IJSM, Volume 14, Number 2, 2014 ISSN: ABSTRACTS 1. FORMALIZATION OF MANAGEMENT ACCOUNTING: A BAYESIAN APPROACH

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1 S 1. FORMALIZATION OF MANAGEMENT ACCOUNTING: A BAYESIAN APPROACH Christine Duller, Johannes Kepler University, Linz, AUSTRIA Daniela Pauger, Johannes Kepler University, Linz, AUSTRIA Helga Wagner, Johannes Kepler University, Linz, AUSTRIA Formalization of management accounting is presumed to be a determining factor for business success. In this paper, we analyse the extent of formalization of management accounting in Austrian and German family and non-family firms. For this analysis we apply Bayesian variable selection in a cumulative logit model. Results show that enterprise size and structure (family vs. non -family business) are important factors for formalization of management accounting. Keywords: Family Firm; Empirical Study; Bayesian Estimation; Ordinal Logit Model 2. A COMPARISON OF BLACK AND WHITE ENTREPRENEURS IN THE UNITED STATES Warren E. Watson, University of North Texas, Denton, Texas, USA Wayne H. Stewart Jr., Clemson University, Clemson, South Carolina, USA Whitney Peake, University of North Texas, Denton, Texas, USA Danielle Cooper, University of North Texas, Denton, Texas, USA Amy Ingram, Clemson University, Clemson, South Carolina, USA The literature suggests that, although Blacks express more interest in starting ventures, their efforts are less successful than Whites in the U.S., but differences are under-studied. Using a KSAOs (knowledge, skills, attitudes and other) perspective, we examine differences in Black and White entrepreneurs in the United States, including their approaches to the operation of their ventures. Although the results indicate no educational differences in the two groups, there were differences in interpersonal processes, management orientation, business analyses and plans for development. The results have implications for research devoted to entrepreneurial behavior in different groups, for practice and for policy in supporting successful entrepreneurial outcomes, including other contexts with diverse populations. Keywords: Entrepreneurs, Race, Interpersonal Processes, Managerial Style 3. CUSTOMER ACCOUNTING WITH BUDGETS AND ACTIVITY-BASED COSTING: A CASE STUDY IN ELECTRONIC COMMERCE Rainer Lueg, Aarhus University Margit Malmmose, Aarhus University This case study deals with an unexpected budgetary loss of an online wine trader. It can serve both as a discussion basis in class as well as an exam for advanced Master students in management, marketing, and accounting. The case illustrates how variance analysis and Activity-based Costing help managers to

2 better understand the different profitability of customer groups in their portfolios. The rather open questions at the end of the case study allow for an adjustment to the level of knowledge of the students. They also serve the purpose to raise students awareness for the limits of customer accounting. Students will need to reflect on how a mechanical application of customer profitability analysis can lead to dysfunctional decisions that run counter to a company s business model. Keywords: Customer Accounting; Customer Profitability Analysis; budget; variance analysis; business model; management accounting; e-commerce; trade; case study; teaching notes; shareholder value; dysfunctional decision making. 4. THE EFFECT OF EXPORT MARKETING ADAPTATION STRATEGY AND COMPETITIVENESS OF FOOD PRODUCT BUSINESS IN THAILAND Sumittra Jirawuttinunt, Mahasarakham Business School, Mahasarakham University, Thailand Tudsuda Imsuwan, Mahasarakham Business School, Mahasarakham University, Thailand The purpose of this research is to investigate the influence of export marketing adaptation strategy, namely, continuous innovation improvement focus, flexible marketing channel orientation, diversified customer behavioral learning, and valuable marketing communication proactiveness on AEC competitiveness via the mediating role of marketing advantage, namely, marketing efficiency, marketing innovation, and effective customer response. The model testing is collected data from 155 exporting food product firms in Thailand by utilizing the resource advantage theory explaining conceptual framework. Descriptive statistics are used to analyze data. The results of OLS multiple regression show each dimension of export marketing adaptation strategy has a positive influence on AEC competitiveness via mediating effects of marketing advantage. Continuous innovation improvement focus and flexible marketing channel orientation have positive effect on marketing innovation. Also, diversified customer behavioral learning has a positive effect on both marketing efficiency and effective customer response. In addition, valuable marketing communication proactiveness has a positive impact on all consequences. Both theoretical and managerial contributions are explicitly provided. Conclusion and suggestions for future research are described accordingly. Keywords: Export Marketing Adaptation Strategy, Marketing Advantage, Marketing Efficiency, Marketing Innovation, Effective Customer Response, AEC competitiveness, Exporting Food Product Business 5. GRAPH THEORETICAL ANALYSIS OF A BUSINESS CONGLOMERATE: AN EMPIRICAL STUDY IN KOREA Kwangseek Choe, State University of New York College at Plattsburgh, Plattsburgh, New York, USA A multinational conglomerate company comprises numerous subsidiaries and affiliated businesses. Even though it is still controversial if business conglomerate remains a competitive force in developed countries, there is no doubt that conglomerates have played a major role in the economic development in major Asian countries such as China, India, and South Korea. This paper presents the graph theoretical approach to the analysis of a stock network of a business conglomerate. The understanding of the structural properties of a stock network of a conglomerate will provide more insights into the effectiveness of a conglomerate as a business model. Keywords: Business Conglomerate, Partial Correlation, Graph Theoretical Analysis

