1 Combine the strengths of the internet with a strong helping of warmth and friendliness, especially now Aad Ouborg, Founder and president of Princess Household Appliances For the Dutch version of this magazine, please refer to thepoint thepoint is a TelecityGroup magazine volume 4, edition, May 009
2 Foreword contents 0 Foreword Client case study 04 Stolt Tankers Figures 04 Twitter and MMORPG s Facts 05 Augmented Reality Current affairs 06 Energy efficient ABP Talking with 08 Aad Ouborg Point of view 09 Real entrepreneurs will be better off due to the credit crisis Trends 0 Emergency power generation units from Zwart Techniek Technology update Employ surplus heat! TelecityGroup in the news Current affairs Energy efficient ABP 06 Stolt Tankers client case study 04 Talking with... Aad Ouborg Zwart Techniek 0 08 Few thriller writers could have dreamt up the roller coaster ride which we entrepreneurs have been subjected to in the past few months. At the start of last year the sky was our limit, now no day passes without reports of more bad news. And it would appear that no single industry is exempt. In my opinion, a greater danger than the current economic circumstances is the deep hole we are digging ourselves into psychologically. For there are still sectors that are doing very well and where fantastic growth is being achieved. So this edition of thepoint has a mixture of positive developments and optimistic businesses that are showing courage despite the economic challenges. For several years entrepreneur Aad Ouborg has been successfully building his Princess business under the slogan Business is Entertainment. Involvement and genuine emotion are the ingredients for a successful company, even in these uncertain times. He tells us more about building successful relationships in our interview with him on pages 08 and 09. Things are also going well with the internet. Online social networking and games are showing legendary growth figures. It is only a small step from online games to Augmented Reality. Read more about this in our Figures and Facts article on pages 04 and 05. With the publication in February of our financial results for 008 we gave our own positive signal. Turnover growth of almost 6%, profits of GBP 5. million (9.5 million Euros) and healthy prospects for 009. As CEO Mike Tobin commented: It is hard to imagine you re going to be doing less on the internet tomorrow than you did yesterday. It means that all that is happening somewhere and it means more switches, routers, and hubs and that s what fills our data centres. We are executing this growth strategy in the Netherlands by bringing forward Phase of the Amstel Business Park directly after opening Phase. You will find photos of Phase together with an impression of Phase in the Current affairs article on pages 06 and 07. Our Data Center Technologist also tells about the various methods of monitoring energy efficiency. We got confirmation that we are on the right track by being the first network independent data centre to sign the European Code of Conduct for data centres on the day of its launch in November 008 a milestone of which we are justifiably proud. We are also proud of our home-grown entrepreneurs who you can read about in our customer case and in the Trends article. Zwart Techniek from IJmuiden operates world-wide in designing, manufacturing, supplying and installing power supply units sinces 90. Whether its for a remote village in Tanzania of for one of our high tech data centers, no challenge is too great. Europe s largest harbour city Rotterdam is the operational home of the Stolt-Nielsen shipping company, one of TelecityGroup s clients. The IT department is responsible for the support of the company s transporting of liquid chemicals across the oceans. Thanks to the continuously high availability of data from the ships at sea, this market leader can concentrate completely on its core business. Stories like that lift my spirits. I wish you lots of enjoyment and inspiration reading our magazine! Alexandra Schless Managing Director TelecityGroup Netherlands P.S. Just before issuing this thepoint we published our Q 009 results. They were completely in line with our expectations, showing continued growth, not only in sales, but also in number of data centres. Locations: Amsterdam Dublin Frankfurt London Manchester Milan Paris Stockholm fantastic facts 0 0
3 Client case study Stolt Tankers B.V. maintains its lead thanks to TelecityGroup Thanks to the good availability and smart use of information and a professional approach to ship design, training and cleaning, Stolt Tankers ships can leave harbour loaded more quickly and more efficiently. In order to maintain this market lead and to build up associated lines of business, Stolt Tankers is undertaking a large-scale IT project to focus attention on its core business via outsourcing and offshoring of activities. TelecityGroup has been selected as the nerve centre of the data infrastructure in EMEA. Stolt-Nielsen S.A., the parent company of Stolt Tankers B.V. established in Norway in 959 by Jacob Stolt-Nielsen, has grown into a worldwide market leader in the end-to-end transport of bulk liquids such as chemicals, edible oils and acids. Stolt Tankers currently exploits, in addition to 40 vessels ranging