Using the Content Manager

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1 Using the Content Manager 2010, Shopatron, Inc.

2 Using the Content Manager September 2010 This document contains proprietary and confidential information of Shopatron, Inc., and is protected by Federal copyright law. The contents of this document may not be disclosed to third parties, translated, copied, or duplicated in any form, in whole or in part, (or by any means, electronic, mechanical, photocopying, or otherwise) without the express written permission of Shopatron, Inc. The information contained in this document is subject to change without notice. Neither Shopatron, Inc., its affiliates, nor their directors, officers, employees, or agents, are responsible for punitive or multiple damages or lost profits or other special, direct, indirect, incidental, or consequential damages, including any damages resulting from loss of business arising out of or resulting from the use of this material, or for technical or editorial omissions or errors made in it. Aspects of the Shopatron network are patented, patent-pending, or patent-applied for. Revision History Date Version Changes September Shopatron North America Shopatron, Inc. P.O. Box 5351 San Luis Obispo, CA, Shopatron Europe Shopatron UK, Ltd. Newport House Newport Street Old Town, Swindon SN1

3 Contents 1 > Introducing the onblocks Content Manager 1 2 > Introducing the Content Manager 2 What is a Template? 2 Accessing the Content Manager 3 Selecting a site and language 3 Making Selections 4 Using the title bar 4 Using the tabs 5 Using menus 5 Entering information in fields 6 Selecting Active, Inactive, or Hidden 6 Create versus Add 6 Specifying Meta data 6 Using the WYSIWYG editor 6 3 > Creating New Content 9 Creating a New Page 9 Add the Menu Item for the Page 9 4 > Managing Existing Content 11 Types of Content 11 Using the Manage Pages Menu 12 Basic menu options 12 Editing a Simple Page 13 1 > Start the new page 13 2 > Specify media options 14 3 > Select a new media file (optional) 14 4 > Define a content block for the page (optional) 15 How to create and edit content blocks 16 5 > Specify a Media Gallery for the page (optional) 18 Creating and editing media galleries 18 How to specify media blocks for your media galleries 19

4 Contents 6 > Specify SEO terms 22 7 > Save the page 22 Working with Dealer Content 23 Modifying the dealer listing page 23 Working with dealers 26 Listing dealers 26 Adding a new dealer 27 Modifying an existing dealer 27 Deleting a dealer 28 Working with News Content 28 Modifying the news listing page 28 Working with news items 32 Listing news items 32 Adding a news item 32 Modifying a news item 35 Deleting a news item 36 5 > Managing Content Categories 37 6 > Managing Menus 38 Using the Manage Menus menu 38 Rearranging menu items 38 Adding menu items 38 To add a new menu 39 Editing Menu Items 40 Deleting Menu Items 40 7 > Managing Media Files 41 Viewing Media Files 42 Using the media file display 43 Viewing files 43 Adding Media 43 Editing Media 45 Deleting Media 45 8 > Publishing 47 4 Using the Content Manager

5 1 > Introducing the onblocks Content Manager Welcome to the onblocks Content Manager from Shopatron. The Content Manager lets you easily add or change the pages on your company s website, even if you have no HTML or Internet experience. Although you will still want outside help when you make major changes, you can now handle simple day-to-day updates to your Web pages yourself. If you need to add a news release to your site, change information about a dealer for your dealer locator, or change a description or image or your About Us page, you can do it yourself. Note > You use the Content Manager to manage your marketing pages, not your product pages. You can, however, use it to manage your product and product category SEO, and to link from your marketing pages to your product and category pages. This document includes the following information: > Introducing the Content Manager Provides basic information about Content Manager, for new users. Describes what templates are and how they work, and how to access the Content Manager and use its WYSIWYG editor and other basic tools. > Creating New Content Describes how to create a page from scratch. If you are modifying existing content, you can skip this section. > Managing Existing Content Describes how to create, modify, list, and delete all types content. Includes information on basic, single pages (like your About Us page), listing pages (like those used for News and Dealers), and special-purpose pages (like the Search page). > Managing Content Categories Describes how to add, define, and rearrange content categories if your site has been configured to work with content categories. > Managing Menus Describes how to modify the menus that appear on your website. > Managing Media Files Before you can use any media file on a web page, you must add it to the Content Manager. Media files include images and flash files, and may also include document, video, and other media file types. This section describes how to list, add, modify, and delete media files. > Publishing Any time you finish adding or changing content pages, you need to publish them. This section describes how to publish pages in the onblocks Content Manager. > Editing Ready to Run Items This appendix shows which areas in Ready to Run can be edited by the client, which areas must be edited by Shopatron, and which areas cannot be editied by anyone.

