Integrated Media Production
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1 Integrated Media Production THEME Visit to SWR 14 & 15 march 2013 SWR New Production Centre Stuttgart GERMANY PROGRAMME
2 2
3 PROGRAMME 3 Dear Colleagues, Welcome to our 5th Theme Visit related to the Integrated Media Production Strategies (IMPS) strategic programme. Initiated by the Technology & Innovation department of the EBU, IMPS is a cross-disciplinary project involving EUROVISION ACADEMY and EBU News. It aims to provide a roadmap to help EBU Members move towards more integrated approaches to producing media content in the News and Sports area. One of the great values of IMPS is its transversal approach: the programme concentrates on the change management, organizational, editorial and technical issues surrounding the transition to a cross platform, cross media production. The Theme Visit to SWR is aiming at: Learning from key SWR professionals and understand the broadcaster s vision and strategy that have driven the project. Understanding the challenges faced by SWR when developing their new production system and the solutions they have chosen. Sharing and discussing with SWR and European colleagues, as well as taking part in an open dialogue between engineers and journalists. We hope that these two days will prove fruitful for you and for your organization. Hélène Rauby-Matta Business Development Manager, EUROVISION ACADEMY
4 4 Thursday 14 March 09:00-09:15 Arrival at SWR Visit moderator: Henrik Keith Hansen, EUROVISION ACADEMY Faculty 09:15-10:00 Welcome & Introduction Welcome and short introduction to SWR by Martin Decker, Head of Production & Engineering, SWR, Baden-Baden IMPS project: what is going on by Herbert Tillmann, Chairman of EBU s IMPS group Lessons learned so far by Henrik Keith Hansen Tour de table Participants introduce themselves 10:00-10:30 Strategic project News for all by Ingrid Felgenträger, Director, Radio and Television, SWR, Stuttgart The vision Nachrichten für Alle and its consequences for the New Production Centre 10:30-11:30 The new Production Centre Project by Michael Eberhard, Head of Production and Engineering, SWR, Stuttgart The project, a technical and organizational overview. 11:30-11:45 Coffee break 11:45-13:15 Production Centre guided tour Participants split in two groups:
5 PROGRAMME 5 Group 1: editorial issues with Karlheinz Muff, Head of Radio News, SWR1, Stuttgart and Uschi Strautmann, Head of regional news, and Udo Fettig, Project Manager, SWR, Stuttgart Group 2: technical issues with Michael Eberhard and Pierre Montagne, Project manager, SWR, Stuttgart 13:30-14:30 Lunch 14:30-15:30 File-based production technical platform by Pierre Montagne and Udo Fettig Content management Studio automation 15:30-15:45 Coffee break 15:45-16:15 Questions and answers 16:15-17:00 Discussion Participants split in two groups: Group 1: editorial issues with Karlheinz Muff, Uschi Strautmann and Udo Fettig Group 2: technical issues with Michael Eberhard and Pierre Montagne 17:00-17:15 Wrap-up of Day I 17:15 End of Day I 19:00-22:00 Diner at Die Note by Edgar s Berliner Platz 1-3, Stuttgart
6 6 friday 15 March 09:00-09:15 Arrival at SWR 09:15-10:15 Event planning and deadlines by Christof Baumann, Radio Journalist SWR1, Stuttgart and Asgard Claus-Buck, TV journalist, SWR, Stuttgart 10:15-10:45 Coffee break 10:45-11:45 Preparation of regional topics for young audiences in a trimedia way by Philipp Kurz, Corporate Development and Melanie Seiß, Mutimedia Journalist Das Ding Vor Ort, SWR, Stuttgart 11:45-12:00 Wrap up and key lessons learned by Henrik Keith Hansen 12:00 End of the Theme visit
7 PROGRAMME 7 integrated media production strategies ACTIVITIES THEME VISITS On-site visits to fully or partly integrated Newsrooms are one of the key deliverables. Each visit provides an opportunity for participants to focus on a specific Member s convergence project and to meet & discuss with the key actors of the project. Next Theme Visits: DR, Denmark, 6 & 7 June 2013 Autumn 2013 (date & venue tbc) A report is published after each visit. Each report follows the same structure, making it possible to compare data and information from one visit to the next. NETWORK & LEARN Once a year, a Network & Learn event brings together EBU Member s professionals and EUROVISION ACADEMY alumni to discuss IMPS findings and best practices. Next Network & Learn: EBU Geneva, Winter 2013 (exact date tbc) Registration fee IMPS events are free of charge. REPORTS & DOCS Reports and documents are available to EBU Members at: imps How to proceed As a new user, register by clicking on the LOG IN button and then on the new user link. Fill in the online form to get a login and password. If you are already registered Indicate User name and Password to login to the IMPS WORKSPACE. contact Hélène Rauby-Matta [email protected]
8 EUROPEAN BROADCASTING UNION L Ancienne-Route 17A T +41 (0) Le Grand-Saconnex Ext +41 (0) Geneva, Switzerland [email protected] Operating EUROVISION
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