from deep sea tankers to Rhine barges, 8 international harbour terminals. More than 5,000 employees work in 0+ offices worldwide. Focus on the core Relocating IT systems, integrating IT infrastructure, outsourcing and offshoring activities. Daan Muizer, Service Delivery Operations Manager at Stolt Tankers does all this simultaneously. Thanks to a pragmatic attitude, focus on the main tasks and the involvement of specialists such as TelecityGroup. Daan Muizer: Whilst chances to grow our company dwindled in the US but grew in Europe and Asia, management made two strategic decisions. First it was decided to relocate the operational head office to Rotterdam. Secondly, focus on the core business had to be achieved by efficiently outsourcing and offshoring non-core activities. Competitive advantage of IT The impact of these decisions on the IT infrastructure was enormous. The operational head office is responsible for the international network through which 5 offices worldwide and three data centres in Houston, Amsterdam and Singapore are connected to each other. Moreover, each of the 40 ships has its own office environment, with specific vessel applications, loading information, mail traffic, timesheets etc. And even though the IT costs within the shipping industry are only a fraction of cost of for example fuel (.4 million euro as opposed to 400 million euro), IT provides considerable competitive advantages. Direct access to details of a ship s destination and cargo are key factors for deploying fuel and vessels more efficiently. The existing, predominantly organically grown IT infrastructure was therefore examined in detail. All applications were registered, assessed on value and ultimately divided into core and noncore applications. The management of generic support applications, such as and other office applications was relocated to India. Applications specific to Stolt Tankers remain under their own management. Anything that we can buy in, we do buy in. As far as our ships are concerned, from design to crew, management and processes, we do everything in-house. Shipping is our business. Flexibility Subsequently it was decided to relocate the Stolt-Nielsen s primary data centre from the US to Europe. A number of data centre providers in the area were investigated from Rotterdam, from which TelecityGroup outshined the competition in terms of flexibility and speed. Daan Muizer: The plans regarding relocation, outsourcing and offshoring would only gradually become apparent. TelecityGroup gave us a proposal with the most flexible conditions. We relocated the applications bit by bit and expanded unexpectedly from 4 to 6 racks within one year. Data centre specialists Stolt Tankers recognises TelecityGroup s focus on its own specialities, for example in regard to equipping and operating its locations. The moment any hardware arrives on site, TelecityGroup takes over control and thereafter everything seems to run itself. We value that enormously. In the management of office applications, India also handles many aspects for example the changing or recalling of back-up tapes directly with TelecityGroup. I am only called in case problems arise, and so far that has not happened, said Daan Muizer with a laugh. The future With the end of the relocation in sight, Daan Muizer has his next project, disaster recovery, already in his schedule. In this project Singapore and Amsterdam are expected to become virtual data centre. Daan Muizer concludes: Also in terms of this future project, TelecityGroup has a distinct advantage over all other competitors. Considering TelecityGroup s four locations in Amsterdam we can easily organise disaster recovery at the same supplier within practical distance. And we fully expect to be able to benefit from TelecityGroup s vast expertise. Figures Facts Twitter and MMORPGs: legendary growth Extra real: Augmented reality Whilst most lines of business are stagnating or even shrinking, social networking and online games registered an exponential growth in users in 008: Twitter: 8% LinkedIn: 44.6% Facebook: 8% With growth such as this, social networks have been generating significant interest from investors. However, when it comes to 04 interesting business models, they can learn a lot from the online games industry. Through paid subscriptions, micro-transactions and prepaid cards the online gaming industry has successfully found the way to the users wallets. Research firm DFC Intelligence drew up a list of the highest earning MMORPGs (massive multiplayer online role playing games) of 008 (based on turnover), including: World of Warcraft, the world s best known MMORPG: 500+ million USD Fantasy Westward Journey Asian MMORPG: million USD Club Penguin virtual world for children: 50 to 50 million USD The Netherlands is also doing well. LinkedIn recently registered its one millionth Dutch member and in 008 the Dutch SPIL GAMES (the largest network of games portals in the world) achieved an increase in turnover of 5% on the previous year. After Virtual reality we are now seeing advances in Augmented Reality. With this it is possible to add something to live images using a camera, screen and intelligent software. How does it work? A small program with which the camera can recognise images is installed on the computer. Once the camera is pointed at the image in a folder for example a D animation or film clip starts. In the live video stream it seems as though this animation takes place in, or on the physical product. There is a frenzy of experimentation, particularly in the field of marketing. Imagine a brochure where D model cars drive out, or magic mirrors which, using face recognition immediately show you how something looks on you. The high quality cameras in the current mobile phones have opened up opportunities for Augmented Reality considerably. There is also talk of Augmented Reality Games as the missing link between board games and video games. The website of the Dutch company Touching Media will direct you to various Augmented Reality applications. 05