6 What is a Template? 2 > Introducing the Content Manager What is a Template? Since the onblocks Content Manager is our newest product, we ve used it to try out some of our new ideas. It does not look like other areas of the Shopatron merchant interface. We hope that you ll find the Content Manager easy and pleasant to use. As time goes on, we ll be changing other areas so they look and work more like the Content Manager. Let us know what you think. In the Content Manager, each page has a template associated with it. The page s template determines what the page looks like and what content it can include. When you create or modify a page in the Content Manager, you fill in predefined fields by entering text, images, and other data. The page s template determines how the data you enter is displayed. In other words, the template controls: > What fields are used on the web page > Where the data from the field appears on the page > How each field is formatted (or what it looks like) Different templates are used on different pages in your site. For example, your Contact Us page uses a different template than your Dealer page, which uses a different template than your About Us page. This is why these pages look different from one another. Also, your templates are different from those used by other companies. Depending on your agreement and conversations with Shopatron, your templates may have been customized to fit your specific requirements. What if a field appears in the Content Manager but is not in the page template? Even though a field appears in the Content Manager, it may not actually be supported in the page template. An example of this is Subtitle, which often appears on the Manage Content tab, but is only used in special, customized templates at this time. If a field appears in the Content Manager but not in the template, any data you enter in the field will not appear on the page. No alert or informational message is displayed and no problem results. 2 Using the Content Manager Preliminary

7 Selecting a site and language What if a field is in both the Content Manager and the template but you don t define it? If a field is used in the template but you do not enter anything in it inside the Content Manager, that area of the final page will be left blank. There is no alert or informational message, and an artifact (like Enter your text here ) will not be displayed on the final page. Do all pages use the same template? One reason to use templates is to make sure that related pages have the same basic, professional look. > All simple (basic) pages on a site use the same template. > Listing pages use another template. Your News listing page has the same basic page layout as your Dealer listing page and uses the same template. > Each special-purpose page, like Contact Us and Search, uses a unique template. You may not be able to customize the Contact Us information at the bottom of the page or the Search tool, as those areas are defined by the template. > Finally, your templates may have been customized for your site. To find out more about the templates on your system, ask your Shopatron contact or Implementation Manager.wr Accessing the Content Manager Selecting a site and language To log in to the system and start the Content Manager 1 Using your web browser, go to the URL provided by your Shopatron account manager or MSS representative. 2 When the login screen is displayed, enter your address and password. 3 Click the Login button. 4 Click the Content icon in the toolbar to enter the Content Manager. Before you perform any task inside the Content Manager, you select the site and language you want to work on. Tip > If your site includes a single language and category, just click Select and skip these steps. September

8 Making Selections Making Selections To select a site and language 1 Using the Language pull-down menu to the right of the site s Catalog ID, select the language you want to work on. If only one language is available for the site, you can skip this step. Click the Select button to the right of the Site Name and Catalog ID for the site. When you select the Content Manager, the Shopatron interface changes to provide the tools you need to add content. Using the title bar Home User s Guide The title bar at the top of the Content Manager has these buttons: Click the Home icon to exit the Content Manager and return to other areas of the Shopatron merchant interface. Be sure to save your Content Manager work before clicking this icon. Click the User s Guide icon to view information about the Content Manager. 4 Using the Content Manager Preliminary

9 Using the tabs Site, Language, GO IMPORTANT! Using the tabs Using menus On the top right, menu buttons show the site and language you ve selected. To see the other sites and languages available for the current catalog, click the arrows on the right side of the buttons. To choose a different site or language, select one of the sites or languages displayed and click the GO button. Be sure to save your work before selecting a new site or language. To select a Content Manager task, click one of the tabs that are located directly beneath the title bar. > Create New Page Use this tab to build a new page for your site. For details, see Creating New Content on page 9. > Manage Content This tab provides fields for listing, modifying, and deleting single pages (like About Us), listing pages (like the Dealers page), and special-purpose pages (like Search). For details, see Managing Existing Content on page 11. > Manage Content Categories This tab provides an alternative way to access and modify your content category pages, like the News listing page. For details, see Managing Content Categories on page 37. > Manage Menus This tab provides tools for modifying your website menus. For details, see Click the Delete button for the news item you want to delete. on page 36. > Media Files You must add your files to the Content Manager before you can use them on a page. Click this tab to view, add, or delete the media files you use on your web pages. For details, see Managing Media Files on page 41. > Publish Any time you add or change website content, you must publish your changes before they can take effect. Click this tab to publish your pages. For details, see Publishing on page 47. The Manage Content, Manage Content Categories, and Manage Menus tabs have a menu on the left side of the interface. To find out more, see Using the Manage Pages Menu on page 12 and Using the Manage Menus menu on page 38. September

