Course description for Erasmus students UNDERGRADUATE STUDY PROGRAMMES ECONOMICS AND BUSINESS ECONOMICS Academic year 2014/2015

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1 COURSE NAME COURSE NAME IN CROATIAN LANGUAGE HEAD LECTURER ADDRESS ECTS SEMESTER YEAR LEVEL OF THE STUDY PROGRAMME STUDY PROGRAMME (FIELD OF STUDY) ACCOUNTING BASICS OF MANAGEMENT RETAIL MANAGEMENT MANAGERIAL ECONOMICS NAUTICAL TOURISM MANAGEMENT OF SMALL ENTERPRISES BUSINESS FINANCE MANAGEMENT OF TRAVEL AGENCIES TRANSPORT AND TOURISM INTERNATIONAL MARKETING RAČUNOVODSTVO OSNOVE MENADŽMENTA EKONOMIKA TRGOVINE EKONOMIJA ZA MENADŽERE NAUTIČKI TURIZAM MENADŽMENT MALIH PODUZEĆA POSLOVNE FINANCIJE MENADŽMENT TURISTIČKIH AGENCIJA TURIZAM I PROMET MEĐUNARODNI MARKETING Iris Lončar, PhD, Assistant Professor Ivona Vrdoljak Raguž, PhD, Associate Professor Katija Vojvodić, PhD, Assistant Professor Perica Vojinić, PhD, Assistant Professor Tihomir Luković, PhD, Associate Professor Tihomir Luković, PhD, Associate Professor Iris Lončar, PhD, Assistant Professor Iris Mihajlović, PhD, Assistant Professor Katija Vojvodić, PhD, Assistant Professor Marija Martinović, PhD, Assistant Professor iris.loncar@unidu.hr 7 S 1 Undergraduate ivrdolja@unidu.hr 6 W 2 Undergraduate katija.vojvodic@unidu.hr 6 W 2 Undergraduate perica.vojinic@unidu.hr 6 S 2 Undergraduate Economics Economics, Business Economics (all fields ) Business Economics (all fields ) Business Economics - International trade tihomir.lukovic@unidu.hr 5 W 3 Undergraduate Business Economics - Tourism tihomir.lukovic@unidu.hr 6 W 3 Undergraduate Economics, Business Economics (all fields ) iris.loncar@unidu.hr 6 W 3 Undergraduate Economics, Business Economics iris.mihajlovic@unidu.hr 7,5 S 3 Undergraduate Business Economics - Tourism katija.vojvodic@unidu.hr 6 S 3 Undergraduate Economics, Business Economics (all fields ) marija.martinovic@unidu.hr 7,5 S 3 Undergraduate Business Economics - Marketing Department of Economics and Business Economics, University of Dubrovnik Page 1

2 Code Course name ACCOUNTING Study ECONOMICS, BUSINESS ECONOMICS Field of Economics, Tourism, Marketing, International trade, IT Management Level of the Undergraduate Graduate Head lecturer Iris Lončar, PhD, Assistant professor Year of 1. Semester 2./SUMMER Course status field of course of the course of the field of ECTS student workload coefficient 7 ECTS Number of semester hours Lectures: 30 Seminars: Exercises: 30 Course content 1. Accounting information system, historical development, accounting principles and standards, accounting function in the enterprise. 2. Accounting instruments (accounting documents, business records, basic financial reports) and their application in theory and practice. 3. Accounts as a method of encompassing business changes, ledger accounts and forms of accounts, account encoding using the chart of accounts, recording of business changes based on general ledger accounts, opening (initial balance) and closing ledger accounts (closing balance), preparation of statements based on the ledger accounts at the end of the period. 4. Accounting for assets, capital/owner s equity and liabilities (centripetal, centrifugal, concentric and peripheral transactions). 5. Cost accounting concepts: conceptual distinction between costs, expenditures and expenses, costs by nature, calculation of cost price. 6. Reporting income statement items: expenses and revenues. 7. Balance sheet: types of balance, principles of balance sheet classifying assets, liabilities and capital, forms of balance sheet, balance sheet equation. 8. Income statement: definition and content, accrual principle, expense and revenue recognition principle, methods of presentation of expenses, revenues and results. 9. Statement of cash flows: receipts and expenditures as opposed to revenues and expenses, cash principle, direct and indirect method, net cash flow. 10. Statement of changes in owner s equity/capital. 11. Interdependence of financial statements. Learning outcomes After completing the course and passing the exam students will be able to understand the content of the accounting categories within business records, as well as the character of the accounting information presented in the financial statements. The emphasis is on critical thinking so that students could apply the theoretical knowledge in practice and link individual business changes with the management's and external users' request for information. Learning Department of Economics and Business Economics, University of Dubrovnik Page 2

