WordPress ecommerce & Membership Systems Starts at 7pm EST / EDT (New York time)
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1 WordPress ecommerce & Membership Systems Starts at 7pm EST / EDT (New York time) Send a message to presenters introducing yourself (name and location)! Slides:
2 WordPress ecommerce & Membership Agenda (~1 hour + Q&A) About WP Academy Shopping Carts, Merchant Accounts, Payment Gateways, Membership Systems, Affiliate Systems Top externally-hosted shopping carts Top WordPress shopping cart plugins Top WordPress Membership plugins Simple Paypal Add to cart demo WishList Member Minimal configuration / Feature walk-through WooCommerce Minimal configuration / Feature walk-through WP Academy courses presentation Contest giveaway 1 WP Encyclopedia Membership Live attendee bonuses! Q&A
3 Payment Flow (1) Customer Shopping Cart Software (Accepts credit Card) Merchant Account / Payment gateway (Charges the card) Paypal Your Bank
4 Payment Flow (2): Definitions Shopping Cart: software that runs on your website OR externallyhosted cart (such as 1ShoppingCart or E-Junkie) Merchant Account: a commercial bank that allows you to accept credit card payments (over the internet or card-in-hand) Payment Gateway: a software service that goes between your shopping cart and merchant account (such as Authorize.net) Affiliate Management System: a system in which resellers sign-up for an affiliate link, and then send you traffic via that link. It tracks sales made through that links and calculates commissions (Commissions have to be paid manually, typically through Paypal mass-payments). Affiliate systems must be compatible into your shopping cart (which is where things tend to get complicated) Paypal: a payment service that combines a simple merchant account & shopping cart, and is also the easiest and most affordable way to take recurring payments
5 WordPress Shopping Cart Options For selling Physical-ship products, or Services, (ie where you have to ship or deliver something manually) it s easy to add a Paypal payment button to a site you don t need a shopping cart plugin for that (demo later ) Alternative to Paypal: Use an externally-hosted cart (ie. E-junkie or 1shoppingcart) linked to an Authorize.net compatible merchant account Easiest way to add people to your newsletter when they buy is to use an Externally Hosted cart solution. This is also usually how affiliates are handled. Downside is $$$. For selling Memberships, (ie. they are paying you for access to content) use a membership plugin linked either to Paypal or to an external cart (ie. 1shoppingcart, Clickbank). Membership plugins allow you to sell your content for either a one-time fee or a monthly subscription cost (easy with Paypal see demo) Important: Your membership plugin must integrate with the external cart / merchant account / affiliate system For selling Digital Downloads, use a WordPress shopping cart plugin Or externally hosted cart that support digital downloads If your site is primarily a shopping site (need order tracking, shipping calculations, discount coupons, upsells, customer reviews, etc.) you may want to use a specialized shopping cart software, not WordPress (ie. OSCommerce, ZenCart) For simple stores, there are now very good WordPress Shopping Cart plugins (next slide)
6 Externally-hosted Shopping Carts Name Cost / mth Affiliate Manage ment Recurring Payments Digital Download Feature set Comments PayPal Business Free No Yes (basic) No Basic Popular system, cheap for recurring subscriptions Authorize.net DPM (included in merchant account) No No Yes with WP Plugin Basic Requires WordPress shopping cart plugin E-Junkie $5 and up Yes No Yes Intermediate Good for digital downloads w/ affiliate management 1ShoppingCart InfusionSoft Ebizac (and/or Premium Web Cart) ClickBank $69 and up $299 and up $29 and up 15% of sales Yes Yes Yes Advanced Used to be the best, but reputation has fallen Yes Yes Yes Super Advanced Yes No (?) Yes Intermediate - Advanced Integrated CRM Cheaper alternative to 1ShoppingCart, works with Authorize.net Yes Yes Yes Intermediate Popular for digital downloads, includes Merchant account
7 WordPress Shopping Cart Plugins Name Cost Feature Set Digital Download Comments WooCommerce Free / $35 & up Intermediate Advanced ($) MarketPress Lite Free / $39 Basic Advanced ($) Yes Yes ($) Wonderful Shopp $55 Intermediate Yes Solid Solid Simple Paypal Cart Free Simple No Generates Paypal cart links locally WP-E-Commerce Free Intermediate Yes Bad reputation Cart66 $89 Intermediate Yes? S2Member Free / $69 (Not a shopping cart) WP Online Store (OSCommerce) Yes Nice alternative membership system. Can be used for digital downloads Free Advanced Yes OSCommerce to WordPress: Steep learning curve but very powerful
8 Top WordPress Membership Plugins Vendor Newsletter Integration Payment Systems Affiliate Systems S2Member (free), Pro version $69 Mailchimp 1ShoppingCart Aweber PayPal 1ShoppingCart ClickBank Authorize.net (Pro version, no recurring) idevaffiliate ($99) 1ShoppingCart, Infusionsoft ($$$), etc. Wishlist Member ($97) Internal (built-in) 1ShoppingCart Mailchimp Aweber Infusionsoft Many others PayPal 1ShoppingCart Clickbank Infusionsoft Many others idevaffiliate ($99) 1ShoppingCart, Infusionsoft ($$$), etc Digital Access Pass ($167) Internal (built-in) 1ShoppingCart Mailchimp Aweber GetResponse PayPal 1ShoppingCart Clickbank Authorize.net (with recurring) Internal (built-in)
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