1 DO IT! & DO IT! & DO IT! SEO LIST DORI F RIEND ADVANCED SEO STATEGIES BUILDING Using SEO To Build A Massive List to Sell Products Dori Friend ASM, 2015 ASM Live Event, DORI FRIEND
2 ì WHO THE HELL AM I?
3 Who Am I? ì I have been online since 1993 and markefng with my own websites since That is forever in Internet MarkeFng years, I know all the gurus and have been their SEO go to girl for eons.
4 My Businesses ì SEONitro.com is my main brand ì TheNewRulesofSEO.com ß 72 hours only ì PersonalBlogNetworks.com ì HosFng Companies ì ProductHost.com
5 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES First Goal was $1 ASM Live Event, DORI FRIEND
6 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES Second Goal was $1,000 a month ASM Live Event, DORI FRIEND
7 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES Third Goal was $10,000 a month ASM Live Event, DORI FRIEND
8 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES Fourth Goal was $100,000 a month ASM Live Event, DORI FRIEND
9 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES $1 Million a Year Goal ASM Live Event, DORI FRIEND
10 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES $1 Million a Year Goal MET ASM Live Event, DORI FRIEND
11 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES I DIDN T GIVE UP! ASM Live Event, DORI FRIEND
12 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES Next Goal.. ASM Live Event, DORI FRIEND
13 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES ASM Live Event, DORI FRIEND $1 Million a Month
14 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES I WON T GIVE UP! ASM Live Event, DORI FRIEND
15 DO IT! & DO IT! & DO IT! Re DORI F RIEND ADVANCED SEO STATEGIES NEITHER CAN YOU! ASM Live Event, DORI FRIEND
16 DO IT! & DO IT! & DO IT! Re DORI F RIEND ADVANCED SEO STATEGIES Art Williams ASM Live Event, DORI FRIEND
17 Do it and Do it and Do it! ì I believe desire and will to win is everything
18 Do it and Do it and Do it! ì If you want to become somebody, DO IT! ì If you want to go into business for yourself, DO IT! ì If you want to become financially independent, DO IT! ì If you want to make a million dollars, DO IT! ì If you want to spend more Fme with your kids, DO IT!
19 In Conclusion ì DO IT AND DO IT AND DO IT AND DO IT ì unfl the job gets done.
20 Do it and Do it and Do it! ì You see the primary difference between winners and losers is.. ì The Winners Do It! ì They DO IT AND DO IT AND DO IT AND DO IT unfl the job gets done and then they get to be someone there are proud of. ì Now Here is something No One is Doing!
21 Guess What ì No One is Doing SEO Anymore! ì So for those of you that have products that aren t mega compeffve, this is going to be totally easy for you! ì This is a VERY special Fme in SEO, not only are people NOT doing SEO.
22 Guess What ì Google LOVES Amazon Pages!!! ì They are EVERYWHERE ì And in your ASM live event recordings you will see me in there teaching you how to rank your Amazon pages so today I am going to go a step further.
23 What I am going to cover ì ì ì I am going teach you how to use SEO to get free traffic from Google & Bing to build your lists in your niche so you can sell product aaer product aaer product and get that jump start you need to boost your product to the front page every Fme! I am assuming that most of you have built websites for your products so I am going to teach you just how to RANK them. J We are more specifically going to talk about casfng a WIDE net and go aaer those long tail keywords that will bring you enough targeted traffic to fill your coffers with leads and money.
24 Gifts ì First Gia for you is access to download this presentafon at. ì ì Username: asm ì Password: rocks
25 Casting a Wide Net ì ì ì ì ì Why not focus on 1 keyword and what the heck is a long tail keyword. Well, Google has given most of those nice juicy 1-2 keyword phrases to big brands. (Like Walmart, Walgreens, About.com) Sorry but it is true and unless you agach yourself to one of them, (called parasite seo) then it takes a pro to compete for those. But, Long Tail Keywords are being less SEOed for and yes even YOU can build a huge list with 1 good site done the right way. And, I am going to show you exactly how to build that.
26 Google ì Ok, but first, I am going to go over some basic SEO terms so we are ALL on the same page.
27 What is SEO? ì SEO is an acronym for Search Engine OpFmizaFon ì And since Google has the majority of market share in info search then it is Google we will be concentrafng on now.
28 Basic Terms ì Money Keywords: Typically the keywords that brings us the most traffic in a market. Most oaen 1-2 word phrases ì Long Tail Keywords: Keywords that are 3 and longer word phrases that bring in less traffic, but are easier to rank for and are most oaen the BUYER keywords. The more targeted the more useful they are.
