The Most Published Works

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Bethany Blair
3 years ago
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1 DISRUPTION! Slides are Essential Ideas, Inc. Photographs are copyright by their owners All Rights Reserved Educational Use Only May not be reproduced Twitter:terrellbjones The images are FOR YOUR USE ONLY You MAY NOT PROJECT THEM TO OTHERS! Use the ideas...not the slides If you want to show them to your team... Hire me! :) I do keynotes, keynotes with breakouts and after dinner speeches for corporations, associations, educational institutions and governments

2 I ve been at this a long time Technique follows Technology Twitter:terrellbjones Alexander Graham Bell thought the telephone would be a tool for the Deaf Thomas Edison thought the Phonograph would be a Dictation Machine

3 He had no idea 7.3 Billion of them! Martin Cooper Kenyan Fisherman Found cell reception 3 miles offshore Check market prices via SMS Choose port based on price Gain market power! Technique follows Technology

4 Schedules Terminal Access Fares The Internet

5 Information found its FREEDOM Information everywhere Information Flowed one way

6 Connectivity = Opportunity 18,000 travel agents out of business Users create information

7 Made it flow two ways Information And selling People started writing Buyer experiences are shared and rating If it can be rated it will be rated Rich Barton Founder Expedia GlassDoor Zillow

8 Social Feedback Builds Trust Stream Awareness Consideration Purchase Use Comment } Marketing } Customer Torrent The last five years have been about connecting all these people. They! The next five years are going to be about all the crazy things you can do now that these people are connected. 7.3 Billion Cell Phones -Mark Zuckerberg Facebook

9 7.3 Billion Network Nodes World s... Largest Hotel Chain Largest Limo Company Largest Record Store Fastest Growing Retailer Largest Travel Agency Systems of record Mobile

10 Systems of engagement Systems of Insight Insights are the strategic asset Cognitive Computing Research Board

11 Extending human capability Paradox of Choice

12 Complexity = Opportunity We ve made booking and searching easy

13 But Planning? When I was a travel agent Average consumer searches over 20 sites! Vega Travel We planned their trip in an hour Today

14 Search only gives you clues 58,000,000 Clues Fluid Cognitive Shopper What? Why!

15 I m heading to Austin for a guys trip with three buddies this fall Baby steps?

16 You don t have to change the world to cause disruption Many big innovations effect only one part of the model Apple didn t invent They made it better Choice

17 Auctions Bundling Discovery

18 After Baby steps?

19 Look beyond what s immediately apparent What about receipts? They ll never accept this! Our customers want tickets E-Tickets Oh Yea? A Self Service World 99% Etickets Last Month

20 In real innovation being comfortable isn t good Terry Tietzen Edatanetworks..the big prizes are found when you ask a question that challenges the corporate orthodoxy.. -Andrew Cosslett intercontinental hotels No battle plan survives contact with the enemy Sensors Helmuth Von Moltke

21 Paul English, CTO 45,000,000 Downloads Agility Behavior just like the desktop!

22 Delivery Muscle > Discovery Muscle Airline Commissions 10% + Hotel Commissions 10+ Car Commissions 10%+ Advertising Merchandise Business Model

23 Market Forces Commission Cuts 10% Microsoft enters market Contemplates Building Travel Into Browser 8% Higher Margin Products Went Public Acqiired #3 Site & AOL Traffic

24 Commission Cuts Reduced Costs 8% 5% Added Telephone Sales Travelocity Terminator Business fell 70% Leveled off at -30% of previous volume 9/11

25 Commission Cuts 5% 0% But our sales Added service fees 0 Victory of the Lilliputians Transforming our model

26 Failed To Compete! They Didn t Transform! Why can t I buy a concept car?

27 Clarity Courage! Don t settle! Steve Jobs

28 Question/Answer User Modeling Machine translation Message resonance Concept expansion Dialogue Summarization Visualization Recreate imagine Mobile

29 Chuck Hull Customization becomes the norm Reimagine Radio Controlled Airplanes Drones

30 Reimagine reimagine The last 25 years were all about who could build things the cheapest. The next 25 will be all about who can make things the smartest Antoine van Agtmael

31 DREAM! I have a plan! What can you and Watson do together? terry@wayblazer.com Tomorrow will be nothing like today! Get slides tbjones.com twitter# terrellbjones

The key to knowing the best price is to fully understand consumer behavior.

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