Second Quarter Global Search Advertising

Size: px
Start display at page:

Download "Second Quarter Global Search Advertising"

Transcription

1 / COVARIO / QUARTERLY GLOBAL PAID SEARCH SPEND ANALYSIS Second Quarter Global Search Advertising Gets Boost from Recovering Regionsjor search engines Global Paid Search Spending Accelerates in the First Half By Alex Funk

2 Executive Summary Quarter-on-quarter growth in global paid search advertising among Covario s high tech, CE and retail clients topped 22% globally. Global PPC spending increased by 23% in the second quarter compared to a year earlier. CPC prices increased 10% during the quarter driven by market and platform changes. Mobile search spend increased 39% over the first quarter. 2

3 Second Quarter Global Spending Overview Spending on global paid search advertising in Q2 13 grew by 22% quarterover-quarter and 23% year-over-year, an acceleration from a year ago when quarter-on-quarter growth hit 9%. Cost-per-Click (CPC) pricing continues to rise, increasing 10% quarter-on-quarter and 24% year-on year. Ad effectiveness, measured through the click-through rates (CTRs), remains high performing at 27% better than the same quarter a year ago. The year-over-year growth in PPC budgets and improvements in CTRs was muted by the 24% higher CPC, yielding essentially flat (-1%) click volume. The following chart shows how global paid search activity was distributed across the major search engines in Q2 13. Globally, regional investment improved substantially in that all regions grew quarter-on-quarter and year-on-year to varying degrees. The Americas, driven by the U.S. and Canada, saw noteworthy spending growth in the quarter up 8% quarter-on-quarter and 17% year-on-year. In EMEA, large gains helped the region regain pace after a very slow 2012, with 43% quarter-on-quarter and 73% year-on-year improvements. For the APAC region the growth rate topped 55% over a softer Q1, but was down 1% over the same quarter a year ago. The following chart shows global paid search activity for Q2 13. On a global platform basis, Google continued to dominate with 86% market share in spend, 86% in impressions, and 62% in clicks. Advertiser spending increases with Google were up 13% from a year ago. The Yahoo-Bing Network continues to grow at a solid pace with year-over-year spending up 23% with a modest 7% gain quarter-over-quarter. Yahoo-Bing currently holds 6% global market share in paid search spend and equally 6% in clicks. Baidu, which commands the majority of market share in China (80% by some reports), saw media spend grow on its search platform by 22% year-over-year and 70% quarter-on-quarter. In Q2 13, Baidu globally accounted for roughly 7% of all spend, 11% of all impressions, and 27% of all clicks. 3

4 Regional Allocation Analysis Each year we provide guidance to our clients with respect to budget allocations for paid search spending for the coming year. We offer this information so our clients have an industry benchmark that they can use to ensure they are allocating budget appropriately to maintain their paid search advertising market share. Our regional planning assumptions, which have not changed since the beginning of the year, for the Americas, EMEA and APAC are listed below % growth in the Americas 10% growth in EMEA 25% growth in APAC Second quarter spending in the Americas was up 17% from Q2 12 and 8% quarter-on-quarter. CPC trends were a mixed bag in Q2 13 in that quarteron-quarter CPCs showed a rising trend, while the actual CPCs year-onyear were down 1%. Mobile advertising growth at lower CPCs, increased investment in Product Listing Ads, as well as the advent of Google s Enhanced Campaigns Platform, could be at play when looking to read the tea leaves of CPC predictability. PLANNING ASSUMPTION AMERICAS: For 2013, we stand by our original recommendation that advertisers budget for an increase of 18-20% in paid search spending, emphasizing Latin America as the largest opportunity for growth. The Americas budget should allocate 83% of spend to Google, with roughly 15% to Yahoo-Bing. Secondary search engines should account for about 2% of spend overall in the region. Google again commanded 92% of the paid search advertising budget share in the Americas in Q2 13, while the Yahoo-Bing Network market hovered at the 8% mark. 4

5 PLANNING ASSUMPTION EMEA: For 2013, we continue to recommend budget increases of 10%, understanding the macroeconomic conditions there and a slower recovery. We further recommend that 95% of this spend should be allocated to Google, except in Eastern Europe where spending on Yandex should dominate budgets. In Q2 13, spending in EMEA was up 43% from the previous quarter and 73% from the year prior, a trend that was first reversed in Q1 13 after several consecutive quarters of anemic growth. And while CTRs have leveled out to their previous numbers, the CPC prices have jumped, increasing 29% over Q2 12. As we have seen across Western Europe in past reports, Google continues to dominate the region. In Q2 13, 93% of regional paid search budgets went to Google. Bing and Yahoo still make up only about 1% of the media spend in EMEA. The largest growth in the region has been with Yandex in Russia and Eastern European countries, where it now represents 6% of EMEA paid media budgets. 5

