ADVANCED SEO STATEGIES BUILDING. Using SEO To Build A Massive List to Sell Products. Dori Friend ASM, 2015 ASM Live Event, DORI FRIEND

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1 DO IT! & DO IT! & DO IT! SEO LIST DORI F RIEND ADVANCED SEO STATEGIES BUILDING Using SEO To Build A Massive List to Sell Products Dori Friend ASM, 2015 ASM Live Event, DORI FRIEND

2 ì WHO THE HELL AM I?

3 Who Am I? ì I have been online since 1993 and markefng with my own websites since That is forever in Internet MarkeFng years, I know all the gurus and have been their SEO go to girl for eons.

4 My Businesses ì SEONitro.com is my main brand ì TheNewRulesofSEO.com ß 72 hours only ì PersonalBlogNetworks.com ì HosFng Companies ì ProductHost.com

5 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES First Goal was $1 ASM Live Event, DORI FRIEND

6 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES Second Goal was $1,000 a month ASM Live Event, DORI FRIEND

7 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES Third Goal was $10,000 a month ASM Live Event, DORI FRIEND

8 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES Fourth Goal was $100,000 a month ASM Live Event, DORI FRIEND

9 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES $1 Million a Year Goal ASM Live Event, DORI FRIEND

10 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES $1 Million a Year Goal MET ASM Live Event, DORI FRIEND

11 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES I DIDN T GIVE UP! ASM Live Event, DORI FRIEND

12 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES Next Goal.. ASM Live Event, DORI FRIEND

13 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES ASM Live Event, DORI FRIEND $1 Million a Month

14 DO IT! & DO IT! & DO IT! DORI FRIEND ADVANCED SEO STATEGIES I WON T GIVE UP! ASM Live Event, DORI FRIEND

15 DO IT! & DO IT! & DO IT! Re DORI F RIEND ADVANCED SEO STATEGIES NEITHER CAN YOU! ASM Live Event, DORI FRIEND

16 DO IT! & DO IT! & DO IT! Re DORI F RIEND ADVANCED SEO STATEGIES Art Williams ASM Live Event, DORI FRIEND

17 Do it and Do it and Do it! ì I believe desire and will to win is everything

18 Do it and Do it and Do it! ì If you want to become somebody, DO IT! ì If you want to go into business for yourself, DO IT! ì If you want to become financially independent, DO IT! ì If you want to make a million dollars, DO IT! ì If you want to spend more Fme with your kids, DO IT!

19 In Conclusion ì DO IT AND DO IT AND DO IT AND DO IT ì unfl the job gets done.

20 Do it and Do it and Do it! ì You see the primary difference between winners and losers is.. ì The Winners Do It! ì They DO IT AND DO IT AND DO IT AND DO IT unfl the job gets done and then they get to be someone there are proud of. ì Now Here is something No One is Doing!

21 Guess What ì No One is Doing SEO Anymore! ì So for those of you that have products that aren t mega compeffve, this is going to be totally easy for you! ì This is a VERY special Fme in SEO, not only are people NOT doing SEO.

22 Guess What ì Google LOVES Amazon Pages!!! ì They are EVERYWHERE ì And in your ASM live event recordings you will see me in there teaching you how to rank your Amazon pages so today I am going to go a step further.

23 What I am going to cover ì ì ì I am going teach you how to use SEO to get free traffic from Google & Bing to build your lists in your niche so you can sell product aaer product aaer product and get that jump start you need to boost your product to the front page every Fme! I am assuming that most of you have built websites for your products so I am going to teach you just how to RANK them. J We are more specifically going to talk about casfng a WIDE net and go aaer those long tail keywords that will bring you enough targeted traffic to fill your coffers with leads and money.

24 Gifts ì First Gia for you is access to download this presentafon at. ì ì Username: asm ì Password: rocks

25 Casting a Wide Net ì ì ì ì ì Why not focus on 1 keyword and what the heck is a long tail keyword. Well, Google has given most of those nice juicy 1-2 keyword phrases to big brands. (Like Walmart, Walgreens, About.com) Sorry but it is true and unless you agach yourself to one of them, (called parasite seo) then it takes a pro to compete for those. But, Long Tail Keywords are being less SEOed for and yes even YOU can build a huge list with 1 good site done the right way. And, I am going to show you exactly how to build that.

26 Google ì Ok, but first, I am going to go over some basic SEO terms so we are ALL on the same page.

27 What is SEO? ì SEO is an acronym for Search Engine OpFmizaFon ì And since Google has the majority of market share in info search then it is Google we will be concentrafng on now.

