PROPOSAL FOR A REVISED NUTRITIONAL LABELING SYSTEM IN BUILDING F.D.A. APPROVED HOLOGRAM LABELS

Transcription

1 PROPOSAL FOR A REVISED NUTRITIONAL LABELING SYSTEM IN BUILDING F.D.A. APPROVED HOLOGRAM LABELS Prepared by Vanessa Jordan March 2014

2 Nutritional Hologram Labeling Projection Project Concept: To create a nutritional hologram labeling system where a hologram will physically and actively display/perform how all the ingredients and nutritional factors on the label will affect the specific body type of each individual. Through an app individuals would be able to log into their own personal profile that extends into a social network such as facebook and twitter but strictly related to health material. Once individuals log into their profile, the app will then allow them to have the option to scan any nutritional label, and a hologram 3D image will pop up. This hologram will demonstrate how the ingredients/nutritional factors on the label will affect the individual body, and it will have various other functions that the hologram can demonstrate. The main objective is to lower the rates of obesity and other health related risks in not just America but all over the world. After individuals become more aware of the damages that some of these ingredients impose on the body. Context: On February 27, 2014 the Food and Drug Administration (F.D.A) released that they are going to propose major changes to nutrition labels on food packages for the first time in two decades, that will put calorie counts in large type and adjust portion sizes to reflect how much Americans actually eat. After I read this article in the New York Times, I got an idea to take their relabeling plans to the next level on a digital media perspective. With the current nutrition labels, individuals only have the privilege to know what the nutritional content is. However, by making nutrition hologram labels, individuals will have the privilege of knowing so much more. For instance, individuals will become aware of how the nutritional factors will affect their body type depending on their daily activities, the consideration of other

3 foods consumed that day, their health history, and various other factors. These factors will all be based upon the information that the individuals uploads to the app and the social network. Diagram: Figure 1 Using the individuals information as the background, the app will then allow the individual to scan the code on the modified nutrition label. Diagram: Figure 2

4 Once the label is scanned, a hologram will appear that will basically be a 3D digital replica of the individual where that digital replica s bodily functions will demonstrate how the individual s body will react from the nutritional ingredients in a specific food. Take alcohol for example, an individual can decide to use the app to scan the nutritional label on alcohol. The hologram digital replica will then demonstrate how alcohol will affect certain bodily functions such as the mind and kidneys. The app can program the hologram to demonstrate how the body will be affected when X amount of alcohol or food in general for that matter is consumed. So with the alcohol example, through the app, an individual can keep testing out how much alcohol their 3D hologram digital image (which is is representation of their image) can handle. The hologram of the digital replica will have the ability to demonstrate when the individual s body/mind will be at a noncoherent

5 stage, a passing out stage, and the stages where consumption can be dangerous and deadly. This is where the app and profile part of this project is very useful, because the background information (such as health history) of the individual allows the digital hologram replica to be very accurate and precise. People who smoke would be able to see how damaged their lungs are and how much worse they can become every time they smoke as the app keeps track of their smoking habits. The digital hologram will also demonstrate and give examples of workouts and ways to burn off certain foods. Individuals will be able to keep better track of their diet routines. For example, for athletes who must stick to a certain diet and calorie intake, the app can scan nutritional labels and would be able to tell if it would satisfy the individual's needs. This new labeling system would also limit the number of accidental allergic reactions, because every ingredient would be clearly stated and the digital hologram body replica would know if it could or could not intake any of the ingredients on the nutrition label according to what the individual entered on their app profile for health history. This nutritional hologram labeling is going to be major convenience and helpful tool in helping humans keep track of their health, watch their weight, and stay healthy and fit. This kind of project will serve almost as a 24/7 conscious/ health guide for people. In relation to Margaret Morse s article Aesthetics and Immersion, this project would force individuals to become immersed into this movement of making healthier life choices. The idea behind this project is to immerse people into a healthier lifestyle, where the word immersed [is]... used metaphorically to mean the state of being deeply engaged or involved in something. (Morse) Individuals may immerse themselves into something as a body or as a mind. By creating this hologram which will be a digital replica of the human self, my hope is that immersion in this context, will convey the state of being totally inside a created world both virtually and emotionally. (Morse). When this immersion happens, individuals will be engaged with their digitally replicated self and therefore more

6 engaged in their physical self and the life/health choices that they make. In Margaret Morse s reflections called Aesthetics and Immersion, Morse reflects on immersion as a metaphor, as a state of mind, and as a frame and technique. When describing immersion as a metaphor, Morse states that individuals may immerse themselves in something as a body for example, or in an extended sense such as the mind. Referring to immersion as a state of mind, Morse states, particular media with qualities thought to induce that engrossed state of mind, and in relation to this project the media would be the digital hologram. In the Introduction in At the Edge of Art, Joline Blais and Jon Ippolito discuss the idea that if technology were a virus, then digital art could be an antibody. (Blais, Ippolito). Blais and Ippolito say, technology can be understood as an extension of our human selves, but also as something that can self replicate and using the example of code equaling DNA, and might even be interested in its own survival. (Blais, Ippolito). What Blais and Ippolito mean by that is technology is not simply tools and code, but it is the metaphors, methods, concepts, and techniques that grow and develop with them. Technology can replicate like viruses, so the big idea is to launch this project where this health hologram will act like a virus and hopefully individuals will be able to unpack the main concept of this virus which is to live a healthier lifestyle. Production Plan: Resources: I will need a team of scientists and computer engineers to create a software that will

7 allow the app they create to scan the label and from there project a hologram that will serve as a relatable human replica of each individual. Milestones: proposal open to public comment March June 2014 (90 days) final changes to proposal June October 2014 Fundraising/Campaigning March 2014 December 2016 Initial Code/ Software Startup March 2015 Rough Draft September 2015 Soft Launch February 2016 Testing Finalized July 2016 Debugging October 2016 Hard Launch December 2016 Budget: F.D.A. Label Changes It was going to take about 2 billion to carry out the changes that the F.D.A. just recently released. So my 10 billion

8 proposal for the new nutrition labels will far exceed 2 billion dollars. Production of Hologram It costs around $100,000 $400,000 to create a hologram. $100,000 $400,000 Production of App One of the more expensive types of apps to develop is a game based app which costs around $10,000 $250,000 to develop. So to develop an app that portrays holograms will cost far more. $400,000 $600,000 Additional App Features: In App Purchasing Allows users to buy new content or full versions of the apps. The cost ranges from the amount of in app purchasing and complexity $1,000 $3,000 Additional App Features: Web Services This enables the content to be taken to an access point to update the app with an XML files instead of raw code changes $1,000 $5,000 Additional App Features: Share Capabilities Mostly for social media and ing purposes $500 1,500 Going live: Setting up an itunes connect account This would be for the app to run on apple products $99 per year Materials/Workers Salary Total Estimate More or Less $30 billion

9 Works Cited Blais, Joline, and Jon Ippolito. "At the Edge of Art." (n.d.):

10 intro.pdf. Web. 28 Feb Morse, Margaret. "Aesthetics and Immersion Reflections on Martin Jay s Essay Diving into the Wreck." (n.d.): Web. 28 Feb