10 Making Selections Entering information in fields Selecting Active, Inactive, or Hidden Create versus Add Specifying Meta data Using the WYSIWYG editor Each tab includes fields, which you complete to create or modify site content. In some cases, the template does not support all the fields provided. If a field is not supported (or included) in the page template, any content you enter in it is ignored. If a field is supported in the template but you do not enter content in it, that area is left blank in the final page. Many tabs and other content items include a pull-down or button that you use to set them as Active, Inactive, or (in a few cases) Hidden. > Choose Active only when you want an item to appear on your live site. > Choose Inactive or Hidden to hide an item until it is approved and ready to go. This status allows you to work on an item before displaying it to the public. It also allows you to hide items when you no longer want them to appear on your site without totally deleting the data from the system. In some instances, you have two options, to create (as in Create Content Block ) or Add (as in Add Content Block ). If you choose Create, the tools you need to create an item from scratch will be displayed. If you choose Add, the tools you need to add an existing item are displayed. Content tabs sometimes include fields for a Meta Title, Meta Keywords, and Meta description. These items are used by Search engines and detailed where they are used. When you need to enter formatted text, a WYSIWYG editor allows you to make your entry: This WYSIWYG editor allows you to write, format, and add links, images, and video clips to an area on a web page. 6 Using the Content Manager Preliminary

11 Using the WYSIWYG editor Rollover text is available for each icon in the toolbar. To learn the function of any icon in the WYSIWYG editor, place your mouse over that icon and a brief description will appear. Using the upper toolbar Using the lower toolbar To format of characters or paragraphs, first select the text you want to format, then click the appropriate icon in the upper toolbar. The icons in the upper toolbar are common to most word processors, so the rollover description should be sufficient to understand an icon s function and we do not describe them further here. The icons in the lower toolbar have the following functions: The left-most group of icons are for cutting, copying, and pasting the selected text. The icon functions are pretty self explanatory. The icon displays a tool that allows you to paste content from Microsoft Word. If the cut and paste tools don t work in your browser, use their keyboard equivalents. The next two tools are used to find items in the text area, and to find and replace text area, respectively. Finding and replacing text These two icons let you undo an edit and redo an edit you ve just performed an undone, respectively. These three icons are used to perform these changes to selected text: outdent it (if it has been indented), indent it, or put it in a block quote. These chain link tools bring up tools that you can use to add or remove html links to your text. These icons are used to display tools to add anchors, media, or images to your text, and to clean up messy code. September

12 Making Selections These three icons let you display the content you are creating in different ways. The HTML icon displays the content as HTML. You can click it to work in HTML, if you prefer. The Preview icon previews the content, showing it as it will appear on your web page. The third icon shows your content in full-screen mode. The right-most three icons allow you to change the text color, change the background color, and edit CSS styles for your content. 8 Using the Content Manager Preliminary

13 Add the Menu Item for the Page 3 > Creating New Content Creating a New Page Add the Menu Item for the Page This chapter describes how to create content from scratch using the Create New Page tab. Most of the time, however, you modify existing content when you use the Content Manager. To learn how to modify existing content, go to Managing Existing Content on page 11. The basic steps for adding a new page are as follows 1 Select the Create New Page tab, as Define the page content by filling in the fields provided. (See Editing a Simple Page on page 13.) 2 Add the menu item for the page. (See Add the Menu Item for the Page. ) 3 Publish your changes. (See Publishing on page 47.) After you define the content for your new page, you give it a title and specify where it will appear on your site. As soon as you save the new page, the 1. Add Page Menu Item tab is displayed. Page Name Menu Item Location Enter the name for your page. The Page Name will appear at the top of the new page. Select a menu item location for the page. This is the menu that the page will be linked to. > If you do not want to add the page to a menu, select Don t add to a Menu. > If you do select a menu item location, a Menu Item Title field appears. September

14 Creating a New Page Menu Item Title Create Page Enter the text that will be used to represent this item in the menu. In other words, if you selected Top Menu as the menu item location then entered Product News as the Menu Item Title, the top menu will include an item titled Product News. You click the Create Page button to finalize and save your choices. On success, a confirmation tab tells you that your page has been created. Click Done to continue or Show Page to view your new page. 10 Using the Content Manager Preliminary

15 Add the Menu Item for the Page 4 > Managing Existing Content Types of Content Simple pages Listing pages Special-purpose pages You use the Manage Content tab to modify existing content. This content can be grouped into three basic categories: A few simple pages were provided by Shopatron when they designed your site. These probably included the About Us page and your Home Page. Any new pages you create yourself with the Create Page tab will follow the same design and use the same template as these pages. These are also simple pages. Listing pages are used to display data that is defined in the system. Examples of listing pages are the Dealer Locator and the News module. In these cases, there is a page block (or listing page ), which lists your data on the site, and the individual bits of data. Typically all listing pages the News listing page, the Dealer Locator listing page, and any custom listing pages that were created for you use the same template (which is different from the simple page template). Special-purpose pages include Contact Us, Search, Shopping Cart, and Site Map. When you display one of these pages in the Content Manager, several fields are displayed, but you will only be able to modify one or two items. The others will not affect the final web page. Also, there may be some areas that are defined but do not show in the Content Manager (like the contact information text in the Contact Us page). September

16 Using the Manage Pages Menu Using the Manage Pages Menu Basic menu options There are three types of pages in the Content Manager: simple pages, listing pages, and special-purpose To create or modify content, select the content from the basic page menu. In the example on the left, the menu includes these options: > About Us a simple page usually provided by Shopatron > Dealer Locator a listing page that displays dealer data > Home Page Content a special-purpose page > News a listing page that displays news item data > Contact Us, Search, Shopping Cart, Site Map three more specialpurpose pages > Show Advanced Content which you click to display other options. If you select a simple page (such as About Us) > the page you ve selected is displayed > the Page Block menu item is also displayed If you select a listing page (such as Dealer Locator) > the listing page you ve selected is displayed > the Page Block menu item is displayed > a menu item that you can click to list existing data for that page is displayed (in the case of Dealer Locator, this item is List Dealer ) > a menu item that you can click to add new data for that page is displayed (in the case of Dealer Locator, this item is Add Dealer ) If you select a special-purpose page (such as Home Page Content > the page you ve selected is displayed > the Page Block menu item is also displayed > usually the only possible change is to the Title; in some cases, you can add text or an image 12 Using the Content Manager Preliminary

17 Basic menu options Editing a Simple Page 1 > Start the new page A simple page is content that translates to an individual web site page on your site. The simple page specification may include text, images, content blocks, media galleries, and SEO terms. Like every page in the Content Manager, the template determines the content a simple page can include and how that content is displayed. Simple pages include the About Us page and Contact Us page that were included when your system was first set up, and any pages you created with the Create New Page tab. The Home Page, Search Page, Shopping Cart page, and Site Map page are not simple pages, they are special purpose pages. To modify a simple page when you are in the Content Manager 1 Click the Manage Content tab. 2 Click the name of the page you want to modify in the Manage Pages menu. 3 Modify any of the fields described below. 4 Click Save to save your changes. The following fields are provided: Title Sub Title Tip > Preview Text Text Tip > Enter the Title that you wish to appear at the top of the page and in the bread crumb for the page you are creating. In some cases, you'll also want to enter a Sub Title. If your template does not include a Sub Title, any text you enter here will not be used. For most implementations, the Sub Title is not used You usually use the Preview Text field to provide a brief summary of the web page. The exact use of the Preview Text field (where, how, and if its contents will appear on a web page) is determined by the page's template. You define words and images for the web page in the Text field. A WYSIWYG editor is provided in the Content Manager, which allows you to format your text and add images, links, etc., to it. The WYSIWYG editor looks and works very much like any standard text editor, such as Word. Help is provided inside the WYSIWYG editor for the WYSIWYG options. If you copy text from a document that s been formatted in another program (such as Microsoft Word), we recommend pasting the text first into a text September

18 Editing a Simple Page 2 > Specify media options editor (like Notepad), then copying the text from Notepad into the WYSIWYG editor. Otherwise, the text will include formatting characters that you have to remove manually. Media Image Note > The selected image (if there is one) for the page is shown. Click Select New Media to display a browser that will allow you to specify a Media file. The Media you add here may be an Image or Flash file. For some custom implementations, video, document, and audio files may be used. Check with your Shopatron Account Manager to find out if this is possible for your site. Not every page has a media image. Select New Media Remove Media Click the Select New Media button to display a tool that allows you to add an image to your page. Use this tool to select a different media file, as described in Select a new media file (optional). Click the Remove Media button to remove the image from the web page. The media is not deleted from the Content Manager. 3 > Select a new media file (optional) Your web page may include an image file or flash file, so long as this is supported by the page template. To select a media file for your web page 1 Upload the image or flash file to the Content Manager, as described in Managing Media Files on page Click the Select New Media button. 14 Using the Content Manager Preliminary

19 Basic menu options 3 Choose the image s name, using the Linked Item pull-down. 4 Click the Select button. Before you can add an image file to a page, you must upload it to the site using the Media Files tab. Category You use categories to sort your images into logical groupings. Linked Item Use the Linked Item pull-down to select the image you want to display on the page. Image Preview The image you select with the Linked Item pull-down is displayed here. Select/Cancel Click Select to choose the image you ve selected or Cancel to close the tool without making any changes. 4 > Define a content block for the page (optional) A content block lets you group related content, and re-use it if needed. A content block may include a Title and Subheading, a Short Description and Description, an Image and/or Media Gallery, and a Direct Link, Product Link, and Product Category Link. As you d expect, the page s template specifies whether you can include content blocks, how many content blocks you can include, and how those content blocks are displayed. September

