Harvey Norman Commercial Division Has Earned the Right to Show Off

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1 Harvey Normal Commercial Division Powered by: FIND OUT MORE >> Harvey Norman Commercial Division Has Earned the Right to Show Off

2 Harvey Norman Commercial Division Has Earned the Right to Show Off Harvey Norman Commercial Division earns ACT Master Builders Association and CBUS Excellence in Building Award, Supplier of the Year, through premium staff and adherence top-quality brands and relationships Written by: Andrew Rossillo // Produced by: Bryan Giles >>> When you consider the measure of success that the Harvey Norman Canberra location has accomplished, it s surprising to learn that they are but one branch of Harvey Norman Commercial Division. The business here in Canberra is a smaller offshoot of the entire Harvey Norman operation. Harvey Norman Commercial Division is a franchise business separate from the Harvey Norman retail stores. Among Harvey Norman s many success stories is franchisee Alan Stephenson, his business consistently exemplifies the true power of the franchise model. The business comprises of five sites/ showrooms Mitchell ACT, Taren Point, Kogarah Sydney, Central Coast and Nowra forming the largest franchise in the Harvey Norman group. Franchising Forges Fantastic Future The world of franchising is a fascinating one because it can offer such immense success to individuals via an established support network. Against even the toughest business standards, there s no arguing that Stephenson has helped the company achieve 2 SEPTEMBER

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4 Has Earned the Right to Show Off the specifics of a new project, explained Pound. Does operating by appointmentonly help qualify the buyer before they even get through the door? Most definitely. And by doing this we are making sure that we re not conflicting business with the retail stores. We want to ensure that we are targeting the builders market, the trade and their clients. Another purpose of our showroom is to give customers and their clients a superior experience; It s one-on-one. They re not jostling to find a salesperson on the floor; they ve got an allotment of time which we find is appreciated by the customer, said Pound. His description of a typical customer experience in their showroom creates a very relaxed and pleasant feeling they ve got the salesperson s full attention the entire time. Well-known Brands and Relationships Unlike many competitors in the market, Harvey Norman does not manufacture or import their own product, rather their direction is to support well-know market-leading brands. Presales and after-sales servicing are also very important ingredients. Pound adds that the company s focus on relationships extends even further to include their suppliers. Once again, many of those partnerships go back many years. And because the Harvey Norman business is built around offering well-known, market-leading brands, they value their relationships with those brands very highly. It s our staff, our customers, our suppliers and our owners that contribute to the success of the business, Gavin says. We all work together, and we help each other grow. ACT Like You re Always on Display Because you never know who s secretly nominating you for an award. The Harvey Norman Commercial Division s ACT showroom is the winner of the ACT Master Builders Association (MBA) 6 SEPTEMBER

5 Has Earned the Right to Show Off STATISTICS Company Name: Harvey Norman Commercial Division Industry: Retail Founded: 1995 (Commercial Division not retail) Headquarters: Taren Point, Sydney, NSW Key People/Titles: Alan Stephenson/Franchisee and CBUS Excellence in Building Award Supplier of the Year. It was a huge surprise for us to win and we re very honored, says Gavin. We were nominated by current MBA members. There is a list of criteria that has to be met. In our case, it focused on service, delivery, customer service, product range, and pricing, including contribution to the industry as a whole. And certainly the reason I feel we won that award was the group of people we have. There are a number of people that have been here for some years, both with Harvey Norman Group and ACT. That certainly helps to provide a very good culture, that s something we do very well, and that translates into good customer service. Our people are a very important ingredient to the success of our business here. Pound went on to say Our suppliers certainly are a very big part of our business, ensuring we ve got the best offering in the market gives us a competitive edge. We believe in creating positive experiences for our customers, staff, suppliers and owners which will provide connections that allow us to share in each other success. Gavin Pound/Branch Manager - A.C.T Products: Whitegoods, Plumbing, Small Appliances, Air conditioning, Hot Water, Home Entertainment Systems, Employees: 300 Website: 8 Visit us online: