Promotions Services & Benefits Features Processes A3 Services Modern Trade Promotion Data

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1 Modern Trade Promotion Data Have you ever thought about a simple solution that would enable you to ensure that your Promotion Investments are effectively corresponding to your Retail Strategy?

2 TABLE OF CONTENTS Promotions: Challenges Services & Benefits Features: Deliverables Definitions & Working process A3 Retail Services

3 Promotions Services & Benefits Features Processes A3 Services Promotions: Challenges In 2007, more than 130 brochures are published every month throughout Modern Trade Channels Over 10,000 items are put on promotion monthly throughout hundreds of Store Almost 1 million copies of promotion brochures are distributed every month, making of retailers brochures the most read publications in the Country How to use this extraordinary communication power as an operational tool to achieve your sales objectives? Every time a manufacturer decides to place a promotion inserts in a brochure, it has to decide the Brand, the sku, the channel and the retailer. Every time such a decision is taken, it has to meet at least 4 objectives: increasing the awareness, fighting the competitor and being aligned with the Brand Sales Plan, and driving sales. How to ensure that every single Promotion Investment decision is consistent and taken in full awareness of the market constraints and corporate Objectives?

4 provides all Retail players with key information on promotional brochures being published and distributed in Thailand s Modern Trade. All details on Products featured in Promotion Brochures Analytical vision of Promotion investments per channel, retailers and Categories Promotion mechanics Top Promoted Items Promotion Price comparison Promotion Calendar Period Category Promotion Product Retailer / Channel Brand The information, viewable online on the website or through Ms Excel exports, can be elected and sorted in different perspectives

5 The Promotion data available on enable Marketing, Trade Marketing and Sales Division to jointly optimize their promotion activities. Reactivity Category Review Be immediately aware of what the competition is doing on specific channels or categories Identify the promotion intensity of Brands nationwide Identify and measure the Categories promotion dynamics throughout Retail Channels and Brands Identify and measure the usage of Promotion Mechanics by Categories Brand Tactics Identify and measure the Categories promotion dynamics among retailers Analyze your competitors strategies among retailers Identify the trends for Promotion Mechanics Planning setup full year Promotion Plans by channel and by retailers for Brands

6 Reactivity: Promotion Products Online, review all the promotions that have been featured throughout the Modern Trade and directly access to the whole brochure of the selected retailers or the detailed of the featured product. Get an instant 360 degree vision on Promotion by Categories and by competitors

7 Category Review: Share of Promotion By analyzing the repartition of Share Of Voice of a category or a brand through a specific distribution channel, store and period, you can measure the Promotion Intensity on a category and build your Strategic Insights - Market Trends - Competition Promotion Strategy E.G.: NATIONAL MODERN TRADE MARKET TRENDS Markets / Retailers Hypermarket Supermarket Wholesaler % Jul Apr 2007 Jul Apr 2007 Jul Apr 2007 FRESH PRODUCE 32.10% 32.40% 31.30% BEVERAGES 9.10% 13.40% 10.00% CLEANING 11.20% 10.70% 11.00% HYGIENE & BEAUTY 18.40% 18.20% 12.80% DRY GROCERY 29.20% 25.30% 35.00% While you can directly access the details of the promotion by clicking on any figures, you can also have the results of you research presented in number of inserts

8 Brand Tactics: Share of Promotion COMPETITORS PROMOTION STRATEGY Brands / Retailers Big C Carrefour Tesco Lotus % Jan Apr 2007 Jan Apr 2007 Jan Apr 2007 DUTCHMILL 13.60% 9.00% 16.30% FRIESLAND FOODS 23.60% 19.40% 30.00% GREENSPOT 21.80% 10.40% 20.00% LACTASOY 7.30% 11.90% 10.00% DUMEX 15.50% 10.40% 3.80% MEAD JOHNSON 8.20% 14.90% 8.80% NESTLE 7.50% 6.30% Identify your competitors' promotion Strategy and Tactics per retailers identify you Competitors Strategic Alliances by Categories Identify Opportunities for Growth Align the consistency of your Promotion with your business plan

9 Planning Define instantly the Promotion Planning of a brand by Channel or By Store, over a determined period and compare it with your own planning, day by day, brochure by brochure, to identify your opportunities for sales growth.

