New-Product Diffusion Models, Kluwer Academic Publishers, [1] Vanden Abeele, Piet, Luc Warlop, Marnik Dekimpe and Jan-Benedict Steenkamp (1998), Marketing informatie in het veld tussen manager, technologie en organisatie, in R. De Bondt and R. Veugelers (Eds.), Informatie & Kennis in de Economie, Publications (local publications) [13] van Heerde, Harald J., Shuba Srinivasan and Marnik G. Dekimpe (2012), Sibling Rivalry: Estimating Cannibalization Rates for Innovations, GfK Marketing Intelligence Review, 4 (2), [adapted from Harald J. van Heerde, Shuba Srinivasan and Marnik G. Dekimpe (2010), Estimating Cannibalization Rates for Pioneering Innovations, Marketing Science, 29 (November-December), ]. [12] Dekimpe, Marnik G. and D.M. Hanssens (2005), Persistence Models and Marketing Strategy, Tijdschrift voor Economie en Management, L (5),

9 [11] Dekimpe, Marnik G. (2003), Veranderende datasets binnen de marketing: Puur zegen of ook bron van frustratie? Tijdschrift voor Economie en Management, 48 (3), [10] Srinivasan, Shuba, Koen Pauwels, Dominique M. Hanssens and Marnik G. Dekimpe (2004), Les promotions, bénéficient-elles aux fabricants, aux distributeurs, ou aux deux? Recherche et Applications en Marketing, 19 (3), [French translation of the article Do Promotions Benefit Manufacturers, Retailers, or Both? published in Management Science] [9] Geyskens, Inge, Katrijn Gielens and Marnik G. Dekimpe (2003), Comment le marché évalue-til l ajout d un canal de distribution sur Internet? Recherche et Applications en Marketing, 18 (2), [French translation of the article The Market Valuation of Internet Channel Additions, published in Journal of Marketing] [8] Gielens, Katrijn and Marnik G. Dekimpe (2002), European Grocery Retailers Caught by Internationalization Fever, European Retail Digest, 35 (September), [7] Dekimpe, Marnik G. and Jan-Benedict E.M. Steenkamp (2002), Lessons to be Learnt from the Dutch Private-Label Scene, European Retail Digest, 34 (June), [6] Katrijn Gielens and Marnik G. Dekimpe (2002), De Europese distributiesector: Slaat de internationalisatiekoorts toe? Business In-zicht, 10, 1-4. [5] Dekimpe, Marnik G. and Dominique M. Hanssens (2001), Lange-termijn effecten van marketinguitgaven: onmeetbaar en dus onbestaand, of toch niet? Business In-zicht, 7, 2-3. [4] Steenkamp, Jan-Benedict E.M. and Marnik G. Dekimpe (1998), De groeiende macht van huismerken: merktrouw en marktaandeel opbouwen, Holland Management Review, 58, [3] Gielens, Katrijn, Els Dhaeze and Marnik G. Dekimpe (1998), Europe: Home to the Flemish (Belgian) Entrepreneur? Tijdschrift voor Economie & Management, XLIII (1), [2] Mellens, Martin, Marnik G. Dekimpe and Jan-Benedict E.M. Steenkamp (1996), A Review of Brand Loyalty Measures in Marketing, Tijdschrift voor Economie en Management, XLI (4), [1] Janssens, Maddy, Marnik G. Dekimpe and Zeger Degraeve (1996), Turnover Among Young Flemish Managers, Tijdschrift voor Economie en Management, XLI (2),