6 PLANNING ASSUMPTION APAC: We still expect 25% search spending growth in the region with that growth spread among China, Korea, Japan, South APAC, and the ANZ markets. For 2013, Chinese search engine investments should focus on Baidu with about 85% of the budget. Japan s budget should be split 70/30 between Google and Yahoo. South Korea s homegrown Naver search platform now should command more than 60% of the budget in that country, while the rest of the APAC region should be allocated with budgets split 80% Google and 20% Yahoo. In APAC, we experienced quarter-on-quarter media spend growth of 55%, which led to 71% more impressions and 31% greater click volume. CPC prices have also increased during that time, up 18% quarter-on-quarter and 31% year-on-year. Baidu gained 34% click volume over the previous quarter driven by a 71% increase in budget. CPC trends showed a 27% increase over last quarter. We expect sustained paid search growth through the second half of the year with consumer product interest peaking as it usually does in the fourth quarter. 6

7 Search Engine Performance Comparison Google continues to adjust its ad formats and matching algorithms for paid search results. Google s Enhanced Campaigns Platform has been rolling out since January 2013 and will be complete by July 22. In a move to consolidate search marketing keywords across an ever-growing, multi-device landscape we predict the consequence will be increased competition for mobile-device advertising, as well as increased CPCs for both smartphones and tablets at a higher rate than experienced in the last several quarters. The table below shows the recent trends in global CPCs for the major platforms. Search Engine Q/Q Y/Y Baidu 27% 42% Google 16% 13% Yandex 10% - 47% YBN 4% - 24% Naver 32% 25% CPC prices varied significantly, depending on the mobile platform. CPCs on smartphones remained at a 40% discount to desktop CPCs, but have increased nearly every quarter for the last five quarters with the exception of Q4 12. Tablet CPCs fell below desktop pricing for the first time in several quarters and sit at a 12% discount to desktop CPCs. The State of Mobile As mobile advertising continues to be a topic at the forefront of the search marketing industry, we have included data in this report that is specific to mobile trends. This encompasses statistics for both smartphones and tablets. On a global platform basis, mobile advertising grew a substantial 39% in the second quarter when compared to Q1 13 and 132% year-over-year relative to Q2 12. Mobile search advertising made up 16% of total spending (see graph below). The device breakdown of mobile ad spend was 40% for smartphones and 60% for tablets. 7

8 About the Study This is the seventh year of Covario s quarterly Global Paid Search Spend Analysis. We now have 26 quarters of data on the spending patterns of Covario customers, which consist largely of global high-tech and consumer electronics firms, along with last year s addition of ecommerce retailers. The purpose of this report is to share our expertise relative to the spending patterns of our unique customer set to help our clients with their paid search planning assumptions and budget management. Our global clients leverage paid search advertising in more than 45 countries on many different search engine platforms. This provides Covario with a view into how global advertisers are changing their allocations in search spending, as well as differences in the performance of their paid search programs in a way that allows planners to more accurately develop global marketing campaigns and budgets. About Covario Covario is the world s leading independent provider of SEO (search engine optimization) and SEM (search engine marketing) agency services and marketing solutions. The firm was selected by OMMA as both the 2012 and the 2011 Search Agency of the Year. Covario is the parent company of Rio SEO, the leading provider of SEO, social media, and content marketing software automation tools. Headquartered in San Diego, Covario has about 250 team members worldwide who are also concentrated in Beijing, Chicago, London, New York, Phoenix, San Francisco, Sao Paulo, Seattle, Singapore, Tokyo, and Toronto. The agency s growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information is available at This report is being provided for general informational purposes only Towne Centre Drive, Stes 600 & 750, San Diego, CA / / covario.com 2013 Covario, Inc. All rights reserved. Covario and the Covario logo are trademarks of Covario, Inc. in the U.S. and various countries

Global Paid Search Advertising Starts Year with a Bang

Global Paid Search Advertising Starts Year with a Bang / COVARIO / QUARTERLY GLOBAL PAID SEARCH SPEND ANALYSIS Global Paid Search Advertising Starts Year with a Bang First Quarter of 2013 Gets Boost from Recovering Regions By Alex Funk Executive Summary Growth

More information

In Q3, One Third of all

In Q3, One Third of all / COVARIO / QUARTERLY GLOBAL PAID SEARCH SPEND ANALYSIS In Q3, One Third of all Media Spend is Mobile Mobile Search Spending in Q3 Grew by 18 By Alex Funk Executive Summary Year-on-year global paid search

More information

Q2 2012 Global Digital Advertising Update

Q2 2012 Global Digital Advertising Update Q2 2012 Global Digital Advertising Update Adobe Digital Index Q2 2012 Global Digital Advertising Update Table of contents 1: Executive summary 2: Overall search trends 4: Search by device type 6: Facebook