29 Long Tail Chart
30 Long Tail Chart
31 Finding Long Tail Keywords ì Tools You Can Use ì Google AdWords ì Do a search for Keyword Tool List ì But here is the easy way you can find hidden Relevant Keywords tailored perfectly for gaining the Opt- in
32 Finding Long Tail Keywords ì Turn to Google.. ì Relevant Keywords at the bogom of every search
33 Finding Long Tail Keywords
36 Finding Long Tail Keywords Grab all
37 Finding Long Tail Keywords
38 Finding Long Tail Keywords Click on another one
39 Finding Long Tail Keywords
40 Finding Long Tail Keywords Grab all
41 Finding Long Tail Keywords
42 Finding Long Tail Keywords ì Do that unfl you think you have dug all of them up. ì And THEN, the magic Opt- in Keyword Starters ì How To, ì Benefits of, ì Why, What is, Who uses,
43 Finding Long Tail Keywords
44 Finding Long Tail Keywords
45 Finding Long Tail Keywords
46 Finding Long Tail Keywords
47 Finding Long Tail Keywords
48 Finding Long Tail Keywords ì Do that OVER AND OVER unfl you get a list of at least a couple hundred long tail keywords. ì The next thing I do is to sort them alphabefcally and delete the duplicates. ì This leaves me with a great list of long tail keywords I am going to build pages for.
49 Gift 1 ì I did a video for you on this and placed it on the site under.. ì Gia Finding Long Tail Keywords the Easy Way. ì Next..
50 Building Out Your Site ì 1) Long Tail Keywords we just found = 1 page using the keyword as the Title of the page. ì 2) Use different relevant keywords in Headline (H1) ì 3) Use related keywords in your content
51 Building Out Your Site ì But in EITHER, THE MOST IMPORTANT THING IS.. ì But in EITHER, THE MOST IMPORTANT THING IS..
52 ON- Page Factors ì Do NOT use your Title or main keywords in mulfple H1 tags. ì ì H1 means your Header 1 tag or a main headline tag. This will you flagged for keyword stuffing. ì Use your long tail keywords as Ftles, and then use relevant, proof terms in your H1 (if you even have one) and in your content. ì All that is MOST IMPORTANT
53 Building Out Your Site ì Search Metrics Report
54 Building Out Your Site ì Search Metrics Report
55 Gift #2 Ranking Correlations ì I put a link on the site for you to download the enfre report, it is really good and a must glance over for anyone doing SEO.
56 ì EXAMPLE
58 ON- Page Factors
59 ON- Page Factors OPT- IN BOX
60 ON- Page Factors This is their <H1> Tag
61 ON- Page Factors This is their <H1> Tag This is the Page Title and is in a <H2> Tag
62 ì NEXT ABOUT THIS SITE
64 Nice Titles! Great Job!
67 Nice Content Nice Internal Linking
68 Aﬃliate Site
70 SEMRush.com Data
71 SEMRush.com Data ì 13.2 x 3 = Traffic of 39,600 visitors a month ì 15% opt- in = 5,940 s a month ì Over 1 year = 71,280 s on list ì And THAT my friends is a $100k a month business that is promofng other peoples products!
72 Gift on Reverse Engineering ì Video on Reverse Engineering your compeffon.
73 ì LET S LOOK AT THE DOMAIN A LITTLE BIT MORE, hmm
74 That Domain! ì hgp:// ì Does it have ANYTHING to do with Weight Loss? ì NO!
75 ì LET S LOOK AT THE HISTORY A LITTLE BIT MORE, hmm
78 ì Does anyone know why we would use an old used up Fred domain like that?
79 ì AGE
80 ì Authority
81 ì Trust
82 ì BUY AN EXPIRED DOMAIN
83 ì IT ROCKS THE RANKINGS
84 Gift: How to Purchase Expired Domains ì VIDEOS: HOW TO PURCHASE EXPIRED DOMAINS.
85 ì BACK TO BUILDING
86 Back to Building ì You have your list of Titles we got from LONG TAIL keywords ì You buy a site that has age and authority ì Make your template with your Opt- in in it on the side or top ì Then create # of pages that you have Keywords with the Keyword Phrase being the Title ì Create a GREAT arfcle for each. ì Use LSIKeywords.com for help gevng themed content.
