WELCOME TO OUR ARK GUIDING MESSAGE

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1 WELCOME TO OUR ARK GUIDING MESSAGE

2 WELCOME TO OUR ARK GUIDING MESSAGE The Ark Guiding Message declares our Purpose, Vision and Mission. It also details the Strategic Drivers that deliver them and the Values that we must live by to be a High Performance Organisation (HPO). This powerful alignment of our purpose and values coupled with our strategic intent will serve to steer all our decisions, our actions and our behaviours. Our Guiding Message is the standard that draws us together. It is the understood Ark discipline that defines us to the outside world and creates the internal cohesion necessary to achieve and exceed our goals. Guided by our message we will continue to inspire each other in a business we are all truly proud to be a part of. Huw Owen Chief Executive

3 PURPOSE We deliver the high integrity data centres the World requires VISION As a High Performance Organisation, to be recognised as the UK s leading provider of high integrity data centres by 31 December 2017 MISSION To be profitably contracted to deliver 60MW of power by the 31 December 2017 STRATEGIC DRIVERS High Performance Organisation Operational Efficiency Passion Pioneers Commercial Efficiency VALUES One Team We are Committed Open, Fair and Robust Proactively Adapt and Innovate Proud to be Ark

4 OUR PURPOSE is why we exist; our higher benefit and impact on society. It is why we go to work and our motivation. Clear and precise, every word has meaning and impact that guides all of our thoughts and actions.

5 WE DELIVER THE HIGH INTEGRITY DATA CENTRES THE WORLD REQUIRES We - Ark, the team, and the high performing partnerships with our suppliers, investors and customers. Deliver - Design, build, operate and innovate world class Ark data centres, on time and on budget. High Integrity - From our people s expertise to the tenure of land, compliance, diversity of power and fibre, total cost of ownership, security and financial backing, high integrity is at the very heart of who we are and what we do. Data Centres - We are focused on our core competence; the provision of high integrity data centres - buildings, power, cooling, security and smart hands services. We are not an information technology company. The World - Our current customer base is UK centric, but we operate and impact on a global scale. There are three parts to our understanding of the World, and we service them all. Economy - The demand for data storage is growing exponentially. We deliver the lowest total cost of ownership (TCO) in the UK Society - Our customers include both government departments and private sector businesses - we secure the data for all of society Ecosystem - Our data centres are hugely efficient with the lowest power usage, recycling water management, minimal environmental impact and innovative environmentally aware solutions. Requires means that we must be active in our industry, to have a view of what is needed from modern data centres and instigate the necessary innovation and advocacy.

6 OUR VISION As an HPO to be recognised as the UK s leading provider of high integrity data centres by 31 December 2017 We are making a commitment to become an HPO and consistently out-performing our peer group in all areas. Why would we not want to be, and be recognised, as the best? For us, recognised means; Our customers, partners, suppliers and staff will tell us through our collaborative feedback programme Being at the top of Gartner s UK Magic Quadrant for data centre providers Achieving HPO status as measured by the HPO diagnosis from the HPO Centre Achieving Gold Status in the Investors in People programme.

7 OUR MISSION To be profitably contracted for the delivery of 60MW of power by 31 December 2017 Our Mission delivers the leading provider part of our Vision. We are a business. To invest in the continuous improvement of our offering, deliver real value to our customers, compete with our competitors, pay our business partners, provide a return to our investors and reward our team, we must generate revenue, optimise our cost base and thereby maximise our profit. This is a simple statement of fact for every business. Our Mission Statement is our key business performance indicator; it is our specific, measurable, achievable, relevant and time bound (SMART) target that drives all activity, and demands that we operate as a truly high performing team. OUR MISSION DELIVERS THE LEADING PROVIDER PART OF OUR VISION