10 Business-Press publications Steenkamp, Jan-Benedict E.M. and Marnik G. Dekimpe (2009), Marketing Strategies for Fast- Moving Consumer Goods, Financial Times (FT.com, February 5, 2009). Conference presentations Marnik Dekimpe, Yuri Peers and Harald van Heerde, Tourism in Economic Downturns: Temporary Pain or Permanent Loss? Marketing Dynamics Conference, Chapel Hill, May Marnik Dekimpe, New Realities in the Private-Label Landscape, UCLA Marketing Camp in honor of the retirement of Don Morrison, May Singapore Management University, April Marnik Dekimpe, The Leading Edge of Retailing, ISES Retail Innovation Roundtable, Singapore, Sept Marnik Dekimpe and Dominique Hanssens, The Hidden Powers of Marketing Investments, - conference organized for the retirement of Prof. P.S.H. Leeflang, Groningen, Sept GfK Mediacongres, Amsterdam, June AiMark Summit, Brussels, March Kathleen Cleeren, Harald J. van Heerde and Marnik G. Dekimpe, Rising form the Ashes: How Brands and Categories Can Overcome Product-Harm Crises, - Marketing Dynamics Conference, Jaipur, July Singapore Management University, April Marnik Dekimpe, Marketing Strategies to Make it Through an Economic Recession: Lessons from the FPCG Industry, - GfK and AiMark Kasteel Heemstede Summit, Houten (NL), June Excellence in Practice Executive Education Series, University of Waikato (NZ), March MSI Trustees meeting, San Francisco, Nov Europanel Summit, Dubvrovnik, Sept CEE Marketing Summit, Budapest, Sept GfK Client Day, Brussels, May Singapore Management University, April Rutger van Oest, Harald J. van Heerde and Marnik G. Dekimpe, The Impact of New Attractions on Theme Park Attendance, - Marketing Dynamics Conference, New York, Aug

11 - University of North Carolina, Chapel Hill, Aug Singapore Management University, April Katrijn Gielens, Els Gijsbrechts and Marnik G. Dekimpe, Category Development and Shopping Trip Profiles, MSI conference on Marketing Metrics for the Connected Organization, Dallas, Sept Marnik Dekimpe, Long-run time-series techniques in marketing: How to Evaluate the Effects of Promotions, Advertising and Product Introductions, keynote talk at the International Meeting of GfK Statisticians and Methodology Experts, Sept Katrijn Gielens, Linda M. Van de Gucht, Jan-Benedict E.M. Steenkamp and Marnik G. Dekimpe, Dancing with a Giant: The Effect of Wal-Mart s Entry into the U.K. on European Retailing, - Informs Marketing Science Conference, Singapore, June Aston Business School, May Köln Marketing Camp, January EMAC Conference, Reykjavik, May Marnik G. Dekimpe, Philip Hans Franses, Dominique M. Hanssens and Prasad Naik, Time Series Models in Marketing, Workshop on Advances in Marketing Decision Models, Athens, May Marnik G. Dekimpe and Dominique M. Hanssens, Models for the Financial-performance Effects of Marketing, Workshop on Advances in Marketing Decision Models, Athens, May Katrijn Gielens and Marnik G. Dekimpe, The Entry Strategy of Retail Firms into Transition Economies, Tilburg Marketing X-mas Research Camp, December Dekimpe, Marnik G., Price Promotions: What Can They (not) Achieve, EMAC Conference, Glasgow, May Barbara, Deleersnyder, Marnik G. Dekimpe, Miklos Sarvary and P.M. Parker (2003), Weathering Tight Economic Times: The Sales Evolution of Consumer Durables over the Business Cycle, - Wageningen University, Nov IESE (Barcelona), Oct Insead Summer Marketing Camp, June FUCAM (Mons), June EMAC Conference, Glasgow, May Dekimpe, Marnik G., Marketing in Turbulent Times, Marketing Research Camp of the University of Groningen, Oct

