Real World Ag Big Data
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1 Real World Ag Big Data Douglas Hackney Enterprise Group, Ltd. Copyright 2015 Enterprise Group, Ltd. 1
2 Sample Enterprise Group, Ltd. Clients Copyright 2015 Enterprise Group, Ltd. 2
3 Lessons Learned Agriculture Big Data and AnalyEcs PlaGorm 1.5 years in produceon Copyright 2015 Enterprise Group, Ltd. 3
4 Required For Ag Big Data Success 1. AutomaEc data colleceon 2. Detail 3. Data integraeon 4. Context 5. Control Copyright 2015 Enterprise Group, Ltd. 4
5 Data Secret #1 You Cannot Trust The Humans Copyright 2015 Enterprise Group, Ltd. 5
6 AutomaBc Data CollecBon All brands All equipment All implements All the Eme Untouched by human hands Copyright 2015 Enterprise Group, Ltd. 6
7 Data Secret #2 The Difference is in the Details Copyright 2015 Enterprise Group, Ltd. 7
8 One Square Meter ResoluBon > 100 layers of data per square meter Life story of every square meter Copyright 2015 Enterprise Group, Ltd. 8
9 Why this much detail? Copyright 2015 Enterprise Group, Ltd. 9
10 Ask Any QuesBon About any square meter About any combinaeon of square meters Owner Grower Crop / Variety Soil type Powerful! Boring! Soil moisture Tillage praceces Emergence dates Etc. Copyright 2015 Enterprise Group, Ltd. 10
11 Data Secret #3 IntegraEon Unlocks Value Copyright 2015 Enterprise Group, Ltd. 11
12 Current Ag Market Data Model Copyright 2015 Enterprise Group, Ltd. 12
13 Integrate and Distribute Ag Data IntegraEon PlaGorm Copyright 2015 Enterprise Group, Ltd. 13
14 IntegraBon - Downstream IntegraEon PlaGorm Downstream of FMS, OEMs, external and 3 rd party data Copyright 2015 Enterprise Group, Ltd. 14
15 Data Secret #4 Context Enables PerspecEve Copyright 2015 Enterprise Group, Ltd. 15
16 Context Tillage FerEl- izer Herbi- cide Plant- ing Events InsecE cide Herb- icide Com- bine Grain Cart Truck Scale Rainfall, IrrigaEon & Soil Moisture Sunlight & RadiaEon Soil & Ambient Temp Input, Fuel, Labor, Finance, Overhead, Taxes, LogisEcs & Other Costs Inventory, HR, Purchasing, Maintenance, Land, Markets, Benchmarking, Etc. Context Copyright 2015 Enterprise Group, Ltd. 16
17 Context Field Crop Copyright 2015 Enterprise Group, Ltd. 17
18 Context Yield All Crops One View Copyright 2015 Enterprise Group, Ltd. 18
19 Context Soil Type Copyright 2015 Enterprise Group, Ltd. 19
20 Context - CEC Copyright 2015 Enterprise Group, Ltd. 20
21 Context Climate 30 yr. Rainfall Copyright 2015 Enterprise Group, Ltd. 21
22 Context Equipment & Implement Copyright 2015 Enterprise Group, Ltd. 22
23 Context Field Passes Implement Field Pass History Copyright 2015 Enterprise Group, Ltd. 23
24 Context ApplicaBon Context Copyright 2015 Enterprise Group, Ltd. 24
25 Context ApplicaBon Context Copyright 2015 Enterprise Group, Ltd. 25
26 Context Wind Gusts Copyright 2015 Enterprise Group, Ltd. 26
27 Context AnalyBcs Then Single variable Now Multivariate Copyright 2015 Enterprise Group, Ltd. 27
28 Data Secret #5 With data: Visibility = Ownership Visibility = Control Visibility = DesBny Copyright 2015 Enterprise Group, Ltd. 28
29 The Internet Rule If the product is free, then you are the product Copyright 2015 Enterprise Group, Ltd. 29
30 DesBny What if your Landlords Bankers Vendors Neighbors The Fine Print: sell, sublicense or transfer any and all informaeon you submit to us, including your data could pay to see your data? Copyright 2015 Enterprise Group, Ltd. 30
31 Control Your DesBny Own and control your data Copyright 2015 Enterprise Group, Ltd. 31
32 What Should You Do? Start small but start early Go integrated or go home Get context gain perspeceve Control your data control your deseny Copyright 2015 Enterprise Group, Ltd. 32
33 Why Should You Do It? Resource compeeeon Capital Land Inputs Ag Big Data & AnalyEcs: The ante to be in the game Copyright 2015 Enterprise Group, Ltd. 33
34 Why Should You Care? My growth is going to come from. farmers who don t embrace. technology Kip Tom Tom Farms Copyright 2015 Enterprise Group, Ltd. 34
35 Ag Big Data Is >Not< The Future One farming operaeon 2014 crop year: 650 billion data points 152 million test plots How many facts did you base your 2015 decisions on? Copyright 2015 Enterprise Group, Ltd. 35
36 Ag Big Data Is >Not< The Future The future is already here. it's just not evenly distributed - William Gibson Copyright 2015 Enterprise Group, Ltd. 36
37 Real World Ag Big Data Douglas Hackney Enterprise Group, Ltd. Copyright 2015 Enterprise Group, Ltd. 37
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