10 Additional Features Promotion Mechanics Promotion Price Comparison Most Promoted Items

11 1 We collect all Modern Trade Retail Brochures 2 We Scan them and record their names, themes, starting date and ending date, and the stores they concern 3 We Cut every Single items 4 We record all the promotion specifics: product name, packing, brands, prices, market categories and promotion mechanics

12 GAS STATION SUPERMARKETS Tops Marketplace Tops Supermarket Central Food Hall Jusco Foodland Gourmet Home Fresh Mart Villa Market HYPERMARKETS Tesco Lotus Big C Carrefour WHOLESALERS Siam Makro PERSONAL STORES Watsons Boots Guardian Jiffy Lemon Green Star Mart Tiger Mart IT SPECIALISTS Power Buy IT City I-Mobile Power Mall Data IT DIY SPECIALISTS Home works Home Pro

13 SOFTWARE TRAINING Training for Website Usage User s Manual soft copy MONTHLY REVIEW Our expert analyze your promotion situation and provide you with their recommendations PROFESSIONAL TRAINING Category Reviews Case Study HELP DESK Permanent user Hot Line Monday to Friday, 8:30 to 18:30 CUSTOMIZATION Customized Reports can be delivered on request

14 We are new in Thailand. In France, our existing clients are: AOSTE ARRIVE AUCHAN BACARDI MARTINI BAHCO BAHLSEN ST MICHEL BALLANTINE'S BARILLA BEGHIN SAY BEIERSDORF BEL ( Fromagerie) BENEDICTA BIC BLEDINA BLINI BONDUELLE BOSCH BOURJOIS BOUYGUES TELECOM BRICO DEPOT BRIDEL BRIGGD ET STRATTON CAMPBELL France CARREFOUR CASTORAMA CEDILAC / CANDIA CEANOTHE CENTAURE CHAMPAGNE DE CASTELLANE COCA COLA COLGATE CONFORAMA CS France CUISIMER DANONE DELIFRANCE DIM DIPA DOMAXEL DOUWE EGBERT DOUX DR OETKER ANCEL EDIP EMIG ENTREMONT EURALIS GASTRONOMIE EURIAL EVIAN EXXON MOBIL FERRERO FINDUS FISKARS FLEURY MICHON CHARCUTERIE FLEURY MICHON TRAITEUR FORBO FUJI FILM France FUJI FILM France (Avenant) FUTURA Finances GALEC GAMM VERT GAREM (SA 2A) GILLETTE France GLAXOSMITHKLINE GMD MONFORT GROSFILLEX HARRY'S HEINEKEN HENAFF HENKEL Cosmétique HENKEL Détergent HYGIENE PRODUCTS SA ILEC ICI PAINTS INTEL CORPORATION ITM JEAN STALAVEN JOHNSON JOKER KELLOGG'S KERMENE KIMBERLY KRAFT FOODS France KRONENBOURG LA HALLE AUX CHAUSSURES

15 LA MARTINIQUAISE LABEYRIE LACTALIS LARZUL LAVAZZA France LEROY MERLIN LESIEUR Mc CAIN Mc NEILS NUTRITION MARKETING SEAFOOD MEDIAPOST METRO SOGE MICHEL CAUGANT NOKIA OBI ORANGE Distribution ORANGINA SCHWEPPES OXADIS PAIN JACQUET PANZANI SCOTTS France SDG SEA-CLAIRETTE DE DIE SEGAFREDO SHELL SIGMAKALON SOCOPA Cherré LG Electronics France LOREAL LORENZ BAHLSEN SNACK LU France LUISSIER BORDEAU CHESNEL LUSTUCRU FRAIS MADRANGE MARKETING SEAFOOD MOB MOET HENNESSY MR BRICOLAGE NEPTUNE DISTRIBUTION NESTLE NICOLAS FEUILLATTE TOUPRET PASQUIER PASTACORP PAUL PAULET PEPSICO France PERNOD PHILIPS AD PHILIPS ECLAIRAGE PILLSBURY FRANCE SOLINEST SOLUCO EUROP SOMFY SONY SOPRAT ST MAMET STANLEY SUCRE D'ORGE MARIE BRIZARD & ROGER MARIE-SAINT-HUBERT MATERNE MATTEL France VLAM VRAKEN POMMERY WELL WHIRLPOOL France TOURY TRIBALLAT TRIODIS / LIXIR UNILEVER BESTFOODS UB France VANIA VENDOME VICO PROVERA RICARD RICHES MONTS SANFORD SARA LEE ENTR. SBAlliance WRIGLEY YOPLAIT SYSTEME U SYSTEME U BAZAR SYSTEME U TEXTILE TEISSEIRE TIPIAK Epicerie et Surgelés TNS SECODIP

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