3 outcomes can be seen in the fact that students will be able to do the following: understand the place and role of accounting information system in theory and practice; use the accounting system of categories to interpret business changes (statically and dynamically defined accounting categories); apply the principles of balance sheet equilibrium when recording business changes and in the preparation of financial statements; know how to read and interpret the line items in financial statements (balance sheet, income statement, cash flow statement, statement of changes in owner s equity/capital) as a prerequisite for assessment of business performance in the context of applicable regulations and national and international accounting standards. literature 1. Wild, J. J.; Shaw, K. W. & Chiappetta, B.: Fundamental Accounting Principles, 21 th Edition, McGraw Hill IRWIN Inc., Boston, Power Point and other materials (available electronicylly or by photocopy) Optional literature 1. Saguinsin, A. T.: Basic Concept of Accounting / Fundamentals of Accounting, Booktango, Bloomington, Guilding, C.: Accounting Essentials for Hospitality Managers, 2 nd Edition, Elsevier Ltd., Oxford, Structure of classes: Lectures: Multimedia and Internet: Seminars and workshops: Exercises: Distance learning: Independent assignments: Tutorials: Laboratory: Field work: Mentorship: Examination method Oral Written Preliminary exam Department of Economics and Business Economics, University of Dubrovnik Page 3

4 Code Course name BASICS OF MANAGEMENT Study ECONOMICS, BUSINESS ECONOMICS Field of Economics, Tourism, Marketing, International trade, IT Management Level of the Undergraduate Graduate Head lecturer Ivona Vrdoljak Raguž, PhD, Associate professor Year of 2. Semester 3./WINTER Course status field of course of the field of ECTS student workload coefficient 6 ECTS Number of semester hours Lectures: 30 Seminars: Exercises: 30 Course content 1. Introductory lecture functions, activities, and roles of managers, managerial skills, management as a science and skill. 2. The evolution in management theory the history of management, theoretical development of management (conventional and unconventional approaches). 3. Management and environment concept, external and internal environment, enterprise and environment. 4. Ethics and social responsibility of management the concept of ethics, managerial ethics, corporate social responsibility, social responsibility of managers, stockholder model, stakeholder model. 5. Fundamental determinants of a planning function concept, content, levels and types of planning, stages in the planning process, time horizon and planning responsibility. 6. Strategy and strategic planning the definiton of strategy, strategic management, strategic management process, and of corporate, business and functional strategy. 7. Decision making process concept, models, types of decisions, decision support systems, group decision support systems, circumstances in which decisions are made. 8. Organization and organizational structure concept and content, shaping of organizational structure and its forms (classic and modern), organization-level improvement. 9. Human resources management planning, recruitment, selection, and development of human resources. 10. Compensation management performance evaluation and compensation management. 11. Leadership, management, and motivation basic characteristics, theories, and models. 12. Communication and interpersonal processes the concept of group, interpersonal, and intergroup conflicts, communication, communication process, and managers stress. 13. Controlling concept, process, systems, levels, methods, and techniques. Learning outcomes The course provides the development of specific and generic competencies, knowledge, and skills. Specific competencies and skills are developed through seminar papers, exercises, and project assignments according to student s preferences. The aim is to increase the understanding of management as a process, function, science, and profession. Familiarizing students with basic concepts, theories, and functions of management such as planning, organizing, leading, human resource management, and controlling. After completing the course and passing the Department of Economics and Business Economics, University of Dubrovnik Page 4