More information

Digital Advertising Report Adobe Digital Index Q2 2015

Digital Advertising Report Adobe Digital Index Q2 2015 Digital Advertising Report Adobe Digital Index Q2 2015 Table of contents Report 3. Overview 4. Key Insights 5. SEM Industry Spend Growth by Region 6. SEM Spend Growth by Search Engine 7. Share of SEM Spend

More information

Global Online Advertising Trends

Global Online Advertising Trends WHITE PAPER Global Online Advertising Trends Quarterly Report July - September, 2012 Table of Contents Introduction 3 Research Methodology 3 US Findings 4 UK Findings 13 Eurozone Findings 15 Facebook Findings

More information

Digital Advertising Report. Adobe Digital Index Q1 2015

Digital Advertising Report. Adobe Digital Index Q1 2015 Digital Advertising Report Adobe Digital Index Q1 2015 Table of contents Social 3. Overview 4. Social streaming apps 5. Social branded post 6. Social impressions 7. Social interaction rate by industry

More information

Mobile Search Advertising Around the Globe: 2014 Annual Report

Mobile Search Advertising Around the Globe: 2014 Annual Report WHITE PAPER Mobile Search Advertising Around the Globe: TABLE OF CONTENTS Executive Summary 03 Introduction 03 Methodology 04 Part I United States 05 Part II United Kingdom and Eurozone 08 Part III Mobile

More information

Global Facebook Advertising Benchmark Report Q4 2014. Advertising Automation Software

Global Facebook Advertising Benchmark Report Q4 2014. Advertising Automation Software Global Facebook Advertising Benchmark Report Q4 2014 Advertising Automation Software nanigans.com About Nanigans Nanigans develops world-class multichannel advertising automation software that enables

More information

Understanding Search Analytics to Make Better Data-Driven Decisions

Understanding Search Analytics to Make Better Data-Driven Decisions Understanding Search Analytics to Make Better Data-Driven Decisions A Digital Marketing Depot White Paper Executive Summary: The proliferation of online data from a growing number of digital devices and

More information

Mobile Advertising Trends Report

Mobile Advertising Trends Report OCTOBER 2014 Mobile Advertising Trends Report Q3 2014 TABLE OF CONTENTS Introduction... 1 Highlights... 2 Mobile Spend Growth Index... 3 Mobile App Index... 3 Pricing Trends... 4 Trends by Segment...

More information

Global Facebook Advertising Benchmark Report Q1 2015

Global Facebook Advertising Benchmark Report Q1 2015 Global Facebook Advertising Benchmark Report Q1 2015 Advertising Automation nanigans.com About Nanigans Nanigans develops world-class multichannel advertising automation software that enables performance

More information

The State of Google Shopping Mobile Shoppers & Record PLA Spend Drive Success for Retailers

The State of Google Shopping Mobile Shoppers & Record PLA Spend Drive Success for Retailers WHITE PAPER The State of Google Shopping Mobile Shoppers & Record PLA Spend Drive Success for Retailers 2014 Annual Report TABLE OF CONTENTS Introduction 03 Findings & Trends 03 Competition Fuels CPC Increases

More information

Mobile Advertising Trends Report

Mobile Advertising Trends Report JANUARY 2015 Mobile Advertising Trends Report Q4 2014 Table of Contents Overview... 1 Benchmark Data... 2 Advertister Recommendations... 5 About the Data... 6 OVERVIEW 1 Overview Digital advertising is

More information

Technology FOUR KEY TRENDS IN THE GLOBAL SMARTPHONE MARKET

Technology FOUR KEY TRENDS IN THE GLOBAL SMARTPHONE MARKET FOUR KEY TRENDS IN THE GLOBAL SMARTPHONE MARKET 1.2 billion smartphones were sold globally in 2014, and in the first quarter of 2015, smartphone unit demand was up +7% on the same period of last year.

More information

MOBILE SEARCH ADVERTISING AROUND THE GLOBE

MOBILE SEARCH ADVERTISING AROUND THE GLOBE WHITE PAPER MOBILE SEARCH ADVERTISING AROUND THE GLOBE How Smartphones & Tablets Are Changing Paid Search 2013 Annual Report Table of Contents At a Glance 03 Introduction 04 Part I - United States 06 Part

More information

Social Intelligence Report Adobe Digital Index Q2 2015

Social Intelligence Report Adobe Digital Index Q2 2015 Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of

More information

MOBILE SEARCH ADVERTISING AROUND THE GLOBE

MOBILE SEARCH ADVERTISING AROUND THE GLOBE WHITE PAPER MOBILE SEARCH ADVERTISING AROUND THE GLOBE How Smartphones & Tablets Are Changing Paid Search 2013 Annual Report Table of Contents At a Glance 03 Introduction 04 Part I - United States 06 Part

