LAC Server and Networks. Corporate investment plans of c t-readers

Transcription

1 Server and Networks Corporate investment plans of c t-readers

2 LAC 2011 Top target group confirmed c t-magazin Favorite of IT professionals The league of TOP decision-makers Mit Stellenmarkt magazin für computer technik 20 So viel Schutz muss sein Windows sicher und bedienerfreundlich So viel Schutz muss sein Virenschutz im Alltagstest Security-Mythen aufgeklärt Günstige Laserdrucker Linux auf Notebooks Multi-WAN-Router PC-Technik: Das steht an Zeus-Trojaner seziert Websites beschleunigen Versionierung für Word Tauch- und Schwimmroboter Remote Desktop auf dem ipad Android, Windows Phone, Symbian Smartphones ab Euro Schnelle CPUs, große Touchscreens, gute Kameras The results of the latest reader analysis LAC 2011 (Leser-Analyse Computerpresse) are out. For the first time, the LAC focused exclusively on professional IT/telecommunication decision-makers. Eleven publishers took part in the survey with a total of 14 publications. The LAC data, with a detailed presentation of market potentials and media usage behavior, serve to ease media and marketing planning. The particular focus is on corporate purchase plans and decision-making authority for IT/telecommunication hardware, software, services and solutions. c t has a total reach of 784,000 professional IT/telecommunication investment decision-makers. Furthermore, the LAC 2011 shows that c t is the most often used information source by IT professionals. With a coverage of 326,000 professionals, c t- Magazin has a clear lead among the publications surveyed in the study and thus continues to be the favorite of IT professionals in Germany. On the pages that follow, we have compiled an overview of the business investment plans of c t readers in the categories PCs, workstations and system extensions, grouped by product. 777, ,000 37% c t readers: decide on investment in their professional area of responsibility 514,000 ITK decision-makers determine product/performance features c t readers: decision-makers assess/recommend what should be purchased: producers, products, brands, services 415,000 of the c t readers 291,000 make final decisions c t readers: decision-makers assess/recommend where/from which supplier the goods/services should be purchased: location, supplier c t MAGAZINE BRINGS THE DECIDING TARGET GROUPS TOGETHER IT-PROFESSIONALS c t 326,000 CHIP 234,000 ix 159, ,000 98,000 40,000 The budgets 174,000 0,000 c t readers plan acquisitions of 5,000 up to 25,000 Euros 260,000 c t readers plan larger acquisitions of 25,000 up to 0,000 Euros Euros and more are budgeted by the top elite of the 56,000 ITK decision-makers THE PLATFORM FOR B2B PROS. IT-Director 40,000 37,000 26,000 19,000 15,000 15,000 14,000 Where are the goods/services purchased? 441,000 c t readers prefer producers/ house-to-house distribution 283,000 c t readers purchase in classical manner from computer retailers/vars is report 10, ,000 readers turn to wholesale markets or distributors Source: LAC 2011, Target group Competency in the computer area: Professional

3 Server Network Components OFFERING THE LOWEST CPM OF 47.42, PLANNING TO PURCHASE SERVERS coverage in 1,000 coverage in 1,000 2 IS Report IT-Director CPM in 2 IT-Director IS Report CPM in AT THE LOWEST CPM OF WHO PLAN TO INVEST IN NET- WORK COMPONENTS C T READERS INVESTMENT PLANS FOR SERVER IN DETAIL C T READERS INVESTMENT PLANS FOR SWITCHES & CO IN DETAIL 605,000 c t READERS PC / Windows server 524,000 Switch (e.g. Core/Egde/ToR) 5,000 6,000 c t READERS ALTOGETHER DECIDE Linux-Server 353,000 KVM-Switch 352,000 ALTOGETHER WANT ON INVESTEMENT IN THE TECHNICAL LIFELINES OF THEIR COMPANIES Un-Server Mac-Server Emergency power supply / UPS for server Climate-/Cooling systems for co-location and network racks 143, ,000 Base: corporate investments certain/possible - Server 283, ,000 Wireless LAN products (e.g. router, stick, adapter, access point) Router, Gateway (VoIP, VPN), Remote Access Gigabit Ethernet WAN Optimizer 274,000 Network Storage (NAS) 3 harddisk drives (HDD) and more Network Storage (NAS) up to 2 harddisk drives (HDD) 386, ,000 Storage Area Network Components 340, , , ,000 TO INVEST IN COMPONENTS Base: corporate investments certain/possible Network Hardware

4 Network Software Internet Tools OFFERING THE LOWEST coverage in 1,000 coverage in 1,000 CPM OF 60.19, 2 2 AT THE LOWEST CPM PLANNING TO PURCHASE NETWORK SOFTWARE IT-Director IS Report CPM in IT-Director IS Report CPM in OF WHO WANT TO PURCHASE INTERNET TOOLS 484,000 c t READERS ALTOGETHER WANT TO C T READERS INVESTMENT PLANS FOR NETWORK SOFTWARE IN DETAIL Network Management System Fileserver-/ Printserver Software 368, ,000 C T READERS INVESTMENT PLANS FOR INTERNET TOOLS IN DETAIL FTP Clients 313, ,000 c t READERS WANT TO INVEST IN INTERNET TOOLS INVEST IN CORPORATE SOFTWARE Network Analysis, -Diagnostics and -Monitoring Software for Net- Linking, WANs and VPN 359, ,000 Webdesign Software Web Publishing Tools 317,000,000 Workgroup- and Workflow Software 316,000 Portal Software 247,000 Remote Control Software Software Asset Management Tools 281, ,000 Base: corporate investments certain/possible Internet-Tools Software Deployment, Patch Management, Migration Tools 306,000 Base: corporate investments certain/possible Network Software

5 Contact Heise Zeitschriften Verlag GmbH & Co. KG Karl-Wiechert-Allee Hannover Germany Fax: +49 [0] USA Avani Media, Inc. 80 Liberty Ship Way, Suite 25 Sausalito, CA USA Phone: Fax: Web: Leslie Hallanan leslie@avanimedia.com England and Ireland Oliver Smith & Partners Ltd. Silver House 31 Beak Street UK-London W1F 9SX Phone: Fax: Web: Colin Smith colin@osp-uk.com German Head Office Advertising Director Udo Elsner Phone: +49 [0] udo.elsner@heise.de Head of International Ad Business Babette Lahn Phone: +49 [0] babette.lahn@heise.de Sales Manager International Bettina Scheel Phone: +49 [0] bettina.scheel@heise.de Asian CyberMedia Communications Inc. 9F., No.639-2, Sec. 5, Chongyang Rd., Sanchong Dist., New Taipei City 24158, Taiwan Phone: Fax: Mobile: +886-[0] Web: Fanny Chang fc@cybermedia.com.tw