4 Current affairs Energy efficient Amstel Business Park impresses the European Union In October 008 the new headquarters of TelecityGroup Nederland was opened on the Amstel Business Park. This fourth data centre in Amsterdam had already been operational since April 008 to service clients as early as possible. TelecityGroup Amstel Business Park is the first data centre to satisfy the guidelines announced by the Amsterdam City Council in April 008 concerning the energy efficiency of data centres. The efforts of TelecityGroup Nederland are also attracting international attention. As the first network independent supplier, TelecityGroup has endorsed the Code of Conduct for data centres introduced by the EU. Other signatories include BT and Microsoft, and the Green Grid has also declared its support for the European code of conduct. EU Code of Conduct for data centres The EU Code of Conduct for data centres is a European initiative in which participation is voluntary. The code was established in collaboration with the sector and its aim is to establish a norm for the energy efficiency of data centres. Anyone signing up to the code is expected to live up to best practices. Included in this is the replacing of old servers, turning down cooling and optimising server usage by running several applications concurrently. The energy consumption must be reported annually. The Green Grid is a worldwide consortium which commits itself to the improvement of energy efficiency in data centres and commercial IT structures. In line with this mission it puts the focus on the development of significant and user-friendly industry standards, monitoring techniques, procedures and new technologies to achieve better data centre performance when compared to the current standard. Moreover the focus is on the promotion and integration of energy efficient norms, processes, measurements and technologies. TelecityGroup endorses these aims and has for some time been a member of The Green Grid. Familiar with data centre efficiency The European Union with its Code of Conduct is not the first to have determined guidelines concerning the energy efficiency of data centres. Various (hardware) suppliers, governmental authorities and other groups have previously introduced performance indicators designed to give insight into the energy consumption of data centres. But what do these different scales and figures really tell us? Pim Steman, Data centre Technologist at TelecityGroup: A couple of minutes on Google and you will have at least 0 different indexes with which the efficiency of a data centre can be monitored. TelecityGroup has a strong preference in monitoring the actual performance of the infrastructure and not using a theoretical estimation. Even small considerations such as the make and type of a A couple of minutes on Google and you will have at least 0 different indexes with which the efficiency of a data centre can be monitored. TelecityGroup has a strong preference in monitoring the actual performance of the infrastructure and not using a theoretical estimation. Pim Steman Data centre Technologist at TelecityGroup Amstel Business Park pump or the way in which cooling pipes are installed in a building can have an effect. The number of restrictions in the flow of air underground to the actual position of the cooling machines can lead to an unexpected difference of 0%. One of the main indices used by TelecityGroup Netherlands is called EUE (Energy Usage Efficiency), an index endorsed by the ECN (Energy Centre Netherlands, the largest research institute in the Netherlands in the field of energy). The EUE of TelecityGroup Amstel Business Park will be around.8 one of the lowest in the data centre sector. 4 A look ahead to the Amstel Business Park phase II Amstel Business Park is being built in phases. The complex, which opened officially in October 008, is only the first part of the new data centre. Work on the second phase has already begun. Once phase is completed the Amstel Business Park will comprise 5 data floors for clients, 6 generators, 8 transformers, UPS rooms for 4 UPSs, 4 diesel UPSs, MeetMeRooms, 5 cooling rooms and 6 cooling towers. 4 PHASE II 4 4 PHASE II Ground floor 4 OFFICE RECEPTION ENTRANCE 06 07