5 exam students will be able to: distinguish managerial functions from different perspectives and levels; analyse internal and external environement; analyse organizational resources of a company; learn how to carry out a SWOT analysis for a company; choose business strategies; develop a portfolio of matrix; solve problems at all levels of management in different industries and organizations; identify methods and circumstances in which managers make decisions; understand the importance of human resource management for the development of companies, group management, conflict management; understand the ethics in business and the importance implementation of corporate social responsibility. literature 1. Saxena, P. K., Principles of Management: A Modern Approach, Global India Publications, Daft, R. L., Lane, P., Management, Cengage Learning, Optional literature 1. Certo, S. C., Certo, S. T., Modern Management, Tenth Edition, Pearson, Pearson Prentice Hall, Upper Saddle River, New Jersey, Kreitner, R., Management, Ninth Edition, Boston, Houghton Mifflin Company, Structure of classes: Lectures: Seminars Exercises: Independent and assignments: workshops: Multimedia Distance learning: Tutorials: and Internet: Laboratory: Field work: Mentorship: Examination method Oral Written Preliminary exam Department of Economics and Business Economics, University of Dubrovnik Page 5

6 Code Course name RETAIL MANAGEMENT Study BUSINESS ECONOMICS Field of International trade Level of the Undergraduate Graduate Head lecturer Katija Vojvodić, PhD, Assistant professor Year of 2. Semester 3./WINTER Course status course of the field of course of the field of ECTS student workload coefficient 6 ECTS Number of semester Lectures: 30 Seminars: Exercises: 30 hours Course content 1. Introduction to retailing. Social and economic significance of retailing. 2. Retail formats. Types of retailers. Store and non-store retailing. 3. Perspectives of international retailing. 4. Multichannel retailing. 5. Retail market strategy. 6. Retail locations. 7. Strategic marketing in retailing. 8. Retail pricing. 9. Retail communication mix. 10. Customer buying behaviour. Customer service. Customer relationship management. 11. Retail logistics. 12. Managing the store. 13. Store layout, design, and visual merchandising. 14. E-commerce in retail strategy. 15. Emerging issues in retailing. Learning outcomes After completing the course and passing the exam students will be able to: classify and differentiate between retail formats and types of retailers; explain retailing within an international context; discuss multichannel retailing, retail market strategy, retail pricing, retail logistics, retail communication mix and customer relationship management; define e-commerce in retail strategy and identify emerging issues in retailing. literature 1. Levy, M., Weitz, B. A., Grewal, D., Retailing Management, 9 th ed., McGraw-Hill Education, Zentes, J., Morschett, D., Schramm-Klein, H., straetegic Retail Management Text and International Cases, Gaber, 2007 Optional literature 1. Bruce, M., Moore, C. M., Birtwistle, G. (Eds.), International Retail Marketing: A Case Study Approach, Elsevier: Butterworth Heinemann, Varley, R., Retail Product Management Buying and Merchandising, Routledge, Taylor&Francis Group, 2006 Structure of classes: Department of Economics and Business Economics, University of Dubrovnik Page 6

7 Lectures: Seminars and workshops: Exercises: Independent assignments: Multimedia Distance learning: Tutorials: and Internet: Laboratory: Field work: Mentorship: Examination method Oral Written Preliminary exam Department of Economics and Business Economics, University of Dubrovnik Page 7