8 OUR STRATEGIC DRIVERS are the critical areas of focus that will bring our mission to life, make our vision real and fulfil our purpose. PASSION Passion comes from combining great people with a strong identity. We must have motivated and disciplined people with the right skills and experience, in the right roles, committed to delivering excellence and living the Ark values. We know that attracting and keeping great people is essential to the success of our business so we are creating an exciting place to work where people will grow, develop and be fulfilled. We believe in investing in and developing the intellectual, emotional, physical and spiritual aspects of our people. Ark is a compelling story and a great brand; an independent, world class offering operated by great people with a clear, understood plan articulated within a single Guiding Message to focus all activity. Our ambition and desire is strong; the name Ark is synonymous with high integrity data centres. OPERATIONAL EFFICIENCY Our Operational efficiency is reflected in our service, with a lowest total cost of ownership (TCO) in the UK, an annualised lowest power usage efficiency (PUE) driving our customer s costs down and minimising our impact on the planet. As growth focused pioneers, we intend to always improve. Operations is our engine room where service and innovation meet and are brought to life. Excellent execution delights, retains and allows us to grow our customers and our people. We control risk by having a transparent culture, a robust grasp of what confronts us, its likelihood and impact and effective mitigation plans. With discipline, we deliver on all our operational commitments to our customers and constantly strive to improve and offer great service and value.

9 HIGH PERFORMANCE ORGANISATION The foundation for our strategic drivers is that of becoming an HPO, where we will develop the quality of our management and workforce, create an environment of openness and action, pursue a long term orientation and deliver continuous improvement across the business. We are working closely with the Centre for High Performance to achieve this. COMMERCIAL EFFICIENCY Our Commercial Efficiency comes through the combination of our sales excellence and our commercial agility, giving Ark an enviable market leading edge. If operations is the engine room, then sales provides the fuel. Ark has a disciplined, vigorous and engaging sales team, that listens to our customers needs and are knowledgeable and compelling in advancing Ark solutions. Ark s commercial agility stems from its consistent endeavour to proactively work through potential commercial blockers in advance and creatively work to find win/win outcomes and ensure that our governance is fast and effective. We must always be capable, consultative and a breath of fresh air to do business with. PIONEERS A future focused innovative portfolio optimising current capabilities and seeking out the new. Ark s high integrity data centres lead the market for security, build, reliance, cooling, power usage and sustainability and Ark will not stand still. As an HPO, Ark s focus on continuous improvement will enable us to identify and drive significant developments and rapidly adjust our offerings. To this end, Ark will continue to build strategic partnerships with industry, customers and centres of excellence to ensure we gain the best insights into market needs, trends and industry advancements. Our intent is to be market leaders in thought, word and deed.

10 OUR VALUES Our five values inform the way we do things at Ark and are translated into real every day actions and behaviours. We are committed to our values and live them every day. We are recognised and rewarded in line with our values. ONE TEAM We do everything within our control to improve our collective performance, so we; Selflessly contribute to and celebrate each other s successes Believe and trust in each other Strive, always to be a high performing team Proactively, constructively and willingly support colleagues. WE ARE COMMITTED We have zero tolerance for anything that could detrimentally impact our customers. We are committed to; Have our customers always in mind, in all of our decisions Delighting our customers At all times, being responsive to our customers needs Being agile and effective in our engagement with our customers.

11 WE ARE OPEN, FAIR AND ROBUST As a High Performance Organisation, open and action orientation is in our blood. This means we; Actively listen to our customers, colleagues, partners and suppliers and respond honestly and respectfully Constructively challenge what we believe is sub-optimal Accept feedback and challenge as an opportunity to improve Call out any concerns, ask for help, fix the fault, learn, share and move on. PROUD TO BE ARK We aim to ensure Ark is a place where every employee is proud to work and that all our customers and partners want to do business with. For us, this means we will; Always seek to proactively advance and protect Ark s interests Always be a positive Ark Ambassador Be tenacious in understanding the end-to-end Ark business Share the Ark story. WE PROACTIVELY ADAPT AND INNOVATE As an HPO, continuous improvement is part of our DNA. We will always; Be passionate about making Ark a better business Act and never do passive Seek ways to make Ark better.

12 Ark Data Centres Spring Park, Westwells Road, Hawthorn, Corsham, Wiltshire, SN13 9GB (0)

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