More information

Global Real Estate Outlook

Global Real Estate Outlook Global Real Estate Outlook August 2014 The Hierarchy of Economic Performance, 2014-2015 China Indonesia India Poland South Korea Turkey Australia Mexico United Kingdom Sweden United States Canada South

More information

Brand building on mobile devices: measuring the value of consumer engagement

Brand building on mobile devices: measuring the value of consumer engagement Brand building on mobile devices: measuring the value of consumer engagement A Fiksu study comparing the costs of mobile app advertising to traditional digital marketing Executive summary: Fiksu's research

More information

THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT

THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT TABLE OF CONTENTS Introduction Benchmark Data Advertiser Recommendations About the Data GREETINGS, Welcome to Ampush s Q2 2015 Benchmark Report.

More information

The Dynamic Nature of Mobile Search in Asia-Pacific

The Dynamic Nature of Mobile Search in Asia-Pacific The Dynamic Nature of Mobile Search in Asia-Pacific Adobe Digital Index The Dynamic Nature of Mobile Search in Asia-Pacific Table of contents 1: Executive summary 2: Introduction 3: Search on mobile 4:

More information

Guide To The Online Advertising Market in China

Guide To The Online Advertising Market in China Guide To The Online Advertising Market in China It is hard to deny that Asia-Pacific is already a giant in the online advertising market since the ad expenditures in the region have reached $27.3 billion

More information

Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013

Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013 Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013 ADOBE DIGITAL INDEX Q4 2013 key insights Facebook ad: Click-through-rate (CTR) is up 365% year-over-year and 41% quarter-over-quarter. Cost-per-click

More information

Mobility Index Report Q1 2015

Mobility Index Report Q1 2015 Mobility Index Report Q1 2015 Report on App, Platform and Device Preferences from the Leader in Secure Mobility May 2015 Report on App, Platform and Device Preferences from the Leader in Secure Mobility

More information

Optimizes the Customer Experience on Hundreds of Websites Worldwide

Optimizes the Customer Experience on Hundreds of Websites Worldwide Large Consumer Packaged Goods Company CASE STUDY Large Consumer Packaged Goods Company Optimizes the Customer Experience on Hundreds of Websites Worldwide At a Glance Industry Consumer Packaged Goods CDN

More information

Global Facebook Advertising Benchmark Report Q3 2014. Advertising Automation Software. nanigans.com

Global Facebook Advertising Benchmark Report Q3 2014. Advertising Automation Software. nanigans.com Global Facebook Advertising Benchmark Report Q3 2014 Advertising Automation Software nanigans.com About Nanigans Nanigans develops world-class advertising automation software that enables performance marketing

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the umbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT UMBERS 2015 Key findings on the trends and benefits of retargeting

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS INSIGHTS FROM OPERA MEDIAWORKS 9 of the top AD AGE GLOBAL ADVERTISERS OVER 800M UNIQUE USERS OVER 18,000 SITES AND APPLICATIONS Year closes out with Apple No. 1 for revenue, Android leading in traffic

More information

TRENDS & TIPS. Facebook Advertising in Q2 2014. Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend SOCIAL

TRENDS & TIPS. Facebook Advertising in Q2 2014. Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend SOCIAL 1 TRENDS & TIPS Facebook Advertising in Q2 214 Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend # SOCIAL MEDIA LIKE # SHARE 2 1. Introduction Facebook advertising

More information

Mobile Advertising Around the Globe: 2015 Annual Report

Mobile Advertising Around the Globe: 2015 Annual Report BEST PRACTICE SERIES Mobile Advertising Around the Globe: 2015 Annual Report 9 INSIGHT SERIES The Definitive Facebook Advertising Playbook marinsoftware.com Executive Summary In 2014, global smartphone

More information

Carat forecasts growth of 5.0% for 2012 and 5.3% in 2013 with digital advertising overtaking newspapers sooner than expected

Carat forecasts growth of 5.0% for 2012 and 5.3% in 2013 with digital advertising overtaking newspapers sooner than expected 23 August 2012 Carat forecasts growth of 5.0% for 2012 and 5.3% in 2013 with digital advertising overtaking newspapers sooner than expected Carat, the world s leading independent media communications agency,

More information

How the Top Retailers and Service Providers Achieve Top Local Search Results

How the Top Retailers and Service Providers Achieve Top Local Search Results How the Top Retailers and Service Providers Achieve Top Local Search Results The five step process any multi-location business can follow to manage and optimize their local business listings and be found

More information

ecommerce Industry Outlook 2015.

ecommerce Industry Outlook 2015. ecommerce Industry Outlook 2015. JANUARY 2015 Introduction. The global ecommerce industry saw impressive growth in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting

More information

Overview. carried interest. Copyright 2014 by Cambridge Associates LLC. All rights reserved.