8 Code Course name MANAGERIAL ECONOMICS Study ECONOMICS Field of Economics Level of the Undergraduate Graduate Head lecturer Perica Vojinić, PhD, Assistant professor Year of 2. Semester 4./SUMMER Course status field of course of the field of ECTS student workload coefficient 6 ECTS Number of semester hours Lectures: 30 Seminars: Exercises: 30 Course content 1. Nature, scope and methods of managerial economics 2. The theory of the firm 3. Profit and measurament of profit 4. Risk and uncertainty 5. Demand theory 6. Demand estimation 7. Production theory and estimation 8. Cost theory 9. Cost estimation 10. Market structure and pricing 11. Game theory 12. Pricing strategy 13. Investment analysis 14. Government and managerial policy Learning outcomes Managerial economics is the application of economic theory and methodology to managerial decision making problem. After completing this course students should be able to understand how the relevant principles can be applied to reallife situations involving managerial decision-making. literature 1. Salvatore D., Managerial Economics in a Global Economy, 6 th edition, Oxford University Press, Wilkinson, N., Managerial Economics: A Problem Solving Approach, Cambridge University Press, Optional literature 1. Samuleson, W. F., Marks, S. G., Managerial Economics, 7 th edition, John, Wiley & Sons, Perloff, J. M., Microeconomics, University of California, 6 th edition, Berkeley, Structure of classes: Department of Economics and Business Economics, University of Dubrovnik Page 8

9 Lectures: Seminars and workshops: Exercises: Independent assignments: Multimedia Distance learning: Tutorials: and Internet: Laboratory: Field work: Mentorship: Examination method Oral Written Preliminary exam Department of Economics and Business Economics, University of Dubrovnik Page 9

10 Code Course name NAUTICAL TOURISM Study BUSINESS ECONOMICS Field of Tourism Level of the Undergraduate Graduate Head lecturer Tihomir Luković, PhD, Associate professor Year of 3. Semester 5./WINTER Course status field of course of the field of ECTS student workload coefficient 5 ECTS Number of semester hours Lectures: 30 Seminars: Exercises: 30 Course content 1. Sources of definition and the definition of nautical tourism. 2. Classification of nautical tourism, primary and supporting industries. 3. Nautical tourism legislation. 4. Categorization of nautical tourism marinas. 5. Entities in nautical tourism. 6. Development models of nautical tourism. 7. Croatian, Mediterranean, and European nautical tourism. 8. The level of development of Croatian marinas. 9. The level of development of Croatian and world cruising. 10. The level of development of charters in the Republic of Croatia. 11. TOMAS cruising TOMAS Nautica 2007 & TOMAS Nautica Possibilities and directions of future development. 14. The Big Three and Croatia. Learning outcomes After completing the course and passing the exam students will be able to define the nautical tourism and its industries; understand its effects; understand the sustainable models of development of nautical tourism in Croatia, the Mediterranean, and Europe; understand the system of nautical tourism, legislation, sources, classification, subjects, and categorization; understand the results of research pertaining to demand; understand the system of supply in nautical tourism; and understand the system of nautical tourism management on the micro and macro levels. literature 1. Luković, T. & Co-authors: Nautical tourism, CABI Oxford, Oxford Power Point presentation Optional literature 1. Luković T. Vision for global Tourism industry, creating and sustaining competitive strategies, chapter: Department of Economics and Business Economics, University of Dubrovnik Page 10

11 Nautical tourism and its Function in the Economic Development of Europe, page , Intech Rijeka Luck, M., Nautical Tourism: Concept and Cases, Cognizant Communication Corporation, Luković T., Gržetić Z., Nautičko turističko tržište u teoriji i praksi Hrvatske i europskog dijela Mediterana, 3 Hrvatski hidrografski institut Split, Split, Structure of classes: Lectures: Seminar s and worksh ops: Exercises: Independent assignments: Multimedia Distance learning: Tutorials: and Internet: Laboratory: Field work: Mentorship: Examination method Oral Written Preliminary exam Department of Economics and Business Economics, University of Dubrovnik Page 11