87 LSI Keywords ì LSIKeywords.com Super Ninja Tool 5
88 ì BACK TO BUILDING
89 Back to Building ì You MADE your list of Titles we got from related keywords ì You BOUGHT a site that has age and authority ì You MADE your template with your Opt- in it ì You CREATED a page for each Keywords you have ì You CREATED a GREAT arfcle for each. ì And YOU Use LSIKeywords.com to sprinkle Google Love.
90 ì AND YOU STILL AREN T RANKING?
91 ì OK, LETS TALK LINKING ì Internal Linking First
92 ì WAIT! What is a Link?
93 Basic Terms ì BackLink: is a Hyperlink from property A to property B. In SEO we consider it a link coming INTO your site. ì Anchor Text: is the text that is underlined in the Backlink. And looks like this.. ì <a href= hgp://domain.com >anchor text</a> ì In a paragraph it the anchor text is underlined most of the Fme and other Fmes may be just a different color. It is almost like naming the link or telling the user what the place they will go to will be about.
94 ì FOR EXAMPLE
96 INTERNAL LINKING
98 EXTERNAL AFFILIATE LINK
99 Silo Diagram
100 ì But Really? Just Link Naturally And You Will Do GREAT!
101 ì OK BUT..
102 Back to Building ì I MADE my list of Titles we got from related keywords ì I BOUGHT a site that has age and authority ì I MADE your template with my Opt- in on it ì I CREATED a page for each Keywords I had ì I CREATED a GREAT arfcle for each. ì I Use LSIKeywords.com to sprinkle Google Love. ì And I did some great internal linking!
103 ì AND I AM STILL NOT RANKING?
104 ì OK, LETS TALK LINKING ì External Linking This Time
105 ì WARNING ì YOU ARE NOW TREADING INTO BLACK HAT TERRITORY
106 WHITE HAT? ì What? Is all linking Black Hat? ì Aaaaa YUP! ì But you might get away with this. ì Do A Media Push: Press Releases, ì Links from YouTube/Vimeo Videos ì Publish stuff Web 2.0/Parasites
107 Gifts 9 ì List of the BEST Parasites you can use to rank your message. ì 108 Press Release Ideas (from prreach) ì A link to a GREAT case Study were you can watch Terry Kyle rank some of these types of sites and what he uses to do it.
108 ì SEND LINKS TO INTERNAL PAGES MORE THEN HOME PAGE!
109 Silo Diagram
110 History ì In Years past we were able to rank ANYTHING by sending links (and a lot of them) to our page/site with the same anchor text over and over again. ì So if I wanted to rank for gourmet olive oil then I would link over and over again using the anchor text of gourmet olive oil.
111 History ì And we would send nothing but FOLLOW links to make sure Google counted them and to increase our PageRank ì Well, THAT DOES NOT WORK ANYMORE!!! ì Don t DO THAT!
112 Now ì Google has gogen really good at knowing what your page is about. So if my page is about Gourmet Olive Oil I really don t have to hammer them over the head with links saying gourmet olive oil ì So instead, I link to my site with the things that normal link would have going to my site by a normal person, like its URL!!
113 URL Anchor Text ì hgp:// InternaFonal- Olive- CompeFFon- California/dp/B00E49CHNG ì InternaFonal- Olive- CompeFFon- California/dp/B00E49CHNG ì amazon.com/angeles- InternaFonal- Olive- CompeFFon- California/dp/B00E49CHNG ì hgp://
114 Now ì And this is where the advance folks should listen in cause I see to many people sfll fighfng over DO FOLLOW links! ì The majority of links I send to my pages are NO FOLLOWS! ì Why? Because Google trusts them!
115 ì OK BUT..
116 Back to Building ì ì ì ì ì ì ì ì I MADE my list of Titles we got from related keywords I BOUGHT a site that has age and authority I MADE your template with my Opt- in on it I CREATED a page for each Keywords I had I CREATED a GREAT arfcle for each. I Use LSIKeywords.com to sprinkle Google Love. I did some great internal linking. And I did some great external linking.
117 ì AND I AM STILL NOT RANKING?
118 ì OK, LETS TALK PBN AND MORE BLACK HAT TRICKS ì Personal Blog Networks
119 How To Link ì BlogRoll Butane 7
120 How To Link 8
121 Ranking Recipes ì Ranking on YouTube ì Ranking Amazon Pages on Google ì Ranking Images ì Ranking Other Parasites 10
122 In Conclusion ì With what I just gave you, there is NO reason why you can t build a site that is collecfng Opt- in s in the industry you are in. ì You have got to BELIEVE!
123 SEO Recordings ì TheNewRulesofSEO.com ß Recordings