20 Editing a Simple Page If the page already includes content blocks, they are listed in the Content Block section. Create Content Block Add Content Block Edit Delete Select the Create Content Block button to create a new Content Block for your page. For details, see How to create and edit content blocks. Select the Add Content Block button to add an existing content block to your page. Then select the content block you want to add using the pulldown menu that is displayed. Click the Edit button to view or modify a selected content block. For details, see How to create and edit content blocks. Click the Delete button to remove the selected content block from the page. The content block will not be deleted from the Content Manager, just from the page. How to create and edit content blocks When you select Create Content Block or Edit. the tool shown below is displayed. Fill in the fields to specify the content for the content block. If you are editing an existing content block, these fields include the current content. Title Enter a title for the content block. This title will appear on the web page with the content. 16 Using the Content Manager Preliminary

21 Basic menu options Subtitle Enter a subtitle for the content block. This subtitle will not appear, unless supported by the page template. Short Description Enter a short description for the content block. This text will not appear, unless supported by the page template. Text Box Enter text that you want to display on the page. The text box is usually supported by the page template. Media Gallery (for the Content Block) If supported by the page template, the content block can include a media gallery. > Click Add Media Gallery to display a pull-down menu that will allow you to choose an existing media gallery for the content block. September

22 Editing a Simple Page > Click Create Media Gallery to create a new media gallery for the content block. For details, see Creating and editing media galleries on page 18. For information on media galleries, see the next section, Specify a Media Gallery for the page (optional) on page 18. Direct Link If you d like to direct viewers to an external web page when they click the content block image, enter its URL here. Product Link If you d like to direct viewers to a product page when they click the content block image, select that product page with the pull-down. Product Category Link If you d like to direct viewers to a category page when they click the content block image, select that category page with the pull-down. Active Select yes with the Active pull-down if you want the content block to be available on the website. Otherwise, select no. Save / Cancel Click Save to save the content block or Cancel to close the content block tool without saving. 5 > Specify a Media Gallery for the page (optional) Media galleries allow you to: > link an image to an external web site > link an image to an internal product or category page > group multiple images, then add the group of images to the page You can add images and other media to your web pages without including them in media galleries. Create Media Gallery Add Media Gallery Click the Create Media Gallery button to create a new media gallery for the page. For details, see the next section, Creating and editing media galleries. Click the Add Media Gallery button to add an existing media gallery to the page. A pull-down menu is displayed, which you use to select the gallery. Creating and editing media galleries When you select Create Media Gallery, the following fields are displayed: 18 Using the Content Manager Preliminary

23 Basic menu options Media Title Enter a title for the media gallery. This title is displayed with the media gallery on the web page. Media Subtitle Enter a subtitle for the media gallery. This subtitle is displayed with the media gallery on the web page, if supported by the page template Media Blocks Click Add Media Blocks to add media blocks to the media gallery, if you wish. See the next section, How to specify media blocks for your media galleries, for details. Active Select Yes with the Active pull-down if you want the media gallery to be available on the website. Save / Cancel Click Save to save the media gallery or Cancel to close the media gallery tool without saving. How to specify media blocks for your media galleries Media blocks are a convenient way to add grouped text, media files, and links, to your media galleries. Media blocks can be re-used in multiple media galleries. As always, the page template determines media gallery support. REMEMBER > Before you can include files in a media block, you must upload them to the Content Manager using the Media Files tab. September

24 Editing a Simple Page Title Enter a title for the media block. This title will be displayed on the web page with the media block. Description Enter a description for the media block, if desired. Image If you want to include an image file in the media block, click Select New Media to display a browser that will allow you to choose a image file. Video If you want to include a video file in the media block, click Select New Media to display a browser that will allow you to choose a video file. Document (file) If you want to include a document file in the media block, click Select New Media to display a browser that will allow you to choose a document file. Embedded YouTube If you want to include an Embedded YouTube file in the media block, click Select New Media to display a browser that will allow you to choose an Embedded YouTube file. Flash If you want to include a Flash file in the media block, click Select New Media to display a browser that will allow you to choose a Flash file. 20 Using the Content Manager Preliminary

25 Basic menu options Direct URL If you want viewers to be redirected to an external website when they click this media block, enter its URL here. Product Link If you want viewers to be redirected to a product page on your site when they click this media block, use the pull-down to select a product page. Product Category Link If you want viewers to be redirected to a category page on your site when they click this media block, use the pull-down to select a category page. Rank If you have multiple media blocks in this media gallery, enter the order in which this media block should appear. Active Select yes with the Active pull-down if you want the media block to be available on the website. Otherwise, select no. Delete Click the Delete button to delete the selected media block from the media gallery. Add New Item Click the Add New Item button to add another media block to the media gallery. Save / Cancel Click Save to save the media block or Cancel to close the media gallery tool without saving. September