5 Talking with... Point of view Recession or not, Princess founder and CEO Aad Ouborg has a positive outlook on the future. People appreciate extra warmth and cosiness, particularly in uncertain times. Our products play a role in this, and moreover they are competitively priced. People find us on the internet, and they choose us in the shops. We provide pleasure. What s a home without a Princess? has been the slogan of Princess Household Appliances for years. A rhetorical question as a Princess product can be found in practically every kitchen, bathroom or storage cupboard. On the internet and in the shops, they are almost too tempting to be ignored. This thanks to the original designs, the convenience, the attractive price or one of the sales promotions used to promote the product. Tickets for a theme park with a deep fryer, the chance of an apartment in Marbella when you buy an iron, win a ski holiday with a hair dryer? Nothing is too absurd for Mr Princess. No surprise that Business is entertainment is his motto. Aad Ouborg Princess revolves around relationship, emotion and detail Aad Ouborg (Vlissingen, 959) Motto Business is entertainment. Studies Medicine and physiotherapy, neither of which were completed. 984 Started Babyliss hair care products agency in the Netherlands. Result: turnover from 00,000 to 5 million guilders in 0 years. 994 Started Princess Household Appliances in Breda. Result: Current turnover 65 million euros, with 00 staff and distributors in 75 countries, production facilities in China and offices in Europe, Lebanon, Hong Kong, China and elsewhere. 998 Take over of the Belgian household brand Nova. Sales manager of the year. Sports sponsorship includes NAC football club, various hockey teams and players, tennis players and swimmers (such as Inge de Bruijn). Ambassadors include Tonny Eyk, Cas Spijkers, Felice, Teun de Nooijer. Associated designers include Philippe Starck and Jan des Bouvrie. Other activities Princess Entertainment Group and Ouborg Monumental Real Estate. Combine the strengths of the internet with a strong helping of warmth and friendliness, especially now 08 Ambassadors The fact that Ouborg s vision works can be seen in the growing band of loyal ambassadors. As merchandising agent for Babyliss as early as the 80s he managed to persuade Patricia Paay and the Dolly Dots to promote his hair curlers. Since then, Tonny Eyk, Cas Spijkers and sports celebrities Teun de Nooijer and Inge de Bruijn have become ambassadors for Princess. Ouborg: Anyone can hire Michael Jackson but at Princess you are really part of the family. We contemplate carefully and try to be special by being unique. The Dutch celebrities like being invited to our parties. Nobody is paid to come. But they show up all the same. Success at the kitchen table Ouborg s sense of show, hospitality and entertainment is so strong that it s easy to forget that Princess is all about selling small household products with a plug. We know what people want. To wander down the High Street. Or to check out the prices on the internet and then buy something nice in the shop (you still want to see it and feel it). Something affordable that is still special. Particularly if it comes with something nice for free. People are looking for warmth and comfort, especially in uncertain times. Sitting around the kitchen table becomes fun again. Appealing online campaigns How does Ouborg s vision rate the growth of the internet? I encourage it, by using comparison sites and the retailers web initiatives, people can get to know our products. On the other hand, the internet will never replace the personal contact that is so important for Princess. The Princess people are ultimately responsible for a good brand image. I think the crux of the matter is to combine the internet with a good feeling, using warm, appealing online campaigns. At the moment we are organising a kids-designers competition for example, in which children are challenged to invent a new super-useful Princess product. This campaign is getting cross-media promotion. In the shops but also on the internet. Local traditions What s happening on an international scale? Is the internet making worldwide expansion easier? Of course, says Ouborg. Information goes more easily from A to B and the distribution goes more smoothly. But technology cannot replace human contact. I m happy to leave the technology to the experts. Princess s strength is built on three pillars; relationship, emotion and detail. Relationships are built up possibly online but then you have to maintain them in the real world. With forthright emotion and involvement. It takes a lot of work, I am abroad for half the year talking to people, hosting events and swapping ideas. Every detail must fit, I always adapt to local traditions. That s how you gain respect and get things done. Above all, it must remain enjoyable. Doing business should never become an obsession. I m happy to leave the technology to the experts. Aad Ouborg s business tips and tricks. Offer your customers something extra with your product: something small with every purchase or the chance of something big. Business is entertainment (Product, quality and price must appear to be good.). People are looking for warmth and comfort in times of crisis, let your product add to this. Princess is a friendly brand with a warm appeal.. Pay attention to detail and do not outsource things you are good at yourself. For example we organise our own events, down to the last detail, and PR at Princess. We only bring in marketing and advertising bureaus once we have decided on the overall idea and campaigns. 