Market research and intelligence

Transcription

1 Contact Christian Gatard christiangatard@gatardresearch.com Thierry Tricard thierrytricard@gatardresearch.com Gatard & Associés 3, rue Aumont-Thiéville Paris Fax GATARD & ASSOCIÉ Market research and intelligence

2 Market research and int elligence Total independence and genuine longevity. Our history is a guarantee. Since Christian Christian Gatard, founder, partner Thierry Tricard, partner executive director Thierry "How can a hunter tell if it's a duck à l orange?"

3 Research with a purpose ADVERTISING PRE-TEST / POST-TEST PRODUCT TESTING THEMED STUDIES / OBSERVATION BRAND AUDIT NEW PRODUCT DEVELOPMENT SEMIOTIC ANALYSIS PACKAGING RESEARCH DESK RESEARCH POSITIONING RESEARCH CONSULTANCY "The true intelligence is creative"

4 Helping our clients to reach for the future Look, listen, evaluate Based on the experience of experts B-to-B expertise Consumer s mind-sets Understanding brand equity Networking with opinion makers Cool hunting Mind searching "Individual freedom is not opposed to the fact that supply and demand obey laws." Decision scenarios

5 in France, in Euro pe, Wor ldwide "Frontier is a one-eye word. Man has two to see the world." More than 15 year leading & coordinating international researches At Gatard & Associés, more than half our billing is with international accounts. We are a member of the worlwide expert network, INTERSEARCH. We are also active in the European people-to-people market researcher's club, I.Q. Each project is personally supervised either by Christian Gatard or Thierry Tricard.

6 "The firm of the future will become fluid, mobile, nomadic. It will live with challenge and urgency. It will be small but multinational." Christophe Charrière Research Director Valérie Philippe Moderator Sylvie Deutsch New Business Emmanuelle de Pommerau Senior researcher Aline Villemur Researcher Gilles Schlesser Strategic Planning Isabelle Gatard Partner Christian Gatard Partner Thierry Tricard Partner and Executive Director Sylvie Collignon Research Director Grégoire de Rivière Researcher and Logistic Manager Annick Bailly Recruitment and Administration Hervé Rakotonarivo Finance and Administration Marie Louise Bichon Moderator Joao De Palma Researcher Claire Mizzi Moderator

7 3 rue, Aumont-Thieville WAITING ROOM Paris 17 e STUDIO 1 "The rue Aumont-Thiéville dates from It is known for it s EIFFEL workshops opposite the premises of Gatard & Associés." STUDIO 2

8 Merci a Accor, Adecco, Ademe, Agence Verte, Aventis, Air France, Alfa Romeo, Alice, Algoflash, Augur, BDDP/TBWA, Bestfoods France, BHV, Bouygues, Cantrell & Cochrane, Castel SVF, Centre Leclerc, Chivas, Cidou, Cité des Sciences, Clearwater, CLM BBDO, Colgate Palmolive, Commission de la Sécurité des Consommateurs, Corporate Age, Dassas, DDB, Dichter, Distriborg, e-message, Expressions Planning, Euro RSCG, Eurosucre, Fiat, France Télécom, FF Cardiologie, Fallon Currie, Firmenich, Fondation Abbé Pierre, Gallaher, Gaz de France, Fuji, Générale d Optique, Gillette, Go Sport, Goodrich, Grey, Guinness, Happy Dog, Heinz, Henkel, Ifuma, Ikea, Insight Germany, Interflora, InterAct Systems, Kiabi, Kraft Jacobs Suchard, La Poste, La Prévention Routière, La Vie Claire, Le Bon Marché, Les Ouvriers du Paradis-Red Cell, Lever, Lenôtre, LVMH, Mastercards, Masterfoods, Mac Cann Erickson, Melitta, Message & Tequila, Michelin, Ministère de l Agriculture, Moët & Chandon, Mueller Goldfarb, Murmur, Navigator, Neptune,, Opel, Orafti, Oxygène, People, Pfizer, Philips, Phone Research, Playtex, Public Stratégies, Renault, Renault Trucks, Ricola, Saatchi & Saatchi, Sagitta, Seagram, Sega, Senoble, Solinest, Serendipity, Smith Kline, SNCF, Solinest, Sony, Soremartec, SPMR, Sucre Union, TBWA, Tipiak, Toshiba, Transmarket, Two CV, Wanadoo, Wardle Mc Lean, Wells & Co, Yoplait, Thank you, merci, danke, grazias, grazie, obrigado, tack, deluji, dank u xié xié,