26 Editing a Simple Page 6 > Specify SEO terms Meta Title Meta Keywords Meta Description SEO (or Search Engine Optimization) terms are used by search engines, such as Google and Yahoo, when users search for content. Many books have been written that describe how to choose these terms, and we won t go into them in this document. If you need help understanding or choosing these terms, we encourage you to contact Shopatron s Online Marketing Team, read our newsletters, or sign up for one of our webinars. This is the title that is displayed for your page when it is located by a search engine. We recommend that you enter a title that is clear, descriptive, and unique. These are the terms that a search engine uses to index this web page. Use terms that you think users might enter when they look for its content. This is the description of your page that is displayed on the search results page. We recommend that you enter a description that is clear, descriptive, and unique. 7 > Save the page Active Save You use the Active and Inactive pull-down menu settings to determine whether the page appears on your site. Choose Inactive to hide the page. Choose Active to display the page. Click Save to save your changes. 22 Using the Content Manager Preliminary

27 Modifying the dealer listing page Working with Dealer Content Modifying the dealer listing page There are two types of dealer content: > the dealer locator listing page, which displays and links to the dealer data > the individual dealer information To learn how to modify your dealer listing page, refer to the next section. If you want to list, modify, add, or delete dealer listings, see See Working with dealers on page 26. To modify the dealer listing page 1 Select the Manage Content tab. 2 Click the Dealer Locator option in the Manage Pages menu. 3 If the Dealer Locator Page Block (shown in the following illustration) is not displayed, click the Page Block option under Dealer Locator. September

28 Working with Dealer Content 4 Enter a Title for the Dealer listing page. This Title will appear at the top of the Dealer listing page and in the bread crumb for the page. 5 Enter a Sub Title for the page, if desired. If your template does not include a Subtitle, any text you enter here will not be used. Tip > For most implementations, the Subtitle is not used. 6 Enter a brief summary of the web page in the Preview Text. The exact use of the Preview Text field (where, how, and if its contents will appear on a web page) is determined by the page's template. 7 Use the WYSIWYG editor to enter and format text for the page in the Text field. 24 Using the Content Manager Preliminary

29 Modifying the dealer listing page 8 Use the following options to select an image to appear on the dealer listing page, if desired: Media Image Select New Media Remove Media Create Content Block Add Content Block Edit Delete Create Media Gallery Add Media Gallery The selected image (if there is one) for the page is shown. Click Select New Media to display a browser that will allow you to specify a Media file. The media may be an Image or Flash file. Click the Select New Media button to add an image to your site. Then use the tool that appears to select a different media file, as described in Select a new media file (optional) on page 14. Click the Remove Media button to remove the image from the web page. The media is not deleted from the Content Manager. 9 Select a Content Block for the dealer listing page, if desired: Select the Create Content Block button to create a new Content Block for your page. For details, see How to create and edit content blocks. Select the Add Content Block button to add an existing content block to your page. Then select the content block you want to add using the pull-down menu that is displayed. Click the Edit button to view or modify a selected content block. For details, see How to create and edit content blocks on page 16. Click the Delete button to remove the selected content block from the page. The content block will not be deleted from the Content Manager, just from the page. 10 Select a media gallery for the dealer listing page, if desired: You can add images and other media to your web pages without including them in media galleries. Media galleries allow you to: > link an image to an external web site > link an image to an internal product or category page > group multiple images, then add the group of images to the page Click the Create Media Gallery button to create a new media gallery for the page. For details, see Creating and editing media galleries on page 18. Click the Add Media Gallery button to add an existing media gallery to the page. A pull-down menu is displayed, which you use to select the gallery. 11 Specify SEO terms for your dealer listing page. SEO (or Search Engine Optimization) terms are used by search engines, such as Google and Yahoo, when users search for content. September

30 Working with Dealer Content Meta Title Meta Keywords Meta Description This is the title that is displayed for your page when it is located by a search engine. We recommend that you enter a title that is clear, descriptive and unique. These are the terms that the search engine uses to index this web page. Use terms that you think users might enter when they look for its content. This is the description of your page that is displayed when it is located by a search engine. We recommend that you enter a description that is clear, descriptive and unique. 12 Choose Inactive to hide the page or Active to display the page. 13 Click Save to save your changes. Working with dealers Listing dealers To list the dealers who are currently defined in the Content Manager 1 Select the Manage Content tab. 2 Click the Dealer Locator option in the Manage Pages menu. 3 Click the List Dealer option to view a list of dealers. 4 The following information about each dealer is listed: > Dealer Name > Address 1 > City > State > Zip > Phone 5 Click the Page numbers at the top left to page through the list of dealers. 6 Use the Show per page pull-down on the top right to view more (or fewer) dealers at a time. 7 You can also add, edit, or delete a dealer using this list. 26 Using the Content Manager Preliminary