12 Code Course name MANAGEMENT OF SMALL ENTERPRISES Study ECONOMICS, BUSINESS ECONOMICS Field of Economics, Tourism, Marketing, IT management Level of the Undergraduate Graduate Head lecturer Tihomir Luković, PhD, Associate professor Year of 3. Semester 5./WINTER Course status course of field of the field of ECTS student workload coefficient 6 ECTS Number of semester hours Lectures: 30 Seminars: Exercises: 30 Course content 1. Small enterprises in the Republic of Croatia. 2. The criteria for small enterprises in Croatia, Germany, EU, and USA. 3. The accompanying legislation of small enterprises. 4. The role of a small enterprise in an economy. 5. The strength of small enterprises in Croatia, the performance analysis. 6. Advantages and disadvantages of small and medium enterprises. 7. The problems of SMEs in Croatia. 8. Small enterprise development trends. 9. Entrepreneur and manager, basic features. 10. Starting a new job: (1) start from scratch, (2) buying a company, (3) franchise. 11. Creation of business plan and its importance. 12. Planning, plans, and supervision. 13. Basic aspects of a small enterprise. 14. Marketing of small enterprises. 15. Human relations and information system. 16. Procurement and stock management. 17. Taxation. 18. Risk management and insurance. 19. Corporate social responsibility. 20. Differences between entrepreneurship in countries in transition and developed countries in Europe Learning outcomes After completing the course and passing the exam students will be able to define the small enterprises, understand the role of small enterprises in the economic system of Croatia, Europe, and USA; understand the role of small and medium enterprise management; recognize problems and ways of entering the small and medium entrepreneurship; understand the importance and learn to make a business plan; understand the decision-making system to enter the SMEs; and understand the SME management system. literature 1. Siropolis, N. C., Small Business Management,Houghton Mifflin, Power Point presentation Optional literature 1. Watson, J., SME Performance: Separating Myth from Reality, Edward Elgar Publishing Limited, UK, Department of Economics and Business Economics, University of Dubrovnik Page 12

13 Structure of classes: Lectures: Seminars and workshops: Exercises: Independent assignments: Tutorials: Multimedia Distance learning: and Internet: Laboratory: Field work: Mentorship: Examination method Oral Written Preliminary exam Department of Economics and Business Economics, University of Dubrovnik Page 13

14 Code Course name BUSINESS FINANCE Study ECONOMICS, BUSINESS ECONOMICS Field of Economics, Marketing, International Trade Level of the Undergraduate Graduate Head lecturer Iris Lončar, PhD, Assistant professor Year of 3. Semester 5./WINTER Course course of course of status the the field field of of ECTS student workload coefficient 6 ECTS Number of semester hours Lectures: 30 Seminars: Exercises: 30 Course content 1. Introduction to business finance: theoretical and practical perspectives of business finance. 2. Forms of business organization, the relationship between the organisation of business and the organisation and the rule of business finance. 3. Financial environment. 4. Financial decision making: the conflicts of interest between shareholders and managers. 5. Time value of money: discounting and interest, the cost of money and the cost of debt. 6. Bonds, bond valuation, types of bonds, bond yields and interest rates. 7. Stocks, stock valuation, risk and return, CAPM 8. Financial statements and reports, financial analyses, using accounting/financial ratios in predicting financial future of the corporation. 9. Performance measurement system, performance evaluation and key financial performance measures: ROI, RI, EPS, EVA and MVA. 10. Financial planning and forecasting. 11. Funding: short-term, medium-term, and long-term funding, selection of the most appropriate model of funding. 12. Working capital management. 13. The basic of capital budgeting. 14. Investment appraisal methods 15. The theory of capital structure, estimating the optimal capital strucutre. 16. Multinational versus domestic financial management, similarities and differences in the financial decisions. Department of Economics and Business Economics, University of Dubrovnik Page 14

