location says it all AGENDRA KUMAR technology IS PRESIDENT OF ESRI INDIA. The Smart Manager Nov-Dec

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1 technology AGENDRA KUMAR IS PRESIDENT OF ESRI INDIA. location says it all illustration by nilesh juvalekar The location analytics market is expected to grow from USD 7.2 Billion in 2015 to USD 14.2 Billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 14.5% from 2015 to The Smart Manager Nov-Dec

2 Businesses today are opting for newer technologies to maintain a competitive edge, and location intelligence is allowing organizations to do just that boost their bottom line through cost savings, increased efficiency, and providing a seamless communication process. Location is fundamental to all aspects of business it influences and connects the ways of doing business, from deciding where to locate a new store to optimizing a supply chain or creating more engaged marketing campaigns that resonate with best customers. While, it is a known fact that 80% of transactional data has a location or a spatial component to it, even today this remains the most underutilized asset for any organization. Geographic Information Systems (GIS) is a technology for applying geography and helping businesses analyze, visualize, and understand location intelligence to make more informed business decisions. This technology captures, manages, analyzes, and displays all forms of geographically referenced information and allows the user to view, understand, question, interpret, and visualize data in ways that reveal relationships, patterns, and trends in the form of maps, globes, reports, and charts. Whether in a single department or across an entire organization, GIS offers boundless possibilities and is considered an important tool for increasing a company s return on investment from existing business systems and approaches to data integration. GIS is the go-to technology for making better decisions about location. benefits of GIS This technology is beneficial for organizations of all sizes and across industries banking, insurance, retail, manufacturing, telecommunications, and automotive players are already using GIS in their day-to-day operations. We are also witnessing a growing interest in and awareness of the economic and strategic value of GIS. better decision-making-gis is the go-to technology for making better decisions about location. For example, with the help of GIS, real estate customers can gather information on land use and land cover of an area and know more about new prospects based on construction activities in the vicinity. This helps them identify locations which are most easily accessible and connected. Drugstore chain Walgreens uses GIS across the enterprise that helps employees answer questions in real time. Store managers and the corporate real estate team uses it for planning and determining the best place for a new store, based on community demographics, competitor information, and sales trend information. This data is available anytime, anywhere on any device including mobile phones and tablets. managing geographically-gis is becoming essential to understand what is happening and what will happen in the geographic space. Manufacturers, for example, are using it to manage their dealer network by geolocating them finding customers connected with the dealers, integrating sales data, geolocating their competitive locations, etc. Spare parts management, rural marketing, vehicle tracking, and sales field tracking are other important areas where location analytics is helping manufacturers. To validate property being used for mining cement manufacturers use land-use data along with khasra maps The Smart Manager Nov-Dec 2015

3 location says it all Kumar GIS provides tools to manage transactions of spatial and nonspatial data. better record-keeping-today GIS provides tools to manage transactions of spatial and non-spatial data. Hence, any update, additions, and deletions to the data (e.g. change of location) not only get recorded but also can be reversed based on the requirements. Additionally, many reporting tools are available to create different forms of reports such as excel, pie charts, bar charts, etc., from within the GIS system itself. improved communication-while maps help people make better decisions by providing compelling insight, GIS-based maps and visualizations greatly assist in understanding situations and in storytelling. They are a type of language that improves communication between different teams, departments, disciplines, professional fields, organizations, and the public. exhibit01: how GIS technology works source: ESRI INDIA The Smart Manager Nov-Dec

4 Typical implementations can result in savings of 10% to 30% in operational expenses. cost savings-gis is widely used to optimize maintenance schedules and daily fleet movements. Typical implementations can result in savings of 10% to 30% in operational expenses through reduction in fuel use and staff time, improved customer service, and more efficient scheduling. Customers of FedEx Custom Critical often have urgent shipping needs such as delivering perishable goods in a stable temperature or specialized care and handling such as cryogenic containers. GIS tracking is a key ingredient in operations and by leveraging it, the FedEx team is able to create real-time, synchronized views of its delivery vehicles that result in flawless execution and outstanding customer experience. Optimizing these business processes through GIS helps the company fulfill its enterprise objectives and drive innovation with proven techniques. our offerings Esri s ArcGIS is a platform for sharing geospatial intelligence. It provides open geospatial capabilities to any user and allows access to an application on any device anywhere, anytime. This facilitates sharing, and use of geospatial content, maps, and data within groups and across divisions of an organization, as well as between organizations and the public. ArcGIS also includes a large exhibit02: using GIS for product sales performance source: ESRI INDIA 56 The Smart Manager Nov-Dec 2015

5 location says it all Kumar Enables users to ask new questions and gain insight by looking at traditional data. library of applications and templates that are used to access and apply this content in multiple settings, including mobile, tablet, and desktop environments. The ArcGIS platform is designed to support three different user communities: for organizations: The technology has been designed to integrate traditional GIS workflows with non-gis geospatial systems. This includes users who wish to enable geospatial access across organizations with common platform technology sharing services, content, applications, and related know-how. for developers: Developers can use the platform to leverage its content and services to make their own applications and services that interact with core ArcGIS platform capabilities. Developers can extend the system new areas and provide new focused workflows and tools for GIS and non-gis users. for location analytics: Businesses and IT organizations can use it to integrate mapping and geospatial analysis into business systems (e.g., BI, ERP, CRM). This technology pattern not only allows anyone in an organization to easily make maps with their business data, but also supports the integration of traditional business data with other types of GIS information traditionally housed within GIS organizations. way forward Mass adoption of smartphones, rise of social media, and location-aware applications all these trends are making location information pervasive. This opens innumerable opportunities for businesses to leverage this information for a competitive advantage. GIS/location analytics adds a new dimension to various applications by bringing together geographic information existing in silos and integrating it for more informed decision-making. It enables users to ask new questions and gain insight by looking at traditional data such as sales, costs, profit drivers, and customer behavior pattern or their needs and demands in new ways. Hence, having a location strategy or a GIS strategy will be imperative to gain an edge in the highly dynamic landscape of the future The Smart Manager Nov-Dec