Industry & Analysis Helping U.S. exporters compete globally by providing unparalleled sector expertise

Transcription

1 Industry & Analysis Helping U.S. exporters compete globally by providing unparalleled sector expertise Maureen Smith Principal Deputy Assistant Secretary Industry & Analysis

2 The International Trade Administration ITA is the lead trade promotion agency of the U.S. Government, promoting the competitiveness of U.S. exporters in foreign markets and seeking to attract foreign capital to the United States. Industry Expertise Sector analysis Actionable Data Products Market research Advisory committees Strategic Partnerships Market Access & Export Promotion Export assistance Trade Events (missions) In-country presence Firm-specific advocacy Investment Attraction SelectUSA Free Trade Zones Links to Local EDOs Firm specific advocacy Support for U.S. Manufacturers Anti-dumping duties Countervailing duties Protection against unfair trade practices

3 What is Industry & Analysis? Within ITA, Industry & Analysis (I&A) provides industry expertise to manufacturers and service providers, as well as other U.S. Government agencies to make export decisions easier and trade promotion more impactful. Enable and lead both trade promotion and trade policy Maintain relationships with industry firms, associations, and other key stakeholders Manage 14 industry advisory committees & other sector-specific advisory committees Participate and/or lead trade negotiations (i.e., ITA, EGA, and Trade in Services Agreement) Publish timely data and other industry reports Manufacturing Services Textiles, Consumer Goods, and Materials Trade Policy & Analysis Travel and Tourism

4 Key Aspects of I&A s Mission Industry & Analysis is uniquely situated to gain industry insights through its strategic partnerships and private-sector contacts and then develop that expertise into valuable analytics and impactful trade promotion programs. Intelligence Gathering Industry Contacts (Strategic Partnerships, Advisory Committees, etc.) Intra- and Interagency Colleagues Market Intelligence Industry & Analysis Strategy Development and Implementation Data Products and Other Analytics to Drive Decision-Making TradeStats Express State Import Database Metropolitan Export Series Exporter Database Top Markets Reports Travel and Tourism Statistics Actionable Strategies for Improving Export Competitiveness Trade Promotion Programs Trade Missions International Buyers Program Certified Trade Fairs Sector-Specific Export Initiatives RE4I, CNTI, EEI

5 Strategic Partnerships The Strategic Partnership Program leverages public-private partnerships with trade associations, state international trade offices, and private corporations to expand our reach to millions of U.S. businesses regarding global business opportunities. Phase I Access to data, trade flows, trends and real-time information is critical to keeping ahead of the foreign competition. I&A s Strategic Partnership Data Project utilizes APIs to stream, real-time information updates directly from ITA s websites to ITA s Strategic Partners. Two Strategic Partners (ThinkGlobal, WebPort Global) are connected to ITA s API platform Expands access to industry data and market information exponentially Example Fifteen additional Strategic Partners are in line for access, including UPS and FedEx. Once FedEx is connected to the ITA s API, ITA will be able to push industry data and market information to FedEx s 50 million unique visitors per month.

6 Trade Promotion Programs Trade Promotion Programs help link U.S. exporters with foreign buyers or distributors in key markets around the world. Trade Missions Opportunity for U.S. firms to pursue exports by meeting directly with potential clients in their markets. In Fiscal Year 2014, ITA led 47 trade missions with 640 participating clients. The missions resulted in $700 million of export successes. Certified Trade Missions The Department of Commerce certifies trade missions that are organized by state and private sector organizations, such as governors, mayors, industry trade associations, Chambers of Commerce. Trade Shows Last year, there were 34 International Buyer Program events with 13,542 delegates. At these events, over 10,000 meetings were arranged resulting in $616 million in exports. Last year, the Department of Commerce partnered with outside entities on 25 CTMs, including: -The Governor of Maryland CTM to Brazil -Enterprise Florida CTM to the Dominican Republic -The World Trade Center Buffalo and Niagara CTM to Hong Kong

7 Market Development Cooperator Program Each year, I&A makes several financial assistance awards to industry groups to pursue projects that help U.S. firms export and create jobs through its Market Development Cooperator Program (MDCP). Since its inception the program has garnered $327 of exports for every $1 dollar invested. Non-profit industry groups compete for MDCP awards from ITA: Up to $300,000 Partner w/federal agencies Applications due: February Who is Eligible? Trade Association Chambers of Commerce State Trade Departments Other Non-Profits Cooperators commit to: Projects to engage small. firms in exporting Term: 3 years Two-thirds of total cost Evaluation Criteria: 20% Potential to generate exports that create or sustain U.S. jobs 20% Export performance measurement 20% ITA partnership & priorities 20% Creativity & institutional capacity 20% Budget, match, sustainability

8 Where does U.S. trade & investment data come from? U.S. Data Goods/Merchandise U.S. Census Bureau National State Metropolitan Area Exporters Services Bureau of Economic Analysis National Goods & Services Bureau of Economic Analysis (BEA) National Foreign Direct Investment (FDI) BEA National, U.S. bi-lateral investment with foreign economies State Foreign Parent v. Ultimate Beneficial Owner (UBO) 8

9 ITA Data Resources What information do you need? Trade U.S. Exporters Jobs National Sub-National Industry Exporter Database TradeStats Express State Exports State Imports Travel & Tourism Jobs Supported by Exports FTA Tariff Tool Metropolitan Area Exports Textiles 9