31 Working with dealers Adding a new dealer To add a dealer to the listing 1 Select the Manage Content tab. 2 Click the Dealer Locator option in the Manage Pages menu. 3 Click the List Dealer option. 4 Click the Add Dealer button. A panel is displayed, which you can use to specify information about the new dealer you are adding. 5 Add the Dealer Name, Address, Phone, Fax, and Contact Name for the dealer. 6 To add an image or flash file to display with this dealer on the dealer listing page, click the Select New Media button. > Select a media Category. > Use the Linked Item pull-down to select the image you want to display on the page. > The image you select with the Linked Item pull-down is displayed in the Image Preview. > Click Select to choose the image you ve selected or Cancel to close the tool without making any changes. 7 Choose Inactive to hide the page or Active to display the page. 8 Click Save to save your changes. Modifying an existing dealer To modify a dealer listing 1 Select the Manage Content tab. 2 Click the Dealer Locator option in the Manage Pages menu. 3 Click the List Dealer option. 4 Click the Edit button for the dealer you want to modify. A panel is displayed, which you can use to specify information about the dealer. September

32 Working with News Content 5 Specify the Dealer Name, Address, Phone, Fax, and Contact Name for the dealer. 6 To add an image or flash file to display with this dealer or change the current image or flash file, click the Select New Media button. > Select a media Category. > Use the Linked Item pull-down to select the image you want to display on the page. > The image you select with the Linked Item pull-down is displayed in the Image Preview. > Click Select to choose the image you ve selected or Cancel to close the tool without making any changes. 7 To remove the selected image or flash file, click the Remove Media button. The media is not deleted from the Content Manager. 8 Choose Inactive to hide the page or Active to display the page. 9 Click Save to save your changes. Deleting a dealer Working with News Content Modifying the news listing page When you delete a dealer, the associated information is permanently removed from the system. To temporarily remove this information, set the dealer to be inactive. To remove a dealer listing 1 Select the Manage Content tab. 2 Click the Dealer Locator option in the Manage Pages menu. 3 Click the List Dealer option. 4 Click the Delete button for the dealer you want to delete. 5 Click Save. There are two types of news content: > the news listing page, which displays and links to the news items > the individual news itmes To learn how to modify your news listing page, refer to the next section. If you want to list, modify, add, or delete news items, see the next section, Working with news items. To modify the news listing page 1 Select the Manage Content tab. 2 Click the News option in the Manage Pages menu. 28 Using the Content Manager Preliminary

33 Modifying the news listing page 3 If the News Page Block is not displayed (as shown in the following illustration), click the Page Block option under News. 4 Enter a Title for the News listing page. This Title will appear at the top of the News listing page and in the bread crumb for the page. 5 Enter a Subtitle for the page, if desired. If your template does not include a Subtitle, any text you enter here will not be used. Tip > For most implementations, the Subtitle is not used. 6 Enter a brief summary of the web page in the Preview Text. The exact use of the Preview Text field (where, how, and if its contents will appear on a web page) is determined by the page's template. 7 Use the WYSIWYG editor to enter and format text for the page in the Text field. 8 Select an image to appear on the news listing page, if desired. > The selected image (if there is one) for the page is shown. Click Select New Media to display a browser that will allow you to specify a Media file. > The Media you add here may be an Image or Flash file. September

34 Working with News Content > Click the Select New Media button to display a tool that allows you to add an image to your page. Use this tool to select a different media file, as described in See Select a new media file (optional) on page 14. > Click the Remove Media button to remove the image from the web page. The media is not deleted from the Content Manager. 9 Select a Content Block for the news listing page, if desired: > Select the Create Content Block button to create a new Content Block for your page. For details, see How to create and edit content blocks. 30 Using the Content Manager Preliminary

35 Modifying the news listing page > Select the Add Content Block button to add an existing content block to your news listing page. Then select the content block you want to add using the pull-down menu that is displayed. > Click the Edit button to view or modify a selected content block. For details, see How to create and edit content blocks on page 16. > Click the Delete button to remove the selected content block from the news listing page. The content block will not be deleted from the Content Manager, just from the page. 10 Select a media gallery for the news listing page, if desired: You can add images and other media to your web pages without including them in media galleries. Media galleries allow you to link an image to an external web site, link an image to an internal product or category page, group multiple images, then add the group of images to the page. > Click the Create Media Gallery button to create a new media gallery for the page. For details, see Creating and editing media galleries on page 18. > Click the Add Media Gallery button to add an existing media gallery to the page. A pull-down menu is displayed, which you use to select the gallery. 11 Specify SEO terms for your dealer listing page. SEO (or Search Engine Optimization) terms are used by search engines, such as Google and Yahoo, when users search for content. Meta Title Meta Keywords Meta Description This is the title that is displayed for your page when it is located by a search engine. We recommend that you enter a title that is clear, descriptive and unique. These are the terms that the search engine uses to index this web page. Use terms that you think users might enter when they look for its content. This is the description of your page that is displayed when it is located by a search engine. We recommend that you enter a description that is clear, descriptive and unique. 12 Choose Inactive to hide the page or Active to display the page. 13 Click Save to save your changes. September