12 Dekimpe, Marnik G., International Diffusion Research: What Have We Learnt and Where Should We Be Heading? Telecommunications Summer School, Lappeenranta, Aug Dekimpe, Marnik G., Marketing in Turbulent Times, EMAC Conference, Braga, May Steenkamp, Jan-Benedict E.M., Vincent R. Nijs, Dominique M. Hanssens and Marnik G. Dekimpe, Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion, EMAC Conference, Braga, May Geyskens Inge, Katrijn Gielens and Marnik G. Dekimpe, Establishing the Internet Channel: Short- Term Pain but Long-Term Gain? Marketing Science Conference, Wiesbaden, July Srinivasan, Shuba, Marnik G. Dekimpe, Dominique Hanssens and Koen Pauwels, Do Promotions Increase Profitability and for Whom? Marketing Science Conference, Wiesbaden, July Nijs, Vincent, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp and Dominique M. Hanssens, Tracing the Effects of Price Promotions Across Interdependent Categories, Marketing Science Conference, Wiesbaden, July Kornelis, Marcel, Marnik G. Dekimpe and Peter S.H. Leeflang, A New Look at the Relation between Advertising Expenditures and the Macro-Economy, Marketing Science Conference, Wiesbaden, July Franses Philip Hans, Martijn van der Molen and Marnik G. Dekimpe, The Impact of Price Gaps on Short-Run Elasticities, Marketing Science Conference, Wiesbaden, July Srinivasan, Shuba, Marnik G. Dekimpe, Dominique Hanssens and Koen Pauwels, Do Promotions Increase Profitability and for Whom? EMAC Conference, Bergen, May 2001 (Winner of the EMAC best-paper award). Deleersnyder, Barbara, Inge Geyskens, Katrijn Gielens and Marnik G. Dekimpe, Establishing the Internet Channel: How Serious are the Cannibalization Threats, EMAC Conference, Bergen, May Dekimpe, Marnik G, Time Series Models as Decision Support Tools: Past, Present and Future, conference on Mathematical Models and Decision Support Systems in Marketing, Erasmus University Rotterdam, Nov Gielens, Katrijn and Marnik G. Dekimpe, Entry Decisions in the International Expansion Process: Do They Still Matter in the Long Run, Marketing Science Conference, Los Angeles, June

13 Van den Poel, Dirk, Marnik G. Dekimpe and Joseph V. Leunis, Segmentation Bases for Database Marketing: Which Variables Matter? Marketing Science Conference, Los Angeles, June Nijs, Vincent R., Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp and Dominique M. Hanssens, The Category Demand Effects of Price Promotions, - Marketing Science Conference, Los Angeles, June EMAC Conference, Rotterdam, May Dekimpe, Marnik G. and Katrijn Gielens, Strategic Decisions in the International Entry Process: Their Long-Run Performance Consequences, EMAC Conference, Rotterdam, May Geyskens, Inge., Katrijn Gielens and Marnik G. Dekimpe, Establishing the Internet Channel: Short-term Pain but Long-term Gain? EMAC Conference, Rotterdam, May Dekimpe, Marnik G., Dominique M. Hanssens and Jorge M. Silva-Risso, Long-run Effects of Price Promotions in Scanner Markets, EMAC Conference, Stockholm, May Gielens, Katrijn, Marnik G. Dekimpe and Koenraad Debackere, Global Retailing: Why the Shop Around the Corner is no Longer Just the Shop Around the Corner, - Marketing Science Conference, INSEAD, July EMAC Conference, Stockholm, May Steenkamp, Jan-Benedict E.M. and Marnik G. Dekimpe, The Power of Store Brands: Intrinsic Loyalty and Conquesting Power, Marketing Science Conference, Berkeley, March Dekimpe, Marnik G. and Dominique M. Hanssens, Persistent Response and Sustained Spending: A New Look at Long-term Marketing Profitability, Marketing Science Institute, Boston, Sept Dekimpe, Marnik G., Martin Mellens, Jan-Benedict E.M. Steenkamp and Piet Vanden Abeele, Erosion and Variability in Brand Loaylty, Marketing Science Institute, Boston, Sept Dekimpe, Marnik G., Pierre Francois, Srinath Gopalakrishna, Gary L. Lilien and Christophe Van den Bulte, A Cross-national Model of Trade Show Effectiveness, Members Meeting of the Institute for the Study of Business Markets, College Park, June Dekimpe, Marnik G., Key Findings on Long-term Marketing Effectiveness, UCLA Marketing Reunion, Los Angeles, May Dekimpe, Marnik G. and Dominique M. Hanssens, Persistent Profits and Marketing Strategy: A New Look at Long-term Marketing Resource Allocation, EMAC Conference, Budapest, May