Overview. carried interest. Copyright 2014 by Cambridge Associates LLC. All rights reserved. Overview Cambridge Associates LLC Global ex U.S. Developed and Emerging Markets Private Equity and Venture Capital Benchmark Commentary Quarter Ending September 30, 2013 During the third quarter, in U.S.

More information

The State of Mobile Social Advertising

The State of Mobile Social Advertising Q1 2015 The State of Mobile Social Advertising Affirming The Advantages of a Managed Approach Table of Contents About The Report Executive Summary... Mobile Advertising Spend Growth... Pricing Trends...

More information

Media Pack. Oban Multilingual Strategy Ltd. Sussex Innovation Centre Science Park Square Falmer, Brighton East Sussex

Media Pack. Oban Multilingual Strategy Ltd. Sussex Innovation Centre Science Park Square Falmer, Brighton East Sussex Media Pack Oban Multilingual Strategy Ltd Sussex Innovation Centre Science Park Square Falmer, Brighton East Sussex Tel: +44 (0)1273 704 434 Fax: +44 (0)1273 704 499 info@obanmultilingual.com www.obanmultilingual.com

More information

MAY 2012. A Global Perspective on Retail Revival

MAY 2012. A Global Perspective on Retail Revival marketview A GLOBAL PERSPECTIVE ON RETAIL REVIVAL MAY 2012 Introduction A Global Perspective on Retail Revival The world is becoming a borderless global marketplace. Mature retail and gateway cities of

More information

Worldwide Reach: The Impact of International PPC

Worldwide Reach: The Impact of International PPC Worldwide Reach: The Impact of International PPC Katy Tonkin @KatyTonkin INTL PPC Director Michael Stricker @RadioMS Mktg. Director #heroconf #INTLPPC @KatyTonkin 6 Years in PPC 20 Person Team PPC Director

More information

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION Mobile ads will represent 20% of all spending on search advertising by 2013. (Adobe 2012) CONSUMER PROGRESSION THE EVOLVING PATH TO PURCHASE In the

More information

Nanigans Q4 2013 Facebook Global Advertising Trends

Nanigans Q4 2013 Facebook Global Advertising Trends FEBRUARY 2014 Nanigans Q4 2013 Facebook Global Advertising Trends Biggest Quarter Ever for Paid Facebook Advertising in Q4 2013 FOR PERFORMANCE MARKETING AT SCALE NANIGANS Q4 2013 FACEBOOK GLOBAL ADVERTISING

More information

MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved

MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved February 25, 2014 Rubicon Project All Rights Reserved buyers EXECUTIVE representing SUMMARY more than 100,000 globally. Global mobile advertising spending is forecast to reach $18 billion in 2014, and

More information

Travel Flash Report. Booking on mobile goes mainstream

Travel Flash Report. Booking on mobile goes mainstream Travel Flash Report. Booking on mobile goes mainstream SEPTEMBER 215 1 TRAVEL FLASH REPORT: BOOKING ON GOES MAINSTREAM Introduction. Since 214, Criteo has analyzed more than 1 billion bookings generated

More information

TABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35

TABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35 TABLE OF CONTENTS Executive Summary 2 United Kingdom Internet Usage 3 Total Advertising 4 Digital Advertising 5 Display Advertising 7 Search and Social 8 Social Media 9 Mobile Marketing 11 Europe Total

More information

China Search International Introducing Baidu

China Search International Introducing Baidu China Search International Introducing Baidu Introducing Baidu THE CHINA OPPORTUNITY China China is the third largest country in the world in terms of land mass after Russia and Canada. It s the largest

More information

Spotlight on Asia-Pacific

Spotlight on Asia-Pacific Spotlight on Asia-Pacific Executive Summary & Methodology This special Mobile Mix report focuses on the Asia-Pacific (APAC) mobile device market on the Millennial Media platform. This report will highlight

More information

Business Case and Strategy for Executing Mobile SEO Programs in Large Advertisers. Michael Martin and Craig Macdonald

Business Case and Strategy for Executing Mobile SEO Programs in Large Advertisers. Michael Martin and Craig Macdonald Business Case and Strategy for Executing Mobile SEO Programs in Large Advertisers Michael Martin and Craig Macdonald Is 2012 the year when mobile hits the big time in the US and most key advertising markets?