15 Learning outcomes After completing the course and passing the exam students will acquire knowledge and skills from the wider area of corporate finance with an emphasis on financial planning in a company, forecasting, and determining financial needs, and selecting the optimal business funding model. They will be able to understand fundamental financial concepts, as well as the character of the financial information presented in the financial statements. Learning outcomes can be seen in the fact that students will be able to make quality financial decisions in order to maximize the intrinsic value of the firm. literature 1. Ehrhardt, M. C. & Brigham, E. F.: Corporate Finance A Focused Approach, 5 th Edition, South Western Cengage Learning, McLaney, E.: Business Finance Theory and Practice, 9 th Edition, Pearson Education Ltd, Essex UK, Power Point and other materials (available electronically or by photocopy) Optional literature 1. Arnold, G.: Essentials of Corporate Financial Management, 2 nd Edition, Pearson Education Ltd, Essex UK, Marsh, C.: Business and Financial Models, Kogan Page Ltd., UK, Structure of classes: Lectures: Seminars Exercises: Independent and assignments: workshops: Multimedia Distance learning: Tutorials: and Internet: Laboratory: Field work: Mentorship: Examination method Oral Written Preliminary exam Department of Economics and Business Economics, University of Dubrovnik Page 15

16 Code Course name MANAGEMENT OF TRAVEL AGENCIES Study BUSINESS ECONOMICS Field of Tourism Level of the Undergraduate Graduate Head lecturer Iris Mihajlović, PhD, Assistant professor Year of 3. Semester 6./SUMMER Course status field of course of the field of ECTS student workload coefficient 7,5 ECTS Number of semester hours Lectures: 30 Seminars: Exercises: 30 Course content 1. Market conditions for the creation of travel agencies and their role in the tourism market the development of TAs in the world, the development of TAs in the Republic of Croatia, the world's first organized trip, modern trends in the development of TAs, associations of travel agencies, documents and requirements necessary for the work of travel agencies. 2. Tasks and functions of a travel agency in the tourist market intermediary function, advisory-informative function, travel agency organizational activities, travel agency promotional activity. 3. Types of travel agencies emitting and receptive travel agencies, wholesale and retail, without or with a branch network, dependent and independent. 4. The relationship between travel agencies and business partners package travel contract, the relationship between travel agencies and transport companies, the relationship between travel agencies and hospitality companies, allotment contract, charter contract. 5. Travel agency product the concept of travel arrangement, types of travel arrangements, excursions as a form of receptive agency activity, transfers and transfer organization, other products, market research for the travel agency. 6. Calculations costs as an element of a travel agency product selling price, travel arrangement calculation, the concept of price difference. 7. Personnel of a travel agency specifics of personnel, specialized personnel, personnel in a travel agency office. 8. Promotion and sale of a travel agency product promotion types, catalogues, brochures. 9. Travel agency business organization one-dimensional marketing organization, multi-dimensional marketing organization. Department of Economics and Business Economics, University of Dubrovnik Page 16

17 Learning outcomes After completing the course and passing the exam students will acquire the basic theoretical concepts regarding the travel agency business operations, they will be introduced to the travel agency business operations from the scientific and practical aspect. They will acquire the knowledge that can be easily applied in the travel agency business, they will become aware of the importance a travel agency has in the tourist market, and of the importance of constant education and monitoring of current trends. literature 1. Vukonić, B., Turističke agencije, Mikrorad, Zagreb, reprint Singh, L. K. (2008), Management of Travel Agency, Gyan Publishing HouseBuhalis, D. (2003). etourism: Information technology for strategic tourism management. Pearson, London Optional literature Morgan, M. (1996). Marketing for leisure and tourism. Prentice-Hall, Englewood Cliffs. 2. Middleton, V.T.C., Clarke, J. (2001). Marketing in Travel and Tourism. Butterworth-Heinemann, Oxford. 3. Swarbrook, J., Horner, S. (1999). Consumer behaviour in tourism. Butterworth and Heinemann, Oxford. 4. Egger, R., Buhalis, D. (2008). etourism, Case Studies. Butteworth Heinemann, Oxford Structure of classes: Lectures: Seminars and workshops: Exercises: Independent assignments: Multimedia and Internet: Distance learning: Tutorials: Laboratory: Field work: Mentorship: Examination method Oral Written Preliminary exam Department of Economics and Business Economics, University of Dubrovnik Page 17

