MANAGEMENT OF PRODUCT DEVELOPMENT

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1 MANAGEMENT OF INTRODUCTION PRODUCT DEVELOPMENT

2 Improve development cycles as a whole. Adequately, effectively and efficiently Aim at proper synthesis applying management and tricks is futile Integrate expertise from all domains and fields in product development. Understand stakeholders and their perspectives Emanate from actually doing product design & development. Learn to understand the domains and fields: build experience Be confronted with consequences of your ideas, views and insights the proof of the pudding is in the eating

3 All models are wrong, but some are useful.

4 IDE Master information: Management of Product Development 19 March

5 ORGANISATIONAL STRUCTURE Management of Product Development is the master track of the chair Design Engineering Track co-ordination Eric Lutters Design Engineering Fred van Houten Packaging Design & Management Maintenance Engineering Integrated Life Cycle Management Product-Market Relations Roland ten Klooster Leo van Dongen Marco Groll Jörg Henseler IDE Master information: Management of Product Development 19 March

6 APPROACH Doing things right Understand the fields of expertise involved. Doing the right things Understand which fields of expertise to involve. Doing the right things in the right way at the right moment with the right resources. IDE Master information: Management of Product Development 19 March

7 FOCUS IDE Master information: Management of Product Development 19 March

8 FOCUS OF INDUSTRIAL DESIGN ENGINEERS From: Product planning Marketing Design method Sketching Producibility Function analysis Prototyping Planning Corporate Identity Testing Purchase Creativity techniques Strength analysis Quality Maintenance Simulation Legislation CAD Communication Design & Styling Publicity Material selection Ergonomics Style history Psychology Packaging Manuals Electronics Consumer test Software Target group Interface design Logistics Supply chains To: Recycling Etcetera IDE Master information: Management of Product Development 19 March

9 9 IDE Master information: Management of Product Development 19 March 2015

10

11 RATIONALE In the integrated product development process, the Industrial Design Engineer takes care of: Initiation of processes; Overview and government of those processes and underlying sub-processes; Communication amongst parties involved; Effective and efficient processing of information; And of course: raise excellent ideas! By being part of the action... You are the designer! IDE Master information: Management of Product Development 19 March

12 COMPETENCIES Competencies required to achieve this: Concerning the content/domain The designer masters the design process; Knowledge of related fields of expertise. Organizational/Managerial Synthesis of the involved fields of expertise. But particularly: combining both aspects. IDE Master information: Management of Product Development 19 March

13 CONTENTS OF MASTER TRACK Not all fields of expertise can be belaboured in detail; Acquiring management-tricks comes to nothing. Focuses on methodologies, tools and working methods Analysis in (industrial) practice; What is going on, when, why and how? Development in demarcated areas: How can it be used in development processes? Always employed in the product development process Possibilities for personal specialisation IDE Master information: Management of Product Development 19 March

14 CONTENTS OF MASTER TRACK IDE Master information: Management of Product Development 19 March

15 COURSES

16 COURSES /20 Triz Fundamentals Assignments Design Management Scenario Based Product Design Integrated LCM for Product Variety & Complex Processes Lean Six Sigma Green Belt Virtual Reality Capita Selecta Packaging Design & Management I ??? Emperical Methods of Design Research Intellectual Property in Product Development Packaging Design & Management II MoPD Capita Selecta MSc. Thesis Project Management of Product Development Governing Product Development Product Life Cycle Product Life Cycle Management Virtual Reality Systems Engineering IDE Master information: Management of Product Development 19 March

17 COURSES /20 Triz Fundamentals Assignments Design Management Scenario Based Product Design Integrated LCM for Product Variety & Complex Processes Lean Six Sigma Green Belt Virtual Reality Capita Selecta Packaging Design & Management I ??? Emperical Methods of Design Research Intellectual Property in Product Development Packaging Design & Management II MoPD Capita Selecta Governing Product Development Product Life Cycle Product Life Cycle Management Virtual Reality Systems Engineering IDE Master information: Management of Product Development 19 March

18 GOVERNING PRODUCT DEVELOPMENT

19 GOVERNING PRODUCT DEVELOPMENT Establish the development context for a product. Applied to a chosen product: Each topic is elaborated for that product Based on academic publications, propositions & discussion Deliverable: Academic publication IDE Master information: Management of Product Development 19 March

20 GOVERNING PRODUCT DEVELOPMENT TOPICS Design methodology Product planning Project planning Project management Complexity Review & Validation Innovation management Total quality management Information management Knowledge management Humans in organizations IDE Master information: Management of Product Development 19 March

21 IDE Master information: Management of Product Development 19 March

22 PRODUCT LIFE CYCLE

23 PRODUCT LIFE CYCLE Life cycle oriented product evaluation What is incorporated in a product life cycle and how do you compare different life cycles. Interpretation and evaluation of the results How should results of a Life Cycle Analysis (LCA) be interpreted and what is the value of these results to the parties involved. Use and development of LCA methodology What are current LCA methodologies, what are their benefits and pitfalls, and how can new methodologies be created. Analysis IDE Master information: Management of Product Development 19 March

24 SCENARIO BASED DESIGN

25 SCENARIO BASED DESIGN Scenarios are stories of people using a product in a certain context Understanding various functions of scenarios benefits and limitations of a scenario based design method sources of inspiration for scenarios about techniques to apply scenario based product design development and execution of a scenario based design method. IDE Master information: Management of Product Development 19 March

26 EMPIRICAL METHODS FOR DESIGNERS

27 EMPIRICAL METHODS FOR DESIGNERS Designers aim to underpin their work/approach to reduce and understand risks/possibilities, but foremost to better their decision making Theory by application Overview/principles of design research methods Segmentation, Classification, and Cluster Analysis Preferences, Perceptual Maps, and Multidimensional Scaling Image Research and Factor Analysis Product Tests and Experimentation Assessing Experiments Using Analysis of Variance (ANOVA) Conjoint Analysis IDE Master information: Management of Product Development 19 March