More information

LENOVO 1 ST QUARTER FY15-16: TOUGH MARKETS, SOLID RESULTS

LENOVO 1 ST QUARTER FY15-16: TOUGH MARKETS, SOLID RESULTS LENOVO 1 ST QUARTER FY15-16: TOUGH MARKETS, SOLID RESULTS Decisive actions being taken to meet challenges and accelerate business transformation Revenue was US$10.7 billion, up 3 percent; excluding foreign

More information

FACEBOOK ADVERTISING HOLIDAY TREND PREVIEW

FACEBOOK ADVERTISING HOLIDAY TREND PREVIEW 2015 FACEBOOK ADVERTISING HOLIDAY TREND PREVIEW FOR ECOMMERCE With an estimated 23% of total U.S. retail ecommerce sales occurring during November and December of last year, it s critical for advertisers

More information

WORLD. Geographic Trend Report for GMAT Examinees

WORLD. Geographic Trend Report for GMAT Examinees 2011 WORLD Geographic Trend Report for GMAT Examinees WORLD Geographic Trend Report for GMAT Examinees The World Geographic Trend Report for GMAT Examinees identifies mobility trends among GMAT examinees

More information

The Microsoft-Yahoo! Search Alliance: impact on the Search Advertising Landscape

The Microsoft-Yahoo! Search Alliance: impact on the Search Advertising Landscape 1 The Microsoft-Yahoo! Search Alliance: impact on the Search Advertising Landscape Gilles Rousseau Microsoft, Sr. Dir. EMEA Strategic Alliances 11h10 11h40 Today s agenda What is Search Alliance Benefits

More information

Guide Boosting sales through online marketing

Guide Boosting sales through online marketing Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in

More information

T&E. Where Business Travelers Spend Money

T&E. Where Business Travelers Spend Money T&E Where Business Travelers Spend Money Contents Introduction 3 Key Findings 4 Top Expensive Cities for Business Travel 5 International 5 U.S. 5 Top 10 Spend Categories 6 International 6 U.S. 7 Most Visited

More information

Report on App, Platform and Device Preferences from the Leader in Secure Mobility

Report on App, Platform and Device Preferences from the Leader in Secure Mobility RESEARCH REPORT GOOD TECHNOLOGY TM MOBILITY INDEX REPORT Q3 2014 Report on App, Platform and Device Preferences from the Leader in Secure Mobility This report is part of the Good Technology TM Mobility

More information

Google Shopping on the rise

Google Shopping on the rise Google Shopping on the rise v Mastering advertising campaigns in 2016 1 st October 2015 Ι Gaël De Vos About Twenga Advanced traffic acquisition solutions for e-commerce 2006 Founded 4000 Clients in 15

More information

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform THE SALESFORCE MARKETING CLOUD SOCIAL ADVERTISING BENCHMARK REPORT Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform *All trademarks, service marks, and trade names are the property

More information

Your Chinese Marketing Solution 你 的 中 国 市 场 营 销 专 家 Our values Exceptional Ambitious Adventurous Disciplined With Integrity TTC Business Evolution We will work with you to gain a thorough understanding

More information

Q1 2016 SOCIAL TRENDS REPORT

Q1 2016 SOCIAL TRENDS REPORT SOCIAL TRENDS REPORT WWW.KINETICSOCIAL.COM Q1 TOPLINE SUMMARY Generally speaking, the advertising industry takes a breath in Q1. The pace slows a bit from the previous holiday-driven quarter, and we get

More information

[Checklist] Audit Your Pay-Per-Click (PPC) Advertising

[Checklist] Audit Your Pay-Per-Click (PPC) Advertising [Checklist] Audit Your Pay-Per-Click (PPC) Advertising NOTE: Many tools and features referenced apply to Google AdWords only, as it provides the majority of analysis and optimization tools. Also, Google

More information

Financial Services and Insurance. Get more out of your mobile campaigns

Financial Services and Insurance. Get more out of your mobile campaigns Financial Services and Insurance Get more out of your mobile campaigns Table of contents Mobile user behavior trends: Financial Services State of financial services mobile advertising Bing Network marketplace

More information

CANADIAN ECOMMERCE BENCHMARK

CANADIAN ECOMMERCE BENCHMARK CANADIAN ECOMMERCE BENCHMARK Q2 2014 REPORT TORONTO - MONTREAL - NEW YORK Canadian ecommerce Benchmark Report - Q2 2014 1 TABLE OF CONTENTS CANADIAN ECOMMERCE BENCHMARK Q2 Report Introduction: Our Objectives:

More information

Adform RTB Trend Report Europe. Title RTB TREND REPORT EUROPE 2015 Q1 MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1

Adform RTB Trend Report Europe. Title RTB TREND REPORT EUROPE 2015 Q1 MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1 Title RTB TREND REPORT EUROPE 2015 Q1 MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1 Table Of Contents Executive Summary...3 Spending...5 CPM...10 Click-Through Rate (CTR)...15 CPC...20 Engagements...23

More information

Symantec State of the Data Center Research Highlights. October 2007

Symantec State of the Data Center Research Highlights. October 2007 Symantec Research Highlights October 2007 Research Overview Quantitative and qualitative study conducted in September 2007 Purpose: Provide a comprehensive set of trends and issues that impact data center

More information

Managing Your Google AdWords Account A Step-By-Step Guide Courtesy of WWW.eMBgroup.co.uk