14 Mellens, Martin, Marnik G. Dekimpe and Jan-Benedict E.M. Steenkamp, Empirical Generalizations in Brand Loyalty, EMAC Conference, Budapest, May Aerts, Ria, Marnik G. Dekimpe, Rik Donckels and Linda M. Van de Gucht, The Export Behavior of Flemish Managers: Is Europe Already Considered to be Their Home? CERA-day on Entrepreneurship, Leuven, April Dekimpe, Marnik G., Dominique M. Hanssens and Jorge M. Silva-Risso, Long-run Marketing Inferences from Scanner Panel Data, Marketing Science Conference, Gainesville, March Dekimpe, Marnik G., Philip M. Parker and Miklos Sarvary, Global Diffusion: A Double Hazard Approach to New Product Enhancements, Marketing Science Conference, Gainesville, March Dekimpe, Marnik G., Pierre Francois, Srinath Gopalakrishna, Gary L. Lilien and Christophe Van den Bulte, Generalizing about Trade Show Effectiveness: A Cross-National Comparison, Marketing Science Conference, Gainesville, March Dekimpe, Marnik G., Dominique M. Hanssens, Keiko Powers and Linda M. Van de Gucht, Longrun Abstinence After Narcotics Abuse: What Are The Odds? Fall INFORMS Conference, New Orleans, Oct Mellens, Martin, Marnik G. Dekimpe and Jan-Benedict E.M. Steenkamp, Issues in Brand Loyalty, Fall INFORMS Conference, New Orleans, Oct Hanssens, Dominique M. and Marnik G. Dekimpe, Marketing Persistence and Marketing Strategy, Marketing Science Conference, Sydney, July Dekimpe, Marnik G. and Dominique M. Hanssens, Empirical Generalizations about Market Evolution, EMAC Conference, Paris, May Gielens, Katrijn, Sunil Gupta and Marnik G. Dekimpe, A Consumer-Behavior Approach to Social Policy, with an Application to Tax Evasive Behavior in Belgium, EMAC Conference, Paris, May Dekimpe, Marnik G. and Dominique M. Hanssens, Empirical Generalizations on Long-term Marketing Effectiveness, Marketing Science Conference, Tucson, March Dekimpe, Marnik G., Philip M. Parker and Miklos Sarvary, Modeling Global Diffusion, - Groningen-Leuven Marketing Meeting, Groningen, Oct Marketing Science Conference, Sydney, July

15 - INSEAD/ESSEC/HEC Marketing Research Seminar, Oct EMAC Conference, Paris, May Gielens, Katrijn, Marnik G. Dekimpe and Piet Van den Abeele, Life Cycles in the Music Industry: Empirical Evidence and Managerial Implications, EMAC Conference, Maastricht, May Dekimpe, Marnik G. and Dominique M. Hanssens, The Persistence of Competitive Advertising on Sales, - EMAC Conference, Maastricht, May Fall ORSA/TIMS Conference, Phoenix, Oct Dekimpe, Marnik G. and Dominique M. Hanssens, Persistence Modeling: A New Way to Measure the Long-run Effectiveness of Marketing," EMAC Conference, Barcelona, May Dekimpe, Marnik G. and Dominique M. Hanssens, Long-run Primary- and Secondary-Demand Effects in Seasonal Markets," Marketing Science Conference, St. Louis, March Dekimpe, Marnik G. and Dominique M. Hanssens, Measuring the Long-run Effectiveness of Advertising Expenditures, Marketing Science Conference, London, July Dekimpe, Marnik G. and Dominique M. Hanssens, Assessing the Evolution of Competitive Relationships: Do Long-Run Market Equilibria Really Exist? - EMAC Conference, Dublin, May Marketing Science Conference, Delaware, March Dekimpe, Marnik G. and Donald G. Morrison, Analyzing Retail Shop Durations: Formal Modeling Can Rescue Misleading Descriptive Statistics, EIASM Workshop on the Analysis of Retail Activities, Brussels, June Dekimpe, Marnik G. and Dominique M. Hanssens, Seasonal Market Response, Marketing Science Conference, Urbana-Champaign, March Webinars Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises, Aimark Business College, June Invited presentations Erasmus University Rotterdam; Columbia University; FUCAM (Mons); IESE (Barcelona); 15