28 PRODUCT LIFE CYCLE MANAGEMENT

29 PRODUCT LIFE CYCLE MANAGEMENT Establish a working procedure to include: Views from different stakeholders Different information perspectives/streams Different life cycle phases Multiple projects simultaneously in the development cycle. Approach: Develop you own design method(ology) Design problem as underlying case study IDE Master information: Management of Product Development 19 March

30 RESULTS IDE Master information: Management of Product Development 19 March

31 RESULTS IDE Master information: Management of Product Development 19 March

32 RESULTS IDE Master information: Management of Product Development 19 March

33 RESULTS IDE Master information: Management of Product Development 19 March

34 RESULTS IDE Master information: Management of Product Development 19 March

35 INTEGRATED LIFE CYCLE MANAGEMENT FOR PRODUCT VARIETY AND COMPLEX PROCESSES

36 INTEGRATED LIFE CYCLE MANAGEMENT FOR PRODUCT VARIETY AND COMPLEX PROCESSES IDE Master information: Management of Product Development 19 March

37 INTELLECTUAL PROPERTY IN INDUSTRIAL DESIGN

38 INTELLECTUAL PROPERTY Goal: Gain insight in Intellectual Property in Product Development. Relate IP strategies to product, portfolio and company. Devise a IP strategy for product/portfolio and company combination. IDE Master information: Management of Product Development 19 March

39 INTELLECTUAL PROPERTY IDE Master information: Management of Product Development 19 March

40 INTELLECTUAL PROPERTY IDE Master information: Management of Product Development 19 March

41 PACKAGING DESIGN & MANAGEMENT I & II

42 PACKAGING DESIGN & MANAGEMENT Packaging is more than 'the box around the product'. Understand, govern and employ: specifics of packaging design understand the packaging life cycle and its supply chain the relation between packaging and products the advantages of integrated product/packaging development Mix of theory, case studies, visits and assignments. IDE Master information: Management of Product Development 19 March

43 PACKAGING DESIGN & MANAGEMENT IDE Master information: Management of Product Development 19 March

44 PACKAGING DESIGN & MANAGEMENT IDE Master information: Management of Product Development 19 March

45 PACKAGING DESIGN & MANAGEMENT Jan Land, 2007 IDE Master information: Management of Product Development 19 March

46 PACKAGING DESIGN & MANAGEMENT ACTOR NETWORK IDE Master information: Management of Product Development 19 March

47 SIX SIGMA

48 LEAN SIX SIGMA 99.9% Quality not good enough 1 hour of unsafe drinking water every month 2 unsafe plane landings per day at O Hare Airport in Chicago 16,000 pieces of mail lost by the U.S. Post Office every hour 22,000 checks deducted from the wrong bank account each hour 32,000 missed heart beats per person each year IDE Master information: Management of Product Development 19 March

49 LEAN SIX SIGMA Six Sigma less cost of failures Cost of failure underestimated Cost of Quality not understood Increased Quality eliminates waste Quality is free IDE Master information: Management of Product Development 19 March

50 LEAN SIX SIGMA Approach A practical and structured method to reduce cycle times to reduce COPQ (Cost Of Poor Quality) by reducing waste and yield losses. Buzz-words Pareto; Ishikawa; Cause & Effect; Process Capability; Measurement System Analysis; Design Of Experiments; FMEA; 5S; SMED; Value Stream Mapping; SPC. IDE Master information: Management of Product Development 19 March

51 VIRTUAL REALITY

52 VIRTUAL REALITY It s not (only) about the gadgets.. Experience Modify/design Interact IDE Master information: Management of Product Development 19 March

53 VIRTUAL REALITY HOW AND WHEN TO USE Virtual Reality: An artificial rendering of a potential reality and/or use condition that enables users to experience it and/or modify it and/or interact with it but always communicate IDE Master information: Management of Product Development 19 March

54 VIRTUAL REALITY THE POSSIBILITIES ARE ENDLESS.. The basics of Virtual Reality revisited: enable users to experience an envisaged future And now we tell the user: behaviour in a shop practicing a golf swing ergonomic studies product testing Please act as usual! IDE Master information: Management of Product Development 19 March

55 VIRTUAL REALITY HOW AND WHEN TO USE IDE Master information: Management of Product Development 19 March

56 Focus Methodologies Working methods Tools, approaches and techniques Related to chosen products/subjects Also in the MSc. Project IDE Master information: Management of Product Development 19 March

57 MSC PROJECTS

58 MASTER OF SCIENCE PROJECT EXAMPLES IDE Master information: Management of Product Development 19 March

59 MASTER OF SCIENCE PROJECT EXAMPLES IDE Master information: Management of Product Development 19 March

60 MASTER OF SCIENCE PROJECT EXAMPLES IDE Master information: Management of Product Development 19 March

61 MASTER OF SCIENCE PROJECT EXAMPLES IDE Master information: Management of Product Development 19 March

62 MASTER OF SCIENCE PROJECT EXAMPLES IDE Master information: Management of Product Development 19 March

63 MASTER OF SCIENCE PROJECT EXAMPLES IDE Master information: Management of Product Development 19 March

64 MASTER OF SCIENCE PROJECT EXAMPLES IDE Master information: Management of Product Development 19 March

65 CURRENT MSC. PROJECTS

66 MOPD THE PEOPLE IDE Master information: Management of Product Development 19 March

67 Do not hesitate to contact me!... expect the question: who do you want to be when you grow up? IDE Master information: Management of Product Development 19 March

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