Managing Your Google AdWords Account A Step-By-Step Guide Courtesy of WWW.eMBgroup.co.uk Managing Your Google AdWords Account A Step-By-Step Guide Courtesy of WWW.eMBgroup.co.uk Welcome to Google AdWords coutesy of embgroup This guide provides an overview of the AdWords Control Centre, the

More information

Integral Ad Science Semiannual Review

Integral Ad Science Semiannual Review 2012 Integral Ad Science Semiannual Review Key findings from Integral s analysis of the display advertising industry and 2012 Industry Analysis and Key Findings Understanding and analyzing the risk of

More information

Attract New Patients Online. Christine Martinek, Web Presence Advisor

Attract New Patients Online. Christine Martinek, Web Presence Advisor Attract New Patients Online Christine Martinek, Web Presence Advisor » Who is Officite? Headquarters: Downers Grove, IL Founded: 2002 20,000+ Practice Websites, 92% Retention Employees: Officite 50+ Competitive

More information

WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019

WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019 WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019 Worldwide retail sales including in-store and internet purchases will surpass $22 trillion in 2015, up 5.6% from

More information

Solve Retail s Digital Marketing Dilemma

Solve Retail s Digital Marketing Dilemma Solve Retail s Digital Marketing Dilemma How to Boost Foot Traffic and Online Sales By Leslie To and Caitlin Halpert Contents Intro 3 How to reconcile franchise and ecommerce goals and tracking 4 Franchises

More information

Salesforce Advertising Index

Salesforce Advertising Index Salesforce Advertising Index Annual Report 2015 Table of Contents Introduction Executive Summary Facebook Trends Instagram Trends Twitter Trends LinkedIn Trends Credits & Appendix 1 2 3 10 11 12 13 Introduction

More information

Best of the Best Benchmark. Adobe Digital Index APAC 2015

Best of the Best Benchmark. Adobe Digital Index APAC 2015 Best of the Best Benchmark Adobe Digital Index APAC 2015 ADOBE DIGITAL INDEX Best of the Best Benchmark (APAC) This report covers the performance of companies in Asia Pacific region, including Japan (APAC).

More information

Apogee Results Background

Apogee Results Background Background is an online marketing services firm providing professional services across multiple online marketing disciplines. As a large independent marketing services agency we help our clients achieve

More information

Smaato s Global Trends in Mobile Programmatic 1H 2015

Smaato s Global Trends in Mobile Programmatic 1H 2015 Smaato s Global Trends in Mobile Programmatic 1H 2015 This report is a thorough examination of the billions upon billions of mobile ad impressions served on Smaato s platform during the first half of the

More information

How the Most Successful Apps Monetize Globally

How the Most Successful Apps Monetize Globally How the Most Successful Apps Monetize Globally By Christel Schoger, Analyst at Distimo Publication - February 2014 Solving the App-Puzzle How the Most Successful Apps Monetize Globally Analyzing top apps

More information

Global Digital Audience Report

Global Digital Audience Report Global Digital Audience Report July to September 2013 COUPON The Turn Digital Audience Report July to September 2013 The Rise of the Cross-Channel Brand Global marketers now have an unprecedented opportunity

More information

Mobility Index Report Q4 2014. Report on App, Platform and Device Preferences from the Leader in Secure Mobility

Mobility Index Report Q4 2014. Report on App, Platform and Device Preferences from the Leader in Secure Mobility Mobility Index Report Q4 2014 Report on App, Platform and Device Preferences from the Leader in Secure Mobility February 2015 Report on App, Platform and Device Preferences from the Leader in Secure Mobility

More information

P R E S S R E L E A S E

P R E S S R E L E A S E P R E S S R E L E A S E Contact: Robert McGrath 212.984.8267 robert.mcgrath@cbre.com Corey Mirman 212.984.6542 corey.mirman@cbre.com LONDON IS WORLD S MOST EXPENSIVE OFFICE MARKET FOR SECOND STRAIGHT YEAR

More information

The U.S. Hotel Advertising Marketplace: Industry Sizing and Trends 2015

The U.S. Hotel Advertising Marketplace: Industry Sizing and Trends 2015 PhoCusWright White Paper The U.S. Hotel Advertising Marketplace: Industry Sizing and Trends 2015 Sponsored by Written and Researched by Tom Powell aviano sans berling FUTURA PMS-377 PMS-2617 PMS-444 669933

More information

GLOBAL B2C E-COMMERCE DELIVERY 2015

GLOBAL B2C E-COMMERCE DELIVERY 2015 PUBLICATION DATE: OCTOBER 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 10 METHODOLOGY I PAGE 11RELATED REPORTS I PAGE