4. Choose your focal point with care. Outsource things you are not so good at, but always keep an eye on things. 5. Keep relationships with business partners, staff and customers personal. Show respect for other cultures, opinions and beliefs. But remember: warmth, appropriate attention and entertainment are universal: everyone appreciates these. 6. Emotional Marketing is the key to loyalty: explore the emotions but don t overdo it. 7. Details are important; even as director you still have to think about 00 small details: always and everywhere. This is called detail marketing. 8. Above all, enjoy your work: the human factor is more important than just profit and turnover. Real entrepreneurs will be better off due to the credit crisis The economic crisis is a fact. Opinions on how bad it is (can it really be compared to the depression of the Thirties or not?) and how to deal with it vary enormously. But not all the reactions are negative. The expression Don t rock the boat does not go down well with most entrepreneurs. TelecityGroup is sounding out opinions: Of course real entrepreneurs will not be better off because of the crisis, but it is a fact that a crisis makes better entrepreneurs! Indeed, people must be keener, more alert and must observe more carefully why their customers are buying. Real entrepreneurs notice their customers behaviour, they are quick and fanatical and will therefore be successful. In good times entrepreneurs are often just sitting around waiting or scooping up the orders. The crisis will allow the best entrepreneurs to survive. Cor Molenaar is professor at the Rotterdam Business School of the Erasmus University and founder of exquo consultancy. Ha! Better off because of the crisis? That I don t believe. At least, not in our market sector. Being an international company, if things are not going well in one country we can always try to generate more turnover in another country. And that is going well. A crisis such as this is a good way of waking up your sales team. They now have to make more of an effort to meet their targets. It s putting everyone on a knife-edge trying to grasp all the marketing opportunities. But you need to have these possibilities in your market. Paul van der Weiden Sales Director Zwart Techniek Whether you end up this year above or below the hundred is in your own hands as an entrepreneur. It all depends on your own creativity and ingenuity. That s always the case, not only during a crisis. Aad Ouborg President and CEO Princess Household Appliances 09
6 Trends Technology update Emergency power generation units from Zwart Techniek: a truly trustworthy safety net Power supply in 009 is a basic but vital necessity for both domestic use and for businesses. And broken electricity cables or accidents with excavation activities can never be ruled out. In order to guarantee its clients 00% access to its systems, TelecityGroup has equipped each location with the necessary emergency power supplies. A cluster of batteries, which is activated instantly in case there is a power cut to regular supplies, provides initial electricity for a maximum of 0 minutes. Within this period the dieselelectric generators will start up and will keep the apparatus in the data centre running for as long as is required. The reliability of these emergency generators and of their supplier is of utmost importance to the successful operation of the data centre. Since the building of the first data centre in Amsterdam in 999, TelecityGroup has relied on emergency power generation units from Zwart Techniek in IJmuiden. Paul van der Weiden, Sales Director: Zwart IJmuiden started out in 90 as a coppersmiths making carbide lamps for fishing boats. The company continued as a supplier of diesel motors and marine generators to the shipping industry. Then came the need for land based generators during the large-scale miners strikes in England. Over the years the name Zwart Techniek has become internationally synonymous with power supplies in complex situations. We install land based generators in countries such as Tanzania and Angola which provide complete villages with electricity. The company is the market leader in the Netherlands in the area of emergency power generation units. Zwart Techniek s machines can be found in practically all businesses where power is of vital (economic) importance, such as telecom groups, financial institutions, Trade Centres and hospitals. TelecityGroup Nederland s newest data centre will ultimately house six Zwart Techniek diesel-electric emergency power generation units. These monster machines with an output of 00 kva will comprise a diesel motor, an MTU and a Stamford generator that will be assembled and tested in the Zwart Techniek factory. Then, under the direction of Zwart Techniek s project manager Fred Terluin, the turnkey exhaust, fuel, cooling air supply and exhaust together with the digital operating system, will all be installed in the data centre. The collaboration with TelecityGroup can only be described as extremely harmonious. In many of our tender projects we are involved in masses of paperwork. In our relations with TelecityGroup we know on both sides what we should be doing without a massive stream of documents. And that certainly is a relief, commented