Blogging Ideas for Real Estate Agents

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1 Blogging Ideas for Real Estate Agents The main reason for a real estate agent to blog is to attract traffic to his or her website and maximize the website s SEO performance. So blogging topics should be, primarily, about your local area with a focus on the keyword phrases that consumers search. Keyword analysis will be helpful to do in advance to see how to write your titles do consumers search for hudson valley real estate or hudson valley ny real estate or real estate hudson valley or something else? The following checklist provides suggestions for the separate posts you should have on your website. To prioritize this list, do a keyword analysis for your area and see what is most important to consumers what are they searching for? Some topics on this list are city-specific and others are neighborhood-specific. If you add one blog post a week (two or three is better), then this will give you something to blog about for at least a year. Then you will go into maintenance mode. I also recommend that your titles and headings and webpage URLs begin with a match to the keyword phrase that you are targeting for better SEO results. Also make sure that your meta title and description includes the keyword phrase that you are targeting per post/web page. Article/Post Topic Title Example Neighborhood descriptions Riverstone Sugar Land: New Homes & Great Schools Neighborhood A vs Neighborhood B Oaklawn vs Woodridge, Raleigh NC Neighborhood C vs Neighborhood D Red Oak vs Big Wood, Wilmington DE Neighborhood E vs Neighborhood F Cactus Ridge vs Desert Gate, Tempe AZ Neighborhood comparison chart Pittsburg Neighborhoods: Comparison Chart City description Sugar Land TX: A Great Place to Live City demographics Houston Demographics: Who Lives Here? City crime New York Crime: What You Need to City schools (public) Las Vegas Schools: Great Public Schools for Your Kids City schools (private) Portland Private Schools: When You Want the Best City preschools Denver Preschools: Educational Childcare City activities Sacremento Activities: Top X Things to Do In Sacremento City relocation Nashua Relocation: Moving to Nashua? City luxury homes Tampa Luxury Homes: Luxurious Living in Florida City prestigious private schools Boston Private Schools: Prestigious Prep Schools for Your Children Buying tips Buying Tips for Dallas Home Buyers Selling tips Selling Tips for Milwauke Home Sellers City utilities Little Rock Utilities: City Water, Electric, Gas Copyright 2014 Sheila Cox. All rights reserved. 1

2 City housing costs & home values City remodeling & repairs Market reports for city and top neighborhoods City commute times City parks and recreation City property taxes Video tours of city and neighborhoods City shopping City restaurants City recycling program Pet/dog parks HOAs Top employers City history Flood zones Emergency procedures Golf courses & Country Clubs Local Universities Local real estate laws Local real estate commissions New vs Resale homes Why rent when you can own Ready for home ownership? Benefits of home ownership Checklist for buying home Costs of buying home Hudson Housing Costs and Home Values: What s It Cost to Buy a Home Here? Baton Rouge Remodeling & Repairs: List of Contractors and Ideas Tulsa Real Estate Market Report for January 2014 Chicago Commute Times: Commuting Made Easy in the Windy City Madison WI Parks and Recreation Charlotte NC Property Taxes Atlanta Video Tours: View Our Beautiful City Honolulu Shopping: Where to Buy and Have Fun Kansas City MO Restaurants: What the Locals New Orleans Recycling Program: Go Green! Nashville Dog Parks: Info for the Dog Lover Columbus OH Home Owner s Associations: What You Need to Minneapolis Top Employers: Where the Jobs Are Beaumont TX History: Rich and Colorful Shreveport LA Flood Zones: How to Protect Your Home from Flood Risks San Francisco Emergency Information Hollywood Golf Courses and Country Clubs Philadelphia Universities: Higher Education in Philly San Deigo Real Estate Laws You Need to Understand Austin TX Real Estate Commissions: Who Pays the Realtor? Seattle New Homes vs Resale Homes: Pros and Cons Houston Rentals: Why Rent When You Can Own? Sugar Land Home Ownership: Are You Ready? Madison Home Ownership Has Its Benefits Charlotte NC Checklist for Home Buyers Atlanta Home Buying Costs: How Much Do You Need to Buy a Home Here? Copyright 2014 Sheila Cox. All rights reserved. 2

3 What to look for in a real estate agent Home buying process Applying for a home loan Fees when buying a home Handling home inspections (for buyers) About foundations About basements About roofs Closing on a home (for buyers) Closing costs (for buyers) Negotiating advice for buyers Home warranties Home owner s insurance Moving tips (local companies) Checklist for selling home Costs of selling home What to look for in a real estate agent (for sellers) Home selling process Fees when selling a home Handling home inspections (for sellers) Closing on a home (for sellers) Closing costs (for sellers) Negotiating advice (for sellers) Single page for each high school (link to homes for sale) Honolulu Real Estate Agents: Get the Best for Your Piece of Mind! Kansas City MO Home Buying Process New Orleans Loan Process for Mortgages and Home Loans: Beware the Hurdles Nashville Fees When Buying a Home Columbus OH Home Inspections: What Buyers Need to Minneapolis House Foundation Issues: Is Your Foundation Solid? Boston Basements: How to Keep Them Tight and Dry St Paul Roofs: How Long Do They Last and What You Need to How to Close on a Home in San Francisco Hollywood Closing Costs Buyers Should Prepare For Negotiating Advice for Home Buyers in Philadelphia Raleigh Home Warranties: Are They Worth It? Wilmington DE Home Owner s Insurance: Advice for Home Buyers Tempe AZ Moving Tips (With List of Best Movers) Pittsburg Checklist for Selling a Home San Deigo Costs of Selling a Home Austin TX Real Estate Agents: What to Look for When Selling Your Home Seattle Home Selling Process Houston Fees When Selling Your Home Sugar Land Home Inspections: What Sellers Need to Closing on a Home in Beaumont: What Sellers Need to St Paul Home Closing Costs for Sellers: Be Prepared! Negotiating Advice for Home Sellers in San Francisco Hollywood High School, Hollywood CA Copyright 2014 Sheila Cox. All rights reserved. 3

4 Single page for each middle school (link to homes for sale) Single page for each elementary school (link to homes for sale) Add secondary neighborhoods if necessary Martin Luther King Middle School, Detroit MI Oak Street Elementary, Raleigh NC NEIGHBORHOODNAME CITYNAME ST Once you get all the main pages on your website, you can repost on Google Plus, FaceBook, Twitter periodically always linking to the specific page on your website. I like to post about my top neighborhoods a lot (to always stay top of mind for my best keywords!). Copyright 2014 Sheila Cox. All rights reserved. 4

5 New information to blog about (after you get all the posts listed above on your website): Monthly real estate market reports Events in your city Events in your top neighborhoods Changes in top neighborhoods Changes at local schools Real estate news that impacts your local area Be the local ambassador! Copyright 2014 Sheila Cox. All rights reserved. 5