Aim: To encourage drivers to chose other forms of mobility such as public transport
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- Elmer Patrick
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1 The daily conflict for drivers: Endless searching for a public parking space or the decision to pay for an expensive garage?
2 Fact: Main Problem Shortage of Parking Spaces in Cities Very limited space for parking in densely populated areas Aim: To encourage drivers to chose other forms of mobility such as public transport Limit: Restrictive policy of public parking connected with high priced private garages Hypothesis: Even the best advertised garages (which are also not ideal) are not adequate substitutes for the limited public parking spaces Consequence: Drivers are forced to accept alternatives instead of feeling they have a choice
3 Parking Behaviour, ÖAMTC-Survey The requirements of residents, commuters, other drivers and local economy to static traffic ÖAMTC-Online-Survey June 2009 on driver and parking behaviour in the city: 37 per cent try to find a parking space closest to the destination 20 per cent use a parking space 1 to 2 blocks away from the destination 12 per cent park in quieter districts and then walk 12 per cent drive directly to a car park 6 per cent drive to the nearest tram or underground station and use public transport within the city 12 per cent only use the public transport systems to reach the city > Only one out of eight people first think of using a garage
4 Information system for garages reasonable? Decision-situation Thecommonalternatives Short-term parking zone Parking garage Efforts for parking-lot search Situation-dependent (Parking lot) Situation-dependent (Garage location) Efforts for information search (Charge, time limit, etc.) Rather than other Rather than other Parking charge Rather low Rather high The parking charge generally militates in favour of the parking lot. The efforts for the information search is similar for both alternatives. They can be reduced similar-intensively with both alternatives by an information search. The efforts for the parking-lot search is situation-dependent and can be high or low in both cases. BUT: A garage is going to be found much easier than a free short-term parking-zone by an information search. An information system that considers both alternatives speaks altogether in favour of the garage.
5 Differences between business or private appointments? Are there any differences in parking behaviour between people who drive to business or private appointments (doctors, friends, attending an event)? n= Yes No no Answer Data in % 545 Total I try I prefer searching In the city I am automatically aiming at the next parking garage I am driving to the public transportation stop I am only going by public transportation to/through the city 24 75
6 Demands on garages What demands do consumers have on short-term car parks? Are there special desires for long-term car parks? What are the negative preconceptions?! The following comes from the OAMTC s years of experience, not from the actual survey: The following headwords can only give a rude impression of the multitude of answers to the question use a garage or not?
7 Public or Private Parking? Criteria for the choice between public and private parking: subjective weighing of interests: personal criteria such as weather, clothing or time pressure common trends: More than 50 per cent of people chose private garages to save time and nerves. Out of the people who drive directly to public garages three quarters are male and 68 % of them have a parking space at home, not on the street. Overall these people drive daily and more then 80 % of the regular users of garages are male and over 40 years old. > Young female drivers, who park their cars on the street at home, rarely use car parks.
8 Demands on garages Knowledge of offers No or too little knowledge of offers and conditions Little information about connections with public transport systems Shortage (natural or man-made) in the public parking area Missing knowledge of the exact course of the short-term parking zones periphery ( being on the safe side drive into the garage )
9 Expectations of garages Qualities of garages Basic distrust to the unkown Confirmation of unfavourable expectations by insufficient service Moment of surprise ( not that bad at all ) Experience of advantages (e.g. by protection atmospheric influences)
10 Expectations of garages Cost-benefit relation (time and money) Underestimation of the own kilometre costs for parking-lot search traffice Amount of parking charges themselves Leaps of costs with short-term parking in garages Risk reduction, especially protection of the own vehicle with upcoming thunderstorm or major events Sparing the risk of penalisation for deliberate or undeliberate violation of parking in unknown districts Sparing the risk of timeout with short-term parking zones Saving in time by short parking-lot search
11 Approaches of resolution Assistance, approaches of resolution More information by intelligent transportation system and better multimodal trafficcarrier information (ITS, PAMMOS, Boku, University of Natural Resources and Applied Life Sciences, Vienna etc.) Finding and clear communication of fair-sensed tariffs Synergies with traffic carriers like use of shopping centres (e.g.offer of limited free parking) Quality offensive that keeps what it promises (indivually addressing of target groups) Systematic search for improvement capabilities Involvement of science (e.g. List Sponsorship Award) Specification of quality standards even against emotional prejudices, not only technical building regulations, aiming at quality improvements of the existing Prescinding garages out of the dubious light of being polluters, because the parkinglot search traffic is limited, cold starting is reduced and noise exposure is decreased.
12 PAMMOS: Function chart of the complete system Parking-lot provider Municipality Garage operator Central server Central accountancy firm GSM connection Parking-lot user Car driver Localisation by GPS Information flow by alternative parking possibilities at the user s location with charge and time limit Information flow by realised user s parking procedures with incurred charges Cash flow from user to parking-lot provider
13 Conclusions Summary, conclusions Local and target-group orientated market research Modern and flexible methods of accountancy Quality standards that do not only approach the licensability! as minimum criteria but also the emotional level! Offer-orientated transport policy, also with the motor-driven individual traffic Prevention of restrictions and enforcement
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