languageintelligence Professional Language Services

Transcription

1 languageintelligence Professional Language Services Translation Services for the Market Research Industry EN REGISTERED

2 Get the most out of your international surveys. Unique Challenges. Valuable Solutions. Market research presents unique challenges to the translation industry: tight deadlines, carefully worded questions, new product concepts, demands for fully localized and accurate translations for very specific demographics, and translation costs that meet the client s budget. Language Intelligence partners with market research companies to develop innovative solutions and technology in order to satisfy these challenges. Our goal is to uncover opportunities within your current process that will lead to higher quality, reduced cost and faster turnaround. Language Intelligence provides localization of market research content in web, CATI and paper format for market research companies working internationally. We also provide postsurvey response translation and coding so you can accurately report results to all regions. Contents: 1 What can Language Intelligence do for you? 2 Quality Management 3-4 Services 5 Intellireview 6-7 The Market Research Team 8 Contact Information

3 What can Language Intelligence do for you? Timing is critical. We understand that once the source survey is developed there is usually little time remaining for localization, especially if a simultaneous launch across all regions is desired. The earlier you involve us in your survey life cycle, the easier it will be to meet your international field dates. Your Survey Project: What is your project timeline? Which languages are required? What is the subject matter? What is your target demographic? Are there any applicable references available (e.g. glossary, translation memory, boilerplate text)? What technology are you using? Which survey platform do you usein what format will we receive your survey for translation? Will there be an in-country linguistic review? Do you require online validation? Are there Open Ends and Other/Specify questions? If so, do you require translation or coding of responses? Moving Forward: What improvements would you like to make to your current content development process? What improvements would you like to make to your current localization process? How is your boilerplate content stored and managed? How often do you need translation? How does translation/localization fit into your current survey life cycle? Would you like to explore new technologies? 1

4 ISO 9001:2008 Certified Quality Management System LANGUAGE INTELLIGENCE QUALITY POLICY Language Intelligence Ltd. provides our clients with professional language services. We are committed to continually improving the quality of our products and services, increasing the effectiveness of our processes, and further enhancing customer satisfaction. We support and maintain this responsibility through regular management reviews, measurement of business objectives, continual training of our employees, and compliance with our Quality Management System. At Language Intelligence, we strive to continually meet and exceed our clients expectations. Through excellent service and striving to provide high quality language services, we will continually improve our products, services and processes. 2

5 Services: Tailored to the Market Research Industry Language Intelligence has provided localization services for companies in the Market Research industry for over a decade. During this time, we have developed highly specialized services to meet your industry s unique needs. LOCALIZATION ASSESSMENT AND AWARENESS We review your source survey in order to identify any potential localization challenges. Your survey questions are carefully crafted so that your panels will understand them and answer meaningfully. However, there may be some hidden cultural complications within some questions. Will they be understood once translated? Are any cultural assumptions implied that do not apply to your target regions? Is there colloquial or idiomatic language used that will be difficult to convey in other languages? We address these questions before and during translation so that your company will not lose precious time after your survey is in field. TRANSLATION ACCURACY Translators must prove a comprehensive set of credentials in order to be selected to work with our market research clients. Besides having excellent language and writing skills, they understand market research methods and will properly convey the meaning of your questions to the target audience. What s more, they are experts in the survey s subject matter and how it relates to the target demographic. Tone, style, survey method (online, CATI, paper), endclient s industry, and target audience are all considered with great care so that the translations we provide will yield the results you seek from your survey participants. TOOLS & TECHNOLOGY Whatever your survey platform, we integrate our technology with yours in order to effectively streamline the localization process. We have developed tools that allow us to work with your survey content in virtually any format. These tools allow us to provide you with localized versions of your survey, in the format you require. Additionally, we build, update and maintain a translation memory of your content for future use. Maximizing use of translation memory technology when creating localized versions of your surveys ensures consistency, reduced cost, and accelerated time-to-field. OPEN ENDS AND OTHER/SPECIFY QUESTIONS Do your participants responses need to be translated or coded? We can provide these services on a rolling basis or after all quotas have been met. Either way, we apply methods which are significantly more cost effective and faster than traditional methods while still working with human translators. The advantage is that only human translators can properly translate and categorize the nuances and true meaning within a respondent s answer. The benefit is that you are provided with accurate data so you can report feedback to your client with confidence. 3

6 Services (cont.) IN-LANGUAGE CODING We can provide coding services for your OE and OS responses in-language so that you do not need to spend time and money on response translation. Whether your responses are captured in MS Excel or in an online tool, our linguists will code in their native languages for optimal accuracy and speed. We can use a pre-existing code book or create one for you. XML AND CONTENT MANAGEMENT Are your surveys authored in XML? Or, does your survey platform support an XML structure? We have developed technology that allows us to convert your content into a translation-friendly format while protecting your XML structure. Not using XML yet? We can help your team migrate to an XML-based platform. The benefits: easier transition from source to localized survey and seamless importing into your survey publishing tools. Imagine not having to overlay translations or copy and paste. That s time that is much better spent elsewhere! INTERNATIONALIZATION CONSULTING We connect with your research teams to review concepts and various survey outputs used to reach out to your international audience. Next, we work with you during content development to ensure that your words are prepared for localization as they are being written. The benefit of this process is accelerated time-to-field; we help you advance rapidly from source survey to accurately localized versions. IN-COUNTRY REVIEW Does your client require an in-country review of the translated survey before it can be launched? If so, it is critical that feedback can be captured quickly and accurately. Reviewers need to be able to access the localized survey and make changes easily. Then, those changes need to be implemented into the final survey and the translation memory. We have developed an innovative solution to managing the in-country review process and capturing feedback. Our system, Intellireview, allows reviewers to access translated content through their browsers, from anywhere in the world. 4