10 Trade Data Resources TradeStats Express Resource that dynamically generates and displays national merchandise trade data for exports, imports and the trade balance, and state export data. Industry detail up to the 4-digit level on both HS and NAICS basis. State Import Database Annual and quarterly state merchandise import trade data by country and market. Metropolitan Export Series Tracks exports of goods from major U.S. metro areas by value, product, and destination. Exporter Database Database of value of exports and number of exporters by company size, destination, state and industry. Important source for tracking exports of Small and Medium-sized Enterprises. 10

11 TradeStats Express National and State-Level Trade Publicly-available resource detailing U.S. merchandise export, import, and trade balance information Automatically generates map and chart graphics National Trade Data Global Patterns Product Profiles NAICS, HS, SITC codes State Export Data State Global Patterns State-by-State Exports State Product Profile NAICS code 11

12 State Import Series New in 2010 Publicly-available resource detailing state merchandise import information by 3-digit NAICS industry codes Same TSE style and functionality Note: NOT to be used to calculate state-level trade balances 12

13 Metropolitan Export Series Publicly available resource detailing U.S. merchandise exports from metropolitan statistical areas (MSAs) 13

14 Exporter Database Publicly-available resource outlining the export activities of U.S. exporters in the most recent year available (2012) Focus on small and medium-sized enterprises (SMEs) 14

15 New Resources and Additional Reports Trade Data Resources Jobs Supported by Exports National estimates of jobs supported directly and indirectly by total exports to the world by country or region for top markets. Jobs supported by state information is now available. Coming soon: Estimates of jobs supported by exports by sector. FTA Tariff Tool Combines tariff and trade data into a simple and easy-to-search public interface. TP&A Reports & Publications State Reports U.S. Trade Overview U.S. Trade in Services Top 50 Metropolitan Area Reports Benefits of Trade Agreements by State The Potential for Growing U.S. Travel and Tourism Exports U.S. International Business Travel: Its Impact on U.S. Merchandise Exports 15

16 Jobs Supported by Exports: National, Destination Country, State & Pending Sector Detail Publicly available resource outlining the number of jobs supported by exports: 16

17 FTA Tariff Tool Combines tariff and trade data into a simple and easy to search public interface 17

18 Travel & Tourism Resources National Travel & Tourism Office (NTTO) (formerly Office of Travel & Tourism Industries) Go to: This office provides tourism data on international travel to and from the United States, including complementary data programs and information to help you be more effective in the international travel market. They provide sound market intelligence to assist you in finding partners and to make your promotional efforts more effective at enticing more leisure or business travelers to the country. 18

19 Travel & Tourism Resources Go to: Monthly arrivals data for the top 20 countries. Monthly total travel spending estimates issued by the Bureau of Economic Analysis, but summarized for just travel and tourism on this site. Forecast for inbound travel to the U.S. twice a year. Free market profile reports for over 20 countries, 10 world regions and 5 sectors. Historical data back to Articles from webinars conducted in partnership with the Global Markets Travel & Tourism team. Recent webinar topics include the improvements in customer service from State and DHS, India, and Canadian MICE travelers. 19

20 Travel & Tourism Resources Research Programs: Go to: Each program has reports and data that may be purchased to provide in-depth market intelligence on the international travel market to the country. The Survey for International Air Travelers Program provides the source data for the free market profiles. The information collected is maintained as a data base and custom reports can be ordered for clients who want to know about international travelers from a specific country, who visit a specific destination, or by a sector like travelers who stay in a hotel or rent cars. Examples of the reports can be seen as well as the prices for the data that is available. The I-94 monthly arrivals and I-92/APIS data bases provide visitor counts for air traffic data and these programs also have reports and data available for sale. 20

21 Travel & Tourism Resources Not sure what you re looking for? Please contact NTTO for more information! Go to: Want the latest travel & tourism data releases, webinars, trade shows, or other products and services? Sign up for our free list serve, and check out our archive of releases. Go to: 21

22 Data and Information Resources (Links) ITA Information Resources TPA Home Page TradeStats Express (TSE) Metropolitan Export Series Exporter Database (EDB) State Import Series Jobs Supported by Exports FTA Tariff Tool Trade Statistics Main Page National Travel & Tourism Office

23 New Product: Top Markets Reports I&A s will publish detailed Top Markets Reports on 20 different sectors in May 18, The reports can help exporters determine their next export market and compare opportunities globally. Each report is based on a detailed, sectorspecific methodology for projecting exports. I&A Top Markets Series A Market Assessment Tool for U.S. Exporters Overview Section includes: Commentary on the sector s growth potential and key future export markets Assessment of where U.S. exporters compete effectively and factors influencing their competitiveness Detailed methodology for projecting exports in the sector Country Case Study includes: An overview of the country s market Challenges and barriers to U.S. exports Opportunities for U.S. companies, by subsector Sector Snapshots includes: Description of export base in the United States Overview of global export market opportunities Near-term export opportunities Discussion of longer-term prospects Available Reports: Aircraft Parts Agricultural Equipment Automotive Parts Building Products Civil Nuclear Cloud Computing Cold Supply Chain Education Environmental Technologies Health IT Media & Entertainment Oil & Gas Pharmaceuticals Recreational Transportation Renewable Energy Renewable Fuels Semiconductors and Related Equipment Smart Grid Textiles and Apparel Travel and Tourism

24 Industry & Analysis (I&A) staff of industry, trade and economic analysts devise and implement international trade, investment, and export promotion strategies that strengthen the global competitiveness of U.S. industries. These initiatives unlock export, and investment opportunities for U.S. businesses by combining indepth quantitative and qualitative analysis with ITA s industry relationships. For more information, visit I&A is part of the International Trade Administration, whose mission is to create prosperity by strengthening the competitiveness of U.S. industry, promoting trade and investment, and ensuring fair trade and compliance with trade laws and agreements.