16 INSEAD; Humboldt University, KU Leuven; Tilburg University, Lappeenranta University of Technology; London Business School; New York University; Pennsylvania State University; RU Groningen; Singapore Management University; Stanford University; University of California, Davis; Tuck School of Business at Dartmouth College; University of California, Irvine; UCLA; UFSIA (Antwerp); University of Amsterdam; University of Frankfurt; University of Kiel; University of Mainz; University of Mannheim; University of North Carolina, Chapel Hill; University of South Carolina; University of Southern California; University of Texas, Austin; University of Waikato (NZ), Universität zu Köln; University of Vienna, Wageningen University, Universidad Carlos III de Madrid, Aston Business School, Vienna University of Economics and Business (WU), National University of Singapore (NUS), Fudan University (Shanghai). ACADEMIC HONORS Finalist for the 2012 MSI/H.Paul Root Award of the Journal of Marketing (for the paper The Effect of Business Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do with it? co-authored with L. Lamey, B. Deleersnyder and J.B. Steenkamp). Finalist for the 2011 Paul E. Green Best Paper Award of the Journal of Marketing Research (for the paper The Effect of Customer Satisfaction on Consumer Spending Growth, co-authored with C. Fornell and R. Rust). Elected as EMAC Fellow in recognition of outstanding contributions to both the EMAC community and the scholarship and practice of marketing by European Academics (2011). Winner of the 2010 Louis W. Stern Award for long-run contribution to the literature on Marketing Channels (for the paper The Market Valuation of Internet Channel Additions, co-authored with I. Geyskens and K. Gielens). Finalist for the 2008 Best Paper Award of the International Journal of Research in Marketing (for the paper Does Competitive Entry Structurally Change Key Marketing Metrics, coauthored with M. Kornelis and P.S.H. Leeflang). Finalist for the 2007 MSI/H.Paul Root Award of the Journal of Marketing (for the paper How Business Cycles Contribute to Private-Label Success: Evidence from the U.S. and Europe, coauthored with L. Lamey, B. Deleersnyder and J.B. Steenkamp). Winner of the Best Reviewer Award of the Journal of Marketing. Runner-up for the 2006 Best Paper Award of the International Journal of Research in Marketing (for the paper Competition in Local-Service Sectors, co-authored with K. Cleeren and F. Verboven). 16

17 Finalist for the 2004 O Dell Award (for the paper: "Sustained Spending and Persistent Response: A New Look at Long-term Marketing Profitability," published in the Journal of Marketing Research, and co-authored with D.M. Hanssens). Winner of the 2003 ERIM Best Article Award of the Erasmus University Rotterdam (for the paper: The Market Valuation of Internet Channel Additions, published in the Journal of Marketing and co-authored with I. Geyskens and K. Gielens). Winner of the 2002 Frank M. Bass Dissertation Paper Award of the INFORMS College on Marketing (for the paper "The Category-Demand Effects of Price Promotions," published in Marketing Science and co-authored with V. Nijs, J.B. Steenkamp and D.M. Hanssens). Winner of the 2002 Best Paper Award of the International Journal of Research in Marketing (for the paper "How Cannibalistic is the Internet Channel? A Study of the Newspaper Industry in the United Kingdom and The Neterlands?" co-authored with B. Deleersnyder, I. Geyskens and K. Gielens.) Winner of the 2001 John D.C. Little Best Paper Award of the INFORMS College on Marketing (for the paper "The Category-Demand Effects of Price Promotions," published in Marketing Science and co-authored with V. Nijs, J.B. Steenkamp and D.M. Hanssens). Winner of the 2001 Best Paper Award of the International Journal of Research in Marketing (for the paper "Do International Entry Decisions of Retail Chains Matter in the Long Run? " coauthored with K. Gielens.) Finalist of the 2002 Best Paper Award of the Marketing Science Institute (for the paper: The Shortand Long-run Category Demand Effects of Price Promotions, co-authored with V. Nijs, J.B. Steenkamp and D.M. Hanssens). Winner of the Best Paper award of the 1998 EMAC Conference (for the paper Do Promotions Increase Profitability and for Whom? co-authored with S. Srinivasan, D.M. Hanssens and K. Pauwels). Winner of the 2000 Paul E. Green Award of the Journal of Marketing Research (for the paper "Sustained Spending and Persistent Response: A New Look at Long-term Marketing Profitability," co-authored with D.M. Hanssens). Winner of the 2000 Elsevier Best Paper Price of Technological Forecasting and Social Change (for the paper Gloablization: Modeling Technology Adoption Timing Across Countries, coauthored with P.M. Parker and M. Sarvary). 17