36 Working with News Content Working with news items Listing news items To list the news items that are currently defined in the Content Manager 1 Select the Manage Content tab. 2 Click the News option in the Manage Pages menu. 3 Click the List News option to view titles of every news item in the system. 4 Click the Page numbers at the top left to page through the list of dealers. 5 Use the Show per page pull-down on the top right to view more (or fewer) dealers at a time. 6 You can also add, edit, or delete a dealer using this list. Adding a news item To add a dealer to the listing 1 Select the Manage Content tab. 2 Click the News option in the Manage Pages menu. 3 Click the List News option. 4 Click the Add News button. A panel is displayed, which you can use to create the news item. 5 Enter a Title for the news item. This Title will appear in the News listing page. 6 Enter a Subtitle for the news item. 7 Enter a Short Description of the news you are presenting. This information appears as a summary on the news listing web page. 8 Create and format a Description for the news item, using the WYSIWYG editor. 9 Use the pull-down menus to specify a release date. This date determines the order that your news item will appear in the listing on the news page, as items are listed in reverse chronological order. The Release Date also appears with the news item. It does not affect the article s publication date on the site. 10 Select an image to appear on the news listing page, if desired. 32 Using the Content Manager Preliminary

37 Working with news items Listing Image Select New Media Remove Media Create Content Block Add Content Block Edit The selected image (if there is one) for the page is shown. Click Select New Media to display a browser that will allow you to specify a Media file. The Media you add here may be an Image or Flash file. Click the Select New Media button to display a tool that allows you to add an image to your page. Use this tool to select a different media file, as described in See Select a new media file (optional) on page 14. Click the Remove Media button to remove the image from the web page. The media is not deleted from the Content Manager. 11 Select a Content Block for the news item, if desired: Select the Create Content Block button to create a new Content Block for your page. For details, see How to create and edit content blocks. Select the Add Content Block button to add an existing content block to your page. Then select the content block you want to add using the pull-down menu that is displayed. Click the Edit button to view or modify a selected content block. For details, see How to create and edit content blocks on page 16. September

38 Working with News Content Delete Create Media Gallery Add Media Gallery Meta Title Meta Keywords Meta Description Click the Delete button to remove the selected content block from the page. The content block will not be deleted from the Content Manager, just from the page. 12 Select a media gallery for the news item, if desired: You can add images and other media to your web pages without including them in media galleries. Media galleries allow you to: > link an image to an external web site > link an image to an internal product or category page > group multiple images, then add the group of images to the page Click the Create Media Gallery button to create a new media gallery for the page. For details, see Creating and editing media galleries on page 18. Click the Add Media Gallery button to add an existing media gallery to the page. A pull-down menu is displayed, which you use to select the gallery. 13 Specify SEO terms for your news page. SEO (or Search Engine Optimization) terms are used by search engines, such as Google and Yahoo, when users search for content. This is the title that is displayed for your page when it is located by a search engine. We recommend that you enter a title that is clear, descriptive and unique. These are the terms that the search engine uses to index this web page. Use terms that you think users might enter when they look for it. This is the description of your page that is displayed when it is located by a search engine. We recommend that you enter a description that is clear, descriptive and unique. 14 Choose Inactive to hide the page or Active to display the page. 15 Select a category for the news item by clicking the Select Category link. 16 Choose a category from the list that is displayed and click Select. 17 Click Save to save your changes. 34 Using the Content Manager Preliminary

39 Working with news items Modifying a news item To list the news items that are currently defined in the Content Manager 1 Select the Manage Content tab. 2 Click the News option in the Manage Pages menu. 3 Click the List News option to view titles of every news item in the system. 4 Click the Edit button for the news item you want to modify. 5 Change any of the fields described in the previous section. 6 Click Save to save your changes. September

40 Working with News Content Deleting a news item When you delete a news item, it is permanently removed from the Content Manager. To temporarily remove a news item so that its record will remain, set its status to Inactive. To list the news items that are currently defined in the Content Manager 1 Select the Manage Content tab. 2 Click the News option in the Manage Pages menu. 3 Click the List News option to view titles of every news item in the system. 4 Click the Delete button for the news item you want to delete. 36 Using the Content Manager Preliminary

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