28 Basic Terms ì Money Keywords: Typically the keywords that brings us the most traffic in a market. Most oaen 1-2 word phrases ì Long Tail Keywords: Keywords that are 3 and longer word phrases that bring in less traffic, but are easier to rank for and are most oaen the BUYER keywords. The more targeted the more useful they are.

29 Long Tail Chart

30 Long Tail Chart

31 Finding Long Tail Keywords ì Tools You Can Use ì Google AdWords ì Do a search for Keyword Tool List ì But here is the easy way you can find hidden Relevant Keywords tailored perfectly for gaining the Opt- in

32 Finding Long Tail Keywords ì Turn to Google.. ì Relevant Keywords at the bogom of every search

33 Finding Long Tail Keywords

34

35

36 Finding Long Tail Keywords Grab all

37 Finding Long Tail Keywords

38 Finding Long Tail Keywords Click on another one

39 Finding Long Tail Keywords

40 Finding Long Tail Keywords Grab all

41 Finding Long Tail Keywords

42 Finding Long Tail Keywords ì Do that unfl you think you have dug all of them up. ì And THEN, the magic Opt- in Keyword Starters ì How To, ì Benefits of, ì Why, What is, Who uses,

43 Finding Long Tail Keywords

44 Finding Long Tail Keywords

45 Finding Long Tail Keywords

46 Finding Long Tail Keywords

47 Finding Long Tail Keywords

48 Finding Long Tail Keywords ì Do that OVER AND OVER unfl you get a list of at least a couple hundred long tail keywords. ì The next thing I do is to sort them alphabefcally and delete the duplicates. ì This leaves me with a great list of long tail keywords I am going to build pages for.

49 Gift 1 ì I did a video for you on this and placed it on the site under.. ì Gia Finding Long Tail Keywords the Easy Way. ì Next..

50 Building Out Your Site ì 1) Long Tail Keywords we just found = 1 page using the keyword as the Title of the page. ì 2) Use different relevant keywords in Headline (H1) ì 3) Use related keywords in your content

51 Building Out Your Site ì But in EITHER, THE MOST IMPORTANT THING IS.. ì But in EITHER, THE MOST IMPORTANT THING IS..

52 ON- Page Factors ì Do NOT use your Title or main keywords in mulfple H1 tags. ì ì H1 means your Header 1 tag or a main headline tag. This will you flagged for keyword stuffing. ì Use your long tail keywords as Ftles, and then use relevant, proof terms in your H1 (if you even have one) and in your content. ì All that is MOST IMPORTANT

53 Building Out Your Site ì Search Metrics Report

54 Building Out Your Site ì Search Metrics Report

55 Gift #2 Ranking Correlations ì I put a link on the site for you to download the enfre report, it is really good and a must glance over for anyone doing SEO.

56 ì EXAMPLE

57

58 ON- Page Factors

59 ON- Page Factors OPT- IN BOX

60 ON- Page Factors This is their <H1> Tag

61 ON- Page Factors This is their <H1> Tag This is the Page Title and is in a <H2> Tag

62 ì NEXT ABOUT THIS SITE

63

64 Nice Titles! Great Job!

65

66

67 Nice Content Nice Internal Linking

68 Affiliate Site

69

70 SEMRush.com Data

71 SEMRush.com Data ì 13.2 x 3 = Traffic of 39,600 visitors a month ì 15% opt- in = 5,940 s a month ì Over 1 year = 71,280 s on list ì And THAT my friends is a $100k a month business that is promofng other peoples products!

72 Gift on Reverse Engineering ì Video on Reverse Engineering your compeffon.

73 ì LET S LOOK AT THE DOMAIN A LITTLE BIT MORE, hmm

74 That Domain! ì hgp:// ì Does it have ANYTHING to do with Weight Loss? ì NO!

75 ì LET S LOOK AT THE HISTORY A LITTLE BIT MORE, hmm

76

77

78 ì Does anyone know why we would use an old used up Fred domain like that?

79 ì AGE

80 ì Authority

81 ì Trust

82 ì BUY AN EXPIRED DOMAIN

83 ì IT ROCKS THE RANKINGS

84 Gift: How to Purchase Expired Domains ì VIDEOS: HOW TO PURCHASE EXPIRED DOMAINS.

85 ì BACK TO BUILDING

86 Back to Building ì You have your list of Titles we got from LONG TAIL keywords ì You buy a site that has age and authority ì Make your template with your Opt- in in it on the side or top ì Then create # of pages that you have Keywords with the Keyword Phrase being the Title ì Create a GREAT arfcle for each. ì Use LSIKeywords.com for help gevng themed content.