7 intellireview TM Intellireview reduces the time, cost, and effort necessary for conducting a successful translation review. Every reviewer prefers to work in a familiar format. The challenge is determining the best method when a translator must later implement changes and update the translation memory. Aside from this duplication of effort, other common linguistic review challenges are: File transfer Version control Streamlining feedback Accessing the source content during review Communication between reviewers and linguists intellireview solves all of these. The intellireview system displays your survey in a client-friendly format including complex graphics and tables. Through an easy-to-use interface, intellireview features: Web-based access; no software to download An editable version of the translated content A view pane displaying the original source text A comment field for easy communication among project members A direct link to the translation memory for automated updating Review translated content in a familiar format and context Access translated files through your browser. Anywhere. Anytime. Unique features allow for easy collaboration between team members 5

8 The Market Research Team With every project, you will have a dedicated team of experienced people at your disposal. Lori Vance Localization Project Manager Market Research Team Leader T: +1 (585) ext. 28 E: lvance@languageintelligence.com Lori is the Team Leader for our in-house team that focuses on Market Research translation projects. She is well versed in the technology, processes and demands involved in translating market research content. Lori has lived and worked in Korea as an English teacher. She has a BA in International Studies and Spanish and is fluent in Spanish and German and has a working knowledge of Korean. Lindsay Papa Localization Project Manager T: (585) E: lpapa@languageintelligence.com In Lindsay s role as Localization Project Manager she is focused on serving our Market Research industry clients. Lindsay comes to Language Intelligence with seven years of Market Research industry experience having worked for one of the largest full-service global research firms. Lindsay holds a BA in Marketing as well as a minor in Mathematics from Roberts Wesleyan College. She has worked as a volunteer in both Guatemala and throughout Mexico learning about both the culture and the language. Tiffany Figel Localization Project Manager T: (585) ext. 20 E: tfigel@languageintelligence.com Tiffany is a Localization Project Manager with a focus on Market Research clients. She holds two BAs from Syracuse University, one in Modern Foreign Languages with majors in Spanish and Russian and the other in Italian Literature, Language and Culture. She holds an MA in Italian with a certificate in translation from Binghamton University. She has both studied and lived in Italy. Vicki Demkou Localization Project Manager T: +1 (585) ext. 22 E: vdemkou@languageintelligence.com Vicki is part of the Survey Team at Language Intelligence. She excels at handling the complexity and pace demanded by survey translation projects. Vicki holds an MBA and a BS in Business Management. Vicki is also completely fluent in Greek. 6

9 The Market Research Team (cont.) With every project, you will have a dedicated team of experienced people at your disposal. Rick White Director of Client Services T: +1 (585) ext. 19 E: rwhite@languageintelligence.com Rick s accomplishments, in over a decade with Language Intelligence, include expanding the company s solution based services in the market research and life sciences industries, while building the company s web presence and marketing communications program. His creative ability and strong communication skills allow him to synthesize his expertise with the insight into our clients industries, and produce localization solutions that fit the client s needs. Rick has a degree in Photography and has studied German and Spanish. George Stamoulacatos Director of Sales T: +1 (585) ext. 18 E: georges@languageintelligence.com George is a seasoned professional bringing 15 years of experience in sales & sales management in the Banking & Insurance industries. It is his consultative approach combined with his ability to build strong partnerships that enable George to create solutions that meet our clients needs. He has a BA in International Business & French from Niagara University and an MBA in Finance and Marketing from The Bittner School of Management at St. John Fisher College. George has studied and lived abroad in France, and regularly spends time in Greece. Jennifer de Miguel Director of Localization Services T: +1 (585) ext. 20 E: jdemiguel@languageintelligence.com Jennifer s experience at Language Intelligence has covered a broad spectrum of industries, from the fast-paced market research industry, to technology-intensive and long-term projects in life sciences. Her versatility and strong customer focus are strengths that will benefit your individual projects and overall localization strategy. Jennifer has a degree in Spanish Language, Literature and Civilization. She is a native of Spain. Andrew Pulcino Director of Technical Operations T: +1 (585) ext. 27 E: apulcino@languageintelligence.com Andrew s experience at Language Intelligence spans more than a decade and includes solving complex technical issues for our clients. With his excellent technical and analytical skills he has developed Intellireview, an online application that enables the review of translated documents from anywhere in the world. Andrew s educational background is in cognitive science, and he has studied French, German, Japanese, and Spanish. 7

10 Contact Language Intelligence T: (585) E: W: Visit our blog for topics related specifically to translation for the market research industry.