Spa Management Online Program

Transcription

1 Spa Management Online Program Your best investment... 1

2 Learning is a treasure that will follow its owner everywhere -Chinese Proverb Raison d Etre Spa Management Online Program 2

3 The best of the best... In order to stand out in today s tough competition, education is paramount. The spa manger is the captain of the ship. His or her way of leading the business will make or break the spa. It is not sufficient to have knowledge about treatments and being good with people although without just that, you cannot be a good spa manager. A spa manager needs to know about spa specific finance, relevant KPIs, marketing and PR, HR and leadership, operations fundamentals, customer service as well as knowing which the relevant reports and SOPs are. Spa businesses are facing a fundamental challenge in their management workforce they are simply not able to find enough people with the right skills to fill management-level positions. In the industry survey conducted for this study, 95% of spa industry leaders stated that they currently face problems in hiring spa managers/directors with the right combination of qualifications and experience. Hard skills in business and management (strategic planning, Marketing & PR, Revenue management, Finance) are considered to be the number one deficiency among today s spa managers/directors. GSWS 2012 Research Report Spa Management Workforce and Education Addressing Market Gaps Raison d Etre has been in the spa and wellness business for more than 12 years. We have worked with more than 100 spas in 60 different countries, created eight of the world s most known spa brands and helped educate over a 250 spa managers over the past 10 years. We now offer all of our real life spa management knowledge in the Spa Management Online Program. We believe you will find our course program to be the most extensive and in-depth spa manager program that relates to current business needs. Among our course leaders you will find people with leading industry experience, formal Masters Degrees from top universities as well as experienced spa educators. 3

4 Program Content The Spa Management Online Program is divided into 7 online modules 1. Introduction Spa market & Trends 2. Sales, Marketing & PR 3. Leadership including Strategic planning 4. Finance 5. Human Resources 6. Service quality management and excellence 7. Business plan 4 Management is doing things right; leadership is doing the right things. Peter Drucker

5 Sales, Marketing & PR Online Module 2 If you have the best spa in the world, and nobody knows about it... Marketing and PR is crucial for success. 1. Marketing fundamentals 2. Marketing analysis 3. Public relation and promotion 4. Social media 5. Retail management, merchandising and sales 6. Marketing plan honesty, love, free, happy, spa, communication, health, please, emotions, focus, wellness, inspire PR is extremely important, and being able to use it in the right way means everything. You have to market your success. Dean Schlicter 5

6 Leadership Online Module 3 You know the direction, but now you have to get the entire team to work together in order to get there. How do you do that? 1. Leadership fundamentals 2. Group dynamic 3. Conflict handling and problem solving 4. Strategic planning 5. Communication 6. HCM plan Leadership and learning are indispensable to each other. John F. Kennedy 6

7 Finance Online Module 4 Finance is something that many spa managers feel uncomfortable about, this module will make you comfortable in an easy and understandable way. 1. Spa Finance fundamentals 2. KPI used in spas and financial reporting 3. Scheduling 4. Spa Revenue management fundamentals 5. Profit & lost statement and monthly report schedule Face your fears and doubts, and new worlds will open to you. Robert Kiyosaki 7

8 Human Resources Online Module 5 HR is about your main and most important resource: your staff. 1. HR fundamentals 2. Induction 3. Contract and job description 4. HR manual Coming together is a beginning. Keeping together is progress. Working together is success. Henry Ford 8

9 Service Quality Management & Excellence Online Module 6 Service quality is crucial for success and we structure this module into some important and diverse areas. 1. Operations fundamentals 2. Customer service 3. Sanitation, health and safety 4. Routines and standards 5. Concept and menu 6. Nutrition & spa cuisine 7. Sustainability The goal as a company is to have customer service that is not just the best but legendary. Sam Walton, Founder of Wal-Mart 9

10 Business Plan Online Module 7 The business plan is the foundation that will give you a clear understanding of where you are, where you want to go and how to do it. 1. Business plan fundamentals 2. Business plan Lack of direction, not lack of time, is the problem. We all have twenty-four hour days. Zig Ziglar 10

11 How, Where & Why? Administration How does it work? All modules contain online video lectures with teachers just as in real life. You will also receive written program material and assignments connected to each module. Online support is always available to guide and help you during the program. Where is it located? Wherever you are and whenever you want. You just need a broad band internet connection. Why should I take this program? Your best investment is in your own education. You will obtain the tools you need to succeed and reach your goals. How do you register for the Spa Management Online Program? Mail us at smc@rdespas.com and we will hold a place for you. We will you all information you need in order to participate. Past participants evaluation of the program (Scale 1-10) Did the program meet your expectations? 9.18 What did you think of the format and content of the online program? 9.50 How well will you benefit from your new skills in your future work?

12 Raison d Etre Grevgatan Stockholm Sweden info@raisondetrespas.com Your best investment... 12