van der Weiden. Everything at Zwart Techniek evolves around dependability and service. Zwart Techniek s emergency team is on hand 4 hours a day, 7 days a week. But the client is also dealt with proactively. Paul van der Weiden: We have advised TelecityGroup to equip all emergency power generation units with a uniform operating system. This makes maintenance and the operation of all the apparatus for data centre staff that much easier. We plan to extend this proactivity even more. We will soon be starting with the remote monitoring of power generators. Efficient usage of energy? Employ surplus heat! Utilising energy efficiently in a data centre means not only having an efficient cooling system and making use of energy-saving equipment. There is much to be gained from (re)using the heat generated by the equipment in data centres. A logical appliance is the heating of nearby buildings or adjacent premises such as offices. And this last one is exactly what TelecityGroup has achieved at the Amstel Business Park. Reversed refrigerator with heat exchanger The reusing of surplus heat however, is no simple matter. It requires a lot of additional technology. In addition to a special 80 metre pipe line route, the heat pump and heat exchanger play a central role. A heat pump is an apparatus that moves the heat created by the use of energy. There is at least one in every home, because the most common example of a heat pump when used as a cooling system is the refrigerator. A heat exchanger ensures that the heat from one medium (liquid, gas) is transferred to the other. Evaporator The heat pump at the Amstel Business Park is connected to the piping that redirects the cooling water from data room back to the cooling towers. When leaving the data centre (when running at full capacity) the water is heated to a temperature of around 4 Celsius. The evaporator in the heat pump uses the energy from the water (the water therefore cools to about 9 Celsius) to create a temperature of 48 Celsius. This temperature is necessary to maintain the office space at a comfortable level of heating. Every office naturally has its own temperature regulator. Savings When the heat pump is fully utilised, 50 kw of thermal energy can be extracted from data room. This is approximately 0% of the total energy generated in data room. Besides saving on the energy costs of the offices this means that only 90% of the heat from data room has to be sent to the cooling towers. An investment, therefore, which achieves twice the savings. 0
7 thepoint Volume four First edition, May 009 thepoint is a publication of TelecityGroup, supplier of data centre services. thepoint is published twice per year to inform TelecityGroup relations. Cooperation on text and design Trimedia Benelux Design: Forepoint Ltd UK Colofon Visual work Berend Vonk Pepeyn Langedijk TelecityGroup Circulation,000 copies For further information contact Marketing TelecityGroup Tel.: + (0) TelecityGroup in the news Netherlands UK France Flair in the data centre An interview with Alexandra Schless, Managing Director of TelecityGroup Netherlands appeared in Computable. She explained how she operates as a woman in the ICT world and takes charge of predominantly male colleagues in what is now four data centres in Amsterdam. People remember me more easily, precisely because I am always in amongst the men. You must not misuse the fact that you are a woman, but you can certainly use it. It is a positive influence to have a woman involved in certain crucial functions. Computable, 9 December 008. Green IT in Amsterdam DatacenterWorks published an article about Green IT in Amsterdam, which featured the Amstel Business Park site as a concrete example. DatacenterWorks, February 009 (www. datacenterworks.nl). CNBC Europe: TelecityGroup full year 008 results TelecityGroup CEO Mike Tobin featured in the daily CEO call of CNBC Europe in regards to the publication of full year results for 008. Mike Tobin explained how TelecityGroup was able to even beat the expectations in current market conditions: It s hard to imagine you re going to be doing less on the internet tomorrow than you were yesterday. It means that all that is happening somewhere and it means more switches, routers and hubs and that s what fills our datacentres. UK0-tele-cnbceu/ Articles about the TelecityGroup financial results for 008 were published by (amongst others) Financial Times, Thompson Reuters, City A.M., The Daily Express, The Times and Investors Chronicle. Growth of 6% for TelecityGroup TelecityGroup plc achieved a turnover of million GBP (65.6 million Euros) through a growth of 5.9%. Profits after tax are 5. million GBP (9.5 million Euros). The company made a loss of. million GBP (.7 million Euros) in 007. Channelnews, 9 February 009 TelecityGroup Amsterdam + (0) Printed on Revive 00 Uncoated. Fibre: 00% post consumer reclaimed material. Bleaching: Pulp is bleached using an Elemental Chlorine Free (ECF) process. Disposal: This material can be disposed of by recycling, incineration for energy recovery or is biodegradable. Accreditation: FSC 00% Recycled product, supporting responsible use of forest resources. NAPM Approved Recycled grade. Produced at a mill that is certified to the ISO400 environmental management standard. CUS00/UK/05/09/Is.