87 LSI Keywords ì LSIKeywords.com Super Ninja Tool 5

88 ì BACK TO BUILDING

89 Back to Building ì You MADE your list of Titles we got from related keywords ì You BOUGHT a site that has age and authority ì You MADE your template with your Opt- in it ì You CREATED a page for each Keywords you have ì You CREATED a GREAT arfcle for each. ì And YOU Use LSIKeywords.com to sprinkle Google Love.

90 ì AND YOU STILL AREN T RANKING?

91 ì OK, LETS TALK LINKING ì Internal Linking First

92 ì WAIT! What is a Link?

93 Basic Terms ì BackLink: is a Hyperlink from property A to property B. In SEO we consider it a link coming INTO your site. ì Anchor Text: is the text that is underlined in the Backlink. And looks like this.. ì <a href= hgp://domain.com >anchor text</a> ì In a paragraph it the anchor text is underlined most of the Fme and other Fmes may be just a different color. It is almost like naming the link or telling the user what the place they will go to will be about.

94 ì FOR EXAMPLE

95

96 INTERNAL LINKING

97

98 EXTERNAL AFFILIATE LINK

99 Silo Diagram

100 ì But Really? Just Link Naturally And You Will Do GREAT!

101 ì OK BUT..

102 Back to Building ì I MADE my list of Titles we got from related keywords ì I BOUGHT a site that has age and authority ì I MADE your template with my Opt- in on it ì I CREATED a page for each Keywords I had ì I CREATED a GREAT arfcle for each. ì I Use LSIKeywords.com to sprinkle Google Love. ì And I did some great internal linking!

103 ì AND I AM STILL NOT RANKING?

104 ì OK, LETS TALK LINKING ì External Linking This Time

105 ì WARNING ì YOU ARE NOW TREADING INTO BLACK HAT TERRITORY

106 WHITE HAT? ì What? Is all linking Black Hat? ì Aaaaa YUP! ì But you might get away with this. ì Do A Media Push: Press Releases, ì Links from YouTube/Vimeo Videos ì Publish stuff Web 2.0/Parasites

107 Gifts 9 ì List of the BEST Parasites you can use to rank your message. ì 108 Press Release Ideas (from prreach) ì A link to a GREAT case Study were you can watch Terry Kyle rank some of these types of sites and what he uses to do it.

108 ì SEND LINKS TO INTERNAL PAGES MORE THEN HOME PAGE!

109 Silo Diagram

110 History ì In Years past we were able to rank ANYTHING by sending links (and a lot of them) to our page/site with the same anchor text over and over again. ì So if I wanted to rank for gourmet olive oil then I would link over and over again using the anchor text of gourmet olive oil.

111 History ì And we would send nothing but FOLLOW links to make sure Google counted them and to increase our PageRank ì Well, THAT DOES NOT WORK ANYMORE!!! ì Don t DO THAT!

112 Now ì Google has gogen really good at knowing what your page is about. So if my page is about Gourmet Olive Oil I really don t have to hammer them over the head with links saying gourmet olive oil ì So instead, I link to my site with the things that normal link would have going to my site by a normal person, like its URL!!

113 URL Anchor Text ì hgp:// InternaFonal- Olive- CompeFFon- California/dp/B00E49CHNG ì InternaFonal- Olive- CompeFFon- California/dp/B00E49CHNG ì amazon.com/angeles- InternaFonal- Olive- CompeFFon- California/dp/B00E49CHNG ì hgp://

114 Now ì And this is where the advance folks should listen in cause I see to many people sfll fighfng over DO FOLLOW links! ì The majority of links I send to my pages are NO FOLLOWS! ì Why? Because Google trusts them!

115 ì OK BUT..

116 Back to Building ì ì ì ì ì ì ì ì I MADE my list of Titles we got from related keywords I BOUGHT a site that has age and authority I MADE your template with my Opt- in on it I CREATED a page for each Keywords I had I CREATED a GREAT arfcle for each. I Use LSIKeywords.com to sprinkle Google Love. I did some great internal linking. And I did some great external linking.

117 ì AND I AM STILL NOT RANKING?

118 ì OK, LETS TALK PBN AND MORE BLACK HAT TRICKS ì Personal Blog Networks

119 How To Link ì BlogRoll Butane 7

120 How To Link 8

121 Ranking Recipes ì Ranking on YouTube ì Ranking Amazon Pages on Google ì Ranking Images ì Ranking Other Parasites 10

122 In Conclusion ì With what I just gave you, there is NO reason why you can t build a site that is collecfng Opt- in s in the industry you are in. ì You have got to BELIEVE!

123 SEO Recordings ì TheNewRulesofSEO.com ß Recordings

124

125

126

127

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