18 Code Course name TRANSPORT AND TOURISM Study BUSINESS ECONOMICS Field of Tourism Level of the Undergraduate Graduate Head lecturer Katija Vojvodić, PhD, Assistant professor Year of 3. Semester 6./SUMMER Course status field of course of the course of the field of ECTS student workload coefficient 6 ECTS Number of semester hours Lectures: 30 Seminars: Exercises: 30 Course content 1. Understanding tourism transport. The tourist transport system. Transport service. 2. Interdependence of transport and tourism. Transport policy and tourism policy. 3. Tourism and destination development. Geography and tourist transport. 4. Globalization and tourist transport. 5. Analyzing the international demand for tourist travel. Motivation. Tourist transport research. 6. Analyzing supply issues in tourist transport.the supply chain in tourist transport services. 7. Managing tourist transport infrastructure. 8. E-travel and the transport and tourism sector. 9. Road transport and tourism case studies. 10. Rail transport and tourism case studies. 11. Air transport and tourism case studies. 12. Maritime transport and tourism case studies. 13. River lake channel transport and tourism case studies. 14. Special types of transport and tourism case studies. 15. Human and environmental impact of tourist transport. Sustainable tourist travel. Learning outcomes After completing the course and passing the exam students will be able to list, classify, and explain the basic types and features of transport and transport services; discuss the interdependence of transport and tourism; formulate and compare the basic features and elements of transport and tourism policies; analyze the international demand and supply for tourist travel; explain the importance of transport and tourism in the globalization processes; identify, classify, and distinguish the basic features, advantages and disadvantages of all types of transport in terms of tourism; analyze the transport management in tourist destinations; identify and explain basic issues related to the transport ecology in tourism and the concept of sustainable development of transport and tourism. literature 1. Page, S., Transport and Tourism: Global Perspectives, Third Edition, Prentice Hall, Duval, D. T., Tourism and Transport: Modes, Networks and Flows, Channel View Publications, 2007 Optional literature 1. Mallard, G., Glaister, S., Transport Economics: Theory, Application and Policy, Palgrave Macmillan, 2008 Structure of classes: Department of Economics and Business Economics, University of Dubrovnik Page 18

19 Lectures: Seminars and workshops: Exercises: Independent assignments: Multimedia and Internet: Distance learning: Tutorials: Laboratory: Field work: Mentorship: Examination method Oral Written Preliminary exam Department of Economics and Business Economics, University of Dubrovnik Page 19

20 Code Course name INTERNATIONAL MARKETING Study BUSINESS ECONOMICS Field of Marketing Level of the Undergraduate Graduate Head lecturer Marija Martinović, PhD, Assistant professor Year of 3. Semester 6./SUMMER Course status field of course of the field of ECTS student workload coefficient 7,5 ECTS Number of semester hours Lectures: 30 Seminars: Exercises: 30 Course content 1. Introduction to international marketing. 2. Competitiveness in the global market. 3. Barriers and limitations in the international marketing. 4. International economic organizations and intergrations. 5. Economic environment. 6. Political environment. 7. Legislative environment. 8. Cultural environment. 9. Consumer behavior in a global environment. 10. Foreign market research. 11. Strategies to enter foreign markets. 12. International companies. 13. Organization of international companies. 14. Products. 15. Services. 16. Prices. 17. Distribution. 18. Logistics. 19. Promotional mix. Learning outcomes After completing the course students will be familiar with the functioning of international marketing. They will be able to establish the marketing mix policy in the international company, they will acquire sufficient competence necessary for the international market research and the creation of specific strategy to enter that market. literature 1. Cateora et al., International Marketing, McGraw Hill, International Edition, Johanson, J. K., Global Marketing, McGraw Hill, International Edition, 2009 Optional literature 1. Czinkota, M., Ronkainen, I., Best Practices in International Marketing, Harcourt Colleague Publishing, New Department of Economics and Business Economics, University of Dubrovnik Page 20

21 York, Structure of classes: Lectures: Multimedia and Internet: Seminars and workshops: Exercises: Distance learning: Independent assignments: Tutorials: Laboratory: Field work: Mentorship: Examination method Oral Written Preliminary exam Department of Economics and Business Economics, University of Dubrovnik Page 21