More information

Deliver The Best Ad To The Right Place At The Perfect Time

Deliver The Best Ad To The Right Place At The Perfect Time Deliver The Best Ad To The Right Place At The Perfect Time ExactDrive s self-serve advertising platform delivers online advertising solutions that make it faster and easier to reach more people who are

More information

120 Broadus Ave, Greenville, SC 29601 (864) 248-0886 DOM360.com. The Composition of a

120 Broadus Ave, Greenville, SC 29601 (864) 248-0886 DOM360.com. The Composition of a 120 Broadus Ave, Greenville, SC 29601 The Composition of a Digital Ad Budget: How much to spend and where to spend it There is no doubt about it, digital ad budgets are on the move upward and Digital will

More information

Hello! We are USTRONG Digital Agency. We know how to introduce your company into the Russian market. We can ensure the most effective growth of your

Hello! We are USTRONG Digital Agency. We know how to introduce your company into the Russian market. We can ensure the most effective growth of your Hello! We are USTRONG Digital Agency. We know how to introduce your company into the Russian market. We can ensure the most effective growth of your business in Russia as we are familiar with all details

More information

Digital Marketing, How To Guide for American Express Merchants

Digital Marketing, How To Guide for American Express Merchants Digital Marketing, How To Guide for American Express Merchants americanexpress.com.au/merchant How to promote yourself online and successfully grow your business in the digital world 1 Contents 1. Introduction

More information

An Overview of the Chinese Online Advertising Market

An Overview of the Chinese Online Advertising Market An Overview of the Chinese Online Advertising Market By Zhaohui Tang July 2013 According to China s Online Advertising Market Observance, online advertising has demonstrated tremendous growth in 2012.

More information

Pay Per Click Advertising

Pay Per Click Advertising Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

Smartphone & Tablet Gaming 2013 GAMES MARKET SECTOR REPORT

Smartphone & Tablet Gaming 2013 GAMES MARKET SECTOR REPORT Smartphone & Tablet Gaming 2013 GAMES MARKET SECTOR REPORT Will mobile gaming continue to lead global growth? Five key reasons why mobile gaming is fueling global growth of the games industry 1. Two screens

More information

Mobile Advertising! Marketplace Report 2012 Q4

Mobile Advertising! Marketplace Report 2012 Q4 Mobile Advertising! Marketplace Report 2012 Q4 About the report The Mobile Advertising: Marketplace Report provides market data from real-time bidded auctions for mobile ad impressions, aggregated from

More information

UK Prime Rents and Yields MarketView

UK Prime Rents and Yields MarketView Q 2 Q1 2 Q1 2 Q 2 Q2 2 Q1 2 Q 2 Q 2 Q2 2 Q 2 Q2 211 Q 212 UK Prime Rents and Yields MarketView CBRE Global Research and Consulting RENTS - RISERS 2 YIELDS - FALLERS RENTS - FALLERS YIELDS - RISERS ACCELERATING

More information

Hello and thank you all for taking the time to attend TDK s results presentation for the year ended March 2014 (fiscal 2014). My name is Takakazu

Hello and thank you all for taking the time to attend TDK s results presentation for the year ended March 2014 (fiscal 2014). My name is Takakazu Hello and thank you all for taking the time to attend TDK s results presentation for the year ended March 2014 (fiscal 2014). My name is Takakazu Momozuka. I will be presenting the full-year consolidated

More information

7,000% 40% Argos, maximizing digital marketing returns.

7,000% 40% Argos, maximizing digital marketing returns. Argos, maximizing digital marketing returns. High street retailer builds its digital channels and drives new revenues through actionable insights from Adobe Marketing Cloud. Adobe Marketing Cloud solutions

More information

Pay-Per-Click: Maximizing impact with minimum words.

Pay-Per-Click: Maximizing impact with minimum words. Super Web Solutions - a one-stop-shop Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee

More information

zanox Mobile Performance Barometer 2015:

zanox Mobile Performance Barometer 2015: zanox Mobile Performance Barometer 2015: Mobile transactions reached a new peak in Q4 2014 (smartphone and tablets) with growth rates of 128% from September 2014 to October 2014 Tablets are responsible

More information

The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013

The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013 The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013 Social media reaches far beyond likes and retweets. Social marketing continues to transform the way brands connect with their audiences. Whether

More information

StepForth Placement Inc.

StepForth Placement Inc. CASE STUDY StepForth Placement Inc. SERVICES BUSINESS Published By Maximizer chosen over ACT! and Goldmine for StepForth s Contact Management System In the embryonic world of search engine marketing, StepForth

More information

How To Motivate and Retain Key Employees

How To Motivate and Retain Key Employees How To Motivate and Retain Key Employees Consistent and Objective Results for Performance Reviews, Succession, and Compensation Management WHITEPAPER SuccessFactors Calibration How To Motivate and Retain

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail

www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail Rumours of the store s death are greatly exaggerated Traditional retail

More information