18 Winner of the 1997 Best Paper Award of the International Journal of Research in Marketing (for the paper "Decline and Variability in Brand Loyalty," co-authored with J.B. Steenkamp, M. Melllens and P. Vanden Abeele). Winner of the 1995 John D.C. Little Best Paper Award of the INFORMS College on Marketing (for the paper "Persistence of Marketing Effects on Sales," published in Marketing Science and coauthored with D.M. Hanssens). Fellow, American Marketing Association Doctoral Consortium, Anderson Doctoral Fellowship, UCLA Dean's Fellowship, UCLA PROFESSIONAL SERVICE Grants Netherlands Organization for Scientific Research (NWO) Top-Talent Scholarship, 168,000 for a study on Private Labels: The Brands of the Future (with I. Geyskens), MSI Research Grant award #4-1684, $15,000 for a study on the role of retailers in innovation success (with L. Lamey, B. Deleersnyder and J.B. Steenkamp), Marsden Fund from the New Zealand Royal Society, NZ$ 740,000 for a study on recession marketing (with H. van Heerde and J.B. Steenkamp). Flemish Science Foundation, $468,000 for a study on the effects of advertising on established products (with J.B. Steenkamp). HKUST Research Grants Council 6148/02H, HK$498,120 for a study on the long term marketing impact of product harm crises, (with K. Helsen). HKUST Research Grants Council , HK$ 1,323,486 for a study on the impact of product recalls on consumer behavior and market responsiveness, (with K. Helsen). Marketing Science Institute, $3,500 for a study on the cyclical sensitivity of durable sales (with B. Deleersnyder, M. Sarvary and P. Parker). Marketing Science Institute, $5,000, for a study on the profitability of price promotions (with D.M. Hanssens, K. Pauwels and S. Srinivasan). 18

19 National Foundation for Scientific Research (N.F.W.O., Belgium), $300,000, for a study on the determinants of brand loyalty, (with J.B. Steenkamp). Research Council of KU Leuven (Belgium), $300,000, for a study on brand-loyalty and exploratory consumer behavior, (with J.B. Steenkamp). National Foundation for Scientific Research (N.F.W.O., Belgium), $100,000, for a study on the over-time evolution of brand loyalty, (with J.B. Steenkamp and P. Vanden Abeele). Marketing Science Institute, $5,000, for a study on the measurement of persistent profits (with D.M. Hanssens). The Institute for the Study of Business Markets (The Pennsylvania State University), $4,000 for a Cross-national Study on the Determinants of Trade Show Effectiveness (with P. Francois, S. Gopalakrishna, G. Lilien and C. Van den Bulte). CERA Chair for Studies on Entrepreneurship (KU Leuven), $2,500 for a study on the internationalization of small and medium-sized firms (with R. Aerts, R. Donckels and L. Van de Gucht). Academic trustee Academic Trustee with the Marketing Science Institute ( ) Academic Trustee with AiMark (since 2009) Editor Vice-President Publications, European Marketing Academy ( ). International Journal of Research in Marketing - Editor-in-Chief ( ); - Member of the Policy Board( since 2012); - Special issue on Global Marketing (2004; with D. Lehmann). Tijdschrift voor Economie en Management ( ). Editorial board 19

20 Marketing Science (since 1998) Journal of Marketing Research (since 2002), Area Editor: and since Journal of Marketing (since 2005) International Journal of Research in Marketing (since 1994), Area Editor: Journal of the Academy of Marketing Science ( ) Journal of Interactive Marketing (since 2002) Marketing Letters (since 2007) Review of Marketing Science (since 2000) Marketing Journal of Research and Management (since 2005) European Journal of Marketing, member of Senior Advisory Board (since 2008) RAM Recherche et Applications en Marketing, member of the Scientific Committee (since 2010) Tijdschrift voor Economie en Management ( ) Ad hoc reviewing Computational Statistics European Journal of Operational Research International Journal of Forecasting Journal of Business Research Journal of International Marketing Journal of Retailing Management Science Marketing Letters Marketing (Journal of Research and Management) International Journal of Industrial Organization Proceedings of the Annual Conference of the European Marketing Academy (since 1992) Proceedings of the 1996 Academy of Marketing Science Conference American Marketing Association 1998 Winter Educators' Conference 20