3 6. ASSURANCE OF LEARNING REVISITED: A PROGRAMMATIC AND PHILOSOHPICAL APPROACH TO ASSESSMENT IN COLLEGES OF BUSINESS Evan Offstein, Frostburg State University Thomas Sigerstad, Frostburg State University Randall Bandura, Frostburg State University Drawing on a decade of assessment experience, we detail how one college of business enhanced their assurance of learning program to arrive at better learning outcomes. Fostering a multi-disciplinary orientation, we offer a modified case study on how one college of business leveraged domains and disciplines such as continual improvement, project management, leadership, teamwork, and assessment strategy-making to enhance their assurance of learning (AoL) program. Moreover, we present some initial empirical evidence to provide support for our approach. To combat the criticism that assessment suffers from a lack of theory, we seed several dominant theories into our case analysis to include resource dependency, stakeholder, institutional, and transaction cost theories. Importantly, we offer some pragmatic principles that could impact other assessment activities at or beyond colleges of business across higher education. Keywords: Assurance of Learning, Assessment, Strategic Planning and Assessment, Leadership and Assurance of Learning 7. THE INTERPLAY OF INTERNATIONALIZATION AND MANAGEMENT ACCOUNTING AT FAMILY FIRMS Christine Mitter, Salzburg University of Applied Sciences, AUSTRIA Christine Duller, Johannes Kepler University, Linz, AUSTRIA Birgit Feldbauer-Durstmüller, Johannes Kepler University, Linz, AUSTRIA Herbert Neubauer, Vienna University of Economics and Business, AUSTRIA Drawing on a sample of 343 Austrian and German family firms, we analyzed how management accounting affects a family firm s international activities and, vice versa, how internationalization influences its management accounting. Overall, our empirical results provide support for interdependencies of management accounting and internationalization at family firms. Our findings indicate that family firm internationalization favors the existence of a separate management accounting department, more formalized strategic planning and intensified usage of strategic management accounting tools. However, the level of international activity does not impact the educational level of the head of management accounting and vice versa. Our findings suggest that, also at family firms, internationalization goes hand in hand with intensified management accounting practices and that the less formalized management style, which often prevails at family firms, is stretched to its limits with increasing internationalization. Keywords: internationalization, family firm, management accounting

4 8. MARKETING CAPABILITY, BRAND EQUITY, AND MARKETING PERFORMANCE: AN EMPIRICAL INVESTIGATION OF EXPORTING BUSINESSES IN THAILAND Cattaleeya Charpavang, Mahasarakham Business School, Mahasarakham University, Thailand This study investigates the relationships among marketing capability, brand equity and marketing performance. The data was collected by mail survey questionnaires of Thai manufacturing firms by utilizing the resource-based view (RBV), dynamic capability theory, and structure conduct performance (SCP) to explain the conceptual framework. In this research propose three dimensions of marketing capability namely, branding capability, innovative marketing capability, and marketing communication capability. The results reveal marketing capability has a significant positive relationship with brand equity namely; branding capability and marketing communication capability, and marketing performance, only innovative marketing capability. Moreover, brand equity was a fully mediating effect between marketing capability and marketing performance. Contributions and suggestions are also provided for further research. Keyword: Marketing Capability, Branding Capability, Innovative Marketing Capability, Marketing Communication Capability. Brand Equity, and Marketing Performance 9. PERSONAL-ORGANIZATIONAL FACTORS, OCB, AND JOB PERFORMANCE: THE GOVERNANCE BANK EMPLOYEES Pankom Sriboonlue and Jindarat Peemanee Mahasarakham Business School, Mahasarakham University, Thailand : Nowadays, the economic development on the basis of human resource development is viewed as a sustainable for organization. Therefore, the organization needs to reinforce the employees enthusiastically on their tasks with full capabilities and to perform other tasks that are beyond the scope of their works in order to move forward with a certain growth. This paper proposes a part of a larger effort to study of the effective factors to economic development, in terms of personal factors, organizational factors, organizational citizenship behavior (OCB), and job performance in the governmental bankers. The dataset was analyzed through the multiple correlation and regression method. The results were that OCB positively relate to job performance, whereas personal factors have positive relation to OCB and job performance. As a consequence, the bank administrator should recognize the importance of required personality improvement for achieving the ultimate efficiency of an organization and empowering ability toward bank competition in the upcoming future. Keywords: organizational citizenship behavior, jojb, governance

5 10. STRATEGIC INFORMATION SYSTEMS, ITS ANTECEDENT AND CONSEQUENCE: A CONCEPTUAL FRAMEWORK Veeraya Pataraarechachai, Mahasarakham University, Thailand The main goal of this study is to develop a framework based on two theories including the resourcebased view and organizational information processing theory for understanding how information systems can affect business performance. This study develops an integrated model of the stimulus response mechanism chain, as well as twelve research propositions. This paper contributes to the theoretical conceptualization of SIS, its antecedent and consequences. Better understanding of these constructs is anticipated to contribute to development of organizational knowledge to set up firms IS strategy. Keywords: Strategic Information Systems (SIS); Customer Responsiveness; Valuable Organizational Innovation; Business Performance; Executive Involvement; Customer Awareness; Competitive Knowledge